{"id":42214,"date":"2020-03-31T00:00:00","date_gmt":"2020-03-31T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/customer-service-tips\/"},"modified":"2025-03-13T06:28:35","modified_gmt":"2025-03-13T13:28:35","slug":"customer-service-tips","status":"publish","type":"post","link":"\/us\/en\/blog\/customer-service-tips\/","title":{"rendered":"8 actionable customer service tips to start applying to your business"},"content":{"rendered":"<p>In a nutshell, customer service is the way in which you open a dialogue with your customers, solve their problems, and keep them coming for more.<\/p>\n<p>But you probably knew that.<\/p>\n<p>What you might not know is that customer service isn\u2019t just a support function anymore. Your business\u2014especially if it\u2019s small and survives mostly because of your <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/return-customer\/\" target=\"_blank\" rel=\"noopener noreferrer\">repeat customers<\/a>\u2014has to stop looking at customer service as a cost center, and start treating it as a revenue center.<\/p>\n<p>If that\u2019s confusing, just compare the money you spend to get a new customer versus retaining an existing customer. Your math will most likely match the averages across all industries, and you\u2019ll discover that retaining customers is up to five times cheaper than acquiring new ones.<sup>1<\/sup><\/p>\n<p>And if you think that\u2019s just a wee number, you might be surprised to know that just a 5% improvement in your customer retention can increase your business revenue by <i>25\u201395%<\/i>.<sup>2<\/sup><\/p>\n<p>Crazy, right? But that\u2019s just the headline. The real news is that <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-retention\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer retention<\/a> has a much deeper impact on your overall business performance.<\/p>\n<p>But here\u2019s the thing. While you could do lots of different things to influence your <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-retention-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer retention rate<\/a>, in the end, keeping a customer is mostly a direct outcome of good customer service.<\/p>\n<p>In this post, we\u2019re going to look at eight good customer service tips examples to help you improve your support offering and keep your customers happy:<\/p>\n<ol class=\"table-of-content\">\n<li><a href=\"#Improve your employee experience\">Improve your employee experience<\/a><\/li>\n<li><a href=\"#Make empathy a top priority\">Make empathy a top priority<\/a><\/li>\n<li><a href=\"#Offer an above-average(??) customer service\">Offer an above-average(??) customer service<\/a><\/li>\n<li><a href=\"#Make your customer service accessible\">Make your customer service accessible<\/a><\/li>\n<li><a href=\"#Get rid of the silos\">Get rid of the silos<\/a><\/li>\n<li><a href=\"#Measure the right metrics\">Measure the right metrics<\/a><\/li>\n<li><a href=\"#Build self-service content\">Build self-service content<\/a><\/li>\n<li><a href=\"#Build a direct feedback loop with customers\">Build a direct feedback loop with customers<\/a><\/li>\n<\/ol>\n<hr \/>\n<p class=\"p1\">\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f<b>\u00a0<\/b>Ready to offer 5-star customer service?<b>\u00a0<\/b>Get strategies for every stage of the customer journey with this <b>free eBook<\/b>.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/assets.ringcentral.com\/us\/ebook\/long-live-customer-service.pdf\" data-id=\"69d9997eeb507\" id=\"69d9997eeb507\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d9997eeb507.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40Get this free eBook to learn how to win in customer service.<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d9997eeb507.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2>8 customer service tips if you\u2019re tight on time (and money)<\/h2>\n<p>If you\u2019re <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/small-business-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">managing a small business<\/a> with limited resources and\/or no past business experience, you might echo the same sentiment that thousands of other business owners have:<\/p>\n<p><i>\u201cHow do you provide \u2018excellent\u2019 customer service?\u201d\u00a0<\/i><\/p>\n<p>It\u2019s a question that haunts most first-time business owners.<\/p>\n<p>Unfortunately, there isn\u2019t a toll-free number for small businesses you can just call and get the cr\u00e8me de la cr\u00e8me of customer service tips over the phone.<\/p>\n<p>One of the best ways to learn how to create an outstanding customer experience is by interacting more frequently with your customers. Or, you can also use a few tips from other businesses.<\/p>\n<p>Let\u2019s look at eight customer service tips to help you deliver exceptional customer service.<\/p>\n<p><i>\u200b<\/i>[ebook-download title=&#8221;How customer-obsessed is your business?&#8221; link=&#8221;https:\/\/netstorage.ringcentral.com\/documents\/quiz_how_customer_obsessed_your_business.pdf&#8221; cta-text=&#8221;Take the quiz&#8221; src=&#8221;&#8221;]<br \/>\n<a name=\"Improve your employee experience\"><\/a><\/p>\n<h3>1. Improve your employee experience<\/h3>\n<p>This isn\u2019t a typo on the list. Employee experience has a direct and strong impact on good customer service.<\/p>\n<p>Employee experience (EX) is to customer service (CX) what pizza dough is to a pizza. It\u2019s the binding agent that holds the whole <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-experience\" target=\"_blank\" rel=\"noopener noreferrer\">customer experience<\/a> together.<\/p>\n<p>Employee experience is often tossed aside as HR\u2019s responsibility. It\u2019s also often associated with \u201cfrivolous\u201d activities like office potlucks, Halloween parties, or \u201cstar of the month\u201d recognition.<\/p>\n<p>In reality, EX is much more than that.<\/p>\n<p>EX impacts CX because happy employees lead to happy customers.<sup>3<\/sup> That\u2019s just a fact. Companies with employee-first cultures also often have best-in-class customer service\u2014think Zappos<sup>4<\/sup> and Wegmans.<sup>5<\/sup><\/p>\n<p>Just look at what research data has to say about it:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-6166\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image6-79-600x1024.png\" alt=\"Customer experience leaders have more engaged employees\" width=\"600\" height=\"1024\" \/><\/p>\n<p>Good EX often results in loyal, engaged employees who perform beyond their paychecks and positively impact their company\u2019s bottom line.<\/p>\n<h4>How you can improve the employee experience:<\/h4>\n<ul>\n<li>Treat your employees like your first customers. Employees stick with brands that offer them a great experience; they\u2019ll leave when it\u2019s apparent that you\u2019re not treating them right.<\/li>\n<li>Build an employee-centric company culture and invest in <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/leadership-employee-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">improving employee engagement<\/a>. Launch employee advocacy programs, encourage employee branding, and offer incentives based on performance and\/or loyalty.<\/li>\n<li>Frontline employees are the people closest to solving your customer problems. Give them reasonable authority to make decisions if it helps them offer a great customer experience, like how<a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/agile-customer-service\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Nordstrom banks on its staff\u2019s \u201cgood judgment\u201d to deliver excellent CX<\/a>.<\/li>\n<\/ul>\n<p><a name=\"Make empathy a top priority\"><\/a><\/p>\n<h3>2. Make empathy a top priority<\/h3>\n<p>Saying that your customer service needs empathy is like saying your music needs melody. Empathy is what makes your customer service sing.<\/p>\n<p>Empathy is also one of the most sought-after skills in customer service representatives<sup>6<\/sup> \u2014 even outranking <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-service-skills\/\" target=\"_blank\" rel=\"noopener noreferrer\">product knowledge and technical skills<\/a>.<\/p>\n<p>And it\u2019s easy to see why. Customers all over the world hate two things about customer service: being kept on hold and having to repeat their issues to multiple reps.<sup>7<\/sup> These also happen to be tell-tale signs of <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-interactions\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer interactions<\/a> that lack empathy.<\/p>\n<p>Our advice here is simple\u2014make empathy a must-have criterion when hiring customer service reps.<\/p>\n<p>But because empathy is a soft skill\u2014not always the easiest to measure\u2014it might be hard for you to size up the empathy levels in someone right out of the gates. Luckily, you can always train your staff to be more caring and compassionate.<\/p>\n<h4>How you can improve empathy in your team:<\/h4>\n<ul>\n<li>Develop an empathy guideline to let your customer-facing teams know how to respond to customers in situations that are sensitive in nature or demand urgent attention.<\/li>\n<li>Communicate the importance of empathy to your service teams. Coach them on active listening skills and using empathy statements and\/or positive language.<\/li>\n<li>You can also make learning empathy fun! Bring your service teams together to take part in empathy exercises, such as encouraging them to see two sides to everything or talking about the best and worst part of their work. Check out inspiration on a few <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/empathy-exercises\/\" target=\"_blank\" rel=\"noopener noreferrer\">empathy exercises<\/a>.<\/li>\n<li>Most importantly, practice what you preach. Make empathy a part of your everyday company culture. Create an environment where employees can bring their whole selves at work and lean on people when they need help.<\/li>\n<\/ul>\n<p><a name=\"Offer an above-average(??) customer service\"><\/a><\/p>\n<h3>3. Offer an <i>above-average<\/i>(??) customer service<\/h3>\n<p>You know what makes customer service amazing?<\/p>\n<p>It\u2019s not always the over-the-top experiences where a brand sweeps its customers off their feet.<\/p>\n<p>These fantastical service experiences are isolated incidents at best. And while it\u2019s great to create such exceptional experiences when a situation calls for it, it\u2019s not the most repeatable (or scalable) way to charm your customers.<\/p>\n<p>You make your customer service great by offering an above-average customer experience\u2014at all times. Your service offering is great when it\u2019s <i>predictable <\/i>and <i>consistent<\/i>.<\/p>\n<p>When customers contact your brand, they should think to themselves, \u201cI know they\u2019ll help me find a solution.\u201d<\/p>\n<p>To earn that kind of confidence from your customers, you have to first shift your focus from the extreme of \u201ccustomer delight\u201d to simply making your customer experience better.<sup>8<\/sup> That\u2019s because customer experience, or CX, is the lever that results in better business outcomes, including revenue, improved customer satisfaction, and exceptional customer service.<\/p>\n<p>Some brands try really hard to impress their customers by focusing on <i>positioning<\/i> themselves as a customer-centric brand, creating a cool brand persona online, and so on.<\/p>\n<p>But this often ends up becoming lip service when the company can\u2019t actually tie the customer experience with consistent execution. The branding is there, but the <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-centric-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer-centric strategy<\/a> is not.<\/p>\n<p>In reality, it\u2019s the little things that you do over and over to make customers look up to your brand.<\/p>\n<h4>How to offer a consistent, above-average service experience:<\/h4>\n<ul>\n<li>Give your customer service reps <a href=\"https:\/\/www.ringcentral.com\/contact-center\/overview.html\" target=\"_blank\" rel=\"noopener noreferrer\">a tool that can help them route customer queries from all channels<\/a> like chat, email, phone, or social media. That way, you won\u2019t miss a beat even when hordes of customers contact you, and you can offer a consistent experience all the time. Here\u2019s a quick look at how this kind of contact center tool works:<\/li>\n<\/ul>\n<ul>\n<li>Build consistency in your brand interactions by offering your customers a uniform, unbroken experience. If a customer contacts your brand through email or phone, for instance, your team should have a way of <i>quickly<\/i> seeing that customer\u2019s past history with your business so they don\u2019t have to repeat their story every time they contact you.<\/li>\n<li>Meet customers on their channel of choice. Some customers hang out on Twitter while others might want to interact with your brand on Instagram. Treat those <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/communication-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\">communication channels<\/a> with the same care as you would a traditional phone call.<\/li>\n<li><i>Personalize<\/i> your customer experiences. If you have a <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-service-apps\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer service app<\/a>, use it to offer a little extra to each customer. It should have features that log your customers\u2019 details and information so that you can do things like greet them by their first name, offer personalized recommendations, and wish them well on their birthdays or anniversaries.<\/li>\n<\/ul>\n<p><a name=\"Make your customer service accessible\"><\/a><\/p>\n<h3>4. Make your customer service accessible<\/h3>\n<p>Beneath the shiny luster of customer service that everybody likes to talk about these days, there\u2019s another reality that lurks in the underbelly of businesses who go to lengths to avoid serving their customers.<\/p>\n<p>Just take a look at this GetHuman website below:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-6167\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image8-55-1024x422.png\" alt=\"GetHuman website\" width=\"840\" height=\"346\" \/><\/p>\n<p>GetHuman is an online portal that helps customers get in touch with the customer teams of brands that deliberately try to hide their customer support.<\/p>\n<p>And although GetHuman is fighting the good fight by helping stranded customers contact a brand\u2019s customer service, it\u2019s kind of sad that services like GetHuman exist in the first place.<\/p>\n<p>No matter what industry you operate in, if people are buying from you, you should interact with them. As a business, it\u2019s your responsibility to answer your customers\u2019 calls when they need help.<\/p>\n<p>Don\u2019t play whack-a-mole games with your customers. Make it easy for your customers to contact you when and how they want.<\/p>\n<h4>How to make your customer service accessible:<\/h4>\n<ul>\n<li>Make sure you have enough bandwidth in your customer service department to support customers. Expect your bandwidth to suffer during holidays and peak seasons and expand your staff capacity accordingly to avoid upsetting your customers.<\/li>\n<li>Add a live chat widget to your website. It takes only a tiny bit of real estate on your website, but it opens a whole new portal for your customers to contact your customer support. It\u2019s also instant, real-time, and embeddable across all pages on your website.<\/li>\n<li>Make your service touchpoints very obvious for your customers to find on your website, product, mobile app, or social media.<\/li>\n<\/ul>\n<figure id=\"attachment_6168\" aria-describedby=\"caption-attachment-6168\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ringcentral.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-6168 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1-177.png\" alt=\"This is what you get when you land on our homepage.\" width=\"600\" height=\"315\" \/><\/a><figcaption id=\"caption-attachment-6168\" class=\"wp-caption-text\"><em>What you see when you land on our homepage.<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<ul>\n<li>When you just don\u2019t have enough people on staff, you can use automated solutions (like\u00a0 letting a chatbot engage with customers). Or, set expectations with your customers <a href=\"https:\/\/support.freshchat.com\/support\/home\" target=\"_blank\" rel=\"noopener noreferrer\">upfront<\/a>:<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-6169\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4-119.png\" alt=\"Freshchat website\" width=\"600\" height=\"300\" \/><\/li>\n<\/ul>\n<p><a name=\"Get rid of the silos\"><\/a><\/p>\n<h3>5. Get rid of the silos<\/h3>\n<p>Silos between teams build communication black holes\u2014they lead teams to become self-feeding and self-destructive, and they often result in misalignments, conflicts, and all-around chaos.<\/p>\n<p>Take the silos between your customer service reps, for example. If your business still uses one of those customer service tools that requires individual computer installation, your team has our sympathies.<\/p>\n<p>A legacy software forces your agents to work separately from the rest of their team\u2014physically as well as in terms of collaborating online.<\/p>\n<p>When they need a hand with a customer issue from the product or engineering team, they have to leave everything behind and email or message people to find the right expert to solve the issue.<\/p>\n<p>And if your customer service team uses multiple software programs, they\u2019ll probably also take a longer time to take care of a customer\u2019s problem because they\u2019re forced to juggle different tools.<\/p>\n<p>Naturally, this also means your customers&#8217; data are scattered all over the place. Your agents will have to do the digital dance to glean information from all the platforms before they can solve a customer\u2019s problem.<\/p>\n<h4>How to break silos in customer service:<\/h4>\n<ul>\n<li>Unless you have a solid reason to continue using a \u201cgrandfathered software,\u201d upgrade to a <a href=\"https:\/\/www.ringcentral.com\/contact-center\/overview.html\" target=\"_blank\" rel=\"noopener noreferrer\">cloud-based collaboration platform<\/a> now. It\u2019ll make your agents\u2014and customers\u2014happy.<\/li>\n<li>Simplify your technology stack. Get a tool that unifies all your customer data in one place and allows your teams (even the ones outside customer service) to get everything they need in one app.<\/li>\n<li>When you add a new tool to your business (like a CRM or a marketing automation tool), make sure it also plays well with the existing apps in your customer service. For example, <a href=\"https:\/\/www.ringcentral.com\/apps\/ringcentral-zendesk\" target=\"_blank\" rel=\"noopener noreferrer\">RingCentral integrates with Zendesk<\/a> so that you can make and receive customer calls right in your Zendesk dashboard:<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.ringcentral.com\/apps\/ringcentral-zendesk\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-6170\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image3-128-1024x524.png\" alt=\"RingCentral and Zendesk integration\" width=\"840\" height=\"430\" \/><\/a><\/p>\n<p><a name=\"Measure the right metrics\"><\/a><\/p>\n<h3>6. Measure the <i>right<\/i> metrics<\/h3>\n<p>While it\u2019s true that you can\u2019t manage what you can\u2019t measure, focusing on the wrong metrics could seriously hinder your customer experience management.<\/p>\n<p>Most contact centers these days use customer service metrics to benchmark their agents\u2019 performance. It looks great at first, but sometimes this can be counterproductive.<\/p>\n<p>Take average call handling time, for example. If you start measuring your agents\u2019 performance based solely on this <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/call-center-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">call center metric<\/a>, soon enough they\u2019ll rush through every customer interaction just so that they can hit their numbers.<\/p>\n<p>And guess what happens when you set the wrong benchmarks\u2014you scoop patience and empathy right out of the customer experience.<\/p>\n<p>And, oh, the customer\u2014likely rattled and grumpy at this point\u2014might call over and over because they didn\u2019t get the right kind of resolution the first time around. (Learn more about<a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/first-call-resolution-industry-standard\/\" target=\"_blank\" rel=\"noopener noreferrer\"> first call resolution standards<\/a>.)<\/p>\n<p>That further damages their experience\u2014as well as your team\u2019s overall performance metrics.<\/p>\n<p>Brands like Zappos have built a fandom around their service experience because they <i>don\u2019t<\/i> play by the same rules others set before them. Instead, they do what matters to them the most.<\/p>\n<p>For instance, Zappos measures the success of its customer service reps with personal emotional connection (PEC).<sup>9<\/sup> It\u2019s not a metric you will find anywhere else in the world, because <a href=\"https:\/\/www.zapposinsights.com\/about\/core-values\" target=\"_blank\" rel=\"noopener noreferrer\">Zappos made that up<\/a>:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-6171\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image7-64-1024x382.png\" alt=\"Zappos 10 Core Values\" width=\"840\" height=\"313\" \/><\/p>\n<p>Zappos doesn\u2019t believe in rushing their customers through a solution. The service reps at Zappos make sure their customers get what they want, but they also want customers to enjoy a moment of deep human connection while they\u2019re at it.<\/p>\n<p>We know\u2014it sounds too good to be true, almost like a Disney movie.<\/p>\n<p>But it\u2019s these kinds of things that Zappos has done to crack the code of wowing customers\u2014and it\u2019s made them legendary for their customer service.<sup>10<\/sup><\/p>\n<p>In general, there are two types of customer service metrics you should be measuring:<\/p>\n<ul>\n<li><b>Customer-centric metrics<\/b> (like first contact resolution, customer satisfaction, Net Promoter Score, and Customer Effort Score)<\/li>\n<li><b>Business-centric metrics<\/b> (like customer churn rate, customer lifetime value, brand loyalty, and repeat purchase rate)<\/li>\n<\/ul>\n<p>Improving the first set of metrics helps you build a strong rapport with your customers. Working on the second set of metrics helps you realize your profit goals.<\/p>\n<h4>How to measure the right metrics:<\/h4>\n<ul>\n<li>Understand what a metric means to you. What story does a low CSAT or high call volume tell? What can you do about it? When you find an answer to that, you can identify what to measure.<\/li>\n<li>Don\u2019t obsess over quantitative metrics like the number of customer queries, ticket volumes, and average resolution times. They\u2019re indicators of performance, not necessarily success. Measure them and track them to fix your team problems, but don\u2019t fixate on them.<\/li>\n<li>If you\u2019re getting too many customer service questions, that means the problem lies somewhere else in your product or service experience. Fix that first.<\/li>\n<li>If you\u2019re stumped, look at qualitative metrics like the average resolution rate, customer happiness, Customer Effort Score, and so on. These can help you identify what\u2019s broken (or what\u2019s good) in your service offering and make informed decisions to improve your customer experience.<\/li>\n<li>Don\u2019t be afraid to go a different route and come up with your own metrics, like Zappos. Do what makes sense for your business.<\/li>\n<\/ul>\n<p><a name=\"Build self-service content\"><\/a><\/p>\n<h3>7. Build self-service content<\/h3>\n<p>Let\u2019s look at a brand example to understand the importance of self-service content in customer service.<\/p>\n<p>You\u2019ve probably heard of Mozilla. It\u2019s the nonprofit parent company behind world-famous open-source products such as Firefox, Thunderbird, Bugzilla, Camino, Minimo, and a host of other online software solutions.<\/p>\n<p>As of 2018, the company netted a yearly revenue of $436 million\u2014with just over 80 staff.<\/p>\n<p>But that\u2019s not the surprising part. The surprising part is that despite its unstoppable growth, Mozilla doesn\u2019t have a customer service department\u2014at least not in the traditional sense.<\/p>\n<p>For example, if you\u2019re a Firefox user and you need help with configuration issues, you can\u2019t dial a phone number or send an email to a support rep.<\/p>\n<p>It\u2019s not like Mozilla doesn\u2019t realize the value of good customer service. It\u2019s just that most of its support is either run by thousands of volunteers worldwide or the solution to a customer problem is to be found somewhere online\u2014in one of their self-service portals.<\/p>\n<p>Take a look:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-6172\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image5-96-1024x640.png\" alt=\"Mozilla Search Support\" width=\"840\" height=\"525\" \/><\/p>\n<p>Now, we aren\u2019t suggesting that you should start downsizing your customer support department\u2014customers always crave some amount of human touch when interacting with brands.<\/p>\n<p>But you should take a leaf from Mozilla\u2019s page and start investing in self-service support.<\/p>\n<p>Self-service has many advantages:<\/p>\n<ul>\n<li>It\u2019s low cost, low maintenance, always-on, and scalable.<\/li>\n<li>People can find answers to their questions at their own convenience.<\/li>\n<li>It helps you divert a significant amount of traffic from your traditional customer service, especially during peak business seasons.<\/li>\n<\/ul>\n<p>And here\u2019s our favorite \u201chack\u201d about building self-service support.<\/p>\n<p>If you play your cards right (hint: search engine optimization), you can boost your organic traffic by ranking for the keywords that map to your customers\u2019 search intent.<\/p>\n<p>For example, if you own an online furniture store, you can create a self-service content portal to answer the most common problems people face with their home furniture <i>and<\/i> get more online visibility.<\/p>\n<p>You could create blogs, guides, tutorials, and so on to cover topics like:<\/p>\n<ul>\n<li>Why is the leather on my sofa peeling?<\/li>\n<li>What is the difference between a king-size and queen-size mattress?<\/li>\n<li>What happens when my furniture warranty runs out?<\/li>\n<li>How to clean my furniture?<\/li>\n<\/ul>\n<p>You get the drift. It\u2019s a trick that\u2019ll help your existing customers find answers to their questions while attracting new customers to your business.<\/p>\n<h4>How to build a self-service customer service:<\/h4>\n<ul>\n<li>Write how-to blogs, frequently asked questions (FAQs), and video tutorials, and <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/create-knowledge-base\/\" target=\"_blank\" rel=\"noopener noreferrer\">build a knowledge base<\/a> on topics that your customer service gets asked about repeatedly.<\/li>\n<li>Make your self-service page compatible on all devices and platforms, such as mobile and desktop.<\/li>\n<li>If you have a chat widget on your website, embed the FAQs or other self-service content in the widget to help customers discover answers to their questions.<\/li>\n<li>Create an online community\u2014either as an extension of your business domain or as an online group on Facebook or Linkedin\u2014to let your existing customers help and interact with each other.<\/li>\n<li>Have someone from your team moderate these communities to keep your brand standards in check.<\/li>\n<li>Give incentives to the most active contributors in such communities, such as badges, verified status, and points to redeem rewards like discounts.<\/li>\n<\/ul>\n<p><a name=\"Build a direct feedback loop with customers\"><\/a><\/p>\n<h3>8. Build a direct feedback loop with customers<\/h3>\n<p>Who cues you in when your brand\u2019s customer experience is going down the drain?<\/p>\n<p>No amount of software or data from the latest industry report can tell you what your customers expect from you.<\/p>\n<p>Your customers are your biggest and most direct source of data.<\/p>\n<p>Your customers can tell you things that even your favorite business consultant with his MBA degree from Stanford can\u2019t fathom.<\/p>\n<p>But the problem is, very few customers are likely to come forward and tell you what\u2019s wrong with your brand\u2014until you go and ask them.<\/p>\n<p>To take your customer service to the next level, you have to <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">build a direct feedback channel<\/a> to understand their minds. You have to proactively and frequently check in on them.<\/p>\n<p>Asking for feedback from your customers tends to be more effective <a href=\"https:\/\/www.getfeedback.com\/examples\/customer-satisfaction-surveys\" target=\"_blank\" rel=\"noopener noreferrer\">immediately after a service interaction<\/a>:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-6173\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2-8-1024x658.jpg\" alt=\"Uber support feedback\" width=\"840\" height=\"540\" \/><\/p>\n<h4>How to build a direct feedback loop with customers:<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">Survey your customers<\/a> frequently. It\u2019s the best way to know what your customers think about your brand, your product, and your support. It also shows that you care about their feedback.<\/li>\n<li>Remember customer satisfaction, Net Promoter Score, and Customer Effort Score? These customer service metrics also double as surveys. Embed these surveys as part of your product or service experience. If you keep scoring low, that means the CX is broken somewhere and you need to fix it ASAP.<\/li>\n<li>Never miss a chance to talk to your customers who call you to cancel their orders, ask for refunds, or opt out of your mailing list. Like Bill Gates once said, \u201cYour most unhappy customers are your greatest source of learning.\u201d Ask them what made them quit your brand so that you can stop other customers from leaving.<\/li>\n<\/ul>\n<h2>Put these customer service tips to good use<\/h2>\n<p>Here\u2019s the thing about running a business that most people overlook. You can make your marketing, sales, and customer service much more effective if you understand basic human psychology.<\/p>\n<p>When you understand what melts your customers\u2019 hearts versus what ticks them off, you can create a wholesome customer experience that your customers will drool over.<\/p>\n<p>But it\u2019s definitely not as easy as it sounds. The bar for delivering good service experience has become extremely high in the past few decades.<\/p>\n<p>Customers these days don\u2019t compare the quality of your customer service to other businesses in your domain. They compare you with the best service that they have ever experienced or the top-notch service that everyone talks about.<\/p>\n<p>In that sense, you are not competing with your direct competition anymore. You have the tall order of competing with the likes of Zappos. And to that end, we hope you will find the above customer service tips helpful in outgunning them.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<div style=\"font-size: 14px;\">\n<p><sup>1<\/sup> <a href=\"https:\/\/www.zylotech.com\/blog\/customer-retention-vs-acquisition-the-great-debate\" target=\"_blank\" rel=\"noopener noreferrer\">zylotech.com\/blog\/customer-retention-vs-acquisition-the-great-debate<\/a><\/p>\n<p><sup>2<\/sup> <a href=\"https:\/\/blog.hubspot.com\/service\/customer-retention\" target=\"_blank\" rel=\"noopener noreferrer\">blog.hubspot.com\/service\/customer-retention<\/a><\/p>\n<p><sup>3<\/sup> <a href=\"https:\/\/www.glassdoor.com\/research\/app\/uploads\/sites\/2\/2019\/08\/GD-Customer-Employee-Satisfaction-Report-2019-Final-2-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">glassdoor.com\/research\/app\/uploads\/sites\/2\/2019\/08\/GD-Customer-Employee-Satisfaction-Report-2019-Final-2-2.pdf<\/a><\/p>\n<p><sup>4<\/sup> <a href=\"https:\/\/sharpencx.com\/blog\/zappos-customer-service\/\" target=\"_blank\" rel=\"noopener noreferrer\">sharpencx.com\/blog\/zappos-customer-service\/<\/a><\/p>\n<p><sup>5<\/sup> <a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2018\/03\/03\/why-wegmans-food-markets-gets-the-love-of-customers\/#491049a44ce5\" target=\"_blank\" rel=\"noopener noreferrer\">forbes.com\/sites\/pamdanziger\/2018\/03\/03\/why-wegmans-food-markets-gets-the-love-of-customers\/#7244168d4ce5<\/a><\/p>\n<p><sup>6<\/sup> <a href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/best-practices\/important-customer-service-skills-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">salesforce.com\/products\/service-cloud\/best-practices\/important-customer-service-skills-list\/<\/a><\/p>\n<p><sup>7<\/sup> <a href=\"https:\/\/accenture.com\/t20150523t052453__w__\/us-en\/_acnmedia\/accenture\/conversion-assets\/dotcom\/documents\/global\/pdf\/strategy_3\/accenture-global-consumer-pulse-research-study-2013-key-findings.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">accenture.com\/t20150523t052453__w__\/us-en\/_acnmedia\/accenture\/conversion-assets\/dotcom\/documents\/global\/pdf\/strategy_3\/accenture-global-consumer-pulse-research-study-2013-key-findings.pdf<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a nutshell, customer service is the way in which you open a dialogue with your customers, solve their problems, and keep them coming for more. But you probably knew that. What you might not know is that customer service isn\u2019t just a support function anymore. Your business\u2014especially if it\u2019s small and survives mostly because &#8230;<\/p>\n","protected":false},"author":29,"featured_media":46030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[743,402,18219,1675],"class_list":["post-42214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-customer-experience","tag-customer-service","tag-customer-service-tips","tag-customer-support"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 actionable customer service tips to start applying to your business | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn about 8 customer service tips that you can start using today to create a better experience for your customers\u2014and keep them around longer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-service-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 actionable customer service tips to start applying to your business\" \/>\n<meta property=\"og:description\" content=\"Learn about 8 customer service tips that you can start using today to create a better experience for your customers\u2014and keep them around longer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-service-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-31T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T13:28:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/types-of-customer-service.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"RingCentral Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/customer-service-tips\/\"},\"author\":{\"name\":\"RingCentral Team\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\"},\"headline\":\"8 actionable customer service tips to start applying to your business\",\"datePublished\":\"2020-03-31T00:00:00+00:00\",\"dateModified\":\"2025-03-13T13:28:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/customer-service-tips\/\"},\"wordCount\":3782,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/types-of-customer-service.jpg\",\"keywords\":[\"customer experience\",\"customer service\",\"customer service tips\",\"customer support\"],\"articleSection\":[\"Business &amp; leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/customer-service-tips\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/\",\"name\":\"8 actionable customer service tips to start applying to your business | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/types-of-customer-service.jpg\",\"datePublished\":\"2020-03-31T00:00:00+00:00\",\"dateModified\":\"2025-03-13T13:28:35+00:00\",\"description\":\"Learn about 8 customer service tips that you can start using today to create a better experience for your customers\u2014and keep them around longer.\",\"breadcrumb\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/#primaryimage\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/types-of-customer-service.jpg\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/types-of-customer-service.jpg\",\"width\":930,\"height\":700,\"caption\":\"types of customer service\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/us\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"8 actionable customer service tips to start applying to your business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"name\":\"RingCentral Blog\",\"description\":\"Intelligent Communications\",\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\",\"name\":\"RingCentral\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"width\":2048,\"height\":309,\"caption\":\"RingCentral\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ringcentral\",\"https:\/\/x.com\/ringcentral\",\"https:\/\/www.linkedin.com\/company\/ringcentral\/\",\"https:\/\/www.instagram.com\/ringcentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\",\"name\":\"RingCentral Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"caption\":\"RingCentral Team\"},\"sameAs\":[\"https:\/\/www.ringcentral.com\"],\"url\":\"\/us\/en\/blog\/author\/ringcentral-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"8 actionable customer service tips to start applying to your business | RingCentral Blog","description":"Learn about 8 customer service tips that you can start using today to create a better experience for your customers\u2014and keep them around longer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-service-tips\/","og_locale":"en_US","og_type":"article","og_title":"8 actionable customer service tips to start applying to your business","og_description":"Learn about 8 customer service tips that you can start using today to create a better experience for your customers\u2014and keep them around longer.","og_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-service-tips\/","og_site_name":"RingCentral Blog","article_publisher":"https:\/\/www.facebook.com\/ringcentral","article_published_time":"2020-03-31T00:00:00+00:00","article_modified_time":"2025-03-13T13:28:35+00:00","og_image":[{"width":930,"height":700,"url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/types-of-customer-service.jpg","type":"image\/jpeg"}],"author":"RingCentral Team","twitter_card":"summary_large_image","twitter_creator":"@ringcentral","twitter_site":"@ringcentral","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"19 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/#article","isPartOf":{"@id":"\/us\/en\/blog\/customer-service-tips\/"},"author":{"name":"RingCentral Team","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358"},"headline":"8 actionable customer service tips to start applying to your business","datePublished":"2020-03-31T00:00:00+00:00","dateModified":"2025-03-13T13:28:35+00:00","mainEntityOfPage":{"@id":"\/us\/en\/blog\/customer-service-tips\/"},"wordCount":3782,"publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/types-of-customer-service.jpg","keywords":["customer experience","customer service","customer service tips","customer support"],"articleSection":["Business &amp; leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/us\/en\/blog\/customer-service-tips\/","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/","name":"8 actionable customer service tips to start applying to your business | RingCentral Blog","isPartOf":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/#primaryimage"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/types-of-customer-service.jpg","datePublished":"2020-03-31T00:00:00+00:00","dateModified":"2025-03-13T13:28:35+00:00","description":"Learn about 8 customer service tips that you can start using today to create a better experience for your customers\u2014and keep them around longer.","breadcrumb":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/#primaryimage","url":"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/types-of-customer-service.jpg","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/types-of-customer-service.jpg","width":930,"height":700,"caption":"types of customer service"},{"@type":"BreadcrumbList","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/us\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"8 actionable customer service tips to start applying to your business"}]},{"@type":"WebSite","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","name":"RingCentral Blog","description":"Intelligent Communications","publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization","name":"RingCentral","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/","url":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","width":2048,"height":309,"caption":"RingCentral"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ringcentral","https:\/\/x.com\/ringcentral","https:\/\/www.linkedin.com\/company\/ringcentral\/","https:\/\/www.instagram.com\/ringcentral"]},{"@type":"Person","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358","name":"RingCentral Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","caption":"RingCentral Team"},"sameAs":["https:\/\/www.ringcentral.com"],"url":"\/us\/en\/blog\/author\/ringcentral-team\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/types-of-customer-service.jpg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/ringcentral-team\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">RingCentral Team<\/span><\/a>","rc_author_full_name":"RingCentral Team","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/ringcentral-logo-new.png","rc_author_link":"\/us\/en\/blog\/author\/ringcentral-team\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/business-leadership\/amp\">Business &amp; leadership<\/a>","amp_link":"\/us\/en\/blog\/customer-service-tips\/amp","excerpt_title":"8 actionable customer service tips to start applying to y...","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/42214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=42214"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/42214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/46030"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=42214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=42214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=42214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}