{"id":42056,"date":"2024-07-21T00:00:00","date_gmt":"2024-07-21T07:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/sales-software\/"},"modified":"2025-09-15T21:14:47","modified_gmt":"2025-09-16T04:14:47","slug":"sales-software","status":"publish","type":"post","link":"\/us\/en\/blog\/sales-software\/","title":{"rendered":"Sales software guide: 18 Sales tools you need in 2025"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Your sales team is busy. But how much of your reps\u2019 time is actually spent selling? If they\u2019re not using the right sales software and tools, probably not enough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it is possible to help them make the most of their schedules and find the time to close more deals and book more meetings. But to do this, you have to invest in the right sales management software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether your team needs help with managing leads or improving their pitching, you need the right software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s have a look at some of the sales tools software that can help, across all stages of the sales cycle. (We\u2019re going to skip Salesforce\u2014<\/span><i><span style=\"font-weight: 400;\">everyone<\/span><\/i><span style=\"font-weight: 400;\"> knows Salesforce and it\u2019s already on every \u201csales software\u201d list.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 18 sales tools that make selling easier:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#ringcentral\"><span style=\"font-weight: 400;\">RingCentral<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#pandadoc\"><span style=\"font-weight: 400;\">PandaDoc<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\"><a href=\"#hubspot\">HubSpot CRM<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#mailshake\"><span style=\"font-weight: 400;\">Mailshake<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#leadsquared\"><span style=\"font-weight: 400;\">LeadSquared<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\"><a href=\"#tenfold\">Tenfold<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#mailchimp\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#aweber\"><span style=\"font-weight: 400;\">AWeber<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#clear\"><span style=\"font-weight: 400;\">Clearbit Connect<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#yes\"><span style=\"font-weight: 400;\">Yesware<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#dropbox\"><span style=\"font-weight: 400;\">Dropbox<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#gmass\"><span style=\"font-weight: 400;\">GMass<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#form\"><span style=\"font-weight: 400;\">Formstack<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#google\"><span style=\"font-weight: 400;\">Google Workspace<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#pipedrive\"><span style=\"font-weight: 400;\">Pipedrive<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#zoho\"><span style=\"font-weight: 400;\">Zoho<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#salesflare\"><span style=\"font-weight: 400;\">Salesflare<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"#contactout\"><span style=\"font-weight: 400;\">ContactOut<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\">\u2b06\ufe0f<span style=\"font-weight: 400;\"> Looking to help your reps improve their sales game and close more deals with sales apps? Here are a few things to consider as you\u2019re vetting solutions.<\/span><\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"http:\/\/netstorage.ringcentral.com\/ebook\/the_buyer's_guide_to_sales_apps.pdf\" data-id=\"6a086e179b024\" id=\"6a086e179b024\">\n\t\t<button tabindex=\"on\"  on=\"tap:6a086e179b024.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9  Grab the buyer's guide to sales apps<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a Get this free guide to purchasing the right sales apps for your business. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:6a086e179b024.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">What is sales software?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sales software is any software-based tool that helps sales teams to streamline workflows and improve their processes. As such, communications platforms, productivity tools, and more can all be described as sales software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most sales software is provided as SaaS (Software as a Service) rather than installed locally, making it easier for sales teams to use collaboratively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some pieces of sales software are developed as independent systems with varied integrations and centralized features designed to aid sales performance (we mentioned one, Salesforce, in the intro). They tend to be highly customizable and excellent for pipeline management and governing sales activities, but are mainly aimed at enterprise businesses and carry costs reflecting that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Others provide broader features that coincidentally happen to be useful for sales; think of RingCentral\u2019s communications platform helping sales staff deliver pitches, of course, or a general business tool such as Docusign helping turn good lead generation into reliable conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And then there are the pieces of sales software that exist as add-ons for existing productivity tools or services, with a great example being Sales Navigator within LinkedIn, a tool that leans on the LinkedIn network to provide strong contact management and segmentation for effective outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, then, any piece of software that can reliably help to land sales can be counted as sales software, so an ambitious business has many viable avenues for using software effectively.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Why invest in sales software?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The simplest reason to invest in sales software is that sales is a challenging discipline. Particularly since trying to sell online (a necessity for many businesses) means going up against a vast array of competitors. Any cost-effective advantage you can get is worth pursuing, and sales software can help in many big ways. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s explore some of what it brings to the table:<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">It makes the online sales funnel more efficient<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The customer journey for an online purchase can take a long time and require numerous touchpoints. This can place a heavy burden on a sales pipeline, especially when operating at scale. Sales software can lessen that burden by delivering an uptick in efficiency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given that retargeting existing or former customers is very economical, for instance, deploying sales analytics with the customer data you\u2019ve collected can be a potent tactic. Every customer experience can contribute to actionable insights that make it faster and easier to raise customer lifetime value (CLV).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re working with fresh leads, the predictive power of high-level sales intelligence can be even more useful. Pairing lead scoring (which rates leads by their value and viability) with follow-up sales strategies can keep focus on the most important prospects and make them more likely to convert.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">It offers game-changing sales automation options<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The more of your time-consuming sales tasks you can automate, the better\u2014and today\u2019s sales software can automate extensively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From notifications that go out whenever leads reach critical junctures to personalized email templates that keep up the pace of outreach, a good automation plan can achieve so much.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And let\u2019s not forget the key role of automatic data collection and interaction tracking. A comprehensive sales system can automate a breadth of tasks in the background so you don\u2019t even need to think about them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It isn\u2019t about removing human intervention entirely, as we\u2019ll cover next; instead, it\u2019s about covering the bases in a way that also eliminates the risk of low-level human error.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">It helps make better use of human resources<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Talented sales professionals can work wonders, but not when much of their time is spent handling tasks that their skills aren\u2019t needed for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automation alone helps them skip generic actions so they can concentrate on things that fit their personal talents, but that\u2019s only one aspect of the sales enablement you can achieve with the right sales software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Intuitive onboarding software, for example, can help new hires get up to speed with excellent training resources covering everything they need to know. And comprehensive performance tracking systems can yield insights to help sales professionals shore up their weaknesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a high-priority lead comes along, the features of sales software can help the sales rep working on it do more with their time. Most notably, through delivering insights they can use to better meet the preferences of the prospect.<\/span><\/p>\n<h2 class=\"heading h2\">How to choose the best sales software for your team<\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to sales tools, you\u2019re spoiled for choice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you know if a sales tool is right for your team? Let\u2019s consider a few key points as we look at the best sales software for your business.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Consider what you need<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having too many sales tools when your team uses only one or two on a daily basis isn\u2019t cost-effective\u2014and puts added strain on your IT team. As a best practice when it comes to sales software management, consider the specific challenges your team is struggling with. Then you can pinpoint which sales tools best deal with that issue with a streamlined, targeted tech stack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your team spends most of their time logging lead information in spreadsheets, you need <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/best-crm-for-small-business\/\"><span style=\"font-weight: 400;\">a CRM<\/span><\/a><span style=\"font-weight: 400;\"> (customer relationship management) solution. If your reps struggle with internal communication and following up leads, you should consider RingCentral\u2019s unified communications solution.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Check what tools you already have<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chances are, your team is already using a few sales tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When looking for new sales software, make sure you don\u2019t get rid of something you\u2019ve been using for a long time and which you really don\u2019t need to replace. For example, if you\u2019re already comfortable with Salesforce, you probably shouldn\u2019t just switch CRMs for the sake of change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When choosing new sales tools, the ideal scenario is that they\u2019ll work seamlessly with your existing ones. RingCentral\u2019s solutions, for example, offer integrations with over 300 business apps\u2014including the most popular CRMs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make a list of what your sales tools can already do, and see if you can consolidate multiple tools into one to save on budget. For example, if one platform has multiple features that let you make video conference calls, call prospects, and communicate with your team, that will probably be a better option than paying for three separate tools:<\/span><\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"RingCentral app for Desktop: Message. Video. Phone.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EbIAZJd9rCU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong>Pro-tip:<\/strong><\/div>\n<p><span style=\"font-weight: 400;\">App overload is one of the most common challenges that sales teams (and most businesses) face. Do a regular yearly audit of your business sales tools to make sure you\u2019re only paying for what you need. This way, your team will be more productive because they\u2019re not wasting time toggling between sales tools\u2014and your Finance team will be happy because the company isn\u2019t wasting money on software that the team isn\u2019t using<\/span><\/p>\n<\/div>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Set aside ramp-up time for the team to learn how to use new software<br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can\u2019t simply choose a new sales tool and hit the ground running\u2014you need to spend time learning how to use it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why the sales tools we selected below are all user-friendly. Just remember: it will take you and your team a little time to introduce a new solution and get everyone trained.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Try the sales tool before you buy<br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With most business sales tools, you\u2019ll be able to get a demo before you commit to a subscription. If you\u2019re torn between two tools, try both and see which one fits best.<br \/>\n<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">The sales tools you should consider<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s look more closely at the top sales tools for everything from prospecting to data analysis. All of the following tools are in the right price range for small businesses (including some free and freemium solutions):<\/span><\/p>\n<h3 id=\"ringcentral\" class=\"heading h3\"><span style=\"font-weight: 400;\">1. RingCentral<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To sell, you need the right communications tool, especially if some or all of your team works from home. Whether you need to run remote <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/motivational-sales-meetings-ideas\/\"><span style=\"font-weight: 400;\">sales meetings<\/span><\/a><span style=\"font-weight: 400;\"> or let your sellers cold call leads, you need a good communications platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With RingCentral, you can chat with your team members, share documents, and set up virtual meetings, all from one place. This is especially important if you want to bring new salespeople into your team and make sure everyone has everything they need to close deals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If someone on your team has a question, or needs a contract or proposal, the solution is only ever a click away:<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/rcapp.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-5517\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image11-2-1024x640.jpg\" alt=\"RingCentral app communication tool\" width=\"840\" height=\"525\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral also makes screen sharing for sales demos quick and easy\u2014you don\u2019t need to pay for a separate screen sharing sales tool. Reps can have <\/span><a href=\"https:\/\/www.ringcentral.com\/video.html\"><span style=\"font-weight: 400;\">video meetings<\/span><\/a><span style=\"font-weight: 400;\"> while sharing important documents on screen and run sales demos with potential clients with just a click:<\/span><a href=\"https:\/\/www.ringcentral.com\/video\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5518\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image13-19.png\" alt=\"RingCentral video meetings\" width=\"685\" height=\"467\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To unlock more value from every sales interaction,<\/span> <a href=\"https:\/\/www.ringcentral.com\/ringsense-for-sales.html\"><span style=\"font-weight: 400;\">RingSense<\/span><sup><span style=\"font-weight: 400;\">TM<\/span><\/sup><span style=\"font-weight: 400;\"> for Sales<\/span><\/a><span style=\"font-weight: 400;\"> helps you harness the power of AI. Its conversational intelligence provides a range of features to help you boost sales productivity and close more deals.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping CRMs up-to-date is no longer an onerous task for your sales reps. With <a href=\"https:\/\/www.ringcentral.com\/ringsense.html\">AI-powered conversation analytics with CRM integration<\/a>, you can leverage AI to summarize conversations and update CRM entries automatically.\u00a0Real-time coaching is given a boost, too, thanks to AI-powered coaching tips that can keep pitches on the right track.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingSense<\/span><sup><span style=\"font-weight: 400;\">TM<\/span><\/sup><span style=\"font-weight: 400;\"> for Sales can also help you take stock of overall performance and make improvements. Accurate transcriptions of sales calls or meetings are a vital source of information, and the AI can also help analyze interactions for competitor mentions, common objections, and more. <\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong>Pro-tip:<\/strong><\/div>\n<p><span style=\"font-weight: 400;\">RingCentral has a few <\/span><span style=\"font-weight: 400;\">more <\/span><span style=\"font-weight: 400;\">features that can help sales teams be more productive. For example, the <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/features\/click-to-call\/overview.html\"><span style=\"font-weight: 400;\">click to call<\/span><\/a><span style=\"font-weight: 400;\"> feature lets reps instantly call leads via their browsers.<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">RingCentral, which <\/span><a href=\"https:\/\/www.ringcentral.com\/apps\/?appCategory=CRM\"><span style=\"font-weight: 400;\">works well with most major sales software<\/span><\/a><span style=\"font-weight: 400;\"> (including many of the tools on this list), is the most complete all-in-one platform for meetings, calls, and all-round communication with prospects, customers, and your team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral provides a range of <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/plansandpricing.html#ex\"><span style=\"font-weight: 400;\">pricing plans<\/span><\/a><span style=\"font-weight: 400;\"> to suit any business and budget. The Core plan starts at $20 per, user, per month (billed annually) and provides you with a unified communications solution for your sales teams; you can also enjoy a full product demo before you buy. If you want the full power of RingSense for Sales, it\u2019s available as an add-on starting at $60 per user, per month.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Learn more about RingCentral\u2019s unique AI sales tools:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Take the tour<\/button><\/span><\/p>\n<p>\ud83d\udcb0 You can also <strong><a href=\"http:\/\/www.ringcentral.com\/roi-calculator\" target=\"_blank\" rel=\"noopener noreferrer\">use this calculator<\/a> <\/strong>to see roughly how much your business could save by using RingCentral to support your team&#8217;s communications with clients or customers, and each other.<\/p>\n<hr \/>\n<h3 id=\"pandadoc\" class=\"heading h3\"><span style=\"font-weight: 400;\">2. PandaDoc<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For your sales team to be able to close deals online, they need to be able to quickly send out contracts to customers and collect signatures. The faster you can arrange digital contracts and proposals, the better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PandaDoc\u2019s platform includes a sales tool that helps you create professional documents from scratch. It\u2019s user-friendly and makes it easy to create proposal templates and other essential sales documents. With PandaDoc, reps won\u2019t have to scramble to get a last-minute contract to clients.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5515 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1-153.png\" alt=\"PandaDoc offers a sales tool for quickly creating proposals, contracts, and other documents\" width=\"580\" height=\"560\" \/><span style=\"font-weight: 400;\">According to PandaDoc, their sales tool speeds up closing time by 28% and prevents 65% of needless admin work. It can take a while for reps to turn a prospect into a customer, so such a time-saving sales tool could be invaluable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PandaDoc currently offers a free online trial to subscribers. Individual plans start at $19 per month; an upgraded business plan with premium features is currently $49 per month per user.<\/span><sup><span style=\"font-weight: 400;\">1<\/span><\/sup><\/p>\n<h3 id=\"hubspot\" class=\"heading h3\"><span style=\"font-weight: 400;\">3. HubSpot CRM<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CRM platforms are some of the <\/span><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/customer-relationship-management-crm-market\"><span style=\"font-weight: 400;\">fastest-growing sales solutions<\/span><\/a><span style=\"font-weight: 400;\"> for small businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A CRM allows you to keep all your essential prospect and lead details in one place. This includes your correspondence history (calls, emails, the date of your last contact with a prospect or lead, and so on) plus your own notes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With all these details in one place, it\u2019s easier for reps to determine next best steps with leads, which members of the team to pass them to if needed, and the best way to close them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re new to CRMs, HubSpot\u2019s platform is a user-friendly sales tool that works well with other sales tools (<\/span><a href=\"https:\/\/www.ringcentral.com\/apps\/hubspot-integration\"><span style=\"font-weight: 400;\">like RingCentral!<\/span><\/a><span style=\"font-weight: 400;\">). HubSpot\u2019s sales tool is also clean and simple compared to more enterprise-focused platforms such as Salesforce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HubSpot\u2019s CRM covers everything you\u2019ll need to log customer history and interactions, and is a great introduction to automated sales software if you\u2019ve been using spreadsheets.<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/apps\/hubspot\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-5516 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image12-24.png\" alt=\"HubSpot CRM\" width=\"658\" height=\"400\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Besides the CRM, <\/span><a href=\"https:\/\/www.hubspot.com\/products\/sales\"><span style=\"font-weight: 400;\">HubSpot\u2019s Sales Software<\/span><\/a><span style=\"font-weight: 400;\"> also includes many other useful features to simplify your workflows\u2014AI-powered sales prospecting, built-in meeting schedulers, quoting, and email automation are just a few examples.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HubSpot offers some free tools, and \u201cSales Hub Starter\u201d options for small sales teams starting from $20 per month, per user.<\/span><sup><span style=\"font-weight: 400;\">2<\/span><\/sup><\/p>\n<h3 id=\"mailshake\" class=\"heading h3\"><span style=\"font-weight: 400;\">4. Mailshake<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mailshake is a sales tool that lets sellers create highly personalized communication via email, social media, and phone via a dialer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Mailshake, reps can personalize messages to potential leads via their name, social media profile, and phone number:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-44017 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/sending-calendar-mailshake.png\" alt=\"Set email sending rules across all campaigns by 'Sending Calendar' under 'Campaigns' on Mailshake.\" width=\"2048\" height=\"1281\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In this way, reps can build an \u201coutreach cadence\u201d that incorporates those personalized fields in email, social message, and call script copy, and set up time delays between each touchpoint.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, when a rep is personalizing an outreach campaign, they can program the messages to be sent automatically, and paused automatically if the potential customer replies or clicks a link.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a lead does this, the rep can reply to them directly from Mailshake. They can also track performance in real-time and see which messages have been successful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mailshake\u2019s email outreach option is priced at $59 per month, with its sales engagement offer starting at $99 per month.<\/span><sup><span style=\"font-weight: 400;\">3<\/span><\/sup><\/p>\n<h3 id=\"leadsquared\" class=\"heading h3\"><span style=\"font-weight: 400;\">5. LeadSquared<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-56047 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/siera-called-date-range-filter-1-1024x451.gif\" alt=\"An example of a sales user dashboard from the LeadSquared sales tool\" width=\"1024\" height=\"451\" \/><\/p>\n<p><span style=\"font-weight: 400;\">LeadSquared is a lead management and automation solution, with features for managing leads, prospective clients, and sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales leaders can use LeadSquared\u2019s sales management software to monitor and support the team, with access to over 150 reports that help with forecasting sales and measuring team performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LeadSquared\u2019s sales tool includes CRM functionality and is pretty user-friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing:\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">LeadSquared has three different pricing plans that vary based on the features, called the Pro, Super, and Ultimate plans\u2014you have to contact the company for pricing.<\/span><sup><span style=\"font-weight: 400;\">4<\/span> <\/sup><\/p>\n<h3 id=\"tenfold\" class=\"heading h3\"><span style=\"font-weight: 400;\">6. Tenfold<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tenfold\u2019s sales tool is focused on client communication, and automatically logs all customer communication, so that reps don\u2019t need to take notes. Whether they just finished a call or wrote a follow-up email, Tenfold captures every interaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tenfold\u2019s language processing capabilities allow it to detect phrases like \u2018follow-up\u2019 or \u2018tomorrow\u2019 in reps\u2019 communications, and then automatically schedule relevant tasks. <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5519 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image10-32.png\" alt=\"Tenfold - The Customer Experience Cloud\" width=\"558\" height=\"400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When reps are quickly moving from one call to the next, automating these tasks saves considerable time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tenfold offers three different plans; Essentials, Advanced, and Custom, and you\u2019ll need to contact them for a quote for all of them.<\/span><sup><span style=\"font-weight: 400;\">5<\/span><\/sup><\/p>\n<h3 id=\"mailchimp\" class=\"heading h3\"><span style=\"font-weight: 400;\">7. Mailchimp<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most potential customers prefer you to contact them by email during the early stages of a deal. So, email automation tools like\u00a0 email autoresponders are good because they can help reps keep them engaged.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp\u2019s free platform includes automated follow-ups, surveys, and pre-built email marketing templates so your sellers can reach out to hundreds or thousands of prospects at once.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp also provides reports that assess how and how often potential customers engage with your email campaigns:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5521 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image8-49.png\" alt=\"An example of one of the reports available in the Mailchimp tool\" width=\"928\" height=\"534\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pricing:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp offers a basic free option, a paid plan from $13 a month per user, and increasing options all the way up to $350 per month, per user.<\/span><sup><span style=\"font-weight: 400;\">6<\/span><\/sup><\/p>\n<h3 id=\"aweber\" class=\"heading h3\"><span style=\"font-weight: 400;\">8. AWeber<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AWeber offers automated email sales software for small businesses, and is known for landing page and email capture features that sync directly with your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a good option if you\u2019re growing your leads and potential customers via inbound marketing campaigns (for example, through courses or eBook downloads).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AWeber\u2019s sales tools are great for sales and marketing team collaborations as well, because you can create a welcome series to introduce your business before your sales team reaches out to potential customers. That\u2019s just one example of the behavior-based, automated email campaigns you can use to engage leads.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5522\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4-105.png\" alt=\"AWeber, Email Marketing for Small Business\" width=\"630\" height=\"405\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pricing: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">AWeber offers a free version with limited features, and numerous monthly paid plans: $12.50, $20, and a full bells and whistles suite for $899 a month.<\/span><sup><span style=\"font-weight: 400;\">7<\/span><\/sup><\/p>\n<h3 id=\"clear\" class=\"heading h3\"><span style=\"font-weight: 400;\">9. Clearbit Connect<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sales reps spend a lot of time independently researching and preparing for calls with prospects, so saving some of that time would be a huge bonus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales tools such as Clearbit\u2019s Chrome Extension, Clearbit Connect, allow sellers to search for potential clients based on their company name, email address, and social media profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes it easier for reps to get in touch with the right people, without any email bounceback. It also helps them discover additional details about a potential customer\u2014such as mutual connections\u2014through their social media profile which will make it easier to personalize their outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clearbit Connect is a free Chrome Extension.<\/span><sup><span style=\"font-weight: 400;\">8<\/span><\/sup><\/p>\n<h3 id=\"yes\" class=\"heading h3\"><span style=\"font-weight: 400;\">10. Yesware<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yesware is sales management software designed specifically for salespeople. The platform not only notifies reps when potential leads open their emails, but also provides a detailed breakdown of their subsequent behavior. For example, with Yesware, sales teams can see how much time a potential lead spends looking at a document or pitch deck.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5523 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image6-70.png\" alt=\"Analyzing the activity of a prospect via the Yesware sales tool\" width=\"783\" height=\"498\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Based on this information, sales teams can better understand how engaged a lead is and what their next steps should be to continue nurturing them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yesware offers five pricing plans starting at $15 per month, per user.<\/span><sup><span style=\"font-weight: 400;\">9<\/span><\/sup><\/p>\n<h3 id=\"dropbox\" class=\"heading h3\"><span style=\"font-weight: 400;\">11. Dropbox<\/span><\/h3>\n<p><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/ways-to-use-free-file-sharing-in-your-ringcentral-app\/\"><span style=\"font-weight: 400;\">File-sharing can make your team more productive<\/span><\/a><span style=\"font-weight: 400;\">. Dropbox\u2019s main selling point is as a file sharing solution, that provides both online and offline access to documents (such as contracts and proposals) for sales teams and clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a sales tool, Dropbox allows you to track who\u2019s viewed a document, so you know exactly where you are in the sales process once you\u2019ve shared a file. Dropbox includes sales-specific features such as custom pitch decks and the ability to finalize contracts, which can be useful to teams looking to close deals online (if you don\u2019t want to use PandaDoc).<\/span><\/p>\n<p>Pricing:<\/p>\n<p><span style=\"font-weight: 400;\">Dropbox business options (Standard, Advanced, and Enterprise) start from $18 per month ($15 if you pay a yearly lump sum)<\/span><sup><span style=\"font-weight: 400;\">10<\/span><\/sup><\/p>\n<h3 id=\"gmass\" class=\"heading h3\"><span style=\"font-weight: 400;\">12. GMass<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Like many other sales software programs on this list, GMass touts time savings as a key benefit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With GMass you can send batch email templates via Gmail that speed up contact with potential customers rather than spend hours sending individual messages.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5525 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image9-1.gif\" alt=\"Send mass emails with the GMass sales tool\" width=\"797\" height=\"548\" \/><\/p>\n<p><span style=\"font-weight: 400;\">GMass tracks potential customer engagement (clicks and opens), and adds on some unique mass messaging features onto your Gmail. For example, it gives reps the chance to experiment with <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/email-subject-lines-for-sales\/\"><span style=\"font-weight: 400;\">email subject lines<\/span><\/a><span style=\"font-weight: 400;\"> to see what really works for potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GMass for teams starts at $145 per month for up to five users with increasing rates available for larger teams.<\/span><sup><span style=\"font-weight: 400;\">11<\/span><\/sup><\/p>\n<h3 id=\"form\" class=\"heading h3\"><span style=\"font-weight: 400;\">13. Formstack<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The more information reps are able to gather before doing outreach to prospects, the better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Formstack lets sales teams put together lead intake forms to quickly collect essential details whenever leads opt in or ask questions. This is perfect for a website or sharing via email because sellers can customize forms to learn everything they need to know in an instant.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/assets-global.website-files.com\/5eff9c5e4dba181f8aa2d1e0\/5f3153ab9f29b723919187f3_New-Formstack-Builder.png\" alt=\"Introducing the New Formstack Form Builder | Formstack Blog\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pricing:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Formstack\u2019s standalone forms solution offers a free trial, after which it comes in at $83 per month for one user.<\/span><sup><span style=\"font-weight: 400;\">12<\/span><\/sup><\/p>\n<h3 id=\"google\" class=\"heading h3\"><span style=\"font-weight: 400;\">14. Google Workspace<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many sales teams already use a version of Google Workspace. Many tools in Google Workspace\u2019s suite of features can be used for sales tasks, without you having to pay for separate sales platform software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can use Docs to share collaborative documents (pitches or contracts), Drive to share files like presentations, Slides to create and edit customer presentations,and Gmail and Calendar to track emails, contacts, and sales messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your team\u2019s needs aren\u2019t too complex, Google Workspace can be an effective sales tool and offers a good starting point if you\u2019re low on resources, or if you need a stop-gap team solution.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-5527\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image5-1024x576.gif\" alt=\"Google Workspace, Collaboration and Productivity Apps for Business\" width=\"840\" height=\"473\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pricing:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Workspace is available to use for free, while business-specific packages start at $6 per month, per user.<\/span><sup><span style=\"font-weight: 400;\">13<\/span><\/sup><\/p>\n<h3 id=\"pipedrive\" class=\"heading h3\"><span style=\"font-weight: 400;\">15. Pipedrive<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pipedrive\u2019s sales tools are primarily centered on its CRM software. With Pipedrive, you can manage leads and sales across your team, track emails and calls, and automate repetitive tasks such as data entry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also generate detailed reports to closely measure your team\u2019s performance, predict sales, and establish buying patterns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pipedrive\u2019s layout is simple and intuitively designed, with an activity-focused view and actionable information for each task.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first-tier Essential Pipedrive package costs $14 per user, per month. At the other end of the price scale, Enterprise offers multiple extra features, including increased customer support, for $99 per user, per month.<\/span><sup><span style=\"font-weight: 400;\">14<\/span><\/sup><\/p>\n<h3 id=\"zoho\" class=\"heading h3\"><span style=\"font-weight: 400;\">16. Zoho<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re after a more integrated sales tool software solution but don\u2019t want to use something like Google Workspace, Zoho is another alternative. It has over 45 integrated applications, including finance, social media, marketing, and HR tools.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.zohowebstatic.com\/sites\/default\/files\/analytics\/sales-anal.jpg\" alt=\" An example of the insights available via the Zoho sales tools\" width=\"4376\" height=\"2352\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As an all-in-one office sales tools kit, Zoho is an option for startups and large businesses. You can use it to track KPIs and other sales metrics to achieve your business goals,\u00a0 and track email marketing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zoho sales tools business packages start at $15, and there\u2019s also an option to try it with a free trial.<\/span><sup><span style=\"font-weight: 400;\">15<\/span><\/sup><span style=\"font-weight: 400;\">\u00a0 <\/span><\/p>\n<h3 id=\"salesflare\" class=\"heading h3\"><span style=\"font-weight: 400;\">17. Salesflare<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You could easily lose countless deals every day because your customer follow-up processes are hindered by outdated databases. This is because most CRM systems rely on sales reps to update customer information, which opens the door to human error by not logging the right customer details.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-48845\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/account-timeline-email-open-hover-1024x512.png\" alt=\"\" width=\"1024\" height=\"512\" \/><\/p>\n<div>\n<p><span style=\"font-weight: 400;\">Salesflare\u2019s sales software system keeps all your details up-to-date by collecting information from your email inbox, calendar, phone, social media, company databases, and through email and web tracking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesflare automatically logs and organizes customer information (like their phone number and last visit to your website). It also gives reps a clear overview of opportunities so they can more effectively prioritize customer follow-ups. Plus, they can access it directly from Gmail or Outlook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other features include document sharing so multiple sellers can track who else has contacted a prospect (and what they\u2019ve talked about). There\u2019s also a REST API that developers can use to integrate Salesflare into their systems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesflare offers a free trial for its sales tools, and its subscription plans range between\u00a0 $29 and $99 per person, per month.<\/span><sup><span style=\"font-weight: 400;\">16<\/span><\/sup><\/p>\n<h3 id=\"contactout\" class=\"heading h3\"><span style=\"font-weight: 400;\">18. ContactOut<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-53351\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/ContactOut-1024x518.png\" alt=\"\" width=\"1024\" height=\"518\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you need a prospect\u2019s email address,\u00a0 ContactOut\u2019s sales management software probably has it. With access to over a billion email addresses, the company claims to have the West\u2019s largest business professionals database. They also claim their AI ensures that email addresses are 99% accurate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ContactOut\u2019s integrated sales tools include dashboard access to an organized list of your contacts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ContactOut offers a free trial, while the cheapest sales management software option costs $79 per month, per user.<\/span><sup><span style=\"font-weight: 400;\">17<\/span><\/sup><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">What to look for in sales software<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This will ultimately depend on the strengths and weaknesses of your business. However, you should generally look for a compelling combination of power, affordability, usability, scalability, and security.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Power here refers to what the software can do for you and how radically it could transform your sales operation if used well, and that\u2019s the top concern.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look into your daily operation on a granular level. What tasks are impeding your sales performance? Do you have data issues with project management, indicating a lack of comprehensive analytics? Do you have sales reps doing admin and working on invoices instead of talking to prospect customers, suggesting that you need rich automation?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to factor in the opinions of your sales team. If sales reps aren\u2019t happy using a sales solution, they won\u2019t use it effectively or perform as well overall. Read reviews, take advantage of trials when possible, and make the best decision you can.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Do you have the sales tools you need?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you need new sales tools, you\u2019re in the right place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you need to improve your sales team\u2019s communication or set up outreach email campaigns, the tools in the list above are a great starting point to start putting together a list of vendors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you\u2019re interested in an all-in-one communication platform that lets reps communicate with prospects through phone calls, video calls, and SMS\/MMS, along with AI features like real-time coaching on calls and insights, <\/span><a href=\"https:\/\/www.ringcentral.com\/view_demo.html\"><span style=\"font-weight: 400;\">get a demo of RingCentral<\/span><\/a><span style=\"font-weight: 400;\"> to see it in action.<\/span><\/p>\n<\/div>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Sales tools FAQs<\/span><\/h2>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">What are popular sales software features? <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The best sales software features are those functionalities which save sales teams time and let them be more productive. Increasingly, these features are powered by AI which can handle repetitive, simple tasks on the behalf of your staff.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">What are some benefits of sales software?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The overriding sales software benefits are that the right sales tools can help you: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate more leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qualify those leads better<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Achieve improved conversions rates.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In short, sales tools help you close more deals. <\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">How much time does it take to implement sales software?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Due to the variability of sales software, deploying a new solution can take anywhere from well under a day to a month or so.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re rolling out a full sales system with complex integrations, you\u2019ll need quite a lot of time, but if you\u2019re simply setting up a new lead categorization tool then you may only need half an hour.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that you don\u2019t need to implement a full system in one contiguous period; you can configure everything step by step in the background and switch over only when you\u2019re sure everything\u2019s ready.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">What is the best software for sales?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Unfortunately, there\u2019s no ideal one-size-fits-all sales system, so you\u2019ll need to think carefully about what your business is looking for. If you want to improve your comms and help your pitches shine, RingCentral\u2019s suite of powerful features is a natural addition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also think about what fits your current setup, as staying within an ecosystem has its benefits. If you\u2019re looking for a CRM and are all-in on Microsoft software, for instance, then using Dynamics 365 makes a lot of sense. There are so many highly rated systems at this point that you can spend quite some time poring over options, though, so don\u2019t rush to choose.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">What is the easiest CRM?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s no definitively easiest CRM, but some are considered relatively intuitive, such as Monday CRM, Pipedrive, and HubSpot CRM.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even so, how easy a given sales rep finds a CRM to use will depend on their experience with other software. Trying demos of various options will help find a solution that sales reps generally find simple enough.<\/span><\/p>\n<h3 class=\"heading h4 h3\"><span style=\"font-weight: 400;\">What does CRM stand for in sales?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CRM here stands for \u201cCustomer Relationship Management\u201d, but a CRM system\u2014a piece of software that manages interactions with prospective customers and existing customers alike\u2014can also be referred to as \u201ca CRM\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A business that uses a CRM can do many sales-related actions more effectively, including tracking its leads and raising CLV.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">What types of sales tools are there?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are as many types of sales tools as there are types of sales tasks. If an action is part of the sales process, there can be a tool to assist with it. There are some types that are very common, though, reflecting the sales issues that businesses most frequently struggle with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All-purpose sales systems get the most attention because one powerful system is typically easier to work with than a collection of niche tools. Beyond those, there are tools to help with lead generation, automation, CRM, analytics, communication (such as RingCentral), rep training, advertising content production and distribution, and surveying, to name just some.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">What are the challenges of implementing sales software?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Switching to a new business software system of any kind is rarely easy. The specific challenges you\u2019ll face will depend on the setup you\u2019re already using, how your sales team feels about the situation, and how much pressure you\u2019re under to finish quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, though, the biggest challenges are migrating data, configuring integrations, and getting everyone trained up on the new features without letting any existing leads slip. Plan things well in advance with some margin for error and the transition should work out fine.<\/span><\/p>\n<hr \/>\n<p><b>Footnotes<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pandadoc.com\/lp\/pricing\/<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">hubspot.com\/pricing\/sales\/starter?hubs=undefined&amp;term=annual<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mailshake.com\/pricing\/?product=engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">leadsquared.com\/sales-crm-plans\/<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">https:\/\/www.tenfold.com\/product\/pricing\/<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mailchimp.com\/pricing\/marketing\/?currency=USD\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aweber.com\/pricing.htm<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">clearbit.com\/resources\/tools\/connect<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">yesware.com\/plans-and-pricing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">trustradius.com\/products\/dropbox-business\/pricing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">gmass.co\/pricing?a=9cb64c4d013d4b09a1af63870dbb33a5<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">formstack.com\/pricing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">workspace.google.com\/pricing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pipedrive.com\/en\/pricing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">zoho.com\/us\/billing\/pricing\/<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">salesflare.com\/pricing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">contactout.com\/pricing <\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Your sales team is busy. But how much of your reps\u2019 time is actually spent selling? If they\u2019re not using the right sales software and tools, probably not enough. But it is possible to help them make the most of their schedules and find the time to close more deals and book more meetings. But &#8230;<\/p>\n","protected":false},"author":29,"featured_media":48466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,43336],"tags":[380],"class_list":["post-42056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-sales","tag-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>18 Sales Software Tools You Need to Close More Deals in 2024<\/title>\n<meta name=\"description\" content=\"Sell even more with the right sales tools. Take advantage of the best sales management software around to help you push your sales team on to the next level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/sales-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales software guide: 18 Sales tools you need in 2025\" \/>\n<meta property=\"og:description\" content=\"Sell even more with the right sales tools. Take advantage of the best sales management software around to help you push your sales team on to the next level.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/sales-software\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-21T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-16T04:14:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2021\/07\/June-Roundup-hero.png\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"RingCentral Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/sales-software\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/sales-software\/\"},\"author\":{\"name\":\"RingCentral Team\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\"},\"headline\":\"Sales software guide: 18 Sales tools you need in 2025\",\"datePublished\":\"2024-07-21T07:00:00+00:00\",\"dateModified\":\"2025-09-16T04:14:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/sales-software\/\"},\"wordCount\":5043,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/sales-software\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/07\/June-Roundup-hero.png\",\"keywords\":[\"sales\"],\"articleSection\":[\"Business &amp; leadership\",\"Sales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/sales-software\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/sales-software\/\",\"name\":\"18 Sales Software Tools You Need to Close More Deals in 2024\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/sales-software\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/sales-software\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/07\/June-Roundup-hero.png\",\"datePublished\":\"2024-07-21T07:00:00+00:00\",\"dateModified\":\"2025-09-16T04:14:47+00:00\",\"description\":\"Sell even more with the right sales tools. 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