{"id":43482,"date":"2020-08-31T16:16:00","date_gmt":"2020-08-31T16:16:00","guid":{"rendered":"\/us\/en\/blog\/?p=43482"},"modified":"2025-03-13T06:24:25","modified_gmt":"2025-03-13T13:24:25","slug":"dental-practice-lockdown-case-study","status":"publish","type":"post","link":"\/us\/en\/blog\/dental-practice-lockdown-case-study\/","title":{"rendered":"How a top-rated dental practice cares for patients during the lockdown\u2014while saving thousands each year"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You\u2019d have a hard time finding anyone more committed to improving the field of dentistry than Dr. Gina Dorfman. She\u2019s published several books and dozens of articles on dental technology and practice management. She founded a software company that makes apps for dental practices. She hosts a podcast for dental teams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And even with all of these responsibilities, Dr. Dorfman <\/span><i><span style=\"font-weight: 400;\">still<\/span><\/i><span style=\"font-weight: 400;\"> runs the popular family practice she founded almost 20 years ago: Dentistry for Kids and Adults.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when the pandemic forced dental practices all over the country to close their doors, Dr. Dorfman started teaching telehealth to other dentists. She recognized the need right away to help other practices continue triaging and caring for their patients during the quarantine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At that same time, though, the lockdown was exposing problems with the communications systems Dr. Dorfman was using in her own practice.<\/span><\/p>\n<hr \/>\n<p class=\"p1\">\ud83d\udc40\u00a0 Want a sneak peek into small business success stories? Download this case study\u2013along with four other case studies of real-life companies winning with RingCentral.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/ebook\/\u0441ase_studies_small_business_success_stories.pdf\" data-id=\"6a0e86c24dd00\" id=\"6a0e86c24dd00\">\n\t\t<button tabindex=\"on\"  on=\"tap:6a0e86c24dd00.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udcd9 Get this free eBook to dive into five small business success stories. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:6a0e86c24dd00.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">What do you do with a phone system that&#8217;s years overdue for a checkup?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When she started Dentistry for Kids and Adults in 2000, Dr. Dorfman paid for lines from the telephone company and purchased desktop phones for the front office. But as the practice grew, Dr. Dorfman and her colleagues began adding other communication <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/communication-channels\/\"><span style=\"font-weight: 400;\">channels<\/span><\/a><span style=\"font-weight: 400;\"> to keep everyone connected. Eventually, this led to several challenges.<\/span><\/p>\n<blockquote class=\"quote\"><p><span style=\"font-weight: 400;\">We had high phone bills, separate costs for online fax and a texting service, and we still ended up giving out our personal cell numbers to patients when we were away from the office. With RingCentral, we&#8217;re saving thousands each year.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">When the COVID-19 shutdowns began, Dr. Dorfman realized she didn\u2019t have an effective way to triage patients, or even communicate with them, from home. The practice didn\u2019t have a <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/best-video-conferencing-healthcare\/\"><span style=\"font-weight: 400;\">video conferencing app for telehealth<\/span><\/a><span style=\"font-weight: 400;\">, or an easy way to forward calls to dentists\u2019 home or cell lines. \u201cI had an employee go into the office just to take and make patient calls,\u201d Dr. Dorfman recalls, \u201cbecause that was the only way to do it with our old phone system.\u201d<\/span><\/p>\n<p>Since switching to RingCentral, they can hold, transfer, record a call, and more\u2014all in the app, no matter if they&#8217;re in the office or on the go:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-43324 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/blog-GIF-active-call-controls.gif\" alt=\"\" width=\"1920\" height=\"988\" \/><\/p>\n<p>With RingCentral&#8217;s desktop and mobile app, Dr. Dorfman&#8217;s staff can take patient calls on their own cell phones\u2014while protecting their personal phone numbers because the app shows only the <a href=\"https:\/\/www.ringcentral.com\/business-phone-numbers.html\">business number<\/a>. Not only that, they can also flip calls from a phone to computer without interrupting the conversation.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-43036 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/541703413-Call-to-Video-Blog-Post-Images_mobile.gif\" alt=\"flipping a call between devices\" width=\"375\" height=\"812\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Getting set up for teledentistry in a few easy steps<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When they rolled out RingCentral\u2019s all-in-one cloud solution, Dentistry for Kids and Adults was able to operate like a smooth-running dental practice almost immediately\u2014even with its staff and patients still locked down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dentists were able to use <\/span><a href=\"https:\/\/www.ringcentral.com\/video\"><span style=\"font-weight: 400;\">RingCentral Video<\/span><\/a><span style=\"font-weight: 400;\"> for telehealth sessions\u2014which, as Dr. Dorfman says, creates a much better patient experience because a face-to-face conversation helps put them at ease. \u201c<\/span><span style=\"font-weight: 400;\">It\u2019s also great for triaging and pre-qualifying patients before deciding whether they need to come in for emergency care,\u201d she says.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a quick look at how the RingCentral app works:<\/span><\/p>\n<div class=\"rc_custom_video\"><a class=\"rc_custom_video__link\" href=\"https:\/\/www.youtu.be\/9xaL89hYeFs\">\n\t\t            <picture><source srcset=\"https:\/\/i.ytimg.com\/vi_webp\/9xaL89hYeFs\/maxresdefault.webp\" type=\"image\/webp\"><img decoding=\"async\" class=\"rc_custom_video__media\" src=\"https:\/\/i.ytimg.com\/vi\/9xaL89hYeFs\/maxresdefault.jpg\" alt=\"\">\n\t\t            <\/picture>\n\t\t        <\/a><br \/>\n\t\t        <button class=\"rc_custom_video__button\" aria-label=\"Play video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"rc_custom_video__button-shape\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"><\/path><path class=\"rc_custom_video__button-icon\" d=\"M 45,24 27,14 27,34\"><\/path><\/svg><br \/>\n\t\t        <\/button>\n\t\t    <\/div>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83e\udd2f You could save up to $400 an hour in IT costs.\u00a0<\/span><\/p>\n<p>Explore the RingCentral Advantage for small businesses:<\/p>\n<p><span style=\"font-weight: 400;\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Take the tour<\/button><\/span><\/p>\n<p>\ud83d\udcb0 You can also <strong><a href=\"http:\/\/www.ringcentral.com\/roi-calculator\" target=\"_blank\" rel=\"noopener noreferrer\">use this calculator<\/a> <\/strong>to see roughly how much your business could save by using RingCentral to support your team&#8217;s communication with each other\u2014and clients.<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Now, the whole team was able to take and make calls on the office lines through the RingCentral app on their laptops and cell phones. As Dr. Dorfman explains, one benefit of this was that the practice\u2019s billing manager was able to stay productive\u2014even while self-isolating after her mother got sick.\u00a0<\/span><\/p>\n<blockquote class=\"quote\"><p><span style=\"font-weight: 400;\">She downloaded the RingCentral app and was able to make calls to insurance companies on our business number, right from her computer at home. She was even able to send and receive faxes digitally, also right from the RingCentral app.<\/span><\/p><\/blockquote>\n<div class=\"full-width\">\n<section class=\"show-demo\">\n<div class=\"title\">\n\t\t\t\ud83d\udda5 Ready to run a remote-friendly healthcare practice?\t\t<\/div>\n<div class=\"flex-container button-container {{ $description ?: 'spacing' }}\">\n<div class=\"flex-container description\">\n<div>\n\t\t\t\t\tGet tips on client retention, starting an online-friendly practice, and more in a WFH world.\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"button-wrapper\">\n                                            <button onclick=\"window.open('https:\/\/www.ringcentral.com\/how-to-run-healthcare-practice\/', '_blank'); return false;\" class=\"show-demo-button\" data-dl-name=\"show-demo\" data-dl-element=\"button\" data-dl-additional-info=\"show demo button\" data-no-auto-dl=\"true\">Read the guide<\/button>\n                                    <\/div>\n<\/p><\/div>\n<\/section><\/div>\n<h2><span style=\"font-weight: 400;\">A quick, easy rollout (that didn\u2019t require an IT pro)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">And in case you\u2019re wondering, setting up the RingCentral cloud communications system didn\u2019t require any technical expertise or a lot of time\u2014even with the added complication that everyone on the team was quarantined at home and using all sorts of different devices. Here\u2019s how Ken Lukach, Practice Manager at Dentistry for Kids and Adults, describes the experience:<\/span><\/p>\n<blockquote class=\"quote\"><p><span style=\"font-weight: 400;\">I handled the rollout of RingCentral for the practice. The Implementation Team was really helpful. They encouraged me to schedule free training sessions. But honestly, it was so easy that I was able to do it myself.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u00a0A bonus was that <a href=\"https:\/\/www.ringcentral.com\/apps\/yapi-rc-monitor-ringcentral\" target=\"_blank\" rel=\"noopener noreferrer\">RingCentral integrates with YAPI<\/a>, the patient engagement software that the practice uses. This way, when a call from a patient comes in (through RingCentral&#8217;s app), YAPI automatically pops up a window with important chart data, profile information, upcoming appointments with treatment details, uncollected balances, and more:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-43483\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/yapi-ringcentral-teledentistry-integration-e1610040858391.png\" alt=\"yapi ringcentral teledentistry integration\" width=\"900\" height=\"744\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Check out the <\/b><a href=\"https:\/\/www.ringcentral.com\/whyringcentral\/casestudies\/dentistry-kids-and-adults.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Dentistry for Kids and Adults<\/b><\/a><b> success story<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019d have a hard time finding anyone more committed to improving the field of dentistry than Dr. Gina Dorfman. She\u2019s published several books and dozens of articles on dental technology and practice management. She founded a software company that makes apps for dental practices. She hosts a podcast for dental teams.\u00a0 And even with all &#8230;<\/p>\n","protected":false},"author":29,"featured_media":43484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18674],"tags":[8547,18725,18726,18727,7970],"class_list":["post-43482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-healthcare","tag-customer-story","tag-dental-practice","tag-dentistry-case-study","tag-teledentistry","tag-telehealth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How a top-rated dental practice cares for patients during the lockdown\u2014while saving thousands each year | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"See how this dental practice adapted to the COVID-19 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