{"id":41523,"date":"2020-03-02T00:00:00","date_gmt":"2020-03-02T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/brand-voice-template\/"},"modified":"2025-07-14T05:00:03","modified_gmt":"2025-07-14T12:00:03","slug":"brand-voice-template","status":"publish","type":"post","link":"\/us\/en\/blog\/brand-voice-template\/","title":{"rendered":"How to Create a Brand Voice Template in 4 Easy Steps"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The strongest brands are the ones that build connections. They\u2019re familiar, easy to relate to, and consistent throughout all their channels, both digital and offline. And sure, they use the same branded images, logos, and colors to create an easily recognizable identity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But they don\u2019t stop there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strong branding doesn\u2019t just come from the way your brand <\/span><i><span style=\"font-weight: 400;\">looks<\/span><\/i><span style=\"font-weight: 400;\"> online. It also comes from how you <\/span><i><span style=\"font-weight: 400;\">sound<\/span><\/i><span style=\"font-weight: 400;\">\u2013\u2013aka your brand voice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, some people might think it sounds a bit silly. How can a brand have a voice? But we\u2019re not talking about things you might associate with the voice of your favorite singer, like pitch or range.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What we\u2019re talking about is the distinct language, messaging, or tone your brand uses when talking to customers and prospects, both in person and online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a unique brand voice can help you attract the right audience, form deeper connections with your prospects, <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> make customers more loyal to your brand\u2013\u2013but only if you create<\/span> <span style=\"font-weight: 400;\">and use your brand voice the right way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll talk about:<\/span><\/p>\n<ul class=\"table-of-content\" style=\"font-size: 15px;\">\n<li style=\"font-weight: 400;\"><a href=\"#What exactly is brand voice\"><span style=\"font-weight: 400;\">What exactly is brand voice<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Why is brand voice important?\"><span style=\"font-weight: 400;\">Why is brand voice important?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#How to create brand voice guidelines\"><span style=\"font-weight: 400;\">How to create brand voice guidelines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Examples of brand voices\"><span style=\"font-weight: 400;\">Examples of brand voices<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#How to use your brand voice in customer and prospect communications\"><span style=\"font-weight: 400;\">How to use your brand voice in customer and prospect communications<\/span><\/a><\/li>\n<\/ul>\n<h2 style=\"padding-top: 35px;\"><a id=\"So\"><\/a>So, what exactly is \u201cbrand voice?\u201d<\/h2>\n<p><span style=\"font-weight: 400;\">Brand voice refers to the personality, emotions, and language your company uses throughout all external (and sometimes internal) communications. It supports your visual branding elements to help create your brand\u2019s story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your brand voice\u2013\u2013just like your company colors or logo\u2013\u2013should tell a story about who your company is and what you do. It should connect with the audience you\u2019re trying to attract and round out the <\/span><a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">experience you\u2019re delivering to your customers<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<figure id=\"attachment_3975\" aria-describedby=\"caption-attachment-3975\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-large wp-image-3975\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image8-28-1024x411.png\" alt=\"Red Box Cards Against Humanity\" width=\"840\" height=\"337\" \/><figcaption id=\"caption-attachment-3975\" class=\"wp-caption-text\"><em>Cards Against Humanity uses their sometimes-inappropriate-but-always-hilarious voice in everything they do\u2013\u2013from email campaigns to product descriptions.<\/em><\/figcaption><\/figure>\n<h2 style=\"padding-top: 35px;\"><a id=\"why\"><\/a>Why is brand voice important?<\/h2>\n<p><span style=\"font-weight: 400;\">Visual branding elements can only do so much. While your logo might attract attention or your colors might evoke certain emotions, your brand voice is really what creates relatable, engaging experiences for your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your brand voice is the key to connecting with your target audience. It adds a humanizing element to your company that gives them something to identify with. Establishing a brand voice also creates consistency. It makes your brand easily recognizable and lets your audience know exactly what you\u2019re all about.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, your brand voice brings your company\u2019s personality to life.\u00a0<\/span><\/p>\n<h2 style=\"padding-top: 35px;\"><a id=\"how\"><\/a>How to create your brand voice guidelines using a template in 4 steps<\/h2>\n<p><span style=\"font-weight: 400;\">Before we get into how to do it, let\u2019s understand why we need brand voice guidelines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One incredibly<\/span> <span style=\"font-weight: 400;\">important part of a strong brand voice is consistency. If the language and messaging on your social media pages don\u2019t match what\u2019s on your website, it can throw off your target audience\u2013\u2013potentially pushing them away from your brand. How?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it this way. Imagine someone close to you\u2013\u2013a friend, family member, or coworker\u2013\u2013whom you feel like you know pretty well. When you interact with that person, you know what to expect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, imagine one day the personality you\u2019ve come to know (and love) is gone. They sound like an entirely different person. While this might not be grounds for immediately abandoning that person, it can really throw you off and make you hesitant to buy.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same can be true for your brand voice. To give your customers and prospects the peace of mind of knowing what they\u2019re getting every time they connect with you, you need to create consistency through your brand voice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to do that is by creating brand voice guidelines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your brand voice guidelines lay out the language, messaging examples, tone, and personality of your business. It shares your characteristics, maybe the lingo you use, and how you bring your company values to life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can then share these guidelines with your team members to make sure everyone is speaking in a consistent brand voice, regardless of their department or how they\u2019re connecting with the audience (we\u2019ll get more to this a little later).<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">1. Know your audience.\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your brand voice needs to be uniquely yours, but it also needs to appeal to your audience. The first step in creating a brand voice that can build solid connections is to get to know who your audience is.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t already, now is the time to create a customer persona. This outline of your target audience can help you identify the language you should use and the characteristics they might identify with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get specific. Think about the mindset they might be in when they engage with your brand\u2013\u2013are they excited? Curious? Play off this to give them what they want at that moment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they\u2019re excited, you need to be too. If they\u2019re worried, be welcoming and supportive. If they\u2019re confused, be ready to help.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">2. Establish your personality traits.\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you were to describe your brand to someone who has never engaged with your company before, how would you describe it?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you the motivating cheerleader empowering your audience to succeed? Are you the bully brand, roasting customers across social media? Or are you the never-say-no adventurer pushing customers to think outside the box?\u00a0<\/span><\/p>\n<figure id=\"attachment_3976\" aria-describedby=\"caption-attachment-3976\" style=\"width: 840px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-large wp-image-3976\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image12-14-1024x524.png\" alt=\"Burger King disses Kanye West and McDonalds in one Tweet.\" width=\"840\" height=\"430\" \/><figcaption id=\"caption-attachment-3976\" class=\"wp-caption-text\"><em>Burger King disses Kanye West and McDonalds in one Tweet.<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are unique personality traits for every brand\u2014and the first step of creating your brand voice guidelines is to find them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about who your brand is (and if you\u2019re looking for a change, who you <\/span><i><span style=\"font-weight: 400;\">want<\/span><\/i><span style=\"font-weight: 400;\"> your brand to be) and what personality traits go along with that image. Start a spreadsheet that looks like the model below\u2014narrow down your list to about three to five and add them to the left-hand panel of your spreadsheet.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3977 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4-58-1024x592.png\" alt=\"Establish personality traits\" width=\"840\" height=\"486\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Shake the mindset that your brand personality \u201cneeds\u201d to be professional, successful, or authoritative. While there\u2019s certainly a space where all of these traits fit your audience, if your audience wouldn\u2019t characterize themselves as these things, then you could struggle to make a connection.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, think about what kind of traits your audience might have or what they\u2019re looking for in a brand like yours.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">3. Describe what those personality traits mean to your brand.\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Personality traits may seem universal, but brands can manifest them in different ways. Authenticity in one company might look completely different than authenticity in another.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this step, you need to define what those personality traits mean to you. Add these definitions under your Description column in the spreadsheet:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3978\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image7-32-1024x556.png\" alt=\"Describe what personality traits mean to your brand.\" width=\"840\" height=\"456\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Try and keep your descriptions to just one or two sentences. While they might feel a bit loose right now, we\u2019ll get into some more specific details next.\u00a0\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">4. Establish your brand voice dos and don\u2019ts.\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your brand voice dos and don\u2019ts are exactly what they sound like\u2013\u2013what you and your team should and shouldn\u2019t do when bringing your brand voice to life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of these like instructions for a new employee who\u2019s not super familiar with your brand yet. They should be direct and to the point, but still comprehensive enough that someone who is just starting out can get a feel for what your brand voice sounds like.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with the dos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of some specific actions someone on your team could take that would bring out the brand personality traits you\u2019ve established. How can a team member be authentic or helpful?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add three to four bullet points in the Do column of your spreadsheet.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3979 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image9-21-1024x570.png\" alt=\"Establish brand voice do's\" width=\"840\" height=\"468\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Some of these points may feel a little redundant from your descriptions, and that\u2019s okay. It just means you\u2019re being consistent. (Which is what we want!)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019re satisfied with your dos, we\u2019re ready to move to the don\u2019ts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like you imagined what actions your team could take to show the brand personality traits you\u2019ve established, you now want to lay out what actions would contradict the brand voice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add those points to your &#8216;Don\u2019t&#8217; column:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3980\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image10-17-1024x603.png\" alt=\"Establish brand voice don\u2019ts \" width=\"840\" height=\"495\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The same rules apply to your Don\u2019t column\u2013\u2013it all needs to be consistent. If you feel like you\u2019re repeating yourself, you probably are\u2013\u2013and that\u2019s a good thing.\u00a0<\/span><\/p>\n<h2 style=\"padding-top: 35px;\"><a id=\"examples\"><\/a>4 examples of powerful brand voices<\/h2>\n<p><span style=\"font-weight: 400;\">Because every brand personality is different, so is every brand voice. Although you need to create messaging that\u2019s uniquely yours, you can draw some inspiration from these companies that nail their brand voices.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">1. Wendy\u2019s\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lately, it feels like you can\u2019t get through a list of social media brand personalities without talking about Wendy\u2019s\u2013\u2013and for good reason. Wendy\u2019s has one of the strongest brand voices out there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever engaged with (or even just seen) the brand\u2019s activity on Twitter, you know their brand voice can only be described as \u201csassy.\u201d\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3981\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1-93-879x1024.png\" alt=\"Wendy\u2019s brand activity on Twitter\" width=\"840\" height=\"979\" \/><\/p>\n<p><span style=\"font-weight: 400;\">They call out their competitors\u2013\u2013and even their customers\u2013\u2013with brutal takedowns, and they don\u2019t hold back. Hey, their audience loves it.\u00a0<\/span><\/p>\n<h4 class=\"heading h4\"><strong>What you can learn from Wendy\u2019s:\u00a0<\/strong><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">What is unique about Wendy\u2019s brand voice is that not everyone can pull off the bullying-but-we-kind-of-love-it image they\u2019ve created. If brands feel like they\u2019re trying too hard to fit a persona they <\/span><i><span style=\"font-weight: 400;\">think <\/span><\/i><span style=\"font-weight: 400;\">their audience wants, it falls flat.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Wendy\u2019s went all in and created a unique, recognizable personality\u2013\u2013and it works.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Like Wendy\u2019s, you need to be true to yourself. Go with the brand voice that feels most natural. If you try and replicate someone else\u2019s brand, your audience might not respond as positively as you hoped.\u00a0<\/span><\/li>\n<\/ul>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">2. Slack\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The B2B space can be a little bit more challenging for building a unique brand voice. When everyone is trying to be professional and helpful, things can get a bit boring.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But Slack is one of the great brand voices in the space.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They don\u2019t fall into the expected \u201cbusiness\u201d brand voice. Instead, they\u2019re quirky and accommodating\u2013\u2013and even poke fun at themselves every so often.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3982\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2-78.png\" alt=\"Slack's brand voice\" width=\"589\" height=\"534\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Not every B2B brand can pull off rainbows and ice cream cones in their marketing.\u00a0<\/span><\/p>\n<h4 class=\"heading h4\"><strong>What you can learn from Slack:<\/strong><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">For B2B brands in particular, Slack teaches you to be unique. Don\u2019t allow yourself to be boxed in by what\u2019s expected from you.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">By taking a different path\u2013\u2013one that helps you stand out from the crowd\u2013\u2013you can create a more memorable brand.\u00a0<\/span><\/li>\n<\/ul>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">3. Dove<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dove has made it their mission to sell more than just bars of soap. They empower their customers to feel good in their own skin\u2013\u2013and teach them how to take care of the skin they\u2019re in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their brand voice is gentle yet confident, appearing from their commercials to their product descriptions.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3983\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image6-37-1024x547.png\" alt=\"Dove's brand voice\" width=\"840\" height=\"449\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Dove uses every opportunity to educate their audience on taking proper care of their bodies. Rather than just pushing a soap, they speak <\/span><i><span style=\"font-weight: 400;\">to<\/span><\/i><span style=\"font-weight: 400;\"> their audience\u2013\u2013not at them.<\/span><\/p>\n<h4 class=\"heading h4 question\"><strong>What you can learn from Dove:<\/strong><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">Dove isn\u2019t trying to grab attention by creating flashy messaging or making jokes. They\u2019re staying true to their mission and owning that voice.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Like Dove, stay true to yourself. Don\u2019t get caught up copying what works for other brands.\u00a0<\/span><\/li>\n<\/ul>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">4. Mailchimp\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mailchimp is another B2B brand that is doing an amazing job in creating their voice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their product differentiator is simplicity. Through an easy-to-use platform, Mailchimp makes email marketing accessible to everyone who wants to start a newsletter or connect with their audience through email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And they apply that same simplicity to their website copy:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3984\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image11-14-1024x500.png\" alt=\"Mailchimp's brand voice\" width=\"840\" height=\"410\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Their messaging is short, to the point, and direct. Just like their product is easy to use, their website is easy to read.\u00a0<\/span><\/p>\n<h4 class=\"heading h4\"><strong>What you can learn from Mailchimp:\u00a0<\/strong><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">We mentioned this a lot earlier, but your brand voice needs to be a reflection of your company\u2013\u2013and Mailchimp does a great job at doing just that.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">When creating your brand personality and the traits that go along with it, make sure that voice is clear in everything you do, from your social media to your website to your customer communications.\u00a0<\/span><\/li>\n<\/ul>\n<h2 style=\"padding-top: 35px;\"><a id=\"Templates\"><\/a>Templates: the key to using your brand voice in customer and prospect communications<\/h2>\n<p><span style=\"font-weight: 400;\">So now that you have your brand voice guidelines and you\u2019ve seen how other brands are bringing their own voices to life, you\u2019re ready to start using it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like we mentioned earlier, the key to building a strong brand voice is consistency. For your voice to be easily recognized and attributed to your brand, it needs to be present in everything you do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how you can use your brand voice in customer and prospect communications. <\/span><\/p>\n<p><strong><span style=\"font-size: 15px;\">1. <\/span><span style=\"font-size: 15px;\">Get everyone on board.<\/span><\/strong><\/p>\n<p><span style=\"font-size: 15px;\">You can only create a consistent brand voice when everyone on your team is using the same language and messaging. To get everyone on the same page, share your brand voice template you created earlier. If necessary, hold a training for your team to make sure everyone understands the brand voice.\u00a0<\/span><\/p>\n<div class=\"answer\" style=\"font-size: 15px;\">\n<p>And when we say everyone, we mean everyone. From content creators to customer service, you need everyone, especially if they\u2019re in a customer-facing role, to understand who your brand is and how they can contribute to bringing that brand to life.<\/p>\n<p><strong>2. Use your voice everywhere.<\/strong><\/p>\n<p>Your brand voice needs to appear in everything you do\u2014on your website, in your blogs, on your social media accounts, and more.<\/p>\n<p>If you\u2019re able to successfully get everyone on the same page, this should come naturally. However, be sure each team is consistent. The language and messaging should be seamlessly as the customer moves through the sales funnel.<\/p>\n<p><strong>3. Put all your communication in one place.<\/strong><\/p>\n<p>Inconsistencies with brand voice can happen when your communication with customers and prospects are unorganized. If a salesperson is never communicating with a customer service rep, your customer or prospect could end up having entirely different and confusing experiences with your brand.<\/p>\n<p>To solve this problem, use a centralized communication tool to bring together all your conversations (both internally and externally). Not only will this help your team connect better with customers, but it\u2019ll also make collaboration between teams and departments easier.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-58028\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/Customer-support_omnichannel_standard-size.png\" alt=\"\" width=\"1200\" height=\"630\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">For example, RingCentral unifies your digital conversations into one platform\u2013\u2013allowing your team to respond to customers faster and giving you a more complete profile of your customers.<\/span><\/em><\/p>\n<p><strong>4. Shift your voice as necessary. <\/strong><\/p>\n<p>As with all your branding elements, your voice can become outdated. Trends change and new platforms appear, so you need to be prepared to change your brand voice or personality traits when it seems like you\u2019re no longer making the impact you want.<\/p>\n<p>This is another reason why having a good communication tool for your team is important. The sooner you can catch your audience losing interest in your voice, the faster you can work together to make changes. RingCentral also has a team messaging tool that lets you create groups, share files and docs, and even have a <a href=\"https:\/\/www.ringcentral.com\/video-call.html\">video call<\/a> in real time.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-58029 alignnone\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/Article-image_RingEX_Desktop-Messaging-team.png\" alt=\"\" width=\"819\" height=\"461\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">If someone notices customers growing frustrated or leaving you for a competitor, it\u2019s easy to message the team and look at revisiting your brand guidelines.\u00a0<\/span><\/em><\/p>\n<\/div>\n<h2 style=\"padding-top: 35px;\"><a id=\"Use\"><\/a>Use brand voice templates to make your brand voice feel like you<\/h2>\n<p><span style=\"font-weight: 400;\">Establishing a brand voice can feel overwhelming\u2013\u2013but it shouldn\u2019t. At the end of the day, if you have a strong brand image and company values, your brand\u2019s voice should be what comes naturally to you and your team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, the best thing is to just try things out and see what sticks. Write that funny Tweet, create that in-depth how-to article, or cut out jargon entirely\u2013\u2013and see what happens.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep building on what works and what your audience is engaging with and change the rest. As you start to make some progress, fine-tuning your brand voice will get easier. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The strongest brands are the ones that build connections. They\u2019re familiar, easy to relate to, and consistent throughout all their channels, both digital and offline. And sure, they use the same branded images, logos, and colors to create an easily recognizable identity.\u00a0 But they don\u2019t stop there.\u00a0 Strong branding doesn\u2019t just come from the way &#8230;<\/p>\n","protected":false},"author":286,"featured_media":58030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[18078,18079,18080],"class_list":["post-41523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-brand-voice","tag-brand-voice-template","tag-creating-a-brand-voice-template"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Easy Steps to Create a Brand Voice Template | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn how to create brand voice guidelines for your small or growing business in 4 easy steps using this free downloadable template.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/brand-voice-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Brand Voice Template in 4 Easy Steps\" \/>\n<meta property=\"og:description\" content=\"Learn how to create brand voice guidelines for your small or growing business in 4 easy steps using this free downloadable template.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/brand-voice-template\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-02T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-14T12:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/gettyimages-1436950351-170667a-1-1024x589.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"589\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kat Chen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kat Chen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/brand-voice-template\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/brand-voice-template\/\"},\"author\":{\"name\":\"Kat Chen\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/4d9da7598199d3e191bc9ee7ec718ef3\"},\"headline\":\"How to Create a Brand Voice Template in 4 Easy Steps\",\"datePublished\":\"2020-03-02T00:00:00+00:00\",\"dateModified\":\"2025-07-14T12:00:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/brand-voice-template\/\"},\"wordCount\":2684,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/brand-voice-template\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/gettyimages-1436950351-170667a-1.png\",\"keywords\":[\"brand voice\",\"brand voice template\",\"creating a brand voice template\"],\"articleSection\":[\"Business &amp; 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