{"id":42418,"date":"2020-02-28T00:00:00","date_gmt":"2020-02-28T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/digital-trends-in-ecommerce\/"},"modified":"2025-01-05T21:55:52","modified_gmt":"2025-01-06T05:55:52","slug":"digital-trends-in-ecommerce","status":"publish","type":"post","link":"\/us\/en\/blog\/digital-trends-in-ecommerce\/","title":{"rendered":"10 digital trends in ecommerce to look out for in 2020 and beyond"},"content":{"rendered":"<p class=\"c1\">The modern world is faster moving than ever before. <a href=\"https:\/\/www.bigcommerce.com\/blog\/digital-transformation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Digital transformation<\/span><\/a><span class=\"c0\">\u00a0has taken hold across all fields, sectors, and industries. How we live, shop, and entertain ourselves is ever-changing. The changes are often driven by new technology and digital trends.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">The ecommerce sector is one of the best examples of a niche where technology holds sway. It\u2019s only the comparatively recent rise of the internet that even made online shopping an option. It\u2019s far more than merely an option today, however. The ecommerce market is vast and continues to grow.<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6746\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/statista-graph.jpg\" alt=\"statista graph on ecommerce data\" width=\"1000\" height=\"491\" \/><img decoding=\"async\" title=\"\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1.jpg\" alt=\"\" \/><\/p>\n<p class=\"c3\"><span class=\"c10\">Image Source: <a href=\"https:\/\/www.statista.com\/outlook\/243\/100\/ecommerce\/worldwide\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><\/span><\/p>\n<p class=\"c1\">Global ecommerce revenue is <a href=\"https:\/\/www.statista.com\/outlook\/243\/100\/ecommerce\/worldwide\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">predicted to reach $2,275,953m<\/span><\/a><span class=\"c0\">\u00a0in 2020. It could grow to as much as $3,102,791m by 2024. It is, by all definitions, a booming industry. If you\u2019re trying to make your mark in the sector, you need to know what trends will shape its future.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">We\u2019ve pinpointed ten such trends that you must look out for in 2020 and beyond. They include changes in tech and attitudes covering all the following areas:<\/span><\/p>\n<ul class=\"c16 lst-kix_list_1-0 start\">\n<li class=\"c6\"><span class=\"c0\">Augmented Reality (AR)<\/span><\/li>\n<li class=\"c6\"><span class=\"c0\">Artificial Intelligence (AI)<\/span><\/li>\n<li class=\"c6\"><span class=\"c0\">Big data &amp; personalization<\/span><\/li>\n<li class=\"c6\"><span class=\"c0\">M-commerce<\/span><\/li>\n<li class=\"c6\"><span class=\"c0\">Payment &amp; fulfillment<\/span><\/li>\n<li class=\"c6\"><span class=\"c0\">Headless ecommerce platforms<\/span><\/li>\n<li class=\"c6\"><span class=\"c0\">Video for sales &amp; marketing<\/span><\/li>\n<li class=\"c6\"><span class=\"c0\">Subscription services<\/span><\/li>\n<li class=\"c6\"><span class=\"c0\">Consumer expectations away from product &amp; price<\/span><\/li>\n<li class=\"c1 c14\"><span class=\"c0\">B2B ecommerce &amp; DTC<\/span><\/li>\n<\/ul>\n<h2 id=\"h.6det2fcbyzfc\" class=\"c8\"><span class=\"c10 c13\">The Covid-19 Elephant in the Room<\/span><\/h2>\n<p class=\"c1\"><span class=\"c0\">The growth prediction above accounts for the impact of the global Covid-19 pandemic. It suggests, then, that the ecommerce sector will withstand the economic uncertainty caused by the crisis. It would be remiss, though, not to reflect on Covid-19\u2019s short and longer-term impacts. Especially if we&#8217;re to talk about future digital trends.<\/span><\/p>\n<p class=\"c1\">No one could have predicted the events of the second quarter of 2020. The world changed, and we may not know the full implications of the crisis for years. Covid-19 and its associated lockdowns decimated many national economies. In the UK, for example, the economy <a href=\"https:\/\/www.ons.gov.uk\/economy\/grossdomesticproductgdp\/articles\/coronavirusandtheimpactonoutputintheukeconomy\/april2020\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">shrank more than 20% in April 2020<\/span><\/a><span class=\"c0\">.<\/span><\/p>\n<p class=\"c1\">Such an economic squeeze will undoubtedly impact <a href=\"https:\/\/www.bigcommerce.com\/blog\/support-small-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">small businesses<\/span><\/a><span class=\"c0\">. That\u2019s whether they exist in brick and mortar locations or the digital world. The nature of ecommerce, though, makes the sector more resilient\u2014both to coronavirus and the subsequent lockdowns.<\/span><\/p>\n<p class=\"c1\">In China, for instance, ecommerce boomed during the Covid-19 pandemic. Online sales rose by 8.6% in the first four months of 2020. The shift to shopping on the net has also <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/06\/4-new-shopping-trends-in-post-lockdown-china\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">continued post-lockdown<\/span><\/a><span class=\"c0\">. Despite general uncertainty, then, there\u2019s still scope to look at trends in ecommerce with some optimism. \u00a0<\/span><\/p>\n<h2 id=\"h.qyud2bsybkdc\" class=\"c8\"><span class=\"c13 c10\">Top Trends Defining the Future of Ecommerce<\/span><\/h2>\n<p class=\"c1\">Predicting the path <a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">e-commerce<\/span><\/a><span class=\"c0\">\u00a0may take is tricky at the best of times. The current global economic climate makes things even harder. The following digital trends, though, have already started to take root. We\u2019re going to take a look at them in turn and explain why you need to pay them close attention. They may, after all, come to define the sector in 2020 and beyond.<\/span><\/p>\n<h3 id=\"h.jrxepmy81p5\" class=\"c12\"><span class=\"c2\">1. AR to Revolutionize Shopping From Home<\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">Let\u2019s begin our digital trends with an area of tech that\u2019s growing apace. Augmented reality (AR) has been getting people across niches excited for a number of years. The potential of the technology is near-limitless. It\u2019s already made a splash in healthcare, education, and more. In ecommerce, too, AR is developing into an innovative and beneficial solution.<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image6.jpg\" alt=\"\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-6747\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/impact-of-augmented-reality.jpg\" alt=\"impact of augmented reality\" width=\"1000\" height=\"650\" \/><\/p>\n<p class=\"c3\"><span class=\"c10\">Image Source: <a href=\"https:\/\/www.spaceotechnologies.com\/augmented-reality-shopping-app-ecommerce-industry\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">spaceotechnologies<\/span><\/a><\/span><\/p>\n<p class=\"c1\">Ecommerce has many benefits over traditional retail. Convenience and mobility are two of the most notable, and help explain the sector\u2019s meteoric rise. Online shopping, though, has always had one significant downside. That is that the <a href=\"https:\/\/www.revenueriver.co\/thecuttingedge\/capitalizing-on-the-customer-journey-to-improve-ecommerce-sales\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">customer journey<\/span><\/a><span class=\"c0\">\u00a0always has \u2013 by necessity \u2013 been more limited.<\/span><\/p>\n<p class=\"c1\">When shopping online, consumers can\u2019t\u00a0<span class=\"c11\">experience<\/span><span class=\"c0\">\u00a0items before they buy. They can\u2019t pick them up, feel them, or see what they look like on or in place. Customers online must rely on photographs, product descriptions, or perhaps videos. Or, at least, that\u2019s how it used to be.<\/span><\/p>\n<p class=\"c1\">AR is a game-changer in this regard. Visual overlays or other AR tools help close the gap between online and traditional retail. Consumers can now see what a new hair color would look like or <a href=\"https:\/\/apps.apple.com\/us\/app\/burrow-at-home\/id1304445713\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">how a sofa may fit with the d\u00e9cor<\/span><\/a><span class=\"c0\">\u00a0of their lounge.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">The benefits of AR experiences for consumers are apparent. Improving customer experience, too, is a big win for retailers. What\u2019s more, if customers can better judge products before buying, rates of returns will fall. That\u2019s another plus for ecommerce firms. AR, then, is a digital trend in ecommerce that\u2019s set to blossom in 2020 and beyond.<\/span><\/p>\n<h3 id=\"h.eavv6i1vxpnh\" class=\"c12\"><span class=\"c2\">2. Broader, More Intelligent Application of AI<\/span><\/h3>\n<p class=\"c1\">AR isn\u2019t the only area of technology to get people excited in recent years. The movement of <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/podcast-balancing-artificial-intelligence-gains-with-employee-expectations\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">artificial intelligence (AI)<\/span><\/a> <span class=\"c0\">from sci-fi to everyday reality is also getting plenty of attention. The range of processes and tools that fall under the AI umbrella also span many industries.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Machine learning and natural language processing (NLP) are two areas of AI most likely to impact ecommerce. Machine learning is the capability of algorithms to ID patterns and make predictions from data. NLP is the growing ability of tech to understand and contextualize human communication.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">The potential for each of those strands of <a href=\"https:\/\/www.luigisbox.com\/blog\/ecommerce-ai\/\">AI in ecommerce<\/a> is vast. It\u2019s also far from fully understood. As the tech matures, broader and more intelligent applications are sure to arise. All those will aid online retailers. They can help them to understand better the customers who they\u2019re never able to meet in person.<\/span><\/p>\n<p class=\"c1\">AI, then, is another trend that\u2019s growing due to its potential to enhance <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/enhancing-the-customer-experience-interview-with-jim-tincher\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">customer experience<\/span><\/a><span class=\"c0\">. Precisely how it can do so varies. Three essential areas where AI may have the most significant influence warrant further discussion. In fact, you can look at them as another trend in their own right. \u00a0 \u00a0<\/span><\/p>\n<h3 id=\"h.9a2qqzp7mw3n\" class=\"c12\"><span class=\"c2\">3. Big Data, Personalization &amp; Chatbots<\/span><\/h3>\n<p class=\"c1\">Society has never generated as much data as it does today. Increased connectivity and the growth of the Internet of Things (IoT) mean we\u2019re truly in the era of <a href=\"https:\/\/searchdatamanagement.techtarget.com\/definition\/big-data\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">big data<\/span><\/a><span class=\"c0\">. Having access to such an abundance of data is excellent news for businesses. Only, however, if they\u2019re able to analyze and utilize it. That\u2019s where AI \u2013 and particularly machine learning \u2013 comes in.<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6748\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/ai-and-machine-learning.jpg\" alt=\"ai and machine learning\" width=\"1000\" height=\"479\" \/><img decoding=\"async\" title=\"\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2.jpg\" alt=\"\" \/><\/p>\n<p class=\"c3\"><span class=\"c10\">Image Source: <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0925231217300577\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Science Direct<\/span><\/a><\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">AI-driven algorithms can get trained to recognize patterns in consumer behavior. Such insights help ecommerce firms in a range of ways. They can better predict altered demands for products, for instance. On an individual level, too, businesses can deliver increasingly personalized experiences.<\/span><\/p>\n<p class=\"c1\">With data analytics powered by machine learning, a firm can ID what truly matters to each customer. They can then personalize their interactions with the consumer accordingly. That means <a href=\"https:\/\/learn.g2.com\/incentive-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">incentive marketing<\/span><\/a><span class=\"c0\">\u00a0can get tailored to a customer\u2019s needs and desires.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">In the customer service area of ecommerce, NLP and chatbots are a significant trend. Visit any modern ecommerce site, and you\u2019re likely to see a chatbot. It\u2019s that widget that pops up, asking you if you need help. Thanks to AI and NLP, much of the assistance rendered comes without human influence.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">NLP-powered chatbots can recognize and \u2013 crucially \u2013 understand customer queries. They\u2019re able to offer a range of responses. That\u2019s everything from personalized product recommendations to shipping information. Brands, then, can provide a personal service without having to expand their workforce. \u00a0<\/span><\/p>\n<h3 id=\"h.pwgrklmo2v22\" class=\"c12\"><span class=\"c2\">4. Further Growth of M-Commerce<\/span><\/h3>\n<p class=\"c1\">Modern society\u2019s reliance on smartphones is showing no signs of abating. <a href=\"https:\/\/www.statista.com\/statistics\/330695\/number-of-smartphone-users-worldwide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">More than three billion people<\/span><\/a> around the world now own and use a smartphone. Increasingly, our mobile devices are our first port of call for a wide range of activities. From checking the spelling of a word to seeking customer support, it\u2019s to our phones that we turn first. The spread of <a href=\"https:\/\/blog.hubspot.com\/service\/5g-customer-service\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">5G<\/span><\/a><span class=\"c0\">\u00a0is only going to accelerate the trend.<\/span><\/p>\n<p class=\"c1\">Shopping, too, is something we more frequently do on our phones. Business Insider predicts that shopping on mobile devices (or M-commerce) will account for <a href=\"https:\/\/www.businessinsider.com\/mobile-commerce-shopping-trends-stats?r=US&amp;IR=T\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">44% of all ecommerce by 2024<\/span><\/a><span class=\"c0\">. It\u2019s critical for online retailers to meet consumers where they are. That means optimizing their sites and service for mobile users.<\/span><\/p>\n<p class=\"c1\">An ecommerce site that\u2019s buggy or slow to load away from a desktop is no longer an option. Firms must ensure all customers can buy from them when and how they please. You can expect, then, more specific mobile sites and <a href=\"https:\/\/www.bigcommerce.com\/blog\/pwa\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">progressive web apps (PWAs)<\/span><\/a><span class=\"c0\">\u00a0from online retailers. \u00a0<\/span><\/p>\n<h3 id=\"h.dnj3pen4mp3m\" class=\"c12\"><span class=\"c2\">5. More Payment &amp; Fulfilment Options<\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">Ecommerce firms increasingly differentiate themselves via processes behind the buy button. That means what they offer to &#8211; and do for &#8211; customers after a product\u2019s added to a shopping cart. Two critical areas in this regard are the payment and fulfillment options that a business provides.<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image3.jpg\" alt=\"\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-6749\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/reasons-for-abandoning-during-checkout.jpg\" alt=\"reasons for abandoning during checkout\" width=\"1000\" height=\"631\" \/><\/p>\n<p class=\"c3\"><span class=\"c10\">Image Source: <a href=\"https:\/\/cdn.baymard.com\/research\/media_files\/attachments\/27392\/original\/research-media-file-b0d017937dab4a41f880fa30f27f2653.png\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Baymard Institute<\/span><\/a><\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Cart abandonment is a big deal in ecommerce. As you can see above, there are lots of reasons why customers abandon filled shopping carts. They include extra costs to ship, a lack of payment methods, and not trusting a site with card details. To tackle these issues, expect firms to broaden their range of payment and fulfillment options.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">On the payment side, acceptance of e-wallets is increasingly expected by consumers. Due to their experiences with larger firms, too, customers expect frictionless purchases. That means not having to re-enter card details for each new purchase. Checkout processes must be as swift and intuitive as possible.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">New fulfillment options are also important for consumers. Many like to save shipping costs via a buy online, pickup in-store (BOPS) alternative. This, though, is a trend likely to get shaken by the present pandemic. Meanwhile, contactless delivery is a mode of fulfillment that many brands have had to adapt to in recent months. \u00a0<\/span><\/p>\n<h3 id=\"h.kl9fg0gkwdk3\" class=\"c12\"><span class=\"c2\">6. Headless Ecommerce Platforms<\/span><\/h3>\n<p class=\"c1\">Digital trends in ecommerce aren\u2019t all about customer-facing aspects of the sector. The setup and design of the back-end elements of <a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-platforms\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ecommerce platforms<\/span><\/a><span class=\"c0\">\u00a0are also evolving. Many brands have started to adopt a headless approach.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Headless ecommerce is when a brand separates the front and back ends of their online architecture. What consumers see and interact with is detached from the solution that handles retail functionality. Such an approach delivers a few significant advantages.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Your customer-facing site doesn\u2019t need to account for practicalities like order management. Instead, it can focus on delivering a seamless customer experience. Thus, it\u2019s easier to introduce personalization, AR, AI, and more. What\u2019s more, you can tailor separate frontends for different countries or markets. \u00a0<\/span><\/p>\n<h3 id=\"h.8a4lrvgydrtj\" class=\"c12\"><span class=\"c2\">7. Innovation in the Use of Video<\/span><\/h3>\n<p class=\"c1\">One of the simplest <a href=\"https:\/\/blog.pandadoc.com\/ecommerce-digital-marketing-tricks-to-boost-online-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">digital marketing tricks<\/span><\/a><span class=\"c0\">\u00a0going is to introduce a video to any kind of campaign. Marketers have long understood the power of video as a visual medium. Consumers take in far more information from a video than from any other form of media. They\u2019re also proven to retain details for longer.<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" title=\"\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4.jpg\" alt=\"\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-6750\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/impact-of-video-on-marketing.jpg\" alt=\"impact of video on marketing\" width=\"1000\" height=\"461\" \/><\/p>\n<p class=\"c3\"><span class=\"c10\">Image Source: <a href=\"https:\/\/www.animatedvideo.com\/blog\/video-marketing-statistics-2018-experts-predict\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Animated Video<\/span><\/a><\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Ecommerce companies have been a little slower to adopt video. That\u2019s all set to change, however. The benefits of video demand it. Using video content in marketing campaigns or on websites and apps delivers results. Campaigns with videos get consistently higher click-through rates (CTRs) than those without them. Video, too, is the most consumed form of content on social media.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Videos on ecommerce sites or apps are also beneficial. Explainer videos can help sell the features and upsides of products or services. Streaming videos on home or landing pages is also a great way to capture the attention of visitors. In the years to come, ecommerce brands look set to explore many avenues to make their content more visual.<\/span><\/p>\n<h3 id=\"h.3ho9zg3hf9rv\" class=\"c12\"><span class=\"c2\">8. Subscription Services Continue to be a Win-Win<\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">In 2020 and beyond, ecommerce will be far more than an online version of traditional retail. Many top online brands are already leveraging a range of different business models. The subscription-based alternative is one of the most popular.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Consumers have shown an affinity for getting products or packages delivered regularly. The benefits for them include convenience, personalization, and cost-efficiency. Subscription-based models also deliver significant advantages for retailers.<\/span><\/p>\n<p class=\"c1\">When delivering a subscription service, an ecommerce brand reaps new rewards. The perks are often similar to those associated with <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/paas-iaas-and-saas-3-terms-you-need-to-know\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SaaS<\/span><\/a><span class=\"c0\">\u00a0firms. Businesses know more readily, for instance, the demand they must satisfy each month. That allows for greater efficiency in inventory management and the savings which follow.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">What\u2019s more, with subscriptions, businesses can place a greater focus on customer retention. Keeping \u2013 and up or cross-selling to \u2013 existing subscribers is less costly than earning new custom. A healthy subscription list, then, may look ever more attractive to ecommerce brands. \u00a0<\/span><\/p>\n<h3 id=\"h.6qyc75cynj7h\" class=\"c12\"><span class=\"c2\">9. Consumers Judge More Than Product &amp; Price<\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">We\u2019ve never been better informed as consumers. The impact businesses and their supply chains have on the world is no longer a secret. As such, customers expect more from brands than to merely deliver a product at a reasonable price. They\u2019re also interested in the values and principles which to which companies adhere.<\/span><\/p>\n<p class=\"c3\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6751\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/customers-who-would-pay-more-for-eco-friendly.jpg\" alt=\"customers who would pay more for eco-friendly\" width=\"1000\" height=\"521\" \/><\/p>\n<p class=\"c3\"><span class=\"c10\">Image Source: <a href=\"https:\/\/blog.globalwebindex.com\/chart-of-the-week\/green-consumerism\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Global Web Index<\/span><\/a><\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Sustainability is a prominent example. Consumers now expect businesses to make strides towards operating in a greener manner. That might mean reducing packaging or adopting electric or hybrid delivery vehicles.<\/span><\/p>\n<p class=\"c1\">Social responsibility is something else that modern consumers expect of brands. During the recent Covid-19 crisis, firms that laid off workers unfairly faced condemnation. Brands on mass, too, recently <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/ringcentral-strongly-stands-for-social-and-racial-justice-and-with-our-black-community-1\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">showed solidarity<\/span><\/a> <span class=\"c0\">with the Black Lives Matter movement. \u00a0<\/span><\/p>\n<h3 id=\"h.taf7a2930zxp\" class=\"c12\"><span class=\"c2\">10. Growth in Both B2B Ecommerce &amp; DTC<\/span><\/h3>\n<p class=\"c1\"><span class=\"c0\">The success and growth of B2C ecommerce have knock-on effects, too. As shopping online is now a part of most of our everyday lives, that mode of doing business is also starting to expand. Increasingly, ecommerce is also getting seen as a channel for other brands to exploit.<\/span><\/p>\n<p class=\"c1\">B2B firms, for instance, are starting to explore ecommerce sales. Global revenue in that area is predicted to <a href=\"https:\/\/www.statista.com\/study\/57731\/b2b-e-commerce-in-the-united-states\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">exceed $1 trillion<\/span><\/a><span class=\"c0\">\u00a0comfortably before the end of 2021. The trend will only continue as younger workers graduate to positions of responsibility in B2B brands.<\/span><\/p>\n<p class=\"c1\">Manufacturers, too, are noticing the advantages of ecommerce. Rather than rely on traditional distribution, many are now turning to direct to consumer (DTC) sales. With an ecommerce site and their reputation, they can cut out the middlemen of retail. The <a href=\"https:\/\/www.warc.com\/newsandopinion\/news\/inside_nikes_dtc_strategy\/41536\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">success of brands like Nike<\/span><\/a><span class=\"c0\">\u00a0in this regard is only going to encourage other firms to try the same thing. \u00a0<\/span><\/p>\n<h2 id=\"h.2gi28nyb39uo\" class=\"c8\"><span class=\"c13 c10\">Tech, Consumer Demands &amp; Global Uncertainty to Shape the Future of Ecommerce<\/span><\/h2>\n<p class=\"c1\"><span class=\"c0\">Stand still in the world of business, and you get left behind. That\u2019s never truer than in the ecommerce sector. Selling online has undergone many changes since it began only a few decades ago. Many factors ensure the field won\u2019t remain static in the future, either.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">Developments in tech and new consumer expectations \u2013 not to mention a global pandemic \u2013 will all serve to reshape the industry. The above trends are only a few of the broader changes you can expect in the years to come. Now that you understand them, though, you\u2019re well placed to take advantage. Doing so is the only way to stay ahead of your rivals.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The modern world is faster moving than ever before. Digital transformation\u00a0has taken hold across all fields, sectors, and industries. How we live, shop, and entertain ourselves is ever-changing. The changes are often driven by new technology and digital trends. The ecommerce sector is one of the best examples of a niche where technology holds sway. &#8230;<\/p>\n","protected":false},"author":29,"featured_media":42648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18391],"tags":[18282,6365,18283,833,18284],"class_list":["post-42418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-it-leadership","tag-digital-trends","tag-ecommerce","tag-ecommerce-trends","tag-online-shopping","tag-trends-in-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 digital trends in ecommerce to look out for in 2020 and beyond | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"What&#039;s happening online on web and social channels that small businesses should be aware of? 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