{"id":43253,"date":"2020-08-20T14:22:41","date_gmt":"2020-08-20T14:22:41","guid":{"rendered":"\/us\/en\/blog\/?p=43253"},"modified":"2025-03-13T06:24:30","modified_gmt":"2025-03-13T13:24:30","slug":"real-time-video-conferencing","status":"publish","type":"post","link":"\/us\/en\/blog\/real-time-video-conferencing\/","title":{"rendered":"Real-time video conferencing: a guide for small businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Real-time video conferencing is the poster child of the new era of remote work, giving users the ability to communicate face-to-face through a screen, with negligible lag time, as they would if they were in the same physical location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a company that\u2019s helped thousands of small businesses stay connected during this new age of distributed workforces and stay-at-home orders, we\u2019re pretty confident when we say that interactive video conferencing is the best way to maintain team cohesion in the out-of-office environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll explore why live video calls are key to the rise of remote working, before looking at how you can implement real-time video conferencing within your own business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll go over:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#rising\"><span style=\"font-weight: 400;\">The rising tide of remote working<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"#why\">Why real-time communication matters<\/a> (why not just take everything to email?)<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#three\"><span style=\"font-weight: 400;\">3 ways real-time video conferencing can support a business&#8217; everyday conversations<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\">Shopping for a video conferencing tool? (Or just curious about what to look for?) Grab the free checklist to help you choose the right one for your team or business.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/video_conf_platform_checklist.pdf\" data-id=\"69d0ee78ed72d\" id=\"69d0ee78ed72d\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d0ee78ed72d.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83c\udf1f Get it now<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">See what you need to do (and know) as you're deciding on a video conferencing software with this checklist!<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-01510\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d0ee78ed72d.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Happy shopping! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">First, let\u2019s take a quick look at the rise of remote working.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"rising\"><\/a><br \/>\nThe rising tide of remote working (aka where all this talk about video conferencing started)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Remote working has been foisted upon millions of knowledge workers worldwide as a result of the COVID-19 outbreak, with video conferencing taking center stage as the go-to solution to help teams stay in touch. And it&#8217;s not just video conferencing either\u2014team messaging has also been exploding in popularity. For companies whose teams need both and also have to make phone calls frequently, however, there still aren&#8217;t that many options that combine those functions in one app:<\/span><\/p>\n<div class=\"rc_custom_video\"><a class=\"rc_custom_video__link\" href=\"https:\/\/www.youtu.be\/vGSZfDIHmso\">\n\t\t            <picture><source srcset=\"https:\/\/i.ytimg.com\/vi_webp\/vGSZfDIHmso\/maxresdefault.webp\" type=\"image\/webp\"><img decoding=\"async\" class=\"rc_custom_video__media\" src=\"https:\/\/i.ytimg.com\/vi\/vGSZfDIHmso\/maxresdefault.jpg\" alt=\"\">\n\t\t            <\/picture>\n\t\t        <\/a><br \/>\n\t\t        <button class=\"rc_custom_video__button\" aria-label=\"Play video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"rc_custom_video__button-shape\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"><\/path><path class=\"rc_custom_video__button-icon\" d=\"M 45,24 27,14 27,34\"><\/path><\/svg><br \/>\n\t\t        <\/button>\n\t\t    <\/div>\n<p><span style=\"font-weight: 400;\">But, in truth, the popularity of remote working was already picking up the pace before the pandemic took hold. Between 2015 and the start of 2020, the number of remote workers had grown by 44%, reflecting the growth of distributed teams and the realization from more and more people that remote working lets them strike a healthier work-life balance while staying just as productive.<\/span><sup><span style=\"font-weight: 400;\">1<\/span><\/sup><\/p>\n<p><span style=\"font-weight: 400;\">And now that so many more people have had an unexpected taste of remote working, it looks like it\u2019s <\/span><span style=\"font-weight: 400;\">here to stay<\/span><span style=\"font-weight: 400;\">. As many as 72% of people say they\u2019d like to telecommute at least twice a week once the pandemic is over, while 32% say they\u2019d like to work from home full time<sup>2<\/sup><\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, it\u2019s not only employees who have taken a liking to remote working, but employers have also been weighing up the benefits. The short-term advantages are clear: remote working is safer for everybody in the context of a global pandemic. But the longer-term considerations are also significant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a large proportion of your team works from home, you can begin to cut the costs of acquiring and maintaining office space. Not only that, if your employees feel more satisfied and engaged in their work when they have the option to telecommute, then you\u2019re likely to see better performance and <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/employee-retention-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">employee retention<\/a> as a result.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This isn\u2019t to say that the company office is destined to become a thing of the past. 68% of those who want to keep working remotely after COVID-19 say they\u2019d still want access to an office<\/span><sup><span style=\"font-weight: 400;\">3<\/span><\/sup><span style=\"font-weight: 400;\">. (So don&#8217;t get rid of your <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/conference-room-setup\/\" target=\"_blank\" rel=\"noopener noreferrer\">conference rooms<\/a> and <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/conference-room-setup\/\" target=\"_blank\" rel=\"noopener noreferrer\">huddle rooms<\/a> just yet.) The main reason for this is that employees feel they can collaborate better with their colleagues in a face-to-face setting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This point underscores the fact that <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/remote-working-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">remote working solutions<\/a> should at the very least replicate, if not augment, the <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/collaborative-culture\/\" target=\"_blank\" rel=\"noopener noreferrer\">collaborative spirit<\/a> of a thriving, physical workplace. And this is where video conferencing plays such a crucial role: When you\u2019re trying to cultivate a healthy and productive work environment\u2014albeit a virtual one\u2014there\u2019s simply no substitute for real-time, face-to-face communication.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"why\"><\/a><br \/>\nWhy real-time video conferencing (and communication in general) matters<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Why, exactly, is real-time and face-to-face communication so important? What combination of benefits does it provide\u2014that just aren\u2019t available with other modes of communication?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Immediacy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">More traditional communication tools like email often slow things down. It can sometimes take hours, if not days, to get a response, and people have to constantly contend with the newsletters, ads, and spam items that fill up their inboxes before they can even get to read your message about a new project or urgent task.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In contrast, real-time communication tools\u2014like <\/span><a href=\"https:\/\/glip.com\/free-chat\"><span style=\"font-weight: 400;\">team chats<\/span><\/a><span style=\"font-weight: 400;\"> or live <a href=\"https:\/\/www.ringcentral.com\/video-call.html\">video calls<\/a>\u2014give you immediate responses. This makes for more efficient workflows, as people aren\u2019t left twiddling their thumbs as they wait for some vital piece of information to be relayed back to them.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-43764\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/communication-strategy-comparison.png\" alt=\"communication strategy comparison\" width=\"930\" height=\"700\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Clarity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A huge advantage of real-time communication is that it\u2019s easier to pass on <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> the information you need in one go. Trying to explain a complex issue or an intricate project over email can be time-consuming, with lots of unnecessary back-and-forth. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can also often leave the door wide open to misunderstandings. (How many times have you sent an email that was misconstrued by the reader as being flippant, rude, or passive-aggressive?)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Real-time interactions let you clear up confusions and doubts there and then, and answer your other team members\u2019 questions as they arise.\u00a0<\/span><\/p>\n<p>For even more clarity on projects, try to choose a video conferencing solution that has a <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/screen-sharing-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">screen sharing<\/a> and annotation feature. This way, you can go over and edit a presentation or document together with someone while on a video call. For instance, here&#8217;s how it looks in <a href=\"https:\/\/www.ringcentral.com\/video\" target=\"_blank\" rel=\"noopener noreferrer\">RingCentral Video<\/a>:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-43075\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/Annotations-1024x598.png\" alt=\"screen share annotations in ringcentral video\" width=\"1024\" height=\"598\" \/><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udd79\ufe0f<\/span> Get a hands-on look at how RingCentral works by booking a product tour:<\/p>\n<p class=\"p1\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Choose a time<\/button><\/p>\n<p>\ud83d\udcb0 You can also <strong><a href=\"http:\/\/www.ringcentral.com\/roi-calculator\" target=\"_blank\" rel=\"noopener noreferrer\">use this calculator<\/a> <\/strong>to see roughly how much your business could save by using RingCentral to support your team&#8217;s communication with each other\u2014and clients.<\/p>\n<hr \/>\n<h3><span style=\"font-weight: 400;\">Engagement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A face-to-face meeting is a more energizing experience than a written exchange or phone call. Every participant on a video conference can see who\u2019s speaking, use slides and imagery to convey their meaning better, and pick up on visual cues for added context.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need a high-level of <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/cross-functional-collaboration\/\" target=\"_blank\" rel=\"noopener noreferrer\">cross-functional collaboration<\/a>, this level of interactivity can help make your team members <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/simple-steps-to-boost-your-teams-productivity\/\" target=\"_blank\" rel=\"noopener noreferrer\">more productive<\/a> (and make it easier for them to build strong working relationships).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">A human touch<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A quick Google search shows numerous studies suggesting that the majority of communication is nonverbal, which is why the ability to pick up on people\u2019s body language and facial expressions is so important for making sure you\u2019re getting your point across. Being able to have an HD conference call in real time lets you gauge people\u2019s reactions to what you\u2019re saying and chat as if you were in the same room.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/face-to-face-interactions\/\"><span style=\"font-weight: 400;\">a face-to-face interaction<\/span><\/a><span style=\"font-weight: 400;\"> is also just essential for certain types of meetings. For example, suppose you\u2019re planning to discuss sensitive issues with a team member, like a performance review. In that case, a live video call will give you a better indication of the other person\u2019s mindset, helping you steer any challenging conversations towards a positive outcome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Real-time <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/the-best-video-conferencing\/\" target=\"_blank\" rel=\"noopener noreferrer\">video conferencing<\/a> is also a great way to engage with your client base on a more personal level. A real-time engagement where your audience gets to interact with you will make you appear more friendly and trustworthy\u2014whether you\u2019re answering support questions, hosting an educational <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/webinars\/#4%20ways%20to%20use%20a%20webinar%20to%20make%20money\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">webinar<\/span><\/a><span style=\"font-weight: 400;\">, or conducting a discovery call with a prospect.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"three\"><\/a><br \/>\n3 ways that real-time video conferencing can support a business&#8217; everyday conversations<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Screen sharing and annotation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we mentioned earlier, one of the most useful features of real-time video conferencing is the ability to share your screen with other attendees and to work together in annotating on-screen documents. This makes it far easier to convey the details and nuances of your message and makes sure that your attendees (literally) get the full picture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral Video\u2019s <\/span><a href=\"https:\/\/www.ringcentral.com\/online-meetings\/screen-share.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">screen sharing option<\/span><\/a><span style=\"font-weight: 400;\"> includes the ability to share your screen with other participants. This feature lets you and your teammates view the same screen and make annotations\u2014and you don&#8217;t have to share your entire screen either:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-42965\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/screen-sharing-in-ringcentral-video-1024x656.png\" alt=\"screen sharing in ringcentral video\" width=\"1024\" height=\"656\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Gamified meetings<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the best ways to liven up a <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/virtual-meetings\/\" target=\"_blank\" rel=\"noopener noreferrer\">virtual meeting<\/a> and encourage participant engagement is to introduce a game-like element into the discussion. This could involve anything from awarding points to those who attend the meeting or to those who turn up first, which is information you can find in <\/span><a href=\"https:\/\/support.ringcentral.com\/s\/article\/View-Usage-Metrics-and-Performance-Reports-RingCentral-Video?language=en_US\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RingCentral Video\u2019s performance reports<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Games also work well in less formal, work-related contexts. <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/virtual-team-building-activities\/\" target=\"_blank\" rel=\"noopener noreferrer\">Team-bonding activities<\/a> and social gatherings have mainly been put on hold since the COVID-19 crisis and, with it, the opportunity for coworkers to get to know each other on a personal level. This is especially true if you\u2019ve recently hired new team members.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few icebreaker games can go a long way toward building rapport and common ground between your employees. For example, you could ask people to share their bucket list or do a quick show-and-tell of an item that means something to them. (Just make sure everyone\u2019s comfortable with whatever activity you propose.)<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Video chat customer support<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">More and more people are expecting <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/online-customer-service\/\" target=\"_blank\" rel=\"noopener noreferrer\">online customer service<\/a> from companies, and live video calls are a great way to walk them through solutions to any issues they encounter when using your product or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is especially true for more complex issues: 23% of customers prefer to seek out a face-to-face interaction compared to relying on live chat or a self-service option.<\/span><sup><span style=\"font-weight: 400;\">4<\/span><\/sup><span style=\"font-weight: 400;\"> Customers can sometimes feel frustrated or anxious when issues arise, and the emotional context you\u2019re able to convey through video makes it easier to show them that you&#8217;re really empathizing with their situation (and it&#8217;s much harder to do over written communication).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, not every customer question will warrant a live walkthrough or face-to-face troubleshooting session. You\u2019ll want to make sure that the rest of your <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/omnichannel-customer-service\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">omnichannel support<\/span><\/a><span style=\"font-weight: 400;\"> options (and your <\/span><a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/create-knowledge-base\/\"><span style=\"font-weight: 400;\">customer-facing knowledge base<\/span><\/a> if you have one) <span style=\"font-weight: 400;\">are all available to make your customer service offering more efficient and take some of the load off your <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-support\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer support team<\/a>.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Ready to implement real-time video conferencing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Real-time, face-to-face communication is an indispensable part of running a productive business with engaged team members, especially when your team is dispersed all around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No other form of communication can provide the same degree of immediacy, clarity, and emotional nuance that are so essential in fostering a collaborative team spirit (and a great customer experience).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that good old-fashioned in-person meetings have become less and less practical, real-time video conferencing (enabled by tools like <\/span><a href=\"https:\/\/www.ringcentral.com\/video\"><span style=\"font-weight: 400;\">RingCentral Video)<\/span><\/a> <span style=\"font-weight: 400;\">is our best shot at continuing to have those conversations and build those relationships.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><sup><span style=\"font-weight: 400;\">1, 2, 3 <\/span><\/sup><span style=\"font-weight: 400;\">pwc.com\/us\/en\/library\/covid-19\/us-remote-work-survey.html<\/span><\/p>\n<p><sup><span style=\"font-weight: 400;\">4<\/span><\/sup><span style=\"font-weight: 400;\">comm100.com\/resources\/report\/2017-live-chat-benchmark-report<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real-time video conferencing is the poster child of the new era of remote work, giving users the ability to communicate face-to-face through a screen, with negligible lag time, as they would if they were in the same physical location. As a company that\u2019s helped thousands of small businesses stay connected during this new age of &#8230;<\/p>\n","protected":false},"author":29,"featured_media":43231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[18661,2770,18662,17367],"class_list":["post-43253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-real-time-video-conferencing","tag-video-conferencing","tag-video-conferencing-tips","tag-virtual-conferencing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real-time video conferencing: a guide for small businesses | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn about real-time video conferencing, its benefits, and more importantly, how 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