{"id":42823,"date":"2020-07-29T02:46:25","date_gmt":"2020-07-29T02:46:25","guid":{"rendered":"https:\/\/www.ringcentral.com\/blog\/?p=35030"},"modified":"2025-03-13T06:44:17","modified_gmt":"2025-03-13T13:44:17","slug":"what-exactly-are-cloud-based-integrations","status":"publish","type":"post","link":"\/us\/en\/blog\/what-exactly-are-cloud-based-integrations\/","title":{"rendered":"What Exactly Are Cloud-Based Integrations?"},"content":{"rendered":"

If you\u2019ve considered new enterprise software for your organization lately\u2014whether for a function such as unified communications, collaboration, customer relationship management, or something else\u2014you\u2019ve probably noticed that cloud-based integrations are among the key features many providers like to tout.\u00a0<\/span><\/p>\n

So what are cloud-based integrations, and why do they matter? Providers will tell you that working with a platform that offers robust integrations will make your life easier\u2014and they\u2019re right. But if you\u2019re among the many businesses looking for new enterprise software solutions this year, it\u2019s important to understand exactly what these integrations do so that you know what to look for to enable teams\u2019 best work.<\/span><\/p>\n

What are app integrations?<\/b><\/h2>\n

App integrations might sound complicated (and on the backend, they can be for developers), but they actually simplify things for users. Essentially an app integration plugs one cloud service into another, so that second app can provide two-in-one functionality.\u00a0<\/span><\/p>\n

For example, if you use Skype, you\u2019re probably familiar with its dedicated desktop app. But Skype also offers integrations that allow you to use Skype via other platforms. By installing Skype\u2019s Google Chrome integration, you can make Skype calls right from your Chrome browser.<\/span><\/p>\n

How app integrations simplify work<\/b><\/h2>\n

Slack. Salesforce. Google Drive. Microsoft Teams. These are just a few of the apps workers use every day to share information, collaborate, and get the job done. Even before COVID-19 and remote work put even greater importance on seamless technology, the average enterprise was using <\/span>129 different software apps for work<\/span><\/a>. And nearly 10% of businesses employ 200 or more apps within their ecosystems.<\/span><\/p>\n

While the right dedicated app makes it easier to get work done, the sheer volume of cloud-based solutions most workers need to use creates its own headaches. In one report examining app ecosystems in the workplace, 56% of employees said they find searching for information in various apps disruptive to productivity, and nearly seven in 10 say they waste an <\/span>hour of each workday navigating between apps<\/span><\/a>. That\u2019s 32 wasted days per employee every year. This lost time that adds up to lost value, too: an estimated $500K in revenue drain.<\/span><\/p>\n

Cloud-based app integrations make using different solutions for various work functions more efficient because they automate the flow of information. This means that instead of having to switch back and forth between apps, you can access everything you need and get more work done within a single interface. For example, if you use Google Chrome, there are countless <\/span>extensions you can install<\/span> that let you perform functions you\u2019d otherwise need to leave your browser and use a separate app to do.<\/span><\/p>\n

Two ways to integrate your apps<\/b><\/h2>\n

When two different apps connect and share information, they do so via an API, or Application Programming Interface. This is the background programming that allows each applications\u2019 servers to communicate, similar to how you would use a waiter to order and receive food at a restaurant. If you\u2019ve ever shared a photo to Twitter right from your Instagram, then you\u2019ve done so via an API, which operates invisibly in the background of the Instagram application.<\/span><\/p>\n

Method 1<\/b>:<\/span><\/p>\n

Like with the above example, you can take advantage of prebuilt applications, letting you use APIs without having to know any programming or build the app yourself.\u00a0 For example, when you install a plugin on Chrome or Firefox, the app already comes fully designed and ready to go.<\/span><\/p>\n

Method 2<\/b>:<\/span><\/p>\n

For greater customization to meet your specific business needs, you can build your own integration or application using an API.\u00a0 However, the downside of building your own integration is that it can be costly, time consuming, and require regular maintenance and upkeep.\u00a0\u00a0<\/span><\/p>\n

To make things easier, there are services such as Zapier, Workato, and Built.io that allow you to use their tools to build your own integrations, without having to worry about writing your own code.\u00a0 These will save you time, and potentially money as you build out and integrate your different services – both on premise (on your machine) and in the cloud.<\/span><\/p>\n

Which method is better?<\/b><\/p>\n

When deciding which route to pursue, it\u2019s important to understand what functionality you need, as prebuilt apps often only encompass the most common use cases.\u00a0 For example, if you wanted to schedule RingCentral meetings directly from your Outlook calendar, you\u2019d use an application like our <\/span>RingCentral for Outlook<\/span><\/a> integration.\u00a0\u00a0<\/span><\/p>\n

But if you wanted to automatically import information that exists within your business\u2019s custom-built analytics platform, you would need to use an iPaaS service like those mentioned above, or build your own integration using the <\/span>RingCentral APIs<\/span><\/a>.<\/span><\/p>\n

How cloud-based integrations make work better<\/b><\/h2>\n

We\u2019ve already outlined some of the ways app overload can cost your business\u2014and if you\u2019re using multiple apps to get work done, you\u2019re probably all too familiar with these added headaches. At the same time, if you\u2019re using software that specifically fits your business needs, it seems silly to miss out on key functionalities just to reduce the complexity of dealing with different software. Using cloud-integrations gets rid of this conflict in several ways:<\/span><\/p>\n

1. Single point of access: <\/b>Instead of having to use various solutions and systems, cloud-based integrations allow you to do everything you need in a single place. This saves time, reduces hassle, and provides other key benefits: it reduces information silos that can result in blind spots and errors as information gets exported from app to app.<\/span><\/p>\n

2. Integrations provide a personalized experience:<\/b> Every business and team is unique, employing various combinations of tools and workflows based on their needs and preferences. Employing cloud-based integrations allows you to create an ecosystem that truly meets these needs, connecting the tools and apps everyone is already using (without the clutter and confusion of features that are not required).\u00a0<\/span><\/p>\n

3. Integrations are highly flexible. <\/b>Whether it\u2019s integrating a new tool your team just started using, phasing out old software, or optimizing a new workflow, integrations are highly flexible\u2014meaning you can implement changes without heavy cost, delay, or steep learning curve.<\/span><\/p>\n

Integrations with RingCentral<\/b><\/h2>\n

The rise of remote work catapulted workplace communications to the forefront of digital transformation. Instead of being merely another tool, communications platforms have become the new office: they\u2019re where employees meet to plan, collaborate, and often execute their work. This shift means that finding a unified communications platform<\/a> capable of connecting with all the other tools teams use is a greater priority than ever.<\/span><\/p>\n

With the RingCentral app<\/a>, teams have everything they need to supercharge communication and collaboration. It combines team messaging, video conferencing, and cloud phone into a single platform, allowing users to switch between modes with a single click.<\/p>\n

It also offers both open APIs that allow you to build your own integrations, as well as a robust suite of out-of-the-box integrations to connect with the tools you\u2019re already using. Whether it\u2019s Salesforce, Okta, Google Workspace, Microsoft Teams, or another enterprise solution, RingCentral\u2019s integrations mean you can message, video-conference, or call team members without leaving the app you\u2019re already working in.\u00a0<\/span><\/p>\n

Learn more about integrating RingCentral with your favorite workplace app at <\/span>ringcentral.com\/apps<\/span><\/a>.\u00a0<\/span><\/p>\n

Also check out our most popular apps in the post, \u201c<\/span>10 Must-Have Apps to Increase Work Productivity<\/span><\/a>.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019ve considered new enterprise software for your organization lately\u2014whether for a function such as unified communications, collaboration, customer relationship management, or something else\u2014you\u2019ve probably noticed that cloud-based integrations are among the key features many providers like to tout.\u00a0 So what are cloud-based integrations, and why do they matter? Providers will tell you that working …<\/p>\n","protected":false},"author":29,"featured_media":43404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18885],"tags":[18432,7263,18433,18434,18423],"class_list":["post-42823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ringcentral-newsdesk","tag-ringcentral-best-apps","tag-ringcentral-integrations","tag-ucaas-integrations","tag-unified-communications-integrations","tag-what-are-cloud-integrations"],"acf":[],"yoast_head":"\nWhat Exactly Are Cloud-Based Integrations? | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Cloud-based integration is a form of systems integration business delivered as a cloud computing service that addresses data, process, service-oriented architecture (SOA) and application integration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">RingCentral Team<\/span><\/a>","rc_author_full_name":"RingCentral Team","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/ringcentral-logo-new.png","rc_author_link":"\/us\/en\/blog\/author\/ringcentral-team\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/ringcentral-newsdesk\/amp\">Company news & culture<\/a>","amp_link":"\/us\/en\/blog\/what-exactly-are-cloud-based-integrations\/amp","excerpt_title":"What Exactly Are Cloud-Based 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