{"id":42665,"date":"2020-07-08T15:45:25","date_gmt":"2020-07-08T22:45:25","guid":{"rendered":"https:\/\/www.ringcentral.com\/blog\/?p=34787"},"modified":"2023-01-18T03:31:45","modified_gmt":"2023-01-18T11:31:45","slug":"is-corporate-social-responsibility-important-anymore","status":"publish","type":"post","link":"\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/","title":{"rendered":"Is Corporate Social Responsibility Important Anymore?\u00a0"},"content":{"rendered":"<p>                  <span style=\"font-weight: 400\">For Patagonia, corporate social responsibility is built into its DNA. The outdoor clothing company focuses on saving the very planet its customers are out exploring.\u00a0<\/span><br \/>\n  <span style=\"font-weight: 400\">The company donates <\/span><a href=\"https:\/\/www.patagonia.com\/one-percent-for-the-planet.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">1% of its sales<\/span><\/a><span style=\"font-weight: 400\"> to grassroots environmental organizations. It leads the clothing industry in the use of <\/span><a href=\"https:\/\/www.gq.com\/story\/patagonia-labels-on-fire\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">recycled nylon<\/span><\/a><span style=\"font-weight: 400\"> and polyester fabrics, and even educates customers to repair clothes instead of throwing them away. Patagonia also launched an online thrift store where it resells used clothing that customers trade in, which further reduces waste.\u00a0<\/span><br \/>\n  <span style=\"font-weight: 400\">The more the retailer doubles down on environmental activism, the more successful it becomes. For example, in 2016, when Patagonia announced plans to donate its Black Friday revenue, it not only raised $10 million for environmental groups, it gained 24,000 new customers that day. In the past decade, the company has <\/span><a href=\"https:\/\/www.fastcompany.com\/40525452\/how-patagonia-grows-every-time-it-amplifies-its-social-mission\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">quadrupled<\/span><\/a><span style=\"font-weight: 400\"> its <\/span><span style=\"font-weight: 400\">revenue.<\/span><br \/>\n  <span style=\"font-weight: 400\">A strong commitment to social responsibility pays off big time for Patagonia\u2014but times are changing. The COVID-19 pandemic has left millions unemployed and organizations scrambling to cut costs. In such volatile times, we\u2019re left wondering: is social responsibility still important?<\/span><br \/>\n  <b>Corporate social responsibility explained\u00a0<\/b><br \/>\n  <span style=\"font-weight: 400\">The World Business Council for Sustainable Development <\/span><a href=\"https:\/\/www.wbcsd.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">defines<\/span><\/a><span style=\"font-weight: 400\"> corporate social responsibility as a commitment by businesses to behave ethically and contribute to economic development while improving the quality of life of its employees, their families, the local community and society as a whole.\u00a0<\/span><br \/>\n  <span style=\"font-weight: 400\">It\u2019s managing the social, environmental, and economic effects of a company\u2019s operations <\/span><a href=\"https:\/\/www.bdc.ca\/en\/articles-tools\/entrepreneur-toolkit\/templates-business-guides\/glossary\/pages\/corporate-social-responsibility.aspx\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">responsibly<\/span><\/a><span style=\"font-weight: 400\">. Businesses can <\/span><a href=\"https:\/\/www.investopedia.com\/terms\/c\/corp-social-responsibility.asp\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">benefit their communities<\/span><\/a><span style=\"font-weight: 400\"> through programs, philanthropy, and volunteer efforts.\u00a0<\/span><br \/>\n  <b>Social responsibility benefits\u00a0<\/b><br \/>\n  <span style=\"font-weight: 400\">Social responsibility initiatives have always been important, providing companies many <\/span><a href=\"https:\/\/www.nibusinessinfo.co.uk\/content\/business-benefits-corporate-social-responsibility\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">benefits<\/span><\/a><span style=\"font-weight: 400\">, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enhancing a brand\u2019s image<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Increasing sales and improving customer loyalty<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reducing operational costs<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Attracting and retaining top talent<\/span><\/li>\n<\/ul>\n<p>  <span style=\"font-weight: 400\">In fact, a survey found that 63% of Americans want businesses to take the lead to drive social and environmental change, and 78% believe it\u2019s important for companies to stand up for important social justice issues, according to a Forbes <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinessdevelopmentcouncil\/2018\/05\/30\/why-your-company-should-be-more-socially-responsible\/#37d142932c32\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">article<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><br \/>\n  <span style=\"font-weight: 400\">Of those surveyed, 87% would purchase a product because the company stood up for or advocated for an issue they care about, while 76% would refuse to buy the company\u2019s products or services if it supports an issue contrary to their beliefs.\u00a0<\/span><br \/>\n  <span style=\"font-weight: 400\">A company\u2019s social responsibility strategy not only attracts consumers but also employees. A <\/span><a href=\"https:\/\/www.bizjournals.com\/charlotte\/news\/2017\/12\/06\/3-major-benefits-of-corporate-social.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">survey<\/span><\/a><span style=\"font-weight: 400\"> by the nonprofit Apparo found that organizations that encouraged employees to volunteer during paid business hours are more motivated and energized because it allows them to use their skills for good causes.\u00a0<\/span><br \/>\n  <span style=\"font-weight: 400\">In particular, Millennials and Gen Zers, want to work for companies that take a stand on social issues. A Glassdoor survey found that <\/span><a href=\"https:\/\/www.glassdoor.com\/blog\/corporate-social-responsibility\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">75% of workers<\/span><\/a><span style=\"font-weight: 400\"> between 18 to 34 years old expect their employers to take a stand on issues, such as immigration, equal rights, and climate change.\u00a0<\/span><br \/>\n  <b>The COVID-19 disruption<\/b><br \/>\n  <span style=\"font-weight: 400\">While social responsibility is important, the pandemic has completely upended the business world. In the most recent reports, <\/span><a href=\"https:\/\/www.bls.gov\/news.release\/pdf\/empsit.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">11.1% of working-age people are unemployed<\/span><\/a><span style=\"font-weight: 400\">, while another <\/span><a href=\"https:\/\/finance.yahoo.com\/news\/coronavirus-covid-weekly-initial-jobless-claims-july-4-173348831.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">1.38 million Americans<\/span><\/a><span style=\"font-weight: 400\"> filed for unemployment benefits last week.<\/span><br \/>\n  <span style=\"font-weight: 400\">On the business side, <\/span><a href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/crisis-solutions\/covid-19\/global-cfo-pulse.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">53% of CFOs<\/span><\/a><span style=\"font-weight: 400\"> expect a decrease in revenue of up to 25% in 2020. Another 20% expect major decreases.<\/span><br \/>\n  <span style=\"font-weight: 400\">As companies worry about staying afloat, and with unemployment at an all-time high, corporate social responsibility might become nothing more than an afterthought. After all, why place such a premium on social responsibility\u2014traditionally a talent attraction tool\u2014when there are tons of top talent eager for work? It\u2019s one extra expenditure that organizations can invest elsewhere.<\/span><br \/>\n  <span style=\"font-weight: 400\">So, is social responsibility still important in the post-COVID world? Yes, it absolutely is.<\/span><br \/>\n  <b>The importance of social responsibility in the post-COVID-19 era<\/b><br \/>\n  <span style=\"font-weight: 400\">Social responsibility still matters in the post-COVID-19 era of work. In fact, it means even more than before.\u00a0<\/span><br \/>\n  <span style=\"font-weight: 400\">Businesses seeking to recover from the pandemic need to stand out\u2014and one of the best ways is through social responsibility. A survey found that 70% of consumers want to know what the brands they support are doing to address social and environmental issues, and 46% pay close attention to a brand\u2019s social responsibility efforts when they go shopping, according to <\/span><a href=\"https:\/\/chainstoreage.com\/study-consumers-want-brands-take-stand-extent\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Chain Store Age,<\/span><\/a><span style=\"font-weight: 400\"> a retail publication.<\/span><br \/>\n  <span style=\"font-weight: 400\">In fact, a Nielsen <\/span><a href=\"https:\/\/www.nielsen.com\/us\/en\/press-releases\/2015\/consumer-goods-brands-that-demonstrate-commitment-to-sustainability-outperform\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">study<\/span><\/a><span style=\"font-weight: 400\"> found that consumer goods brands that commit to sustainability perform better than those that don\u2019t. Nearly 66% of global customers are willing to pay more for sustainable goods, the study showed.\u00a0<\/span><br \/>\n  <span style=\"font-weight: 400\">The upshot? Studies show that companies that effectively implement social responsibility are more profitable. Integrating social impact into a business can boost sales by up to 20%, increase a company\u2019s share price by 6% and earn a reputation advantage that\u2019s worth up to 11% of market capitalization, according to a <\/span><a href=\"https:\/\/www.inc.com\/maureen-kline\/how-to-drive-profits-with-corporate-social-responsibility.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">survey<\/span><\/a><span style=\"font-weight: 400\"> by IO Sustainability.\u00a0<\/span><br \/>\n  <b>What does social responsibility look like post-COVID-19?<\/b><br \/>\n  <span style=\"font-weight: 400\">Social responsibility will look vastly different in the next few months than what we\u2019re traditionally used to. Sure, companies can continue with existing initiatives that are core to their values such as climate change and sustainability, but the pandemic has created new forms of social responsibility that leaders can leverage as part of their social responsibility efforts.<\/span><br \/>\n  <span style=\"font-weight: 400\">For example, employee safety is a huge concern across the professional world. Organizations are tackling this by expanding remote work\u2014both in the short term and long term. Google <\/span><a href=\"https:\/\/www.washingtonpost.com\/technology\/2020\/05\/18\/facebook-google-work-from-home\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">announced<\/span><\/a><span style=\"font-weight: 400\"> that most employees can work from home until the end of 2020, while Facebook <\/span><a href=\"https:\/\/nypost.com\/2020\/05\/21\/zuckerberg-says-facebook-staff-can-work-from-anywhere-for-a-price\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">announced<\/span><\/a><span style=\"font-weight: 400\"> that employees will have the option to work from anywhere permanently.<\/span><br \/>\n  <span style=\"font-weight: 400\">Another is embracing diversity. In light of recent events, organizations with genuine commitments to achieving a diverse workplace are standing out from the competition. As the economy slowly recovers, brands that highlighted their social outreach will emerge with outstanding reputations that customers want to support and other businesses want to partner with.<\/span><br \/>\n  <b>Be authentic\u00a0<\/b><br \/>\n  <span style=\"font-weight: 400\">But it\u2019s more than just marketing. To do social responsibility right requires an ongoing <\/span><a href=\"https:\/\/hbr.org\/2020\/06\/were-entering-the-age-of-corporate-social-justice\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">commitment to the causes<\/span><\/a><span style=\"font-weight: 400\"> that companies support. That means taking a stance, creating goals, building working groups that connect the company with community stakeholders on the issue, and then regularly evaluating progress to reach those goals.<\/span><br \/>\n  <span style=\"font-weight: 400\">Companies must make a long-term investment in its social responsibility efforts. They can\u2019t just pay lip service to them because 65% of Americans do research to make sure corporations are being authentic, according to <\/span><a href=\"https:\/\/www.investopedia.com\/ask\/answers\/042215\/why-social-responsibility-important-marketing.asp\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Investopedia<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><br \/>\n  <b>Social responsibility is critical to the future of work<\/b><br \/>\n  <span style=\"font-weight: 400\">The economy is in a fragile state. After months of shelter-in-place orders and business closures, businesses have begun to open this month only to be shut down again in areas where COVID-19 infections have begun to rise again.\u00a0\u00a0<\/span><br \/>\n  <span style=\"font-weight: 400\">Because of the economic downturn, it\u2019s easy for companies to try to abandon social responsibility initiatives to cut costs. However, in a period of uncertainty such as this, the actions of every company will define their reputations in the months and years ahead. Employees and customers will remember who stayed true to their mission and prioritized altruism over cost containment. They must continue to invest in and pursue social change because consumers demand it.<\/span><br \/>\n  <span style=\"font-weight: 400\">With employee safety and remote work integral to post-COVID-19 social responsibility efforts, organizations must have the right communications tools for remote employees to work productively. Unified communications solutions such as the <\/span><a href=\"https:\/\/www.ringcentral.com\/desktop-app.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">RingCentral app<\/span><\/a><span style=\"font-weight: 400\"> combine team messaging, video conferencing, and cloud phone into a single platform, allowing employees to collaborate from any location and on any device.<\/span>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Patagonia, corporate social responsibility is built into its DNA. The outdoor clothing company focuses on saving the very planet its customers are out exploring.\u00a0 The company donates 1% of its sales to grassroots environmental organizations. It leads the clothing industry in the use of recycled nylon and polyester fabrics, and even educates customers to &#8230;<\/p>\n","protected":false},"author":29,"featured_media":34788,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[18362,18363,18364,18365,18366,18367],"class_list":["post-42665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-company-missions-during-covid","tag-example-of-good-company-culture","tag-future-of-social-responsibility","tag-ringcentral-social-responsibility","tag-social-advocacy-covid","tag-social-responsibility-covid"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is Corporate Social Responsibility Important Anymore?\u00a0 | RingCentral Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Corporate Social Responsibility Important Anymore?\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-08T22:45:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T11:31:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/web_home_HOME_def.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"RingCentral Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/\"},\"author\":{\"name\":\"RingCentral Team\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\"},\"headline\":\"Is Corporate Social Responsibility Important Anymore?\u00a0\",\"datePublished\":\"2020-07-08T22:45:25+00:00\",\"dateModified\":\"2023-01-18T11:31:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/\"},\"wordCount\":1208,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"company missions during covid\",\"example of good company culture\",\"future of social responsibility\",\"ringcentral social responsibility\",\"social advocacy covid\",\"social responsibility covid\"],\"articleSection\":[\"Business &amp; leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/\",\"name\":\"Is Corporate Social Responsibility Important Anymore?\u00a0 | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2020-07-08T22:45:25+00:00\",\"dateModified\":\"2023-01-18T11:31:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/us\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Corporate Social Responsibility Important Anymore?\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"name\":\"RingCentral Blog\",\"description\":\"Intelligent Communications\",\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\",\"name\":\"RingCentral\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"width\":2048,\"height\":309,\"caption\":\"RingCentral\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ringcentral\",\"https:\/\/x.com\/ringcentral\",\"https:\/\/www.linkedin.com\/company\/ringcentral\/\",\"https:\/\/www.instagram.com\/ringcentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\",\"name\":\"RingCentral Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"caption\":\"RingCentral Team\"},\"sameAs\":[\"https:\/\/www.ringcentral.com\"],\"url\":\"\/us\/en\/blog\/author\/ringcentral-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Is Corporate Social Responsibility Important Anymore?\u00a0 | RingCentral Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/","og_locale":"en_US","og_type":"article","og_title":"Is Corporate Social Responsibility Important Anymore?\u00a0","og_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/","og_site_name":"RingCentral Blog","article_publisher":"https:\/\/www.facebook.com\/ringcentral","article_published_time":"2020-07-08T22:45:25+00:00","article_modified_time":"2023-01-18T11:31:45+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/web_home_HOME_def.png","type":"image\/png"}],"author":"RingCentral Team","twitter_card":"summary_large_image","twitter_creator":"@ringcentral","twitter_site":"@ringcentral","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/#article","isPartOf":{"@id":"\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/"},"author":{"name":"RingCentral Team","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358"},"headline":"Is Corporate Social Responsibility Important Anymore?\u00a0","datePublished":"2020-07-08T22:45:25+00:00","dateModified":"2023-01-18T11:31:45+00:00","mainEntityOfPage":{"@id":"\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/"},"wordCount":1208,"publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/#primaryimage"},"thumbnailUrl":"","keywords":["company missions during covid","example of good company culture","future of social responsibility","ringcentral social responsibility","social advocacy covid","social responsibility covid"],"articleSection":["Business &amp; leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/","name":"Is Corporate Social Responsibility Important Anymore?\u00a0 | RingCentral Blog","isPartOf":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/#primaryimage"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/#primaryimage"},"thumbnailUrl":"","datePublished":"2020-07-08T22:45:25+00:00","dateModified":"2023-01-18T11:31:45+00:00","breadcrumb":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/us\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"Is Corporate Social Responsibility Important Anymore?\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","name":"RingCentral Blog","description":"Intelligent Communications","publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization","name":"RingCentral","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/","url":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","width":2048,"height":309,"caption":"RingCentral"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ringcentral","https:\/\/x.com\/ringcentral","https:\/\/www.linkedin.com\/company\/ringcentral\/","https:\/\/www.instagram.com\/ringcentral"]},{"@type":"Person","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358","name":"RingCentral Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","caption":"RingCentral Team"},"sameAs":["https:\/\/www.ringcentral.com"],"url":"\/us\/en\/blog\/author\/ringcentral-team\/"}]}},"rc_img_url":null,"rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/ringcentral-team\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">RingCentral Team<\/span><\/a>","rc_author_full_name":"RingCentral Team","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/ringcentral-logo-new.png","rc_author_link":"\/us\/en\/blog\/author\/ringcentral-team\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/business-leadership\/amp\">Business &amp; leadership<\/a>","amp_link":"\/us\/en\/blog\/is-corporate-social-responsibility-important-anymore\/amp","excerpt_title":"Is Corporate Social Responsibility Important Anymore?\u00a0","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/42665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=42665"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/42665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=42665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=42665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=42665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}