{"id":42669,"date":"2020-07-13T18:34:12","date_gmt":"2020-07-13T18:34:12","guid":{"rendered":"https:\/\/www.ringcentral.com\/blog\/?p=34825"},"modified":"2024-06-17T03:21:30","modified_gmt":"2024-06-17T10:21:30","slug":"5-examples-of-excellent-company-culture-during-covid-19","status":"publish","type":"post","link":"\/us\/en\/blog\/5-examples-of-excellent-company-culture-during-covid-19\/","title":{"rendered":"5 examples of excellent company culture during COVID-19"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In today\u2019s workplace, company culture impacts every aspect of a business. Companies with strong cultural identities have higher employee engagement, higher productivity, and higher revenue than those without. On the other hand, companies without a strong culture are subject to lower productivity, higher turnover, and slower growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organizations understand the importance of culture, and many do an excellent job of highlighting it (i.e. LinkedIn\u2019s <\/span><a href=\"https:\/\/careers.linkedin.com\/culture-and-values\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">dedicated page<\/span><\/a><span style=\"font-weight: 400;\"> on company culture). However, most of us are seeing culture take a backseat in the midst of COVID-19. It begs the question: what does good company culture look like during such volatile times?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>COVID-19\u2019s impact on culture<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">COVID-19 impacted organizations of all sizes and sectors. A recent Gartner <\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2020-05-11-gartner-survey-shows-cfos-double-down-on-people-cuts-due-to-ongoing-covid-19-disruption0\"><span style=\"font-weight: 400;\">survey<\/span><\/a><span style=\"font-weight: 400;\"> on 161 finance executives found that 34% of organizations plan to furlough staff and 25% plan to reduce their workforce, among other actions such as hiring freezes and reduced salaries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, millions of Americans are out of work. According to the Bureau of Labor Statistics, the <\/span><a href=\"https:\/\/www.bls.gov\/news.release\/pdf\/empsit.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">national unemployment rate is sitting at 11.1%<\/span><\/a><span style=\"font-weight: 400;\">. On the week ending July 4, another <\/span><a href=\"https:\/\/www.dol.gov\/ui\/data.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">1.3 million<\/span><\/a><span style=\"font-weight: 400;\"> filed for unemployment\u2014and that\u2019s projected to continue rising in the weeks ahead.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: center;\">\u2b50 <strong>Ready to go hybrid or remote?<\/strong> \u2b50<\/p>\n<p style=\"text-align: center;\">Here&#8217;s the secret to a successful hybrid and remote-first workplace.<\/p>\n<p><center>\t<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/ebook\/what-your-business-needs.pdf\" data-id=\"69d3d0b6eb8ee\" id=\"69d3d0b6eb8ee\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d3d0b6eb8ee.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Tomorrow's workplace is hybrid and remote-first. Is your communications system ready?<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-02486\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Download now\">Download now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d3d0b6eb8ee.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/center><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With record unemployment and millions desperately looking for jobs, should companies de-prioritize company culture in lieu of saving money? After all, if the purpose of culture is to attract talent, then it\u2019s not really necessary in this employer\u2019s market, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wrong. In periods of uncertainty such as the COVID-19 pandemic, organizations need to leverage their competitive advantages as much as possible\u2014and culture plays a key role. In a <\/span><a href=\"https:\/\/www.glassdoor.com\/blog\/mission-culture-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">study on 5,000 respondents<\/span><\/a><span style=\"font-weight: 400;\"> by Glassdoor, 77% of people would consider a company\u2019s culture before applying for a job there, and over half consider it more important than salary when it comes to job satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As organizations slowly recover from the economic impacts of COVID-19, this becomes even more important. According to a <\/span><a href=\"https:\/\/www.shrm.org\/about-shrm\/press-room\/press-releases\/pages\/shrm-reports-toxic-workplace-cultures-cost-billions.aspx#:~:text=NEW%20YORK%20%E2%80%94%20One%20in%20five,%E2%80%9CBillions%20of%20wasted%20dollars.\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\"> by SHRM, one in five Americans left a job due to poor company culture within the last year. Replacing an employee costs up to 150% of his\/her annual salary and drives productivity into the ground.<\/span><\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Organizations that want to succeed in the post-COVID era must make sure employees stay happy and productive, and prevent them from running to competitors with better culture. With teams mostly working from home, however, what does culture look like now?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at how some of today\u2019s top companies leverage culture during the COVID-19 crisis:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>1. Workday<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Workday, a leading provider of financial management and human capital management software, <\/span><a href=\"https:\/\/blog.workday.com\/en-us\/2020\/the-safety-of-the-workday-community-our-precautions.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">offered<\/span><\/a><span style=\"font-weight: 400;\"> its employees a one-time cash bonus of two weeks worth of pay to help offset unforeseen costs of the COVID-19 pandemic. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also expanded its Care.com childcare benefit to 15 days for employees who needed childcare, gave employees free access to a meditation app to support mental health, and offered sick leave for anyone who acquired COVID-19. These actions show that Workday values employees\u2019 mental and physical health, and also understands that a happy workforce is more productive.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>2. Google<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Prioritizing employee safety, Google is allowing employees to work from home until the end of 2020. In addition, it\u2019s <\/span><a href=\"https:\/\/www.forbes.com\/sites\/beasleydavid\/2020\/05\/27\/google-gives-employees-1000-work-from-home-allowance\/#1918a5654c04\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">offering<\/span><\/a><span style=\"font-weight: 400;\"> employees a $1,000 work from home allowance to cover equipment costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> This will help employees create a more sustainable home office environment and communicate better with the right tools. <\/span><a href=\"https:\/\/buffer.com\/resources\/state-remote-work-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Studies<\/span><\/a><span style=\"font-weight: 400;\"> show that 16% of remote workers struggle with the number of distractions at home, but having a suitable workspace can help mitigate that.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>3. NVIDIA<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Graphics processing company NVIDIA <\/span><a href=\"https:\/\/www.nvidia.com\/en-us\/csr\/our-response-to-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">moved<\/span><\/a><span style=\"font-weight: 400;\"> its yearly performance reviews up by six months to offer raises to its employees amidst the global pandemic. NVIDIA\u2019s HR team developed webinars and online resources to help employees manage their mental health. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For employees with children, NVIDIA compiled 200 resources for education, virtual field trips, entertainment ideas, and online storytimes. This is a great example of a company going above and beyond to not only facilitate a positive workplace but also a positive home environment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>4. Target<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As an essential business, Target <\/span><a href=\"https:\/\/www.greatplacetowork.com\/certified-company\/1100147\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">kept<\/span><\/a><span style=\"font-weight: 400;\"> employee safety top of mind during the pandemic. It extended sick leave for all employees and offered high-risk employees 30 days of paid leave if they felt uncomfortable coming into work. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Target also offered financial assistance to employees, giving every employee working in stores a $2\/hour pay increase from March through May 2, and created a matching program for employees who wished to contribute.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>5. Twitter<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social media giant Twitter was <\/span><a href=\"https:\/\/www.bbc.com\/news\/business-51700937\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">one of the first companies<\/span><\/a><span style=\"font-weight: 400;\"> to send employees home when COVID-19 cases began rising in March. Then, in May, Jack Dorsey (CEO of Twitter and Square) <\/span><a href=\"https:\/\/www.cnn.com\/2020\/05\/12\/tech\/twitter-work-from-home-forever\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">announced<\/span><\/a><span style=\"font-weight: 400;\"> that many employees will soon have the option of working remotely indefinitely. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company also provided employees with daycare reimbursements, continued to pay contract workers whether they\u2019re able to work or not, and banned all in-person events for the rest of 2020.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Persevering by embracing culture<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s clear that many organizations see tremendous value in driving company culture during COVID-19\u2014and rightfully so. As most employees continue working from home\u2014many through the rest of 2020\u2014it can be challenging to keep employees engaged. However, as businesses stabilize, remote employees must be engaged and productive to ensure a speedy recovery. That\u2019s where company culture makes all the difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies that can keep remote employees happy will emerge from the pandemic with their heads above water. A Gartner <\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2020-04-03-gartner-cfo-surey-reveals-74-percent-of-organizations-to-shift-some-employees-to-remote-work-permanently2\"><span style=\"font-weight: 400;\">survey<\/span><\/a><span style=\"font-weight: 400;\"> found that 74% of leaders plan to shift more employees to permanent remote work positions in the months ahead, and that <\/span><a href=\"https:\/\/www.pwc.com\/us\/en\/library\/covid-19\/us-remote-work-survey.html\"><span style=\"font-weight: 400;\">55% of employees<\/span><\/a><span style=\"font-weight: 400;\"> will work from home at least once a week after COVID-19 is over.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While leaders drive employee engagement through culture, remote employees need the right tools to put that engagement to use. Communication is at the forefront of this challenge. With employees scattered across different states and time zones, it\u2019s easy for isolation to set in and silo work. They need a way to effortlessly collaborate as if they were in the office together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enter <\/span><a href=\"https:\/\/www.ringcentral.com\/desktop-app.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">unified communications as a service<\/span><\/a><span style=\"font-weight: 400;\">. Unified communications solutions combine team messaging, video conferencing, and cloud phone into a single platform, allowing remote employees to work together wherever they are and using any device. Employees can jump from messaging to <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ringcentral.com\/video-call.html\">video calls<\/a> with a single click, never needing to leave the app to open another.<\/p>\n<p><\/span><span style=\"font-weight: 400;\">With a strong company culture and the technology to supercharge remote teamwork, organizations are ready to tackle the productivity challenges of the post-COVID-19 era of work, attract and retain their employees, and come out of the pandemic ahead of the competition.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s workplace, company culture impacts every aspect of a business. Companies with strong cultural identities have higher employee engagement, higher productivity, and higher revenue than those without. On the other hand, companies without a strong culture are subject to lower productivity, higher turnover, and slower growth. Organizations understand the importance of culture, and many &#8230;<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390],"tags":[12325],"class_list":["post-42669","post","type-post","status-publish","format-standard","hentry","category-communication-and-collaboration","tag-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 examples of excellent company culture during COVID-19 | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"RingCentral takes a look at how some of today\u2019s top companies leverage culture during the COVID-19 crisis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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