{"id":42383,"date":"2024-06-10T00:00:00","date_gmt":"2024-06-10T07:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/touch-base-email-alternatives\/"},"modified":"2025-03-13T06:18:49","modified_gmt":"2025-03-13T13:18:49","slug":"touch-base-email-alternatives","status":"publish","type":"post","link":"\/us\/en\/blog\/touch-base-email-alternatives\/","title":{"rendered":"13 more effective alternatives to \u201cjust touching base\u201d emails"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re a small business owner, you\u2019ll already know how important it is to keep in regular contact with your prospects and customers. There\u2019s no better way to build relationships and develop rapport. Perhaps that\u2019s the reason you resort to those \u201ctouching base\u201d emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But are they the best way to keep in touch in today\u2019s busy workplace? Inboxes are crowded and schedules have no space. It\u2019s hard to reach even your most engaged customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your messages have to resonate from the get-go. You just can\u2019t afford to bore your contacts with bland subject lines, irrelevant information, or vague requests. So how can you stay in touch without annoying them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll explore different alternative ways for you to successfully reach out to your prospects and customers\u2014without resorting to unimaginative \u201ctouching base\u201d messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What we\u2019ll cover:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/touch-base-email-alternatives\/#What%20is%20a%20%E2%80%9Ctouch%20base%E2%80%9D%20email?\"><span style=\"font-weight: 400;\">What is a \u201ctouch base\u201d email?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/touch-base-email-alternatives\/#10%20alternative%20%E2%80%9Ctouch%20base%E2%80%9D%20email%20examples\"><span style=\"font-weight: 400;\">10 Alternative \u201ctouch base\u201d email examples<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/touch-base-email-alternatives\/#3%20non-email%20alternatives%20to%20%E2%80%9Ctouch%20base%E2%80%9D%20emails\"><span style=\"font-weight: 400;\">3 Non-email alternatives to \u201ctouch base\u201d emails (that just might be more effective)<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\">\ud83d\udce5 Are you over email? If you hit at least one of the points on our <strong>free checklist<\/strong>, it&#8217;s time to consider an email alternative.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/checklist\/ready_to_retire_email.pdf\" data-id=\"6a0857dc9602a\" id=\"6a0857dc9602a\">\n\t\t<button tabindex=\"on\"  on=\"tap:6a0857dc9602a.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\u2705  Get the checklist to find out<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a Get this free checklist to evaluate if if you're ready to retire email (and try something different). <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:6a0857dc9602a.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2>What exactly is a \u201ctouch base\u201d email?<\/h2>\n<p><span style=\"font-weight: 400;\">The phrase \u201ctouching base\u201d is often used in business contexts when reconnecting with someone (e.g., \u201cjust touching base with you\u201d) or proposing an appointment with them (e.g., \u201clet\u2019s touch base\u201d).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTouch base\u201d emails, then, are the messages you send to your contacts\u2019 inboxes for those purposes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trouble is that \u201ctouching base\u201d is an overly-used piece of business jargon. The expression doesn\u2019t stand out or convey anything particularly meaningful to those who read it\u2014making it far from ideal if you want your emails to be opened, read, and replied to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll need to find another way to say touching base if you\u2019re going to get through to your contacts. You can do this either by being more thoughtful about your emails or by opting for non-email alternatives that help get your message across.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the email route first.<\/span><\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><a name=\"10 alternative \u201ctouch base\u201d email examples\"><\/a><\/p>\n<h2>10 alternative \u201ctouch base\u201d email examples<\/h2>\n<p><span style=\"font-weight: 400;\">Whenever you\u2019re making contact with a prospect or customer via email, you should make sure your message is clear, to-the-point, and contains some personal relevance for the recipient.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emails of this kind are far more likely to make an impact and elicit a favorable response compared to messages that are vague, rambling, or insufficiently personalized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 10 alternatives to the cookie-cutter \u201ctouch base\u201d email:<\/span><\/p>\n<h3 class=\"heading h3\"><strong>1. Propose a specific topic, date, and time<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re proposing a call or meeting with your contact, be specific\u2014don\u2019t leave them guessing with something vague like \u201clet\u2019s touch base in the next few weeks.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple, clear-cut recommendation about what you\u2019d like to talk about and when you\u2019d like to talk about it makes it easier for your contact to say yes or no. You can then <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-follow-up\/\"><span style=\"font-weight: 400;\">follow up<\/span><\/a><span style=\"font-weight: 400;\"> with a calendar invite.<\/span><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> \u201cHello [contact name]. Let\u2019s book some time to talk about [topic]. How does [date and time] work for you?<\/span><\/p>\n<h3 class=\"heading h3\"><strong>2. Share a relevant resource<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the best ways to stay top of mind with your prospects\u2014without coming across as intrusive or pushy\u2014is to send them a resource you think they\u2019ll find valuable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sharing a useful article, podcast, eBook, or industry report will help you build trust and show that you care about their industry and their success.<\/span><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> \u201cHey [prospect]. As someone who works in healthcare [or any other industry], I thought you might find this guide on <\/span><a href=\"https:\/\/www.ringcentral.com\/how-to-run-healthcare-practice\/\"><span style=\"font-weight: 400;\">how to run a remote-friendly healthcare practice<\/span><\/a><span style=\"font-weight: 400;\"> illuminating. It points out some interesting tips about hiring and marketing.\u201d<\/span><\/p>\n<h3 class=\"heading h3\"><strong>3. Reference a piece of their content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One way to grab the attention of your recipient is to mention a recent piece of content they\u2019ve published. This could be an article, a LinkedIn post, or even a Quora answer they recently wrote.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that any commentary you offer is thoughtful. You don\u2019t want to sound too general, but you don\u2019t want to come across as a stalker either.<\/span><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> \u201cHey [client]. I just read your latest blog post about [topic]. Really interesting! I hadn\u2019t thought about [relevant point] in quite that way before.\u201d<\/span><\/p>\n<h3 class=\"heading h3\"><strong>4. Congratulate them after a trigger event<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Events like promotions, product launches, and new rounds of investment present a great opportunity to reach out to your prospects and customers in a way that comes off as natural.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use your congratulations just as a way of keeping up appearances or as a way to bring up a product or service that your contact might find useful in light of the trigger event.<\/span><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> \u201cHello [contact name]. Congratulations on the new role\u2014can\u2019t say I\u2019m surprised! Let me know if you\u2019d like to talk about [relevant product or service]. Many of our other clients in a similar role to yours swear by it.\u201d<\/span><\/p>\n<h3 class=\"heading h3\"><strong>5. Bring up common challenges<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One way to show that you genuinely understand the pain points and needs of your prospects is to reach out to them about emerging challenges in their industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This proactive measure lets them know that your company has their best interests at heart, and gives you a better insight into the specific issues facing the players in their market.<\/span><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> \u201cHello [prospect]. A lot of our clients have recently been experiencing [emerging challenges]. Have you been seeing the same issues? We\u2019ve found that [tip] tends to help. If you\u2019d like to hear more, how about a call next Friday?\u201d<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Offer some actionable advice<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What better way to demonstrate the value you can bring to prospects than to offer them personalized, actionable advice about how to achieve a goal or fix some problem in their business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trick is to be respectful and gentle in your approach. You don\u2019t want to put them off by insulting their efforts.<\/span><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> \u201cHello [prospect], I\u2019ve just seen some excellent reviews of [their product or service] on [review website]. Your clients seem particularly happy with [relevant features]. Have you ever considered doing [actionable tip]? I think it could help take [their company] to another level. Let me know if you\u2019d like to discuss this further on a call.\u201d<\/span><\/p>\n<h3>7. Reiterate your value<\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes your prospects and existing customers just need a reminder of what you can actually do for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple message that reiterates the various ways you can deliver value to their particular business may well convince them to move the conversation forward.<\/span><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> \u201cHello [customer]. I hope you\u2019ve been getting the most out of [your product or service]. Don\u2019t forget we can also help you achieve [relevant goals] with our [relevant products or services]. If that\u2019s something you\u2019d like to discuss, let me know and I can arrange a brief call.\u201d<\/span><\/p>\n<h3><strong>8. Ask for information<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When working on large-scale projects involving multiple stakeholders, you\u2019ll often have to request information from your colleagues or partners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of saying \u201ctouch base,\u201d why not get straight to the point?<\/span><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> \u201cHey [stakeholder name]. Have you had a chance to look at the report I sent last week? Would be good to get your team\u2019s feedback before Friday\u2019s meeting. Are you free for a call at 3:00 P.M. tomorrow?\u201d<\/span><\/p>\n<h3 class=\"heading h3\"><strong>9. Invite your contact to an event<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A great way to add value to your customers\u2019 or prospects\u2019 lives is to invite them to a local event or webinar where they can network with other players in their industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This creates the opportunity for you to meet them in person without forcing the matter.<\/span><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> \u201cHey [recipient]. [Your company name] is hosting an educational event about [industry topic] at [location and date]. We\u2019d really love to see you there.\u201d<\/span><\/p>\n<h3 class=\"heading h3\"><strong>10. Reach out to ex-clients<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes it makes sense to \u201ctouch base\u201d with your previous clients to see how they\u2019re getting on with their new supplier. They may be underwhelmed with the service they\u2019re getting and would welcome a fresh conversation with you.<\/span><\/p>\n<p><b>Example:<\/b><span style=\"font-weight: 400;\"> \u201cHello [ex-client]. Last time we spoke, your contract with [your competitor] was due to end in three months. How have things gone since then? Look forward to hearing from you.\u201d<\/span><\/p>\n<h2><strong>3 Non-email alternatives to \u201ctouch base\u201d emails<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Instead of playing email tag all day, you can also stay connected with your prospects, customers, and clients by using other (often more effective) <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/communication-channels\/\"><span style=\"font-weight: 400;\">communication channels:<\/span><\/a><\/p>\n<h3><strong>1. Good old-fashioned phone calls<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Touch base calls are the voice-based equivalents to touch base emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s cloud-based <\/span><a href=\"https:\/\/www.ringcentral.com\/solutions\/office\/call.html\"><span style=\"font-weight: 400;\">business phone system<\/span><\/a><span style=\"font-weight: 400;\"> lets you make and receive secure calls from your business number, wherever you are. As part of a unified communications platform, the system also comes with <\/span><a href=\"https:\/\/www.ringcentral.com\/free-conference-call.html\"><span style=\"font-weight: 400;\">conference calling<\/span><\/a><span style=\"font-weight: 400;\">, business SMS, and online fax functionality:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-56652\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/04\/Iphone-RC-UI.png\" alt=\"\" width=\"1900\" height=\"1080\" \/><\/p>\n<h3><strong>2. Video meetings<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When meeting in person just isn\u2019t practical, <\/span><a href=\"https:\/\/www.ringcentral.com\/video.html\"><span style=\"font-weight: 400;\">RingCentral Video<\/span><\/a><span style=\"font-weight: 400;\"> lets you speak face-to-face with clients and colleagues from anywhere, on any device.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also share your screen and record your online meetings (and use <\/span><a href=\"https:\/\/www.ringcentral.com\/ringex\/ai-assistant.html\"><span style=\"font-weight: 400;\">RingSense AI <\/span><\/a><span style=\"font-weight: 400;\">to take real time call notes, provide personalized insights, and automatically summarize the meeting for you.). <\/span><\/p>\n<div class=\"rc_custom_video\"><a class=\"rc_custom_video__link\" href=\"https:\/\/www.youtu.be\/9xaL89hYeFs\">\n\t\t            <picture><source srcset=\"https:\/\/i.ytimg.com\/vi_webp\/9xaL89hYeFs\/maxresdefault.webp\" type=\"image\/webp\"><img decoding=\"async\" class=\"rc_custom_video__media\" src=\"https:\/\/i.ytimg.com\/vi\/9xaL89hYeFs\/maxresdefault.jpg\" alt=\"\">\n\t\t            <\/picture>\n\t\t        <\/a><br \/>\n\t\t        <button class=\"rc_custom_video__button\" aria-label=\"Play video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"rc_custom_video__button-shape\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"><\/path><path class=\"rc_custom_video__button-icon\" d=\"M 45,24 27,14 27,34\"><\/path><\/svg><br \/>\n\t\t        <\/button>\n\t\t    <\/div>\n<h3><strong>3. Instant messaging<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Instant messaging is great for in-company communication. <\/span><a href=\"https:\/\/www.ringcentral.com\/teams\/overview.html\"><span style=\"font-weight: 400;\">Team chats<\/span><\/a><span style=\"font-weight: 400;\"> let you touch base and collaborate with other people in your company wherever you are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to limit this communication channel only to your own teams, though. You can also add guests from outside your company for easier cross-functional collaboration on more complicated projects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oh, and the bonus of using RingCentral is that you can have all three of these communication channels (and more )in one convenient app.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">No more \u201cjust touching base\u201d emails\u2026<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When reaching out to a prospect, customer, or project partner, it\u2019s essential to compose messages that draw the reader\u2019s attention and compel them to respond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means doing away with yawn-inducing office jargon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the tips and examples covered in this post as inspiration to improve your business communication.<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/#contact-sales-modal\"><span style=\"font-weight: 400;\">Get in touch today<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about how RingCentral can boost your customer communications.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">FAQs<\/span><\/h2>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">What\u2019s wrong with sending a touching base email?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s nothing wrong with it per se, but unless the email has a specific focus, it\u2019s likely to get lost among the crowd of messages your contact receives every day. To foster genuine engagement, you need to get a little more strategic. Crafting a message around a specific topic such as congratulating the recipient on their latest product launch or sharing a useful resource is much more likely to get a positive response.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">What\u2019s the most effective alternative to touching base emails?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This depends on a number of factors including how engaged the client already is with your business and what you\u2019re aiming to achieve by contacting them. For instance, if your goal is to cross-sell a new product to an existing client, then simply sending an email to alert them to the product and explain its value to them may be effective. Whereas if you\u2019re hoping to re-engage a former client, asking them for specific information would be a better tactic, since that approach actively invites a response.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><sup>1<\/sup><span style=\"font-weight: 400;\"> thehrdirector.com\/business-news\/workplace\/touch-base-hated-phrases<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a small business owner, you\u2019ll already know how important it is to keep in regular contact with your prospects and customers. There\u2019s no better way to build relationships and develop rapport. Perhaps that\u2019s the reason you resort to those \u201ctouching base\u201d emails. But are they the best way to keep in touch in &#8230;<\/p>\n","protected":false},"author":1207,"featured_media":56650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[18270,18271,18272,18273,18274],"class_list":["post-42383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-alternatives-to-touching-base","tag-touch-base","tag-touch-base-emails","tag-touching-base","tag-touching-base-emails"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>13 More Effective Alternatives to &quot;Just Touching Base&quot; Emails<\/title>\n<meta name=\"description\" content=\"\u201cTouching base\u201d is a stale business cliche, but regular contact with customers is a small business essential. 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She holds a Bachelor\u2019s degree in Marketing and International Business and is always eager to embrace new challenges and contribute to the evolving landscape of marketing.","sameAs":["https:\/\/www.linkedin.com\/in\/meghan-corasaniti\/"],"url":"\/us\/en\/blog\/author\/meghan-corasaniti\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2020\/04\/GettyImages-1204226514-scaled.jpg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/meghan-corasaniti\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/2c53fea3fdd525086b317b6bbf2e2250add1aec56ecd28265ec77def091fc756?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Meghan Corasaniti<\/span><\/a>","rc_author_full_name":"Meghan Corasaniti","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2024\/06\/meghan.corasaniti.png","rc_author_link":"\/us\/en\/blog\/author\/meghan-corasaniti\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/business-leadership\/amp\">Business &amp; leadership<\/a>","amp_link":"\/us\/en\/blog\/touch-base-email-alternatives\/amp","excerpt_title":"13 more effective alternatives to \u201cjust touching base\u201d em...","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/42383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/1207"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=42383"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/42383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/56650"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=42383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=42383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=42383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}