{"id":41507,"date":"2021-01-01T00:00:00","date_gmt":"2021-01-01T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/live-events-online\/"},"modified":"2025-06-30T10:13:59","modified_gmt":"2025-06-30T17:13:59","slug":"virtual-events-with-ringcentral-video","status":"publish","type":"post","link":"\/us\/en\/blog\/virtual-events-with-ringcentral-video\/","title":{"rendered":"How to run amazing virtual events with RingCentral Video"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What do live events like the 2020 Tokyo Olympics, the Cannes Film Festival, and the 74th Annual Tony Awards have in common?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s right. They were all cancelled due to COVID-19.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Closer to home, you may have had to cancel your own marketing event, sales conference, or regular meetup. Travel plans are cancelled, the build on your booth has been halted, and you have no idea if or when you can reschedule at a good time for all your attendees.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you have another option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Virtual events have been on the rise over the last decade, largely thanks to improvements in internet bandwidth and video conferencing quality. (We\u2019d argue that all that swag had something to do with the popularity too\u2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you take your live in-person event from \u201cpostponed until further notice<\/span><i><span style=\"font-weight: 400;\">\u201d <\/span><\/i><span style=\"font-weight: 400;\">to an awesome virtual live event<\/span><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">we\u2019ve put together a list of actionable steps to take your conference online:<\/span><\/p>\n<ol class=\"table-of-content\">\n<li style=\"font-weight: 400;\"><a href=\"#Know your audience\"><span style=\"font-weight: 400;\">Know your audience<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Decide on a format\"><span style=\"font-weight: 400;\">Decide on a format<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Audit your tech\"><span style=\"font-weight: 400;\">Audit your tech<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Make the joining experience easy\"><span style=\"font-weight: 400;\">Make the joining experience easy<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Rehearse every moment\"><span style=\"font-weight: 400;\">Rehearse every moment<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Amplify the event\"><span style=\"font-weight: 400;\">Amplify the event<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Record and repurpose\"><span style=\"font-weight: 400;\">Record and repurpose<\/span><\/a><\/li>\n<\/ol>\n<hr \/>\n<p class=\"p1\">Shopping for a video conferencing tool? (Or just curious about what to look for?) Grab the free checklist to help you choose the right one for your team or business.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/video_conf_platform_checklist.pdf\" data-id=\"6a01f6de0f134\" id=\"6a01f6de0f134\">\n\t\t<button tabindex=\"on\"  on=\"tap:6a01f6de0f134.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83c\udf1f Get it now<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">See what you need to do (and know) as you're deciding on a video conferencing app with this checklist!<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-01510\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:6a01f6de0f134.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Happy shopping! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Let\u2019s dig in.<\/span><br \/>\n<a name=\"Know your audience\"><\/a><\/p>\n<h2 style=\"padding-top: 35px;\">1. Know your audience<\/h2>\n<p><span style=\"font-weight: 400;\">The first thing to consider when preparing the switch to a virtual event is your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With in-person events, you know attendees are going to be in the building with you. For online events, on the other hand, your attendees have other options and an infinite list of distractions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes it important to know what platforms your audience uses and what their behaviors are like during a normal working day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your event is targeted at sales professionals, avoid Monday mornings when sales teams get together and discuss KPIs from the previous week.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your audience is weekend golfers, you know they\u2019ll likely be on the course Saturday or Sunday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve decided when your audience will be most engaged, you need to decide where they will be most engaged.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to have a core platform to run your live event or meeting. <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/the-best-video-conferencing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Video conferencing platforms<\/a> like <\/span><a href=\"https:\/\/www.ringcentral.com\/video\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RingCentral Video<\/span><\/a><span style=\"font-weight: 400;\"> make it easy to prepare, run, and join an event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can schedule a video meeting directly from the RingCentral desktop app:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3930\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4-57-1024x976.png\" alt=\"Schedule a video meeting using RingCentral app\" width=\"840\" height=\"801\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Other than your core video platform (like <\/span><a href=\"https:\/\/www.ringcentral.com\/video\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RingCentral Video<\/span><\/a><span style=\"font-weight: 400;\">), you should also identify other social platforms that your audience uses for watching live video. Even if they don\u2019t join your live event, you\u2019ll want to be broadcasting on the platform they most actively check.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few of the other popular live video platforms:<\/span><\/p>\n<ul style=\"font-size: 15px;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram Live<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook Live<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">LinkedIn Live<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">TikTok<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter Live<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube Livestream<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Find out where your audience spends most of its social media and video time by conducting a simple survey with tools like SurveyMonkey or Typeform.<\/span><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udd79\ufe0f<\/span> Get a hands-on look at how RingCentral works by booking a product tour:<\/p>\n<p class=\"p1\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Choose a time<\/button><\/p>\n<p>\ud83d\udcb0 You can also <strong><a href=\"https:\/\/ringcentral.valuestoryapp.com\/roi-calculator\/\" target=\"_blank\" rel=\"noopener noreferrer\">use this calculator<\/a> <\/strong>to see roughly how much your business could save by using RingCentral to support your team&#8217;s communications with clients, customers, and each other.<\/p>\n<hr \/>\n<p><a name=\"Decide on a format\"><\/a><\/p>\n<h2 style=\"padding-top: 35px;\">2. Decide on additional formats<\/h2>\n<p><span style=\"font-weight: 400;\">Here are other commonly used formats that offer great experiences for online attendees:<\/span><\/p>\n<ul style=\"font-size: 15px;\">\n<li style=\"font-weight: 400;\"><a href=\"#Webinars\"><span style=\"font-weight: 400;\">Webinars<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Virtual conferences\"><span style=\"font-weight: 400;\">Virtual conferences<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Town halls\"><span style=\"font-weight: 400;\">Town halls<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your audience will help you define the type of event you should choose.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"Webinars\"><\/a><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><strong>Webinars<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Best used for broadcasting to a niche audience that has specified an interest in the topic you are going to present, webinars tend to be one-way conversations as the speaker presents the topic to the online audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, it\u2019s easy to pose questions to the audience and you can host a scheduled or unscheduled Q&amp;A at any point. All you need to do is un-mute your attendees.<\/span><br \/>\n<a name=\"Virtual conferences\"><\/a><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><strong>Virtual conferences<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Virtual conferences are ideal when you have multiple sessions offered at the same time. If your original event was going to feature different sessions from different speakers, there\u2019s potential for a clash in schedules.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Virtual conferences are typically made up of multiple sessions so that attendees can tailor their experience based on the topics most important to them. This replicates the experience they\u2019d get at an in-person event\u2014you might want to attend the marketing talk whereas your sales colleagues will be at a different session more specific to their needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an example of <\/span><a href=\"https:\/\/ucsummit.com\/schedule\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Amrit, our SVP of Marketing, being scheduled to speak at UC Summit<\/span><\/a><span style=\"font-weight: 400;\">. You\u2019ll see he is one of a number of speakers\u2014so the audience can choose the speaker and topic of their choice.<\/span><br \/>\n<a name=\"Town halls\"><\/a><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><strong>Town halls<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If the content you want to present is one-way, you might want to consider a traditional town hall format. Here, a single speaker or group of speakers broadcast messages to a passive audience. This is most useful for company-wide messages\u2014like informing your team that the offices will be closed for the next two weeks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically used in an internal environment, a virtual town hall is a perfect alternative to gathering your whole business together at the beginning or end of the day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a virtual town hall environment, it\u2019s a best practice to enable one-way audio or ask everyone to be muted until the Q&amp;A session.<\/span><br \/>\n<a name=\"Audit your tech\"><\/a><\/p>\n<h2 style=\"padding-top: 35px;\">3. Audit your technology<\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve decided when and where your audience is most likely to join your live event and the format it will take, it\u2019s time to make sure your technology is up to the job.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019ve attracted a good number of attendees, the last thing you need is your technology to let you down.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a quick checklist to use as a guide.<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><strong>Internet<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When hosting a video event, you need to make sure you have enough bandwidth to run the meeting. We\u2019ve run a ton of online events, and we\u2019ve provided a few guidelines below, but of course, the more bandwidth you have available, the better.<\/span><\/p>\n<ul style=\"font-size: 15px;\">\n<li><span style=\"font-weight: 400;\"> 1:1 video calling: 600kbps (up\/down) for HQ video and 2 Mbps (up\/down) for HD video<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Group video calling: 600kbps\/2 Mbps (up\/down) for HQ video\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Group audio conferencing: up to 60 kbps<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to make sure your attendees are prepared on their end to minimize any hiccups that might associate your live event with a poor video experience. Here are a few suggested bandwidth requirements:<\/span><\/p>\n<ul style=\"font-size: 15px;\">\n<li><span style=\"font-weight: 400;\"> 1:1 video calling: 600kbps (down) for HQ video and 1.2 Mbps (down) for HD video<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Screen sharing only (no video thumbnail): 50-75kbps (down)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Screen sharing with a video thumbnail: 50-150kbps (down)<\/span><\/li>\n<\/ul>\n<h3 style=\"color: #434343; padding-top: 20px;\"><strong>Microphones<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Even state-of-the-art laptops and PCs don\u2019t have microphones designed for broadcasting to live attendees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thoroughly test your microphone setup with other people on your team before you push ahead with your live event. Make sure you test in a range of environments too to allow for all possibilities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have a mic, here are a few recommendations:<\/span><\/p>\n<div style=\"font-size: 15px;\">\n<p style=\"padding-left: 40px;\"><a href=\"https:\/\/www.jabra.ca\/business\/speakerphones\/jabra-speak-series\/jabra-speak-510\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Jabra Speak 510\u00a0<\/b><\/a><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">This is a portable speakerphone that can be easily transported; connect via USB or bluetooth<\/span><\/p>\n<p style=\"padding-left: 40px;\"><a href=\"https:\/\/www.logitech.com\/en-ca\/product\/p710e-speakerphone\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Logitech P710e<\/b><\/a><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Optimized for hands free calling and ready for 15 hours cordless talktime\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><a href=\"https:\/\/www.plantronics.com\/us\/en\/product\/calisto-600\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Plantronics Calisto 600<\/b><\/a><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Includes technology that detects the speaker&#8217;s voice so callers hear you\u2014not your background.<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\"><strong>Fun fact:<\/strong> These are all compatible with <\/span><a href=\"https:\/\/www.ringcentral.com\/video\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RingCentral Video<\/span><\/a><span style=\"font-weight: 400;\">, which means you can get started right away. No need to play around with settings or hire an expert to help you get setup.<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><strong>Video equipment<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019re being heard loud and clear. The next step is to make sure you\u2019re seen as crystal clear as possible too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just as you should test your microphone setup, make plenty of test video calls with different numbers of participants to strength-test your internet connection and video equipment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, your laptop or PC won\u2019t have the best webcam installed. Below are suggested webcams that are all compatible with RingCentral Video:<\/span><\/p>\n<div style=\"font-size: 15px;\">\n<p style=\"padding-left: 40px;\"><a href=\"https:\/\/www.logitech.com\/en-ca\/product\/c930e-webcam\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Logitech C930e\u00a0<\/b><\/a><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Designed for business, a 1080p webcam with wide field of view and digital zoom<\/span><\/p>\n<p style=\"padding-left: 40px;\"><a href=\"https:\/\/www.huddly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Huddly<\/b><\/a><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Uses AI to create intelligent, wide-angle video calls without you having to adjust your setup.<\/span><\/p>\n<\/div>\n<p><a name=\"Make the joining experience easy\"><\/a><\/p>\n<h2 style=\"padding-top: 35px;\">4. Make the joining experience as simple as possible<\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve done all this prep work. Don\u2019t drop the ball right when the event is about to begin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure it\u2019s easy for your attendees to join! The last thing an attendee wants is to have to install multiple applications and adjust their audio settings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, platforms like <\/span><a href=\"https:\/\/www.ringcentral.com\/video\"><span style=\"font-weight: 400;\">RingCentral Video<\/span><\/a><span style=\"font-weight: 400;\"> generate a URL for all your attendees to use. This means they can join your online event with a click:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3931\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image3-63-1024x887.png\" alt=\"Generate a meeting URL to easily join an online event using RingCentral Video \" width=\"840\" height=\"728\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For people who for some reason can\u2019t attend your online video meeting using the link, RingCentral Video auto-populates local and internal dial-in codes too. This means they can dial-in and listen while they\u2019re on the move\u2014rather than miss the event in real-time.<\/span><\/p>\n<p><a name=\"Rehearse every moment\"><\/a><\/p>\n<h2 style=\"padding-top: 35px;\">5. Rehearse every element of your live event<\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019re running a virtual live event, you may find yourself acting as producer and director as well as a speaker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dedicate a good amount of time getting to know your new technology setup. Become familiar with the basic audio and video settings (then master the advanced settings).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In RingCentral Video, for instance, you can master the art of video meetings pretty quickly\u2014all the settings are in one menu:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3933\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2-76-1024x798.png\" alt=\"Optimize your content sharing for single or dual monitor on RingCentral Video\" width=\"840\" height=\"655\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here, you can choose to optimize your content sharing for <\/span><b>single or dual monitors. <\/b><span style=\"font-weight: 400;\">This is useful if you\u2019re conducting something that requires multiple screens to show a product\u2014like in a <\/span><a href=\"https:\/\/www.ringcentral.com\/small-business-blog\/sales-demo-best-practices\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">sales demo<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Checking <\/span><b>Enable screen sharing with GPU acceleration <\/b><span style=\"font-weight: 400;\">makes playback the best quality it can be. (GPU stands for Graphics Processing Unit).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll also have a few options to give your attendees a smooth joining experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By checking <\/span><b>automatically join audio by computer<\/b><span style=\"font-weight: 400;\">, you don\u2019t need to dial-in to the video call via phone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you check <\/span><b>Always mute microphone when joining<\/b><span style=\"font-weight: 400;\">, you remove the risk of any background noise when attendees join.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next tab down is video settings. This is where you can take your video event to the next level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, you can choose your external webcam over the laptop\u2019s built-in webcam and change the ratio from original to widescreen. This will help fit the screen better when you\u2019re broadcasting live:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3936\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image5-47-1024x797.png\" alt=\"Video settings on RingCentral Video App\" width=\"840\" height=\"654\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By selecting <\/span><b>Enable HD<\/b><span style=\"font-weight: 400;\">, you\u2019re guaranteeing the best video quality possible from your camera. The <\/span><b>Enable mirror effect <\/b><span style=\"font-weight: 400;\">option ensures that the viewer has the best experience. Without this option ticked, any signage or logos will be seen back to front.<\/span><br \/>\n<a name=\"Amplify the event\"><\/a><\/p>\n<h2 style=\"padding-top: 35px;\">6. Amplify your event<\/h2>\n<p><a href=\"https:\/\/blog.marketo.com\/2015\/07\/size-matters-how-to-a-run-virtual-event-with-18000-registrants.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">According to research by Adobe<\/span><\/a><span style=\"font-weight: 400;\">, registrations tend to spike two to three weeks before an event. This means, in addition to that initial promotional push, you should focus on amplifying your live event all through the build-up too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By keeping registered attendees that have already registered engaged, they\u2019re more likely to attend because your event is top of mind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To drive even more registrations, try marketing your event as \u201cjust around the corner\u201d or \u201ccoming soon\u201d so that potential attendees feel a reason to sign up now\u2014rather than later (and they might forget later on too).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few ways to amplify your event:<\/span><\/p>\n<ul style=\"font-size: 15px;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encourage internal staff to share on LinkedIn\u2014connections of connections are more likely to attend than people who see your LinkedIn ads but have never heard of you<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find LinkedIn groups relevant to your topic and post about it there<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email existing customers and prospects<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow Twitter users who might be interested in attending and invite them<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Participate in Reddit discussions on your topic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advertise in industry publications\u00a0<\/span><\/li>\n<\/ul>\n<p><a name=\"Record and repurpose\"><\/a><\/p>\n<h2 style=\"padding-top: 35px;\">7. Record and repurpose your virtual event<\/h2>\n<p><span style=\"font-weight: 400;\">Having a videographer record every single session can get pretty expensive when you\u2019re running an in-person event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re doing an online event with a platform like RingCentral Video, though, you can record every session with the click of a button. (Which makes recording for distribution later to people who missed the event really easy.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When recording is enabled in RingCentral Video, you can click Pause or Stop Recording right in your event window. Once the event ends, the recorded file will be saved:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3938\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1-91-1024x777.png\" alt=\"Video recording settings on RingCentral Video app\" width=\"840\" height=\"637\" \/><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong>Pro-tip:<\/strong><\/div>\n<p>It\u2019s almost always a good idea to have these events recorded, because you can use these later on to gather more leads and get potential prospects to trade their contact info to watch, say, a really interested <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/webinars\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">webinar<\/span><\/a><span style=\"font-weight: 400;\"> that you\u2019ve recorded.<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Once recorded and edited, you can send your video to attendees that were busy watching your other sessions and make these available on-demand on your YouTube channel, or in other marketing campaigns!<\/span><\/p>\n<h2 style=\"padding-top: 35px;\">Ready to run virtual events without a hitch using RingCentral Video?<\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve worked through the steps above, you\u2019re ready to start mapping out your virtual event.\u00a0<\/span><\/p>\n<p>Happy planning!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do live events like the 2020 Tokyo Olympics, the Cannes Film Festival, and the 74th Annual Tony Awards have in common?\u00a0 That\u2019s right. They were all cancelled due to COVID-19.\u00a0 Closer to home, you may have had to cancel your own marketing event, sales conference, or regular meetup. Travel plans are cancelled, the build &#8230;<\/p>\n","protected":false},"author":29,"featured_media":46506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[1611],"class_list":["post-41507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to run amazing virtual events with RingCentral Video | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Need to turn your in-person event into a virtual event? 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