{"id":41693,"date":"2024-08-09T00:00:00","date_gmt":"2024-08-09T07:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/email-subject-lines-for-sales\/"},"modified":"2025-03-13T07:20:30","modified_gmt":"2025-03-13T14:20:30","slug":"email-subject-lines-for-sales","status":"publish","type":"post","link":"\/us\/en\/blog\/email-subject-lines-for-sales\/","title":{"rendered":"The 90 best email subject lines for sales that get clicks"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Why do sales email subject lines matter? Well, the truth is that a strong subject line is crucial for <\/span><i><span style=\"font-weight: 400;\">any<\/span><\/i><span style=\"font-weight: 400;\"> type of email, but it\u2019s especially true for sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without a compelling subject line, your email marketing efforts will likely yield poor results, as no one will open your messages. The good news? You don\u2019t have to start from scratch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll explore 90 ideas to inspire your next sales email subject lines, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#direct-sales-subject-lines\"><span style=\"font-weight: 400;\">Direct sales subject lines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#curiosity-driven-sales-subject-lines\"><span style=\"font-weight: 400;\">Curiosity-driven sales subject lines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#personalized_sales_subject_lines\"><span style=\"font-weight: 400;\">Personalized sales subject lines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#pain-point-sales-subject-lines\"><span style=\"font-weight: 400;\">Pain point sales subject lines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#urgency-and-scarcity-subject-lines\"><span style=\"font-weight: 400;\">Urgency and scarcity subject lines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#quantified-subject-lines\"><span style=\"font-weight: 400;\">Quantified subject lines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#referral-sales-subject-lines\"><span style=\"font-weight: 400;\">Referral sales subject lines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#follow-up-sales-subject-lines\"><span style=\"font-weight: 400;\">Follow-up sales subject lines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#meeting-request-sales-subject-lines\"><span style=\"font-weight: 400;\">Meeting request sales subject lines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#re-targeting-sales-email-subject-lines\"><span style=\"font-weight: 400;\">Re-targeting sales email subject lines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#social-proof-sales-subject-lines\"><span style=\"font-weight: 400;\">Social proof sales subject lines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#no-response-sales-subject-lines\"><span style=\"font-weight: 400;\">No-response sales subject lines<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\">\ud83d\ude80 <span style=\"font-weight: 400;\">Close more deals with RingSense for Sales. Download our guide to understand how conversation intelligence can help businesses grow<\/span><\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/assets.ringcentral.com\/us\/whitepaper\/conversation-intelligence-bridging-gap.pdf\" data-id=\"6a0ac88a2d1b7\" id=\"6a0ac88a2d1b7\">\n\t\t<button tabindex=\"on\"  on=\"tap:6a0ac88a2d1b7.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udc40 Get the free guide<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Extract real time insights from everyday conversations. Bridge the gap between dialog and data. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-03812\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Download now\">Download now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:6a0ac88a2d1b7.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Happy Selling!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2><strong>Why are sales email subject lines important?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">An email subject line is the equivalent of your opening greeting when <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/cold-calling-scripts\/\"><span style=\"font-weight: 400;\">cold calling<\/span><\/a><span style=\"font-weight: 400;\">. Simply put, it plays a huge role in determining your email open rate: <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\"><span style=\"font-weight: 400;\">47% of people will decide to open an email <\/span><\/a><span style=\"font-weight: 400;\">based on the subject line alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviously, if your prospects don\u2019t open your emails, you can\u2019t sell them on what\u2019s inside. But if your subject lines for email sales resonate, you\u2019ll have a foot in the door\u2014and a chance to build a mutual connection and move them one step closer to becoming your customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The thing is, email sale subject lines are notoriously tricky to get right. The average professional gets <\/span><a href=\"https:\/\/www.mailbutler.io\/blog\/email\/email-statistics-trends\/#:~:text=Email%20productivity%20statistics%20for%202023%2F2024,-Simply%20put%2C%20email&amp;text=Read%20on%20to%20find%20out.,around%2033%20emails%20every%20day.\"><span style=\"font-weight: 400;\">121 emails a day<\/span><\/a><span style=\"font-weight: 400;\">. Their inbox (and spam folder!) is flooded with everything from team notices and urgent client requests to newsletter updates and password resets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s a lot to sort through, so unless your email is a priority, chances are it won\u2019t be opened.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why capturing your prospect\u2019s attention with a subject line that intrigues them enough to read on can be a tough ask. It\u2019s no surprise that <\/span><a href=\"https:\/\/knowledgebase.constantcontact.com\/email-digital-marketing\/articles\/KnowledgeBase\/5409-average-industry-rates?lang=en_US\"><span style=\"font-weight: 400;\">the average email open rate is just 37.72%<\/span><\/a><span style=\"font-weight: 400;\"> across all industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what should you put in the subject line of a sales email to make it stand out and contribute to the success of your outreach?<\/span><\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2><strong>What makes good sales email subject lines?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Renowned copywriter Eugene Schwartz once wrote:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYour headline has one job: to stop your prospect and compel him to read the second sentence of your ad.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other than the fact that prospects aren\u2019t only men anymore, this is pretty spot-on\u2014and it applies to your subject line, too. It has one job: to stop your prospect and compel them to open your email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, your subject line should hint at some benefit to the prospect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could be advice on increasing their revenue during the next quarter, or it could mean they get to find out why their friend Anna referred them to you. Whatever the case, it\u2019s what the prospect cares about that counts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best email\u00a0 subject lines for sales tend to provoke interest without revealing too much, giving your prospects a reason to open the email and keep reading.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most effective email subject lines for sales are also easy to understand. (Those that aren\u2019t are either ignored or deleted!)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, make sure you write your subject lines in clear and simple English and keep them short enough that they don\u2019t get cut off. That being said, if you use ellipses well, it could give your email an air of mystery that invites the reader to open it\u2026<\/span><\/p>\n<div class=\"tip\"><b>\ud83d\udca1 Pro-tip:\u00a0<\/b><br \/>\n<span style=\"font-weight: 400;\">If you want your whole team to write the best sales email subject lines, make it easy for them to share their knowledge of your prospects. A messaging app or communication tool would be handy here. Something like <\/span><a href=\"https:\/\/www.ringcentral.com\/rcapp.html\"><span style=\"font-weight: 400;\">the RingCentral app<\/span><\/a><span style=\"font-weight: 400;\"> would let your reps ask each other, \u201cWhat do you think of this subject line?\u201d and get feedback from the team quickly while writing their sales emails:<\/span><\/div>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57290\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/06\/image1.png\" alt=\"The RingCentral app can make it easy for sales teams to collaborate With that in mind, let\u2019s take a look at some subject line examples for sales emails that you can copy and customize for your next campaign.\" width=\"1408\" height=\"906\" \/><\/p>\n<p>With that in mind, let\u2019s take a look at some subject line examples that you can copy and customize for your next campaign.<\/p>\n<h2><strong>Catchy email subject lines for sales examples<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The very <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-be-a-good-salesperson\/\"><span style=\"font-weight: 400;\">best salespeople<\/span><\/a><span style=\"font-weight: 400;\"> will tell you just how important good email subject lines for sales are\u2026 but they might not share their secrets with you!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re here to help and demystify this critical piece of any <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/sales-process\/\"><span style=\"font-weight: 400;\">sales process<\/span><\/a><span style=\"font-weight: 400;\">. Here are a whole bunch of catchy email subject lines for sales you can try:<\/span><\/p>\n<h3 id=\"direct-sales-subject-lines\"><strong>Direct sales subject lines<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes the best approach is the direct approach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Subject lines that get to the point and make it clear why you\u2019re reaching out make life easier for your prospect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of running the risk of opening a misleading email, prospects know what subject matter to expect from the message and can accurately decide whether it interests them.<\/span><\/p>\n<ol>\n<li><b> \u201cAbout [a situation] at [prospect\u2019s company]\u2026\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This matter-of-fact subject line is upfront about what the message is about. For example: \u201cAbout the timber supply at Danny\u2019s workshop\u2026\u201d<\/span><\/p>\n<ol start=\"2\">\n<li><b> <\/b><b>\u201c[Your company] + [prospect\u2019s company] = success\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This classic <a href=\"https:\/\/woodpecker.co\/guide\/cold-email\/\">cold email<\/a> subject line works because it\u2019s immediately clear what you\u2019re offering \u2014 a mutually beneficial partnership. Prospects will be intrigued to know how they can help you, as well as how you can help them.<\/span><\/p>\n<ol start=\"3\">\n<li><b> \u201cQuick question about [prospect\u2019s company]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This subject line gets straight to the point about what\u2019s inside. Your prospect can decide if they want to answer any questions before opening the email.<\/span><\/p>\n<ol start=\"4\">\n<li><b> \u201cYour monthly [X] target\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Again, the reader is explicitly told what the focus of the message will be without having to open it. For example: \u201cYour monthly Facebook impressions target.\u201d<\/span><\/p>\n<ol start=\"5\">\n<li><b> \u201cOpportunity for [company name]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Here\u2019s another email subject line example that doesn\u2019t beat around the bush. You\u2019re immediately communicating that you have an exciting opportunity for the prospect\u2014but to know what it is, they\u2019ll have to open the email.<\/span><\/p>\n<ol start=\"6\">\n<li><b> \u201cWant to try [your product]?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Asking the prospect whether they want to try your product gets straight to the point while hinting at a free trial.<\/span><\/p>\n<h3 id=\"curiosity-driven-sales-subject-lines\"><strong>Curiosity-driven sales subject lines<\/strong><\/h3>\n<p>We don\u2019t like leaving gaps in our understanding of things.<\/p>\n<p>Subject lines that pique our curiosity create such gaps by giving us unexpected, incomplete information, and promise closure if we read on\u2014it\u2019s the same psychology that\u2019s behind clickbait ads online.<\/p>\n<p>If you use this technique, make sure you deliver on the promise in the body of the email. It should genuinely bridge the gap you created in your subject line.<\/p>\n<ol start=\"7\">\n<li><b> \u201cDon\u2019t open this email\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This subject line uses blatant reverse psychology to tempt the reader to look inside.<\/span><\/p>\n<ol start=\"8\">\n<li><b> \u201cThey told us it was impossible\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Who are \u201cthey\u201d? Who is \u201cus\u201d? What is \u201cit\u201d? This subject line fires up the imagination in a race for answers.<\/span><\/p>\n<ol start=\"9\">\n<li><b> \u201cYou\u2019re invited\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This simple, two-word subject line plays on the exclusive thrill of getting an invite. An invite to what? Who knows!<\/span><\/p>\n<ol start=\"10\">\n<li><b> \u201cHey, can you keep a secret?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This line also makes the reader feel like they might be in on something exclusive. Whatever it is, it\u2019s worth opening the email to find out.<\/span><\/p>\n<ol start=\"11\">\n<li><b> \u201cNot cool, guys\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This effective subject line from the headline wizards at BuzzFeed makes us wonder what juicy drama might be revealed within the email body\u2014something that\u2019s sure to lead to higher open rates.<\/span><\/p>\n<ol start=\"12\">\n<li><b> \u201cAre you a part of the 6%?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The 6% of what? This line hooks us in by suggesting we may be a member of some exceptional (or not-so-exceptional) minority.<\/span><\/p>\n<ol start=\"13\">\n<li><b> \u201cWarning: this email might lead to [exciting benefit]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The word \u201cwarning\u201d immediately catches your prospect off guard and provokes them into reading the rest of the subject line. From there, they\u2019re left wondering what exciting benefit they might realize from reading your email.\u00a0<\/span><\/p>\n<ol start=\"14\">\n<li><b> \u201cYou\u2019re going to love what\u2019s waiting for you inside this email\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This great subject line encourages email opens by teasing the possibility of an exclusive offer or deal.\u00a0<\/span><\/p>\n<ol start=\"15\">\n<li><b> \u201cCan I help?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This subject line piques the question \u201chelp with what?\u201d, which encourages prospects to open the email to see what valuable advice you have to offer.<\/span><\/p>\n<ol start=\"16\">\n<li><b> \u201c[Unexpected question about a trending or industry-specific topic]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Leading with an unexpected question starts a conversation with your prospect, enticing them to open the email. Ask a daring question about a current trend, industry topic, or even the inner workings of the prospect\u2019s company. For example: \u201cAre you afraid of AI taking over the world?\u201d\u00a0<\/span><\/p>\n<ol start=\"17\">\n<li><b> \u201cCan I be honest?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This is another question that piques the reader\u2019s interest. It implies that they\u2019re in for some juicy knowledge or hard-hitting advice.<\/span><\/p>\n<ol start=\"18\">\n<li><b> \u201cThis. Is. It.\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This punchy subject line stops us in our tracks. What is \u201cthis\u201d? What is \u201cit\u201d? We simply need to know.\u00a0<\/span><\/p>\n<ol start=\"19\">\n<li><b> \u201cReady?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Ready for what? This one word email subject line sparks curiosity by signaling to the prospect that they need to prepare for something big. Bonus points if you know the prospect\u2019s name here, as it adds a bit of personalization. And talking of personalization\u2026<\/span><\/p>\n<p><a name=\"Personalized sales subject lines\"><\/a><\/p>\n<h3 id=\"personalized_sales_subject_lines\"><strong>Personalized sales subject lines<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Personalized subject lines add a human touch to your emails and come across as more thoughtful than standard messages sent to everyone. People know that email campaigns will inevitably involve some automation, but they\u2019ll still appreciate a hint of the personal touch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalization may include addressing the recipient by name, mentioning where they\u2019re from, or referring to something unique about their work or interests.<\/span><\/p>\n<ol start=\"20\">\n<li><b> \u201cHey, [name], I loved your blog post on [website name]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This line combines personalization with praise, signaling to the reader that you\u2019ve taken the time and effort to research them as a real person.<\/span><\/p>\n<ol start=\"21\">\n<li><b> \u201cHi, [name], I noticed you\u2019re working hard at [goal]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This line suggests that you\u2019re keen to help the reader achieve a specific objective they find meaningful.<\/span><\/p>\n<ol start=\"22\">\n<li><b> \u201cHi, [name], [question]?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This direct yet courteous subject line quickly gets to the heart of the matter.<\/span><\/p>\n<ol start=\"23\">\n<li><b> \u201cCongratulations on [relevant event]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Expressing your praise or good wishes on an important occasion can go a long way toward fostering goodwill on the part of your prospect.<\/span><\/p>\n<ol start=\"24\">\n<li><b> \u201cHey, [name], we heard you\u2019re the go-to person for [area of expertise]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">People like to be acknowledged for what they\u2019re good at, and this personalized email subject line offers the reader a welcome ego boost.<\/span><\/p>\n<ol start=\"25\">\n<li><b> \u201cOnly the best for you, [name]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This line shows that you value and respect your prospect, giving them a sense of familiarity and being looked after.<\/span><\/p>\n<ol start=\"26\">\n<li><b> \u201cIf you like [topic], then you\u2019re going to love this\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This subject line works if you know the specific interests of your prospect.\u00a0<\/span><\/p>\n<ol start=\"27\">\n<li><b> \u201c[Name], we\u2019ve got a customized solution for you\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This subject line communicates that you\u2019re not providing a generic product\u2014something which is very appealing to B2B customers. Just make sure you\u2019ve done your research into the prospect\u2019s company to deliver true, individualized value in the body of your email.\u00a0<\/span><\/p>\n<h3 id=\"pain-point-sales-subject-lines\"><strong>Pain point sales subject lines<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Focusing on your prospect\u2019s pain points can make your subject lines hyper-relevant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, it\u2019s hard to ignore a message that zeroes in on a particular difficulty you\u2019re facing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The possibility of discovering a new product or solution makes it worth your while to take a look at what\u2019s inside.<\/span><\/p>\n<ol start=\"28\">\n<li><b> \u201c[X] workarounds for your [pain point]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This subject line promises immediate, practical advice to help with the reader\u2019s specific problem. And even if the email isn\u2019t coupled with a <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/sales-pitch-examples\/\"><span style=\"font-weight: 400;\">sales pitch<\/span><\/a><span style=\"font-weight: 400;\">, giving your prospect upfront value can go a long way toward warming them to you.<\/span><\/p>\n<ol start=\"29\">\n<li><b> \u201cLet\u2019s talk solutions to [pain point]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In a similar vein, this subject line gets straight to the point by offering practical advice. The word \u201csolutions\u201d is slightly more sales-y, which works if you want to take a more direct approach to lead generation.\u00a0<\/span><\/p>\n<ol start=\"30\">\n<li><b> \u201cAre you struggling with [pain point]? You\u2019re not alone\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Offer your prospect some reassurance by reminding them that other people are facing similar problems and that you might be able to help.<\/span><\/p>\n<ol start=\"31\">\n<li><b> \u201cHi, [name]. Here\u2019s what we think about [pain point]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This line promises the reader a fresh perspective on how to address their problem.<\/span><\/p>\n<ol start=\"32\">\n<li><b> \u201cFix your [pain point] in [X] weeks\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The fixed timeline implies that a practical plan to solve the reader\u2019s issue can be found inside.<\/span><\/p>\n<ol start=\"33\">\n<li><b> \u201cNeed a solution that\u2019s more [reliable\/cost-effective\/scalable] than [product]?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Do you know what solution your prospect is currently using? If so, identify an advantage that you have over your competitor and communicate it in your subject line.<\/span><\/p>\n<ol start=\"34\">\n<li><b> \u201cIs your current solution [pain point]? We\u2019re here to help\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Even if you don\u2019t know what solution your prospect is currently using, you can identify common pain points that companies have with products in your niche and use them to hint at a better alternative (i.e., your solution).<\/span><\/p>\n<ol start=\"35\">\n<li><b> \u201c[Relevant industry statistic about pain point]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Grab your prospect\u2019s attention with an industry statistic on a pain point they can relate to, enticing them to click your email. For example: \u201c50% of call center agents waste 2 hours a day on admin \u2014 how about you?\u201d.<\/span><\/p>\n<ol start=\"36\">\n<li><b> \u201cImagine a day without [pain point]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Activate your prospects\u2019 imagination by encouraging them to envision how much better their workflow would be without a specific pain point getting in the way. They\u2019ll be eager to dig into your email to see how they can make it a reality.<\/span><\/p>\n<h3 id=\"urgency-and-scarcity-subject-lines\"><strong>Urgency and scarcity subject lines<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One way to make your subject lines stand out is to use urgency, scarcity, and the feeling that opening your message is time-sensitive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Limited time and availability motivate people to take action to avoid feeling like they\u2019ve missed out (i.e., FOMO).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes it harder for your prospects to delay reading your emails or to delete them without opening them first.<\/span><\/p>\n<ol start=\"37\">\n<li><b> \u201cTonight.\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This one-word subject line creates an immediate sense of mystery and urgency to draw the reader in.<\/span><\/p>\n<ol start=\"38\">\n<li><b> \u201cOne day left to get in on [offer]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This gives readers the impression that the clock is ticking and that they have to act quickly to get in on the action.<\/span><\/p>\n<ol start=\"39\">\n<li><b> \u201c[X] hours till our [offer] expires\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This subject line imposes an even tighter deadline to ramp up the urgency.<\/span><\/p>\n<ol start=\"40\">\n<li><b> \u201cJust [X] days left to achieve [goal\/task]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This line refreshes your prospect\u2019s memory to refocus them on achieving their goal.<\/span><\/p>\n<ol start=\"41\">\n<li><b> \u201cOnly [X] [offer] left!\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Prospects realize that the offer has a dwindling supply and that they\u2019d better act now if they don\u2019t want to miss out.<\/span><\/p>\n<ol start=\"42\">\n<li><b> \u201cLast chance to sign up for [product]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Use words like \u201clast chance\u201d or \u201clast call\u201d to trigger action.\u00a0<\/span><\/p>\n<ol start=\"43\">\n<li><b> \u201cYou\u2019re about to miss out: [X] hours left!\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This subject line makes it clear that your prospect is about to miss out on an exciting deal.<\/span><\/p>\n<h3 id=\"quantified-subject-lines\"><strong>Quantified subject lines<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If your product or service delivers a specific, quantifiable result, it may be worth mentioning in your subject line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A concrete claim is more compelling than a vague one\u2014just make sure it isn\u2019t too good to be true.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, numbers written in digits instead of words are typically better at catching reader attention and will save you character space.<\/span><\/p>\n<ol start=\"44\">\n<li><b> \u201cPermission to bring you [X]% more [result]?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This bold subject line offers the reader a well-defined benefit at a well-defined quantity.<\/span><\/p>\n<ol start=\"45\">\n<li><b> \u201c$[X] in the next [X] months?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This line tempts your prospects to read on by defining the specific financial benefit they could achieve in the given time period.<\/span><\/p>\n<ol start=\"46\">\n<li><b> \u201c[Increase\/Reduce] your [metric] by [%]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Keywords like \u201cincrease\u201d and \u201creduce\u201d draw your prospect in. From there, you can reel them in even further by identifying a metric and vowing to sway it by a specific quantity.<\/span><\/p>\n<p><a name=\"Referral sales subject lines\"><\/a><\/p>\n<h3 id=\"referral-sales-subject-lines\"><strong>Referral sales subject lines<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Mentioning that you were referred to your prospect by someone they know and trust is a powerful way to draw them into your email.<\/span><\/p>\n<p><a href=\"https:\/\/referralrock.com\/blog\/referral-marketing\/#1\"><span style=\"font-weight: 400;\">84% of people trust referrals from people they know<\/span><\/a><span style=\"font-weight: 400;\"> more than advertising from a brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Subject lines containing the name of the referrer create a common connection between your sales reps and the prospect and ramp up their level of intrigue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, only use this technique if the referral is genuine!<\/span><\/p>\n<ol start=\"47\">\n<li><b> \u201c[Referral name]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When your prospects unexpectedly find a familiar name as a subject line they\u2019ll want to find out why it\u2019s there.<\/span><\/p>\n<ol start=\"48\">\n<li><b> \u201c[Referral name] helped me find you\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Although it doesn\u2019t strictly imply an endorsement, this line lets your prospect know that you\u2019ve gone to some lengths to find them.<\/span><\/p>\n<ol start=\"49\">\n<li><b> \u201c[Referral name] suggested we get in touch\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This line implies that some past conversation took place between you and the referrer and that the prospect\u2019s name came up. Now they\u2019ll want to know why!<\/span><\/p>\n<ol start=\"50\">\n<li><b> \u201cWas [referral name] right?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Again, this implies that you and the referrer have been talking\u2014and your prospect is going to want to know exactly what they\u2019ve been saying. \u201cRight about what?\u201d\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol start=\"51\">\n<li><b> \u201c[Referral name] thinks you\u2019ll love us too!\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Not only does this name-drop the referrer, but it also implies that they had a great customer experience with you.<\/span><\/p>\n<ol start=\"52\">\n<li><b> \u201c[Referral name] nominated you to receive [exclusive deal]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This subject line works if the referrer took part in your referral program. The prospect will be eager to discover what exclusive deal they\u2019ve received\u2014and adding the referer\u2019s name gives your email a stamp of trust.<\/span><\/p>\n<h3 class=\"heading h3\"><strong>Follow-up email subject lines<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Follow-up emails are important in keeping the sales conversation moving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019ve just hopped off a call with your prospect or managed to get your hands on some information they\u2019ve requested, a good sales follow-up email keeps you top of mind and lets you set out some next steps.<\/span><\/p>\n<ol start=\"53\">\n<li><b> \u201cOur next steps\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This simple subject line shows you\u2019ve put a plan in place that your prospect just has to look over it and give it the go-ahead.<\/span><\/p>\n<ol start=\"54\">\n<li><b> \u201cHere are those resources I promised\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Don\u2019t leave your prospects hanging. They won\u2019t make any decisions until they\u2019ve got the information they need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use a collaboration hub to keep all your latest pricing info and marketing collateral in one place.<\/span><\/p>\n<ol start=\"55\">\n<li><b> \u201cSo, I thought about what you said\u2026\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If your prospect raised a specific concern or objection during your call, this subject line can urge them to continue the conversation. It communicates that you\u2019ve really taken on board what the prospect has said, making them feel valued.<\/span><\/p>\n<ol start=\"56\">\n<li><b> \u201cQuick update following our conversation\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This subject line shows that you\u2019re very much invested in partnering with your prospect. So much so, that you\u2019re dedicated to keeping them informed and updated every step of the way.<\/span><\/p>\n<ol start=\"57\">\n<li><b> \u201cReady to turn your ideas into reality?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Do you think your prospect is ready to move onto the next stage of conversion? This subject line reminds them that everything you spoke about is possible, prompting them to engage.<\/span><\/p>\n<ol start=\"58\">\n<li><b> Just checking In\u2014thoughts on our last discussion?&#8221;<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Not only do you politely express that you value your prospect by checking in with them, but you also spur them to reply by urging them to share their opinions \u2014 good or bad.<\/span><\/p>\n<ol start=\"59\">\n<li><b> &#8220;Any questions about [product\/service]?&#8221;<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Again, you remind your prospect of your discussion and, in turn, any questions they might have had that are preventing them from moving forward.\u00a0<\/span><\/p>\n<ol start=\"60\">\n<li><b> \u201cHey, [name]. I\u2019d love your feedback on our meeting earlier\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Inviting feedback from your prospects gives you a chance to tie up any loose ends and can give you a sense of how things went.<\/span><\/p>\n<ol start=\"61\">\n<li><b> \u201cBefore you decide\u2026\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When a big decision is looming, prospects can always use extra information if it helps make the decision easier.<\/span><\/p>\n<h3 id=\"meeting-request-sales-subject-lines\">Meeting request sales subject lines<\/h3>\n<p><span style=\"font-weight: 400;\">When sending out meeting requests to your prospects, try to make it as easy as possible for them to say yes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could mean framing the meeting as an informal chat or limiting the proposed time to a short duration.<\/span><\/p>\n<ol start=\"62\">\n<li><b> \u201cHi, [name]. 10 mins this week?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This presents the appointment as a low-pressure, casual meet-up. It\u2019s easy to say no to an hour-long chat\u201410 minutes sounds much more doable.<\/span><\/p>\n<ol start=\"63\">\n<li><b> \u201cTime for a quick check-in?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This subject line emphasizes the informality of the proposed meeting and leaves it to your prospect to decide how much time it should take.<\/span><\/p>\n<ol start=\"64\">\n<li><b> \u201cCan you spare a minute for a meeting?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Again, you\u2019re stressing that you\u2019re only proposing an informal meeting, which shows that you value your prospect\u2019s time.<\/span><\/p>\n<ol start=\"65\">\n<li><b> \u201cMeeting invite for [day]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This line specifies a day for the meeting but entices the reader to open the email for more context.<\/span><\/p>\n<ol start=\"66\">\n<li><b> &#8220;Let&#8217;s schedule a meeting next week?&#8221;<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This subject line gives the prospect more control over the date of the meeting while still creating a sense of urgency.<\/span><\/p>\n<ol start=\"67\">\n<li><b> \u201cShall we build a plan for [goal] on [date]?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In this subject line, you\u2019re prioritizing value while still putting a date on the meeting to urge action.<\/span><\/p>\n<ol start=\"68\">\n<li><b> &#8220;Can we set up a time to discuss [topic]?&#8221;<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">For a more casual, non-assumptive approach, asking to exchange ideas about a topic you\u2019re mutually interested in can entice the prospect into opening an email. And, it puts the prospect in control of the date.\u00a0<\/span><\/p>\n<ol start=\"69\">\n<li><b> &#8220;[Company name] + [Company name]: [Date]&#8221;<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This subject line is a bit more formal, making it a good one to send to CEOs and other high-level stakeholders.<\/span><\/p>\n<div class=\"tip\"><b>\ud83d\udca1<\/b><strong>Pro-tip:<\/strong><br \/>\nLearn about the<a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/sales-demo-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\"> best practices for running a good sales demo<\/a>.<\/div>\n<h3 class=\"heading h3\"><strong><a id=\"re-targeting-sales-email-subject-lines\"><\/a>Re-targeting sales email subject lines<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Reconnect with email list subscribers who haven\u2019t engaged with you in a while by sending them an email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Re-engagement emails nurture quiet subscribers back into the sales cycle by re-introducing them to your products and services.\u00a0 This tactic works on customers who\u2019ve bought from you before, as well as customers who dropped off early in your cycle.<\/span><\/p>\n<ol start=\"70\">\n<li><b> \u201cDid you miss out on [deal\/feature]?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This subject line re-engages prospects using FOMO. And, for customers who didn\u2019t complete their free trial, it helps them realize features they might have missed the first time around.<\/span><\/p>\n<ol start=\"71\">\n<li><b> \u201c[Name], how\u2019s [project] going?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">We tend to get so caught up in our day-to-day workflow that we ignore sales-y emails. By simply checking in on the progress of their project, you can bring your brand back into the forefront of their minds. The personalization helps, too.<\/span><\/p>\n<ol start=\"72\">\n<li><b> \u201cWe\u2019ve found your missing puzzle piece\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Use this slightly mysterious email subject line to capture the interest of prospects.\u00a0<\/span><\/p>\n<ol start=\"73\">\n<li><b> \u201cOur new and improved features: just what you\u2019ve been waiting for\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This works if you\u2019ve recently updated your products or features. Prospects will be eager to know whether your new and improved solutions meet their needs.<\/span><\/p>\n<ol start=\"74\">\n<li><b> \u201cHave you solved [challenge] yet?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Reminding prospects of a challenge they were facing puts it back into the centerfold, encouraging them to re-engage if they still haven\u2019t found a solution.<\/span><\/p>\n<ol start=\"75\">\n<li><b> \u201cReconnect with [your company]: exclusive deals just for you\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This common sales email subject line works for a reason. The promise of an exclusive deal or offer can tempt prospects back into the sales cycle.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"heading h3\"><strong><a id=\"social-proof-sales-subject-lines\"><\/a>Social proof sales subject lines<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Social proof is the psychological phenomenon that our purchasing decisions are heavily influenced by the opinions and recommendations of others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a powerful form of marketing and can be used to drive sales. Not only is word-of-mouth the most trusted information source for customers, but it drives the highest research-to-purchase ratio at <\/span><a href=\"https:\/\/www.rrd.com\/unexpected\"><span style=\"font-weight: 400;\">55%<\/span><\/a><span style=\"font-weight: 400;\"> (for reference, emails research-to-purchase ratio is 30%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leveraging social proof in your sales email subject lines can boost trust and credibility, persuading prospects to open your email and see what you\u2019re all about. Just make sure any claims you make are genuine!<\/span><\/p>\n<ol start=\"76\">\n<li><b> \u201c[Prospect\u2019s competitor] used us to [meet goal]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Your prospects are dying to know their competitor\u2019s secrets. So, name-dropping a relevant, current customer in your email subject line and communicating how you\u2019ve helped them can immediately entice prospects.<\/span><\/p>\n<ol start=\"77\">\n<li><b> \u201c[Specific type of companies] save [X money\/time] using our solution\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This one is similar to the email subject line above but encompasses a wider range of companies. It\u2019s useful if you want to provide social proof without name-dropping a company specifically.<\/span><\/p>\n<ol start=\"78\">\n<li><b> \u201c[Customer quote]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Use a direct quote from a customer as your email subject line to win instant social proof. For example: \u201c\u2018We increased revenue by 45% in 6 months thanks to [your company]\u2019 \u2014 Karl, CEO\u201d.\u00a0<\/span><\/p>\n<ol start=\"79\">\n<li><b> \u201c[Name], we\u2019re helping [specific type of business] grow\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you specialize in, for example, helping small businesses meet their goals, then including this in your email subject line will resonate with prospects, instilling trust in your ability to provide value.<\/span><\/p>\n<p><a name=\"No-response sales subject lines\"><\/a><\/p>\n<h3 id=\"no-response-sales-subject-lines\"><strong>No-response sales subject lines<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes your prospects will suddenly drop off the face of the earth without notice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When this happens, it\u2019s important to figure out whether to keep the relationship active or to call it a day.<\/span><\/p>\n<ol start=\"80\">\n<li><b> \u201c[Name]?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Direct, with a hint of concern and mystery. What message could the email contain? This subject line could work as part of a last-ditch attempt email.<\/span><\/p>\n<ol start=\"81\">\n<li><b> \u201cAm I right to assume\u2026?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This question invites a clear-cut answer, giving your prospect the chance to keep things going or to sever ties.<\/span><\/p>\n<ol start=\"82\">\n<li><b> \u201cRE: [prospect\u2019s last email]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">By presenting your email as a continuation of a previous conversation, your prospect may be more inclined to read it.<\/span><\/p>\n<ol start=\"83\">\n<li><b> \u201cIf you change your mind about partnering with [your company]\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Here, you let the prospect know that you assume they\u2019re no longer interested in you but can reverse the situation whenever they want.<\/span><\/p>\n<ol start=\"84\">\n<li><b> &#8220;Still interested in [benefit]?&#8221;<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Asking this question reminds the prospect of the benefit that they expressed interest in previously, re-igniting their desire to communicate.<\/span><\/p>\n<ol start=\"85\">\n<li><b> &#8220;Haven\u2019t heard from you \u2014 can we chat?&#8221;<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This polite reminder humanizes you, which can entice the prospect to respond.<\/span><\/p>\n<ol start=\"86\">\n<li><b> \u201cDid I lose you?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If communication has tapered off, this genuine, slightly vulnerable subject line can provoke prospects to respond with any concerns or objections they might have, reopening the conversation.<\/span><\/p>\n<ol start=\"87\">\n<li><b> \u201cI forgot to mention\u2026\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This intriguing subject line drives email opens by suggesting that there\u2019s more to the story.\u00a0<\/span><\/p>\n<ol start=\"88\">\n<li><b> \u201cStill unsure? This might change your mind\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you\u2019ve contacted a prospect once and received no reply, try using this email subject line in your second follow-up. It hints at added value which may prompt the prospect to reconsider.<\/span><\/p>\n<ol start=\"89\">\n<li><b> \u201cShould I stay or should I go? LMK\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The poetic catchiness of this email line combined with its forwardness makes it an attention-grabbing question that might generate a response.<\/span><\/p>\n<ol start=\"90\">\n<li><b> \u201cPermission to close your file?\u201d<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This is the ultimate breakup email subject line, best used when you\u2019ve contacted a prospect several times and received no response. It gives an air of finality that, potentially, the prospect isn\u2019t ready for. And if they still don\u2019t reply, then the message is clear.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">10 Tips for writing effective sales email subject lines<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not got time to read through all our subject line examples? Fear not, we have a quick checklist of tips for you right here that will have you crafting the best sales email subject lines in no time:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep it short and sweet:<\/b><span style=\"font-weight: 400;\"> Aim for subject lines under 50 characters to ensure they\u2019re fully visible on all devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be clear and direct: <\/b><span style=\"font-weight: 400;\">Clearly state the purpose of your email so recipients know what to expect.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use action-oriented language:<\/b><span style=\"font-weight: 400;\"> Encourage immediate action with verbs like &#8220;Discover,&#8221; &#8220;Get,&#8221; &#8220;Boost,&#8221; or &#8220;Join.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalize when possible:<\/b><span style=\"font-weight: 400;\"> Include the recipient&#8217;s name or company to make the email more personalized.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create a sense of urgency:<\/b><span style=\"font-weight: 400;\"> Use phrases like &#8220;Limited Time Offer&#8221; or &#8220;Act Now&#8221; to prompt quick action.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ask a compelling question:<\/b><span style=\"font-weight: 400;\"> Pose a question that addresses a pain point or interest of your target audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offer value upfront:<\/b><span style=\"font-weight: 400;\"> Highlight a benefit or solution in the subject line, such as &#8220;Increase Your Sales by 30%.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoid spammy words:<\/b><span style=\"font-weight: 400;\"> Steer clear of words like &#8220;Free,&#8221; &#8220;Guaranteed,&#8221; and excessive punctuation to avoid spam filters.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test and optimize: <\/b><span style=\"font-weight: 400;\">Use A\/B testing to determine which subject lines resonate best with your audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use numbers and lists: <\/b>Subject lines with numbers or lists, like &#8220;5 Tips for Better Marketing,&#8221; tend to attract more attention.<\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Write great\u00a0 sales email subject lines and get your emails opened every time<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What<\/span><i><span style=\"font-weight: 400;\"> exactly<\/span><\/i><span style=\"font-weight: 400;\"> is the best subject line for a sales email? Well, sales email subject lines should always <\/span><b>be engaging<\/b><span style=\"font-weight: 400;\">, <\/span><b>capture your prospect\u2019s attention<\/b><span style=\"font-weight: 400;\">, and <\/span><b>pave the way to building a relationship<\/b><span style=\"font-weight: 400;\"> and closing deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the subject line ideas in this post to see your open rates\u2014and ultimate conversions\u2014soar.<\/span><a href=\"https:\/\/www.ringcentral.com\/feedback\/sales-contact.html\"><span style=\"font-weight: 400;\">Reach out to a RingCentral expert today<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about how we can help your sales teams.<\/span><\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">FAQs about sales email subject lines<\/span><\/h2>\n<h3><strong>What sales email subject lines get the most opens?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Subject lines that get the most opens are short, clear, and direct\u2014often under 50 characters\u2014to make sure they can be seen on all devices. They use action-oriented language to encourage people to respond and personalize the message with the reader&#8217;s name or company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a sense of urgency with phrases like &#8220;Limited Time Offer&#8221; or asking a compelling question can also boost open rates. Highlighting a specific benefit or solution and using numbers or lists can make the subject line more appealing. Avoiding spammy words and regularly testing different subject lines for effectiveness is important.<\/span><\/p>\n<h3><strong>What are the best email subject line keywords to use?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">With the help of online research, we\u2019ve compiled a list of some of the best power words to use in your email subject lines. Just remember\u2014good subject lines for sales emails only use power words strategically. So, don\u2019t stuff them in if they\u2019re not relevant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High-performing email subject line keywords include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[First name\/Company name]<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invitation\/Invite<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Update<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upgrade<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Congratulations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alert<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exclusive<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t miss<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">What are some email subject lines dos and don\u2019ts?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To summarize our points above, we\u2019ve compiled some dos and don\u2019ts for email subject lines. You can quickly refer to this list to craft great email subject lines for sales.<\/span><\/p>\n<p><b>Do:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be personal and authentic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research the prospect\/company<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use clear and specific language<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a sense of urgency and FOMO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use power words<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be concise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B test your emails<\/span><\/li>\n<\/ul>\n<p><b>Don\u2019t:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use spammy keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be misleading or \u201cclickbaity\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use excessive caps or punctuation marks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write generic, copy-and-paste subject lines or staid email templates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be too sales-y or overly aggressive<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use special characters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overuse emojis\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>What is the best subject line for a sales email?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">While there\u2019s no singular email subject line that\u2019s guaranteed to get you an open rate of 100%, the best sale email subject lines have several things in common. Most importantly, they\u2019re succinct, relevant, action-oriented, urgent, and personalized.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you can meet this criteria\u2014while avoiding some of the don\u2019ts that we mentioned above \u2014 you\u2019re bound to come up with some email subject lines that get opened and boost your response rate. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do sales email subject lines matter? Well, the truth is that a strong subject line is crucial for any type of email, but it\u2019s especially true for sales.\u00a0 Without a compelling subject line, your email marketing efforts will likely yield poor results, as no one will open your messages. The good news? You don\u2019t &#8230;<\/p>\n","protected":false},"author":1221,"featured_media":50419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,43336],"tags":[18123,18124,18125,380,18126],"class_list":["post-41693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-sales","tag-email-conversions","tag-email-subject-lines","tag-open-rates","tag-sales","tag-subject-lines"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Best 90 Email Subject Lines for Sales That Get Clicks<\/title>\n<meta name=\"description\" content=\"The right email subject line can be your key point to closing that deal. 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Learn the art of writing the best and most catchy email subject lines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/email-subject-lines-for-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-09T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T14:20:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/young-guy-at-laptop-scaled-e1640210628155.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marvin Varee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marvin Varee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/email-subject-lines-for-sales\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/email-subject-lines-for-sales\/\"},\"author\":{\"name\":\"Marvin Varee\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/0d5525bf0b61d7a19bc6539e2867e531\"},\"headline\":\"The 90 best email subject lines for sales that get clicks\",\"datePublished\":\"2024-08-09T07:00:00+00:00\",\"dateModified\":\"2025-03-13T14:20:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/email-subject-lines-for-sales\/\"},\"wordCount\":5223,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/email-subject-lines-for-sales\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/young-guy-at-laptop-scaled-e1640210628155.jpg\",\"keywords\":[\"email conversions\",\"email subject lines\",\"open rates\",\"sales\",\"subject lines\"],\"articleSection\":[\"Business &amp; leadership\",\"Sales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/email-subject-lines-for-sales\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/email-subject-lines-for-sales\/\",\"name\":\"The Best 90 Email Subject Lines for Sales That Get Clicks\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/email-subject-lines-for-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/email-subject-lines-for-sales\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/young-guy-at-laptop-scaled-e1640210628155.jpg\",\"datePublished\":\"2024-08-09T07:00:00+00:00\",\"dateModified\":\"2025-03-13T14:20:30+00:00\",\"description\":\"The right email subject line can be your key point to closing that deal. 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