{"id":42117,"date":"2020-03-31T00:00:00","date_gmt":"2020-03-31T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/does-cold-calling-work\/"},"modified":"2025-03-13T07:28:36","modified_gmt":"2025-03-13T14:28:36","slug":"does-cold-calling-work","status":"publish","type":"post","link":"\/us\/en\/blog\/does-cold-calling-work\/","title":{"rendered":"Does cold calling work anymore? Well actually\u2026 sometimes"},"content":{"rendered":"<p>Cold calling used to be the go-to prospecting tactic for salespeople.<\/p>\n<p>But today, this old school sales technique seems to be on the downswing.<\/p>\n<p>In this post, we\u2019ll look at why cold calling still deserves a place in your sales workflow, and we\u2019ll break down the do\u2019s and don\u2019ts of building a winning cold calling strategy.<\/p>\n<p>What we\u2019ll cover:<\/p>\n<ul class=\"table-of-content\">\n<li><a href=\"#Is cold calling dead?\">Is cold calling dead?<\/a><\/li>\n<li><a href=\"#9 tips to help you win at cold calling\">9 tips to help you win at cold calling<\/a><\/li>\n<li><a href=\"#5 mistakes to avoid when cold calling\">5 mistakes to avoid when cold calling<\/a><\/li>\n<\/ul>\n<p>Let\u2019s start by looking at whether cold calling still works in sales.<\/p>\n<hr \/>\n<p class=\"p1\">Up your prospecting game and close more deals with these free cold calling scripts. \u260e\ufe0f<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"http:\/\/netstorage.ringcentral.com\/ebook\/cold_calling_scripts_playbook.pdf\" data-id=\"69d7185262ed3\" id=\"69d7185262ed3\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d7185262ed3.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\ude80 Get them now<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Don't just touch base. Move your deals forward. Download this cold calling playbook. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-01477\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get them now\">Get them now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d7185262ed3.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Happy calling!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<p><a name=\"Is cold calling dead?\"><\/a><\/p>\n<h2>Is cold calling dead?<\/h2>\n<p>There\u2019s no doubt that the popularity of cold calling has dwindled in recent years. This comes down to a variety of factors.<\/p>\n<p>The first is that the rise of email, social media, and other digital <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/communication-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\">communication channels<\/a> means that brands now have many more ways to both reach out to prospects and nurture their relationships with existing customers. (Hello, <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-retention\" target=\"_blank\" rel=\"noopener noreferrer\">customer retention<\/a>.)<\/p>\n<p>At the same time, buyers today are more empowered than ever: the immediate access to reviews and product information, combined with the proliferation of new competitors, makes it harder to sway people even with a well-executed cold call.<\/p>\n<p>Another reason cold calling has declined comes down to taste and trust. Many people have learned from bad experiences to be skeptical of unsolicited calls from salespeople. Even salespeople themselves are often uncomfortable with the idea of calling people out of the blue.<\/p>\n<p>Legal changes over the past twenty years have also put the brakes on cold calling. In 2003, the National Do Not Call registry was created to ban cold calls to anyone who registered themselves on the database (which now exceeds 200 million numbers). And in 2018, the European Union (EU) introduced the General Data Protection Regulation (GDPR), which effectively banned business-to-consumer (B2C) cold calls to EU citizens.<\/p>\n<p>Taken together, these developments have caused many commentators to declare the death of cold calling. But the reality is a little more nuanced&#8230;<\/p>\n<p>While it\u2019s true that cold calling has become harder to pull off, it\u2019s still the case that 46% of B2B salespeople list phone calls as one of the main ways they reach out to prospects.<sup>1<\/sup> In fact, almost 70% of buyers have accepted a call from a new salesperson in the past 12 months.<sup>2<\/sup><\/p>\n<p>Why, then, do so people dismiss cold calling as an obsolete sales tactic?<\/p>\n<p>The problem is that many salespeople approach cold calling the wrong way. Instead of viewing it as an opportunity to introduce their services and spark a <i>relationship<\/i> with a highly-qualified potential customer, they see it as a scattergun method of pitching to as many prospects as possible with the aim of making a quick sale.<\/p>\n<p>As we\u2019ll see, the right approach to cold calling is to provide a positive context tailored specifically to the needs of the prospect you\u2019re contacting. With that in mind, let\u2019s look at what you can do to make your cold calling strategy a success.<br \/>\n<a name=\"9 tips to help you win at cold calling\"><\/a><\/p>\n<h2>9 tips to help you win at cold calling<\/h2>\n<h3>1. Build a targeted list of prospects<\/h3>\n<p>Long before you pick up the phone, your first task is to create a list of highly-qualified prospects who you think would find some real value in the products or services you offer. There\u2019s no use reaching out to prospects who have no need for what you sell.<\/p>\n<p>Start by defining what problems your product solves for your target market and identify job titles held by key decision-makers within that niche.<\/p>\n<p>You can then use a tool like LinkedIn to search for prospects that fit your ideal buyer profile.<\/p>\n<h3>2. Use the right tools<\/h3>\n<p>The cold calling process is much more efficient when your sales team is equipped with the right toolkit.<\/p>\n<p>Tools like <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/cold-calling-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">cold calling software<\/a>, customer relationship management (CRM) systems, and <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/sales-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales software<\/a> can all make life easier for salespeople and free up their time to focus on pursuing new leads and building new customer relationships.<\/p>\n<p>For example, RingCentral\u2019s phone system can help salespeople boost their pick-up rates by using the <a href=\"https:\/\/www.ringcentral.com\/office\/features\/local-numbers\/overview.html\" target=\"_blank\" rel=\"noopener noreferrer\">local phone numbers<\/a> feature, which lets you select from more than 200 area codes when placing a call. The prospects you call will see your local number as your outbound caller ID and may be more tempted to answer if they think you\u2019re a local company. Here&#8217;s a quick look at some of the outbound features that&#8217;ll come in handy when you&#8217;re selling:<\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"Blended Outbound Cloud Contact Center | RingCentral Engage Voice\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bAaEj0aBBPA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p>You can also hook RingCentral up to CRM (customer relationship management) platforms like <a href=\"https:\/\/www.ringcentral.com\/apps\/ringcentral-salesforce\" target=\"_blank\" rel=\"noopener noreferrer\">Salesforce<\/a>, <a href=\"https:\/\/www.ringcentral.com\/apps\/zoho-crm-for-ringcentral-video\" target=\"_blank\" rel=\"noopener noreferrer\">Zoho CRM<\/a>, and <a href=\"https:\/\/www.ringcentral.com\/apps\/agile-crm-ringcentral\" target=\"_blank\" rel=\"noopener noreferrer\">Agile CRM<\/a> to dial your cold calls directly from your computer screen:<\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/apps\/agile-crm-ringcentral\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5718 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2-138-1024x562.png\" alt=\"CRM (customer relationship management) platform\" width=\"840\" height=\"461\" \/><\/a><\/p>\n<h3>3. Research each individual prospect<\/h3>\n<p>Next, you\u2019ll want to find out as much as you can about your individual prospects and the companies they work for. Doing your homework beforehand will make it far easier to build rapport and establish trust when you eventually call your prospects.<\/p>\n<p>Look out for any interesting details about them and their company. Where did they go to college? Have they recently changed roles? Have they recently published a blog post? Has the business been featured in any industry news lately?<\/p>\n<p>Building this picture before you make a call will equip you with multiple conversational \u201chooks\u201d straight off the bat.<\/p>\n<h3>4. Create a script<\/h3>\n<p>Since time is precious when making a cold call, it\u2019s a good idea to prepare what you\u2019re going to say in advance.<\/p>\n<p>The purpose of a <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/cold-calling-scripts\/\" target=\"_blank\" rel=\"noopener noreferrer\">cold call script<\/a> is to keep your call on track and to minimize hesitation and awkward pauses. Of course, once you\u2019ve gotten past your pre-planned <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/sales-conversation-starters\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales conversation starter<\/a>, you should let the conversation evolve naturally and freestyle when necessary, but having a script to hand will help you stay focused on the central goal of your call.<\/p>\n<p>At a minimum, your script should map out your introduction, your positioning statement, and your invitation to schedule a follow-up call or meeting.<\/p>\n<h3>5. Add a human touch<\/h3>\n<p>Although <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/best-sales-apps\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales apps<\/a> and scripts are invaluable tools to have at your disposal, you have to make sure your delivery is on-point too. You don\u2019t want to seem overly-rehearsed or polished. This is business, yes, but you still want doing business with you to be a pleasant experience.<\/p>\n<p>Let your warmth and personality shine through so that you come across as more relatable to your prospects. This will make them less guarded and more willing to engage in a conversation.<\/p>\n<p>You can use your research to ask specific questions about them and their company to get the discussion moving.<\/p>\n<p>For example: <i>\u201cI saw that your team has recently moved into a new office building. It looks really cool! How are you finding it?\u201d<\/i><\/p>\n<p>The more you can get them talking about their work, the more you\u2019ll be able to inject your own observations about them and their business needs. Having this kind of engaged dialogue is fertile ground for growing a business relationship.<\/p>\n<h3>6. Keep it short<\/h3>\n<p>It\u2019s important to be mindful of your prospect\u2019s time and appreciate that you\u2019re essentially intruding on their day.<\/p>\n<p>From the moment a prospect answers your call, you have roughly 10 seconds to pique their interest and prove your value before they hang up. You should, therefore, make sure your introduction succinctly explains who you are, where you\u2019re calling from, and what value you can bring their business.<\/p>\n<p>You can also reassure your prospect that you intend to respect their time by acknowledging the intrusion upfront.<\/p>\n<p>For example: <i>\u201cHello, [their name], it\u2019s [your name] here from [your company]. I appreciate you weren\u2019t expecting a call from us today, but I really think we can help you [achieve desired result]. Do you have 30 seconds to talk?\u201d<\/i><\/p>\n<h3>7. Leave intriguing voicemails<\/h3>\n<p>The vast majority of cold calls go to voicemail, which means it\u2019s essential that you learn to leave messages that capture your prospect\u2019s interest and convince them to get back to you.<\/p>\n<p>After introducing yourself, give a concise summary of how you can help your prospect with their specific business needs and let them know the purpose of this <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/cold-call-script-to-get-appointment\/\" target=\"_blank\" rel=\"noopener noreferrer\">cold call is to book a quick appointment<\/a> to explain your proposition further.<\/p>\n<p>Keep your messages brief and to the point. It\u2019s also a good idea to repeat your name and contact information at the end of the message in case your prospect missed it the first time around.<\/p>\n<h3>8. Follow up<\/h3>\n<p>Following up with prospects is a crucial part of making your cold calling strategy a success.<\/p>\n<p>Obviously, you should follow up with any prospects eager to make an appointment, but it\u2019s also important to keep the momentum going with prospects that seem undecided.<\/p>\n<p>A follow-up email with fleshed-out answers to some of the main questions or objections raised on the call can go a long way towards convincing your prospect to commit to a discovery session.<\/p>\n<h3>9. Get the timing right<\/h3>\n<p>One of the biggest challenges for cold callers is catching prospects at a good time.<\/p>\n<p>Since most people are busy with work between 9:00 a.m. and 5:00 p.m., it\u2019s often a good idea to try calling them during their lunch break or just before\/just after normal working hours. Research suggests that Wednesday and Thursday are the best days to call prospects.<sup>3<\/sup><\/p>\n<p>The more cold calls you place, the more you\u2019ll be able to gauge when prospects are at their most receptive. You can then prioritize these times to reach out to your most promising prospects.<br \/>\n<a name=\"5 mistakes to avoid when cold calling\"><\/a><\/p>\n<h2>5 mistakes to avoid when cold calling<\/h2>\n<p>In addition to the tactics outlined above, there are some common pitfalls to avoid when cold calling:<\/p>\n<h3>1. Poor preparation<\/h3>\n<p>One of the biggest complaints about cold calls is that salespeople don\u2019t do their homework before reaching out to prospects. As much as 82% of B2B decision-makers think sales reps are unprepared when they call.<sup>4<\/sup><\/p>\n<p>If you aren\u2019t fully prepared for your call, you\u2019ll just end up wasting your prospects\u2019 time as well as your own. This is why it\u2019s so important to research your prospects thoroughly beforehand and create a sales script to make sure what you say is relevant to your prospects\u2019 particular needs.<\/p>\n<p>You can improve your readiness by practicing calls with other members of your team. This exercise will also help you learn how to handle common objections.<\/p>\n<h3>2. Treating prospects like numbers<\/h3>\n<p>Another common cold-calling mistake is treating your prospects as just another name to be ticked off the list.<\/p>\n<p>Of course, many sales teams will have quotas for how many calls should be placed each week, but working towards a numerical target shouldn\u2019t come at the expense of treating each prospect with courtesy and care.<\/p>\n<p>Prospects are understandably put off by super-pushy or mechanical salespeople. So make sure your tone is confident yet respectful, and listen and respond to what your prospects have to say.<\/p>\n<h3>3. Offering a bland proposition<\/h3>\n<p>Having a compelling proposal is essential when you\u2019re seeking to capture the interest of a new prospect.<\/p>\n<p>Too often, callers will fall into the trap of mentioning all the diverse services or products they offer, instead of focusing on a specific subset of what they sell that their prospect will find most relevant.<\/p>\n<p>Prospects want to hear something of interest <i>to them<\/i>; they have no appetite to listen to a general <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/sales-pitch-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales pitch<\/a>.<\/p>\n<h3>4. Failing to set clear next steps<\/h3>\n<p>A big mistake when cold calling is failing to clarify your next steps.<\/p>\n<p>Since you\u2019re the one initiating the interaction, it\u2019s up to you to let your prospect know what you\u2019d like them to do next and to make it as easy as possible for them to agree.<\/p>\n<p>So instead of closing your call with something general like \u201c<i>I\u2019ll get back to you soon,\u201d<\/i> set out some concrete next steps so your prospect isn\u2019t left guessing.<\/p>\n<h3>5. Not reviewing performance<\/h3>\n<p>Another reason many salespeople fail to make progress with cold calls is that they don\u2019t examine their current performance.<\/p>\n<p>Sales reps can identify new ways to level-up their cold calling game by tracking the number of calls it takes to make a sale, by taking note of prospect feedback, and by listening back to previous call recordings.<\/p>\n<p>A tool like <a href=\"https:\/\/support.ringcentral.com\/s\/article\/10665-automatic-call-recording-enable-disable?language=en_US\" target=\"_blank\" rel=\"noopener noreferrer\">RingCentral\u2019s automatic call recording feature<\/a> lets you listen back over all your incoming and outgoing calls and integrates seamlessly with multiple CRMs:<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=ZaQEASqzbS0\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5719 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1-161-1024x576.png\" alt=\"RingCentral\u2019s automatic call recording feature\" width=\"840\" height=\"473\" \/><\/a><\/p>\n<h2>The verdict: Is cold calling still effective?<\/h2>\n<p>Cold calling isn\u2019t dead, but it has changed.<\/p>\n<p>The days of reaching out to the masses with general sales pitches are long gone. Today, success at cold calling requires preparation, persistence and a genuine commitment to building a lasting relationship with your prospects.<\/p>\n<p>Use the tactics covered in this post to help take your cold calling efforts to the next level.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<div style=\"font-size: 14px;\">\n<p><sup>1<\/sup> <a href=\"https:\/\/www.marketingcharts.com\/charts\/b2b-salespeoples-effective-methods-reaching-prospects\/attachment\/valuesellingassociates-top-prospecting-methods-for-b2b-salespeople-oct2018\" target=\"_blank\" rel=\"noopener noreferrer\">marketingcharts.com\/charts\/b2b-salespeoples-effective-methods-reaching-prospects\/attachment\/valuesellingassociates-top-prospecting-methods-for-b2b-salespeople-oct2018<\/a><\/p>\n<p><sup>2<\/sup> <a href=\"https:\/\/www.resourcefulselling.com\/cold-calling-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">resourcefulselling.com\/cold-calling-statistics<\/a><\/p>\n<p><sup>3<\/sup> <a href=\"https:\/\/callhippo.com\/seo\/best-day-time-make-business-call\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">callhippo.com\/seo\/best-day-time-make-business-call<\/span><\/a><\/p>\n<p><sup>4<\/sup>\u00a0<a href=\"https:\/\/www.slideshare.net\/MarketingThink\/gil-gundersons-guide-to-social-selling\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">slideshare.net\/MarketingThink\/gil-gundersons-guide-to-social-selling<\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cold calling used to be the go-to prospecting tactic for salespeople. But today, this old school sales technique seems to be on the downswing. In this post, we\u2019ll look at why cold calling still deserves a place in your sales workflow, and we\u2019ll break down the do\u2019s and don\u2019ts of building a winning cold calling &#8230;<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,43336],"tags":[3427,4165,18196,380],"class_list":["post-42117","post","type-post","status-publish","format-standard","hentry","category-business-leadership","category-sales","tag-cold-calling","tag-cold-calls","tag-does-cold-calling-work","tag-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Does cold calling work anymore? Well actually\u2026 sometimes | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Does cold calling still work? Find out why cold calling isn\u2019t dead and learn how to make your cold calling efforts a success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/does-cold-calling-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does cold calling work anymore? Well actually\u2026 sometimes\" \/>\n<meta property=\"og:description\" content=\"Does cold calling still work? Find out why cold calling isn\u2019t dead and learn how to make your cold calling efforts a success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/does-cold-calling-work\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-31T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T14:28:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/web_home_HOME_def.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"RingCentral Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/does-cold-calling-work\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/does-cold-calling-work\/\"},\"author\":{\"name\":\"RingCentral Team\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\"},\"headline\":\"Does cold calling work anymore? Well actually\u2026 sometimes\",\"datePublished\":\"2020-03-31T00:00:00+00:00\",\"dateModified\":\"2025-03-13T14:28:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/does-cold-calling-work\/\"},\"wordCount\":2229,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"keywords\":[\"cold calling\",\"cold calls\",\"does cold calling work\",\"sales\"],\"articleSection\":[\"Business &amp; leadership\",\"Sales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/does-cold-calling-work\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/does-cold-calling-work\/\",\"name\":\"Does cold calling work anymore? Well actually\u2026 sometimes | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"datePublished\":\"2020-03-31T00:00:00+00:00\",\"dateModified\":\"2025-03-13T14:28:36+00:00\",\"description\":\"Does cold calling still work? Find out why cold calling isn\u2019t dead and learn how to make your cold calling efforts a success.\",\"breadcrumb\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/does-cold-calling-work\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/does-cold-calling-work\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/does-cold-calling-work\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/us\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Does cold calling work anymore? Well actually\u2026 sometimes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"name\":\"RingCentral Blog\",\"description\":\"Intelligent Communications\",\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\",\"name\":\"RingCentral\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"width\":2048,\"height\":309,\"caption\":\"RingCentral\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ringcentral\",\"https:\/\/x.com\/ringcentral\",\"https:\/\/www.linkedin.com\/company\/ringcentral\/\",\"https:\/\/www.instagram.com\/ringcentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\",\"name\":\"RingCentral Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"caption\":\"RingCentral Team\"},\"sameAs\":[\"https:\/\/www.ringcentral.com\"],\"url\":\"\/us\/en\/blog\/author\/ringcentral-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Does cold calling work anymore? Well actually\u2026 sometimes | RingCentral Blog","description":"Does cold calling still work? Find out why cold calling isn\u2019t dead and learn how to make your cold calling efforts a success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/us\/en\/blog\/does-cold-calling-work\/","og_locale":"en_US","og_type":"article","og_title":"Does cold calling work anymore? Well actually\u2026 sometimes","og_description":"Does cold calling still work? Find out why cold calling isn\u2019t dead and learn how to make your cold calling efforts a success.","og_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/does-cold-calling-work\/","og_site_name":"RingCentral Blog","article_publisher":"https:\/\/www.facebook.com\/ringcentral","article_published_time":"2020-03-31T00:00:00+00:00","article_modified_time":"2025-03-13T14:28:36+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/web_home_HOME_def.png","type":"image\/png"}],"author":"RingCentral Team","twitter_card":"summary_large_image","twitter_creator":"@ringcentral","twitter_site":"@ringcentral","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/does-cold-calling-work\/#article","isPartOf":{"@id":"\/us\/en\/blog\/does-cold-calling-work\/"},"author":{"name":"RingCentral Team","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358"},"headline":"Does cold calling work anymore? Well actually\u2026 sometimes","datePublished":"2020-03-31T00:00:00+00:00","dateModified":"2025-03-13T14:28:36+00:00","mainEntityOfPage":{"@id":"\/us\/en\/blog\/does-cold-calling-work\/"},"wordCount":2229,"publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"keywords":["cold calling","cold calls","does cold calling work","sales"],"articleSection":["Business &amp; leadership","Sales"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/us\/en\/blog\/does-cold-calling-work\/","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/does-cold-calling-work\/","name":"Does cold calling work anymore? Well actually\u2026 sometimes | RingCentral Blog","isPartOf":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website"},"datePublished":"2020-03-31T00:00:00+00:00","dateModified":"2025-03-13T14:28:36+00:00","description":"Does cold calling still work? Find out why cold calling isn\u2019t dead and learn how to make your cold calling efforts a success.","breadcrumb":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/does-cold-calling-work\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/does-cold-calling-work\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/does-cold-calling-work\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/us\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"Does cold calling work anymore? Well actually\u2026 sometimes"}]},{"@type":"WebSite","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","name":"RingCentral Blog","description":"Intelligent Communications","publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization","name":"RingCentral","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/","url":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","width":2048,"height":309,"caption":"RingCentral"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ringcentral","https:\/\/x.com\/ringcentral","https:\/\/www.linkedin.com\/company\/ringcentral\/","https:\/\/www.instagram.com\/ringcentral"]},{"@type":"Person","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358","name":"RingCentral Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","caption":"RingCentral Team"},"sameAs":["https:\/\/www.ringcentral.com"],"url":"\/us\/en\/blog\/author\/ringcentral-team\/"}]}},"rc_img_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/imgSample.jpg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/ringcentral-team\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">RingCentral Team<\/span><\/a>","rc_author_full_name":"RingCentral Team","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/ringcentral-logo-new.png","rc_author_link":"\/us\/en\/blog\/author\/ringcentral-team\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/business-leadership\/amp\">Business &amp; leadership<\/a><a href=\"\/us\/en\/blog\/category\/roles\/sales\/amp\">, Sales<\/a>","amp_link":"\/us\/en\/blog\/does-cold-calling-work\/amp","excerpt_title":"Does cold calling work anymore? Well actually\u2026 sometimes","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/42117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=42117"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/42117\/revisions"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=42117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=42117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=42117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}