{"id":42206,"date":"2021-01-01T00:00:00","date_gmt":"2021-01-01T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/cold-calling-software\/"},"modified":"2026-03-12T13:27:01","modified_gmt":"2026-03-12T20:27:01","slug":"cold-calling-software","status":"publish","type":"post","link":"\/us\/en\/blog\/cold-calling-software\/","title":{"rendered":"The best cold calling software for small businesses"},"content":{"rendered":"<p><em>Updated May 2020<\/em><\/p>\n<hr \/>\n<p>Cold calling gets a bad reputation. Sales reps feel annoying, buyers feel harassed, and everyone feels awkward.<\/p>\n<p><strong>But should they really?<\/strong> After all, more than half of senior-level buyers (57%) actually prefer to be contacted via phone call.<sup>1<\/sup><\/p>\n<p>Maybe the issue isn\u2019t cold calling, but the way we approach it.<\/p>\n<p>Instead of just feeling awkward, why not use the right cold calling software? Combined with the right <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/cold-calling-scripts\/\" target=\"_blank\" rel=\"noopener noreferrer\">cold calling script<\/a>, it can make for a seamless interaction that leaves the buyer feeling heard\u2014and the sales rep feeling confident that they\u2019ll close.<\/p>\n<p>Working with the right tools, you can take your small business\u2019s cold calling strategy to the next level, achieve your sales goals, and create a seamless selling experience.<\/p>\n<p>In this post, we\u2019ll cover:<\/p>\n<ul class=\"table-of-content\">\n<li><a href=\"#ben\">The benefits of using cold calling software<\/a><\/li>\n<li><a href=\"#best\">The best cold calling software<\/a>\n<ul>\n<li style=\"padding-top: 10px\"><a href=\"#start\">The foundation: Starting with the right CRM<\/a><\/li>\n<li><a href=\"#call\">The call: Choosing the best dialing software for cold calling<\/a><\/li>\n<li><a href=\"#nice\">The nice-to-have: a CTI<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#how\">How to choose the right cold calling software for you<\/a><\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\">Up your prospecting game and close more deals with these free cold calling scripts. \u260e\ufe0f<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"http:\/\/netstorage.ringcentral.com\/ebook\/cold_calling_scripts_playbook.pdf\" data-id=\"69d70a3e0ae26\" id=\"69d70a3e0ae26\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d70a3e0ae26.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\ude80 Get them now<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Don't just touch base. Move your deals forward. Download this cold calling playbook. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-01477\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get them now\">Get them now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d70a3e0ae26.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Happy calling!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2><a id=\"ben\"><\/a><br \/>\nWhat are the benefits of using cold calling software?<\/h2>\n<p>It\u2019s understandable that investing in cold calling software might seem more suited for a larger company. How much work is it <i>really <\/i>for your few sales reps to dial the phone?<\/p>\n<p>But between a good <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/best-crm-for-small-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer relationship management (CRM) software<\/a> and the actual calling platform, the right software is crucial to your cold calling success. These software tools will help your team work efficiently, keep detailed notes, and make the most of every single lead. Some platforms even offer the option to get a <a href=\"https:\/\/www.ringcentral.com\/can-i-buy-a-specific-phone-number.html\">custom phone number<\/a> that&#8217;s memorable and aligned with your brand, enhancing your professional image during cold calls.<\/p>\n<p>Investing in the <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/sales-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">right sales software<\/a> is an investment in the future of your business. Not only are you giving yourself the best shot at closing as many deals as possible today, but you\u2019re also setting your team up for success as you grow.<\/p>\n<p>Detailed notes in your CRM will help get everyone up to speed on new leads quickly, and having call recordings handy will help your new hires get onboarded quickly.<\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong>\u260e\ufe0f Pro-tip:<\/strong><\/div>\n<p>When you\u2019re shopping for a cold calling app or software, look for automation features (like auto-dialing) and syncing that\u2019ll make it so that data only needs to be entered once.<\/p>\n<\/div>\n<p>Now, let\u2019s look at a few tools that\u2019ll make your sales team more effective\u2014and boost your bottom line.<\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/remote-readiness\"><img decoding=\"async\" class=\"alignnone size-full wp-image-45676\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/12\/Banner-Image-for-Blog-Promo.png\" alt=\"Remote Readiness CTA\" width=\"695\" height=\"247\" \/><\/a><\/p>\n<h2><a id=\"best\"><\/a><br \/>\nWhat are some of the best cold calling software options out there?<\/h2>\n<p>While you\u2019re creating your system for cold calling, there are a few levels of software that you\u2019ll need to include. Obviously, you\u2019ll want some kind of app to make the actual calls, but your toolbox doesn\u2019t end there.<\/p>\n<p>The right CRM can help you optimize that cold calling app by recording important call data as well as your sales notes and follow-up ideas.<\/p>\n<p>By connecting your CRM and phone software, you can create a powerful system for converting leads.<\/p>\n<h3><a id=\"start\"><\/a><br \/>\nThe foundation: Start with the right CRM<\/h3>\n<p>The foundation of any good sales system is a central hub to keep track of activity\u2014and that\u2019s exactly what a CRM is. A good CRM doesn\u2019t just track notes your sales team manually enters, it can also remind you about appointments, automatically collect call information, and sometimes even send <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/sales-follow-up-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">follow-up emails<\/a>.<\/p>\n<p>Some of the most popular CRMs include Hubspot and Salesforce. When you\u2019re choosing the best CRM for cold calling, think about what <i>your<\/i> business priorities are. Your CRM will be foundational to any sales systems you set up in the future, so keep those integration possibilities in mind.<\/p>\n<p>When using your CRM for cold calling, the most important factor is training your sales team to take good call notes. Even the most expensive CRM isn\u2019t going to help your team if they aren\u2019t using it effectively.<\/p>\n<p>For cold calling, your salespeople should, at a minimum, be taking detailed notes\u2014whether the lead answered the phone, what topics were discussed, and any follow-up required. You may have other specific requirements as well, tailored to your business and your customers.<\/p>\n<p>Some CRMs that are more robust actually offer cold calling software as well, which might be worth a try. Just keep in mind that it can become a \u201cjack of all trades, master of none\u201d situation.<\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong>\u260e\ufe0f Pro-tip:<\/strong><\/div>\n<p>If you\u2019re using RingCentral as your <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ringcentral.com\/lp\/small-business-phone-service.html\">business phone service<\/a> or communication platform, you\u2019re good to go with pretty much all the major CRMs. It integrates with <a href=\"https:\/\/www.ringcentral.com\/apps\/call-with-ringcentral-for-hubspot\" target=\"_blank\" rel=\"noopener noreferrer\">Hubspot<\/a>, <a href=\"https:\/\/www.ringcentral.com\/apps\/ringcentral-salesforce\" target=\"_blank\" rel=\"noopener noreferrer\">Salesforce<\/a>, and a number of <a href=\"https:\/\/www.ringcentral.com\/apps\/?q=salesforce&amp;appCategory=CRM\" target=\"_blank\" rel=\"noopener noreferrer\">other smaller CRMs too, like AgileCRM and Zoho<\/a>.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><a id=\"call\"><\/a><br \/>\nThe call: Dialing software for cold calling<\/h3>\n<p>To round out your cold calling system, you\u2019ll need a dialing software. This is the software that actually allows your sales team to call potential customers on the phone\u2014usually, through an app on their computer.<\/p>\n<p>Choose a system with features that help your sales team manage their time productively, including <a href=\"https:\/\/www.ringcentral.com\/auto-dialer.html\">automated dialers<\/a> and integrated collaboration tools.<\/p>\n<h4><a href=\"https:\/\/www.ringcentral.com\/engage\/engage-voice.html\" target=\"_blank\" rel=\"noopener noreferrer\">RingCentral Engage Voice<\/a><\/h4>\n<p>RingCentral&#8217;s probably best known for its all-in-one communication platform that includes <a href=\"https:\/\/www.ringcentral.com\/rcapp.html\">messaging, video conferencing, and even a phone service<\/a>\u2014in a single app\u2014but did you know it has a sales-focused product too?<\/p>\n<p>If you want built-in integrations with CRMs, ease of use, and scalability, RingCentral Engage Voice is the cold calling solution for you. From its scripting feature to campaign management and dialing options, it&#8217;s an outbound calling tool designed for sales teams that make a ton of calls. Here&#8217;s a quick look at how it works:<\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"Blended Outbound Cloud Contact Center | RingCentral Engage Voice\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bAaEj0aBBPA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p>RingCentral also integrates with lots of CRMs and beyond cold calling, it also keeps your team\u2019s <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/communication-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\">communication channels<\/a>\u2014inbound, outbound, and internal\u2014all in one place. For example, here&#8217;s what the Salesforce integration looks like:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-44476\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/salesforce-ringcentral-integration-e1603397536245.png\" alt=\"ringcentral's integration with salesforce with click to dial feature for cold calling\" width=\"1000\" height=\"642\" \/><\/p>\n<p>That means you can consolidate the number of tools you\u2019re using (and spend less time on training for your team). Plus, you don\u2019t have to switch between tabs as much while you\u2019re working on different platforms.<\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong>\u260e\ufe0f Pro-tip:<\/strong><\/div>\n<p>One of the added perks of RingCentral for sales teams specifically is the <a href=\"https:\/\/www.ringcentral.com\/office\/features\/call-monitoring\/overview.html\" target=\"_blank\" rel=\"noopener noreferrer\">call monitoring feature<\/a>. If you\u2019re training new sales reps, or just want to see where your team can improve, you can listen in on the call (the prospect doesn\u2019t hear anything), and even hit a button to take over the call if your new rep needs a bit of help!<\/p>\n<\/div>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udd79\ufe0f<\/span> Get a hands-on look at how high-performing sales teams are using RingCentral by booking a product tour:<\/p>\n<p class=\"p1\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Choose a time<\/button><\/p>\n<p>\ud83d\udcb0 You can also <strong><a href=\"http:\/\/www.ringcentral.com\/roi-calculator\" target=\"_blank\" rel=\"noopener noreferrer\">use this calculator<\/a> <\/strong>to see roughly how much your business could save by using RingCentral to support your team&#8217;s communications with clients, customers, and each other.<\/p>\n<hr \/>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83c\udfc6 Did you know:\u00a0<\/b><\/div>\n<p>RingCentral is a <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/pc-mag-ringcentral-editors-choice\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i>PCMag<\/i>\u2019s Editors\u2019 Choice Award<\/a> winner because of its reliable service and easy-to-use communications platform (among other reasons)!<\/p>\n<\/div>\n<h4>Toky<\/h4>\n<p>If <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/task-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\">task automation<\/a> is a priority for you, Toky is an option to consider. It has a handy automated dialer and automated voicemail\u2014for those 76% of calls from unknown numbers that go straight to voicemail.<sup>2<\/sup><\/p>\n<p>Just be sure that all of that automation doesn\u2019t lead to an impersonal sales experience\u2014encourage reps to maintain their lead research on LinkedIn or other online searches and to be intentional about listening to customers\u2019 needs when they do connect.<\/p>\n<p>One thing to note: Toky has a smaller list of integrations, so you\u2019ll probably need to use a third-party tool like Zapier to integrate it with certain tools.<\/p>\n<h4>Aircall<\/h4>\n<p>If recordings and collaboration are important factors in your cold calling software, you might consider Aircall.<\/p>\n<p>Aircall keeps your entire team on the same page through a shared inbox, where reps can add notes to calls, assign calls to teammates, and add tasks to each other\u2019s to-do lists.<\/p>\n<h4>Ringover<\/h4>\n<p><a href=\"https:\/\/www.ringover.com\/\" target=\"_blank\" rel=\"noopener\">Ringover<\/a> is a cloud-based phone system built for sales teams running outbound and cold calling campaigns. It centralizes calls, messaging, and CRM integrations so reps can manage prospect conversations and track interactions in one place.<\/p>\n<p>Ringover is particularly effective as a cold calling software because it includes automation tools like a power dialer that automatically calls contacts from a list. The platform also offers call recording, analytics dashboards, and AI features like call transcription and summaries to help teams track performance and review conversations.<\/p>\n<h2><a id=\"nice\"><\/a><br \/>\nThe nice-to-have: a CTI<\/h2>\n<p>When you think about cold calling software, you know you need the dialing software, and we just went over the importance of a good CRM. The missing component? The connection between the two.<\/p>\n<p>Many CRMs integrate directly with your dialing software, and vice versa, but you can also use a tool called a <a href=\"https:\/\/www.ringcentral.com\/contact-center\/computer-telephony-integration.html\">computer-telephony integration (CTI) system<\/a>.<\/p>\n<p>A CTI isn\u2019t necessarily a required cold calling software, but if you want the simplest integration between your CRM and dialing software, or if you want to track your call outcomes, this might be a type of cold calling software to consider investing in.<\/p>\n<p>For instance, Tenfold is a CTI that simplifies the data entry process for your sales reps by connecting your CRM and your dialing software through a pop-up:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-6067\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2-151-1024x578.png\" alt=\"Tenfold is a CTI that simplifies the data entry process for sales rep\" width=\"840\" height=\"474\" \/><\/p>\n<p>When you\u2019re on an outbound or <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/inbound-calling\" target=\"_blank\" rel=\"noopener noreferrer\">inbound call<\/a>, Tenfold will display a pop-up on your computer screen. In this pop-up, you can click-to-call, log calls, and take notes.<\/p>\n<p>The pop-up system also lets you move from tab to tab without losing track of your notes and call information.<\/p>\n<p>A CTI keeps your CRM organized, since team members can attach call notes, recordings, transcripts, and notes to CRM records. That also means you can keep better track of <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-interactions\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer interactions<\/a> and conversion data.<\/p>\n<h2><a id=\"how\"><\/a><br \/>\nHow to choose the right cold calling software for you<\/h2>\n<p>As with any software, the best one for your team may not be the best one for every company. Small businesses have varying needs when it comes to sales tools, so it\u2019s important to think about which features and factors are the most important for your team.<\/p>\n<p>Here are the top features you\u2019ll want to explore when shopping for cold calling sales tools for your small business:<\/p>\n<ol>\n<li><a href=\"#Ease of use\">Ease of use<\/a><\/li>\n<li><a href=\"#Integrations\">Integrations<\/a><\/li>\n<li><a href=\"#Metric tracking\">Metric tracking<\/a><\/li>\n<li><a href=\"#Call recordings\">Call recordings<\/a><\/li>\n<li><a href=\"#Scalability\">Scalability<\/a><\/li>\n<\/ol>\n<p><a name=\"Ease of use\"><\/a><\/p>\n<h3>1. Ease of use<\/h3>\n<p>It may seem basic, but if your cold calling software is a challenge to work with, your people won\u2019t want to use it. The last thing you want is to spend money on a tool that no one is using. When you\u2019re shopping for a cold calling software, be sure to give the free trial a try or schedule a quick demo to get a walkthrough of how intuitive the platform really is.<\/p>\n<p>Don\u2019t just consider the sales rep interface, though. Dig a little deeper into the admin settings and check to be sure you can easily add users, integrate with your existing <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/best-sales-apps\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales apps<\/a>, and access the data you need to measure effectiveness (so you can have an answer ready if anyone asks \u201c<a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/does-cold-calling-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">Does cold calling work anymore<\/a>?\u201d)<\/p>\n<p>If any of these steps are challenging to navigate, your cold calling software probably won\u2019t easily integrate into your <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/sales-call-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales call planning<\/a> process\u2014and it could even become the kind of software headache that forces your team to use annoying workarounds and waste more time on data entry.<br \/>\n<a name=\"Integrations\"><\/a><\/p>\n<h3>2. Integrations and customer journey tracking<\/h3>\n<p>Integrations might seem straightforward\u2014or even unnecessary\u2014if your business is small now. But as you grow, your sales team will likely need more technology to help them do their jobs, and it\u2019s important that they all work together.<\/p>\n<p>The key is to think holistically when it comes to software integrations. For instance, your sales team needs to communicate with the entire company, so your <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/communication-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">internal communications app<\/a> will ideally need to connect with your cold calling software.<\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong>\u260e\ufe0f Pro-tip:<\/strong><\/div>\n<p>The right CRM is central to connecting all of the apps and tools your sales team uses on a daily basis, but you should check the integrations list of any new product you add to your arsenal.<\/p>\n<\/div>\n<p>Another factor when considering integrations is the ability to track the entire <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-journey-map-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer journey map<\/a>, from lead to purchase and beyond. Be sure your cold calling system makes it easy to record activity in your CRM so you can measure every stage of your <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-relations\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer relationships<\/a>.<br \/>\n<a name=\"Metric tracking\"><\/a><\/p>\n<h3>3. Ability to track metrics<\/h3>\n<p>In addition to customer journey tracking through CRM integrations, check to make sure that your cold calling software has built-in metrics.<\/p>\n<p>Especially as more and more sales teams work remotely and remote work becomes the default for many companies, it\u2019s important to be able to keep an eye on how your sales staff is doing at a granular level.<\/p>\n<p>Tracking metrics and seeing team activity within your cold calling software allows you to keep your entire team\u2014remote or not\u2014on the same page and on pace to meet their goals.<br \/>\n<a name=\"Call recordings\"><\/a><\/p>\n<h3>4. Call recording<\/h3>\n<p>While tracking metrics can give you the quantitative analysis tools you need to track team effectiveness, call recording allows you to dig into what is and isn\u2019t working through a more qualitative lens.<\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/office\/features\/call-recording\/overview.html\">Call recording<\/a> can be a particularly useful tool as your team grows, allowing you to use effective calls as training materials (and not-so-effective calls as coaching opportunities). You\u2019ll also be able to check in with new team members and help them see opportunities for improvement as they get up to speed.<\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong>\u260e\ufe0f Pro-tip:<\/strong><\/div>\n<p>Use call recordings in conjunction with data to identify why certain techniques\u2014or certain sales reps\u2014are more effective than others.<\/p>\n<\/div>\n<p><a name=\"Scalability\"><\/a><\/p>\n<h3>5. Scalability<\/h3>\n<p>Finally, while scalability might not be top of mind for your small business right now, if you anticipate growth in the future, you\u2019ll want to know your options for adding users. Understand the system for adding more users and the costs associated with doing so, <i>before<\/i> you commit to a software for the long term.<\/p>\n<p>Migrating software of any kind can be a painful ordeal, so understanding scalability now can save you from headaches in the future.<\/p>\n<h2>Find the right software for your cold calling system<\/h2>\n<p>Cold calling might feel like a thing of the past, but with the right software solution, you can bring it up to date and empower your sales team to meet their goals through cold calls.<\/p>\n<p>It\u2019s a simple formula\u2014with the right CRM and an effective calling app, plus a strong connection between the two, you\u2019ll have the cold calling tools you need to succeed.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<div style=\"font-size: 14px\">\n<p><sup>1<\/sup> rainsalestraining.com\/blog\/infographic-30-sales-prospecting-stats-and-what-they-mean-for-sellers<\/p>\n<p><sup>2<\/sup> prnewswire.com\/news-releases\/americans-only-answer-half-of-all-calls-they-receive-on-their-mobile-phones-300785490.html<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Updated May 2020 Cold calling gets a bad reputation. Sales reps feel annoying, buyers feel harassed, and everyone feels awkward. But should they really? After all, more than half of senior-level buyers (57%) actually prefer to be contacted via phone call.1 Maybe the issue isn\u2019t cold calling, but the way we approach it. Instead of &#8230;<\/p>\n","protected":false},"author":29,"featured_media":46503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[18216,3427,18217,18218],"class_list":["post-42206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-best-cold-calling-software","tag-cold-calling","tag-cold-calling-apps","tag-cold-calling-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The best cold calling software for small businesses | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn about the best cold calling software out there, what features you should look for\u2014and which ones you can probably do without.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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