{"id":41659,"date":"2020-03-15T00:00:00","date_gmt":"2020-03-15T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/sales-follow-up-emails\/"},"modified":"2025-07-16T01:33:42","modified_gmt":"2025-07-16T08:33:42","slug":"sales-follow-up-emails","status":"publish","type":"post","link":"\/us\/en\/blog\/sales-follow-up-emails\/","title":{"rendered":"Fantastic sales follow-up emails and how to write them"},"content":{"rendered":"<p>Sales follow-ups can be intimidating. First, there\u2019s the question of what to put in them and how not to come across as spammy. And then there\u2019s the punishing silence if you don\u2019t get a response.<\/p>\n<p>After two or three follow-ups, it\u2019s natural to start panicking a little and wonder if you need a career change\u2014but we have good news for you.<\/p>\n<p>Data shows it can actually take up to six follow-up emails for a prospect to respond favorably after initial contact<sup>1<\/sup>.<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-4355\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1-110-1024x498.png\" alt=\"Data from iko-system shows it can actually take up to six follow-up emails for a prospect to respond favorably after initial contact. \" width=\"840\" height=\"409\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>So\u2026 there\u2019s hope.<\/p>\n<p>But six is a pretty challenging number, especially if you\u2019re dealing with hundreds of leads.<\/p>\n<p>But it\u2019s simple: if you don\u2019t follow up, you won\u2019t hit targets.<\/p>\n<p>In this post, we\u2019ll break it all down for you. We\u2019ll cover:<\/p>\n<ol class=\"table-of-content\">\n<li><a href=\"#What a \u201cgood\u201d sales follow-up email is\">What a \u201cgood\u201d sales follow-up email is<\/a><\/li>\n<li><a href=\"#The anatomy of a sales follow-up email\">The anatomy of a sales follow-up email<\/a><\/li>\n<li><a href=\"#3 things you can do right now to boost your follow-up success rate\">3 things you can do right now to boost your follow-up success rate<\/a><\/li>\n<li><a href=\"#8 sales follow-up email templates for different situations\u2014and tips on how to use each one\">8 sales follow-up email templates for different situations\u2014and tips on how to use each one<\/a><\/li>\n<\/ol>\n<hr \/>\n<p>Start closing more deals. Grab the free outbound sales playbook.<\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/outbound_playbook.pdf\" data-id=\"69d495ffb674c\" id=\"69d495ffb674c\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d495ffb674c.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\ude80  Hit that monthly number<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udcf1 Get your team pitching, prospecting\u2014and closing\u2014with this free outbound sales playbook. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d495ffb674c.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> \ud83c\udf89 Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<hr \/>\n<p><a name=\"What a \u201cgood\u201d sales follow-up email is\"><\/a><\/p>\n<h2>What is a \u201cgood\u201d sales follow-up email?<\/h2>\n<p>First off, a follow-up email is an email you send after your first contact with a prospect. (Your first contact could be over email itself\u2014or you might\u2019ve met them at an event or over a<a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/cold-call-script-to-get-appointment\/\" target=\"_blank\" rel=\"noopener noreferrer\"> cold call.<\/a>)<\/p>\n<p>This follow-up email\u2019s purpose is to help you stay in your prospect\u2019s memory while gently nudging them towards a buying decision (or a favorable response).<\/p>\n<p>Now, a good sales follow-up email should do a few things well:<\/p>\n<ul>\n<li>Get inside the head of the prospect and answer their ongoing insecurities<\/li>\n<li>Refrain from overwhelming them with too many choices<\/li>\n<li>Understand where the prospect is at in their buyer journey, anticipate their needs in advance, and if possible, address them.<\/li>\n<\/ul>\n<p>Here&#8217;s a handy visual from <em>Harvard Business Review<\/em> that outlines what holds prospects back at every stage of their journey. It\u2019s a good guide especially for business-to-business sales. Keep this in mind while deciding what would add value for your prospect in your sales follow-up email:<\/p>\n<figure id=\"attachment_4356\" aria-describedby=\"caption-attachment-4356\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-large wp-image-4356\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image3-75-1024x573.png\" alt=\"Chart: What Slows Customer Down\" width=\"840\" height=\"470\" \/><figcaption id=\"caption-attachment-4356\" class=\"wp-caption-text\">Source: Harvard Business Review<\/figcaption><\/figure>\n<p><a name=\"The anatomy of a sales follow-up email\"><\/a><\/p>\n<h2>The anatomy of a sales follow-up email<\/h2>\n<p>Remember, no two follow-ups are the same. The content of sales follow-up emails should differ based on the situation\u2013where the prospect is at in their journey, or how many follow-ups you\u2019ve done\u2013but the basic structure to a winning email is pretty much the same:<\/p>\n<h3>1. A good subject line<\/h3>\n<p>A quick glance at the subject line is enough to tell a prospect if the email is worth their time. And an email that gets opened is an email that gets read.<\/p>\n<h4><span style=\"text-decoration: underline;\">3 tips for a high-converting subject line<\/span><\/h4>\n<ol>\n<li><strong>Keep your headlines short and interesting\u2014and then A\/B test them.<\/strong> There\u2019s a lot of conflicting information about what the \u201cperfect\u201d headline length is, but the data seldom reveals the context. Some say the best length is <a href=\"https:\/\/blog.marketo.com\/2018\/02\/email-subject-line-length-works-best.html\" target=\"_blank\" rel=\"noopener noreferrer\">seven words<\/a> while others say the longer the better. Do these rules apply to <em>your<\/em> segment and industry? Only A\/B testing with multiple variations of the subject line can help. See which of your subject lines have the best open rates.<\/li>\n<li><strong>Optimize your subject line for mobile.<\/strong> While fixing your headline length, bear in mind the most commonly used devices in your segment. <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/02\/best-email-subject-line-length\/\" target=\"_blank\" rel=\"noopener noreferrer\">An iPhone shows up to 41 characters in portrait mode, while an Android shows between 27 and 30<\/a>.<\/li>\n<li><strong>Personalize your subject line.<\/strong> According to Campaign Monitor, <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" rel=\"noopener noreferrer\">emails with personalized subject lines are 20% more likely to be opened.<\/a> Do this by using your prospect\u2019s name in the subject or by \u201cflagging\u201d them with a word or phrase that alerts them that this mail is <em>very<\/em> relevant to them. For example \u201cUX designers: A wireframe in minutes? Possible.\u201d<\/li>\n<\/ol>\n<h3>2. The body<\/h3>\n<p>Here\u2019s the thing: your prospects are either low on time, or low on attention (or both). While your headline convinces them that your email is potentially of interest, your body copy proves that it is. Here\u2019s how you can work it:<\/p>\n<h4><span style=\"text-decoration: underline;\">The body copy six-pack<\/span><\/h4>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Start by reminding them of your last communication.<\/strong> Was it face-to-face at an open house? Or was it via email? You don\u2019t have to go into detail. Just reference it.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong>Pro-tip:<\/strong><\/div>\n<p>Check out 11 <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/open-house-follow-up-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">open house follow-up emails<\/a> that turn leads into buyers.<\/p>\n<\/div>\n<ol>\n<li><strong>Get to the point quickly.<\/strong> Keep your mail to one paragraph (about 100\u2013150 words) and don\u2019t waste your prospects\u2019 time. Use short, clear sentences and active verbs.<\/li>\n<li><strong>Provide a value-add.<\/strong> Data shows that <a href=\"https:\/\/corporatevisions.com\/solutions\/messages\/\" target=\"_blank\" rel=\"noopener noreferrer\">74% of buyers opt to work with the first salesperson to add value<\/a>. Value-adds can be anything from free downloadable eBooks, to white papers, to case studies and invites, to webinars.<\/li>\n<li><strong>Personalize<\/strong> your copy as much as possible according to the segment you\u2019re trying to reach. For example, <a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">segmented campaigns perform far better than non-segmented campaigns on open, click, and bounce rates<\/a>.<\/li>\n<li><strong>Build rapport.<\/strong> At the end of the day, the buyer-seller relationship is still a human-to-human one (no matter how many you\u2019re pursuing at any given time). Ask them how they are, or congratulate them on a new role.<\/li>\n<li><strong>Cut the trigger words.<\/strong> Don\u2019t use gimmicky, pushy words that create a false sense of urgency like \u201cYou\u2019ve been selected!\u201d or \u201cOnly three spots left!\u201d These can be annoying at best\u2014and mistaken for spam at worst.<\/li>\n<\/ol>\n<h3>3. Walk away with the CTA<\/h3>\n<p>There should always, always be a call-to-action (CTA)\u2014the keyword being \u201caction.\u201d No, not<em> let me know your thoughts<\/em>. Only clear, actionable directions: <em>click this, fill this out, save your spot here<\/em>. Give them one option and don\u2019t give them too many distracting things to click.<\/p>\n<p>CTA by CTA, you\u2019ll take baby steps to a \u201cyes.\u201d<\/p>\n<p><a name=\"3 things you can do right now to boost your follow-up success rate\"><\/a><\/p>\n<h2>3 things you can do right to boost the open rate on your sales follow-up emails<\/h2>\n<h3>1. Nail the timing<\/h3>\n<ol>\n<li><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">When businesses follow up with online leads within five minutes, those leads are nine times more likely to convert into customers. <\/a>So respond quickly if you can!<\/li>\n<li>Give your prospect at least three days (if not longer) to respond to your first follow-up before you send another one.<\/li>\n<li>Send your email in the middle of the week and avoid Mondays. Recent research shows that <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/09\/04\/best-time-to-send-email-campaign\" target=\"_blank\" rel=\"noopener noreferrer\">Thursday before 10:30 a.m.<\/a> is best.<\/li>\n<\/ol>\n<h3>2. Manage your time<\/h3>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/kenkrogue\/2018\/01\/10\/why-sales-reps-spend-less-than-36-of-time-selling-and-less-than-18-in-crm\/#69bc417db998\" target=\"_blank\" rel=\"noopener noreferrer\">Nearly two-thirds (64.8%) of reps\u2019 time goes into non-revenue-generating activities, with sales-related emails taking about 33.2% of their time\u2014and 62.8% of a rep\u2019s time goes into using sales technology<\/a>, which is frankly a horrific time-suck.<\/p>\n<p>If you don&#8217;t need fancy <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/best-sales-apps\" target=\"_blank\" rel=\"noopener noreferrer\">sales apps<\/a> quite yet, there are two simple tools that can help mitigate this:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>A sales playbook<\/strong> arming your reps with call scripts and follow-up email samples saves time by reducing the learning curve for new hires and improves consistency across messaging.<\/li>\n<li><strong>A <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/communication-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">communication tool<\/a> built for sales teams<\/strong> like <a href=\"https:\/\/glip.com\/sales\" target=\"_blank\" rel=\"noopener noreferrer\">RingCentral<\/a>\u2019s mobile app, which:\n<ul>\n<li>Keeps all your relevant information available in one workspace<\/li>\n<li>Integrates with up to 50 apps (like Salesforce and Zapier) to save time <a href=\"https:\/\/www.techrepublic.com\/article\/most-employees-waste-32-days-of-productivity-per-year-on-bad-enterprise-apps\/\" target=\"_blank\" rel=\"noopener noreferrer\">lost in app-switching\u2014which adds up to about 32 days per year, to be exact<\/a><\/li>\n<li>Allows you to <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ringcentral.com\/video-call.html\">video call<\/a> and instant message with everyone from your prospects to your marketing department at once<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"RingCentral app for Desktop: Message. Video. Phone.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EbIAZJd9rCU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<h3>3. Switch to team and collaborative selling<\/h3>\n<p>In many companies, the decision to buy doesn\u2019t rest with a single person alone\u2014especially when it\u2019s a big ticket purchase. The thing is, your chances of making a sale <em>drops<\/em> with every additional decision maker involved:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4359\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2-95.png\" alt=\"Graph: Group size matters\" width=\"640\" height=\"997\" \/><\/p>\n<p><a href=\"https:\/\/hbr.org\/2015\/03\/making-the-consensus-sale\" target=\"_blank\" rel=\"noopener noreferrer\">As &#8220;buying committees&#8221; expand (with 5.4 people now having to formally sign off on each purchase)<\/a> it\u2019s just not possible for one sales rep to close a deal on their own.<\/p>\n<p>Often, you\u2019d need a colleague\u2019s or manager\u2019s help (which <a href=\"https:\/\/www.gong.io\/blog\/team-selling\/\" target=\"_blank\" rel=\"noopener noreferrer\">increases the odds of closing by 258%<\/a>) to win over prospects.<\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong>Pro-tip:<\/strong><\/div>\n<p>Learn about 8 non-traditional <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/sales-management-books\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales management books<\/a> to read.<\/p>\n<\/div>\n<p>Sales can\u2019t work in silos anymore. Why?<\/p>\n<ol>\n<li><a href=\"https:\/\/www.salesforce.com\/connectedcustomer?d=7010M000000NkvP&amp;nc=7010M000000NlIY\" target=\"_blank\" rel=\"noopener noreferrer\">75% of consumers<\/a> expect companies to provide a consistent experience wherever they engage with them\u2014whether it\u2019s with sales teams or customer service teams.<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/connectedcustomer?d=7010M000000NkvP&amp;nc=7010M000000NlIY\" target=\"_blank\" rel=\"noopener noreferrer\">79% of business buyers<\/a> say it\u2019s very important to interact with a salesperson as a trusted advisor to their business. A sales rep who is part of a collaborative team is plugged into all the resources they\u2019ll need to be that advisor.<\/li>\n<\/ol>\n<p>The solution? Collaborative selling.\u00a0 <a href=\"https:\/\/www.salesforce.com\/blog\/2017\/11\/15-sales-statistics.html\" target=\"_blank\" rel=\"noopener noreferrer\">77% of salespeople<\/a> say selling collaboratively with other departments is important. This method aligns sales, marketing, and service teams so that each person can understand the insights the others bring to the table\u2014and act on it.<\/p>\n<p>Rather than expecting one person to do it all, why not build a team of specialists who can jump in and rescue a deal at a moment\u2019s notice?<\/p>\n<p>However, for truly <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/effective-teamwork\/\" target=\"_blank\" rel=\"noopener noreferrer\">effective teamwork<\/a> to happen, all those different teams need to be able to communicate and collaborate easily. It might be a team chat tool or a video conferencing app. Actually, why not both?<\/p>\n<figure id=\"attachment_4357\" aria-describedby=\"caption-attachment-4357\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4357 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4-69-1024x612.png\" alt=\"Video conferences, instant messaging, and screen sharing using RingCentral mobile app\" width=\"840\" height=\"502\" \/><figcaption id=\"caption-attachment-4357\" class=\"wp-caption-text\">RingCentral\u2019s mobile app lets sales teams have video conferences, send instant messages, do screen shares while on demos, and more\u2014from a computer or any mobile device.<\/figcaption><\/figure>\n<p><a name=\"8 sales follow-up email templates for different situations\u2014and tips on how to use each one\"><\/a><\/p>\n<h2>8 sales follow-up email templates for different situations<\/h2>\n<h3>The first follow-up<\/h3>\n<p>Send these follow-ups immediately after your first contact with a prospect. In most scenarios, your prospect is either disinterested or juggling too many options at once. You want to be persuasive, but not too pushy.<\/p>\n<p><em>Why they\u2019re useful:<\/em> These follow-ups work because they cut to the chase quickly and succinctly while you\u2019re still fresh in your prospect\u2019s mind.<\/p>\n<h4>1. <span style=\"text-decoration: underline;\">A cold call follow-up email template<\/span><\/h4>\n<p><em>Scenario:<\/em> You\u2019ve had a successful cold call where the prospect has committed to a second<a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/sales-meetings\/\" target=\"_blank\" rel=\"noopener noreferrer\"> sales meeting<\/a>.<\/p>\n<div class=\"box\">\n<h6>SUBJECT LINE: Scheduling our next meeting on DD-MM at (Time)<\/h6>\n<p>Hello (Name),<\/p>\n<p>It was great chatting with you just now. As discussed, I\u2019m sending you a calendar invite for our meeting at (location) and attached the document you requested on the call. You can find more info at (website). Look forward to meeting you soon.<\/p>\n<p>Cheers,<br \/>\n(Name)<br \/>\n(Contact)<\/p>\n<\/div>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong>Pro-tip:<\/strong><\/div>\n<p>Check out 6 <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/sales-pitch-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales pitch examples<\/a> and how to improve your phone, in-person, and <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/email-sales-pitch\/\" target=\"_blank\" rel=\"noopener noreferrer\">email sales pitches<\/a>.<\/p>\n<\/div>\n<h4>2. <span style=\"text-decoration: underline;\">A post-meeting follow-up email sample<\/span><\/h4>\n<p><em>Scenario:<\/em> You\u2019ve had a sales meeting that went well and your prospect said she\u2019d respond in a week. Well, it\u2019s day 9.<\/p>\n<div class=\"box\">\n<h6>SUBJECT LINE: So, what did you think?<\/h6>\n<p>Hi (Name),<\/p>\n<p>How are you doing?<\/p>\n<p>Just checking in to see how it\u2019s going at your end. Can I help with anything?<\/p>\n<p>I know (prospect\u2019s colleague) was really concerned about (concern), and I hope we were able to address that. My colleague, (colleague\u2019s name), is an expert on (feature), and I\u2019ll be happy to set up a call if required.<\/p>\n<p>Let me know when it would be a good time to chat.<\/p>\n<p>Regards,<br \/>\n(Name)<br \/>\n(Contact)<\/p>\n<\/div>\n<h4>3. <span style=\"text-decoration: underline;\">A trade show follow-up email template<\/span><\/h4>\n<p><em>Scenario:<\/em> You just held an event, like a trade show, where you met a lot of potential customers. Now it\u2019s time to follow up.<\/p>\n<div class=\"box\">\n<h6>SUBJECT LINE: It was great to see you at (Trade Show)<\/h6>\n<p>Hi (Name),<\/p>\n<p>It was great meeting you at our booth at (Trade Show). Thanks for stopping by and chatting.<\/p>\n<p>My company is hosting an open house for that property your partner liked, and I\u2019ll be happy to let you in a little earlier so you can look through it before the crowds turn up :).<\/p>\n<p>If you\u2019re interested, just let me know before (date)!<\/p>\n<p>Cheers,<br \/>\n(Name)<br \/>\n(Contact)<\/p>\n<\/div>\n<h4>4. <span style=\"text-decoration: underline;\">Warm lead follow-up email<\/span><\/h4>\n<p><em>Scenario:<\/em> Your prospect has downloaded a piece of <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/interactive-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive content <\/a>on your website, showing that they might be interested in your company.<\/p>\n<p>(Note: Don\u2019t misuse \u201cRe:\u201d to trick your prospect into thinking it\u2019s a real follow-up if it\u2019s the first time you\u2019re contacting them. It\u2019s a trust-basher.)<\/p>\n<div class=\"box\">\n<h6>SUBJECT LINE: Re: Link to the free (asset name) as requested.<\/h6>\n<p>Hello (Name),<\/p>\n<p>Thanks for downloading (asset)!<\/p>\n<p>I\u2019d love to know what you thought of it. Were the tips useful? Did you have any questions? Let me know!<\/p>\n<p>(I promise I\u2019m a real human and not a bot!)<\/p>\n<p>Cheers,<\/p>\n<p>(Name)<br \/>\n(Contact)<\/p>\n<\/div>\n<h3>How to follow up when you didn\u2019t get a response<\/h3>\n<p>There are a few common reasons why prospects don\u2019t respond, and here are templates that address each one of them:<\/p>\n<h4>5. <span style=\"text-decoration: underline;\">You\u2019ve got the right person at the wrong time<\/span><\/h4>\n<p><em>Scenario:<\/em> Your prospect was enthusiastic at first, but has missed one or two emails from you.<\/p>\n<p><em>Why it\u2019s useful:<\/em> \u00a0They may not want it now, but they might later. Don\u2019t let a good <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/sales-conversation-starters\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales conversation starter<\/a> go to waste. This email keeps the conversation open.<\/p>\n<div class=\"box\">\n<h6>SUBJECT LINE: What\u2019s next?<\/h6>\n<p>Hello (Name),<\/p>\n<p>How are you enjoying (recent milestone you know of)?<\/p>\n<p>I never heard back after our last meeting. I know how crazy things can get over at (prospect\u2019s company) this time of year.<\/p>\n<p>While I really want to work with you to meet (business need) and (benefit), I want to be sure this is something you\u2019re looking for.<\/p>\n<p>If you\u2019re not interested at the moment, just let me know and I\u2019ll take you off my list. If not, I\u2019ll reach out again in a few weeks.<\/p>\n<p>Cheers,<\/p>\n<p>(Name)<br \/>\n(Contact)<\/p>\n<\/div>\n<h4>6. <span style=\"text-decoration: underline;\">Wrong person, wrong time<\/span><\/h4>\n<p><em>Scenario:<\/em> You\u2019re hitting a wall with this person on every channel, not just email.<\/p>\n<p><em>Why it\u2019s useful:<\/em> It\u2019s straight to the point and concise.<\/p>\n<div class=\"box\">\n<h6>SUBJECT LINE: Am I reaching the wrong person?<\/h6>\n<p>Hello (Name),<\/p>\n<p>It\u2019s been a while since I heard from you, so I just wanted to ask&#8230;<\/p>\n<p>Am I speaking with the wrong person? If so, it\u2019s all good\u2014could you please put me in touch with the right person?<\/p>\n<p>Cheers,<\/p>\n<p>(Name)<br \/>\n(Contact)<\/p>\n<\/div>\n<h4>7. <span style=\"text-decoration: underline;\">Your prospect is simply not interested (Oops)<\/span><\/h4>\n<p><em>Scenario:<\/em> You\u2019ve seen that this prospect has opened your email, but you\u2019re not hearing back.<\/p>\n<p><em>Why it\u2019s useful:<\/em> Even if the prospect is not interested, you\u2019ll come away with some useful feedback.<\/p>\n<div class=\"box\">\n<h6>SUBJECT LINE: One question&#8230;<\/h6>\n<p>Hello (Name),<\/p>\n<p>I hope this email finds you well. I\u2019ve tried reaching you a couple of times via email, and I think I\u2019ve got the wrong person\u2026 could you let me know if that\u2019s true?<\/p>\n<p>Please let me know by just responding with a number:<\/p>\n<ol>\n<li>You\u2019re not looking to resolve (business need) at the moment and I should stop bugging you.<\/li>\n<li>(Your product\/service) doesn\u2019t quite meet your needs.<\/li>\n<li>You\u2019re still interested but haven\u2019t had the time to get back to me yet.<\/li>\n<li>I\u2019m speaking to the wrong person.<\/li>\n<\/ol>\n<p>Thank you!<\/p>\n<p>(Name)<br \/>\n(Contact)<\/p>\n<\/div>\n<h3>Last-ditch follow-up email<\/h3>\n<h4>8. <span style=\"text-decoration: underline;\">Goodbye<\/span><\/h4>\n<p><em>Scenario:<\/em> You\u2019ve followed up more than six times on various channels and you\u2019re taking the hint.<\/p>\n<p><em>Why it\u2019s useful:<\/em> Rather than dropping out completely, close the loop so the prospect has a chance to respond if they change their mind.<\/p>\n<div class=\"box\">\n<h6>SUBJECT: (Name), this is it<\/h6>\n<p>Hi (Name),<\/p>\n<p>Since I\u2019ve been unable to reach you since our last conversation (on date), I just wanted to let you know that this is the last time I\u2019m reaching out.<\/p>\n<p>No hard feelings though\u2014if this isn\u2019t a priority for you now but might be later, just drop me a line.<\/p>\n<p>Regards,<\/p>\n<p>(Name)<br \/>\n(Contact)<\/p>\n<\/div>\n<p>Use these sales follow-up templates wisely<\/p>\n<p>Sales is a numbers game. The more follow-ups you send, the higher your chances of a hit. While there are some basic rules that can increase your open and conversion rate, the X factor is you.<\/p>\n<p>Use these templates as a guide, but inject your own unique voice and personality to connect with your prospect. Now that you have a few templates to work with and know the ins and outs of effective sales follow-ups, how will you follow up on your next prospect?<\/p>\n<p>&nbsp;<\/p>\n<p><sup>1<\/sup>go.iko-system.com\/rs\/953-WQA-857\/images\/800k_sales_emails-ebook-final.pdf<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales follow-ups can be intimidating. First, there\u2019s the question of what to put in them and how not to come across as spammy. And then there\u2019s the punishing silence if you don\u2019t get a response. After two or three follow-ups, it\u2019s natural to start panicking a little and wonder if you need a career change\u2014but &#8230;<\/p>\n","protected":false},"author":29,"featured_media":46349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,43336],"tags":[18102,380],"class_list":["post-41659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-sales","tag-follow-up-emails","tag-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fantastic sales follow-up emails and how to write them | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn how to write sales follow-up emails that get responses &amp; close deals, with 8 templates + examples covering last-ditch attempts, 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