{"id":41457,"date":"2024-06-03T00:00:00","date_gmt":"2024-06-03T07:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/sales-pitch-examples\/"},"modified":"2025-07-16T01:10:08","modified_gmt":"2025-07-16T08:10:08","slug":"sales-pitch-examples","status":"publish","type":"post","link":"\/us\/en\/blog\/sales-pitch-examples\/","title":{"rendered":"How to perfect your sales pitches &#038; increase sales in 2024, plus 11 sales pitch examples"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sales is one of the toughest roles in any company. Salespeople get rejected from prospects at a notoriously high rate, and if you\u2019re managing SDRs who are responsible for making cold calls and cold emails, the job is even tougher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there are ways to succeed. <\/span><a href=\"https:\/\/business.linkedin.com\/sales-solutions\/b2b-sales-strategy-guides\/linkedin-state-of-sales-report-2022\"><span style=\"font-weight: 400;\">According to LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">, top-performing salespeople do more research\u201482% of top performers say they \u201calways\u201d perform research before reaching out to prospects (compared to just 49% for other sellers).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when it comes to sales pitches, this becomes especially important. Not only do reps typically only get one shot at a pitch, it\u2019s also the company\u2019s only shot\u2014if the prospect says, \u201cNo, thanks,\u201d the company can\u2019t just send another sales rep along to make another sales pitch in a week.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a sales rep who\u2019s pitching to a high-value prospect with a significant potential CLV (customer lifetime value) potential, making sure that sales pitch is as close to perfect as possible is crucial. That\u2019s why it helps to learn from good (and not so good) sales pitch examples.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019re going to check out 11 of those examples (plus a few extras), and explore how to create a sales pitch that will leave prospects wanting to learn more instead of wanting to run away. We\u2019re going to cover:<\/span><\/p>\n<ul style=\"font-size: 15px;\">\n<li style=\"font-weight: 400;\"><a href=\"#What\"><span style=\"font-weight: 400;\">What a sales pitch is<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#5components\"><span style=\"font-weight: 400;\">5 components of a successful sales pitch<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#sales\"><span style=\"font-weight: 400;\">11<\/span><span style=\"font-weight: 400;\"> sales pitch examples<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#6 tips to improve your pitches\"><span style=\"font-weight: 400;\">6 tips to improve your pitches<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p>\ud83d\ude80\u00a0 Start closing more deals with this<strong>\u00a0free outbound sales playbook<\/strong>.<\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/outbound_playbook.pdf\" data-id=\"69d12b5925ef0\" id=\"69d12b5925ef0\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d12b5925ef0.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9  Get the playbook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udcf1 Get your team pitching, prospecting\u2014and closing\u2014with this free outbound sales playbook. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d12b5925ef0.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<hr \/>\n<p><a name=\"What a sales pitch is\"><\/a><\/p>\n<h2 id=\"What\" class=\"heading h2\" style=\"padding-top: 35px;\"><strong>What is a sales pitch?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A sales pitch is an attempt to persuade a prospective customer to buy a product or service. How does a sales pitch work? Generally, a good sales pitch identifies a problem or challenge the prospect has, acknowledges the issue, offers a solution through the product it\u2019s selling, and supports it with proof. The pitch should make the value clear to the prospect. <\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Sales pitch vs sales presentation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While a sales pitch is tightly focused on persuading the prospect to take a certain action, sales presentations tend to be longer, more general messages that inform, educate (or even entertain) the prospect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Presentations often include a \u201csales deck\u201d, which is a visual element such as a slideshow in PowerPoint or Google Slides. This can also be used as a type of sales pitch.<\/span><\/p>\n<h2 id=\"5components\" class=\"heading h2\"><span style=\"font-weight: 400;\">What are the components a good sales pitch?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sales pitches can take on various forms and use different approaches. But when you break them down, they almost always have these five key elements, and it\u2019s important to get each one right so that your overall pitch succeeds.\u00a0 (It also helps to have good sales apps or <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/cold-calling-software\/\"><span style=\"font-weight: 400;\">cold-calling software<\/span><\/a><span style=\"font-weight: 400;\"> and a Bluetooth headset if you\u2019re going to be spending hours on calls.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how to make a good sales pitch? Keep it short and clear, with a quick but friendly introduction, empathy with the prospect, a strong value proposition, supporting facts and social proof, and a strong close. By combining these elements, you can persuade the prospect that your product or service has the answer to their problems.<\/span><\/p>\n<h3 class=\"heading h3\" style=\"color: #434343; padding-top: 20px;\"><strong>1. The open<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The open is the introduction or opening line. It\u2019s as simple as saying \u201cHello,\u201d introducing yourself, and asking the prospect how they are. It\u2019s also your first opportunity to start building rapport. If you start your sales pitch in the right way, you\u2019ll capture the prospect\u2019s attention.<\/span><\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3 class=\"heading h3\" style=\"color: #434343; padding-top: 20px;\"><strong>2. Identification of the problem, pain point, and\/or goal<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">By asking a few different probing questions about their work, you\u2019ll start getting a better understanding of what the prospect\u2019s challenges and goals are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI tools can be a huge help here. Some sales communications platforms with built-in AI can not only transcribe your sales calls, but also summarize important points, update your CRM\u2019s notes\u00a0 automatically, and tell you what topics or questions prospects are bringing up most frequently. For example, <\/span><a href=\"https:\/\/www.ringcentral.com\/ringsense-for-sales.html\"><span style=\"font-weight: 400;\">RingSense<\/span><span style=\"font-weight: 400;\">TM<\/span><span style=\"font-weight: 400;\"> for Sales<\/span><\/a><span style=\"font-weight: 400;\"> does exactly this:<\/span><\/p>\n<p><iframe src=\"https:\/\/drive.google.com\/file\/d\/1D3NcWc5rZ7y0I8rPdH3D6xDckY349rcm\/preview\" width=\"640\" height=\"480\" sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<h3 class=\"heading h3\" style=\"color: #434343; padding-top: 20px;\"><strong>3. Demonstration of value<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve established rapport and begun to understand the scope of the potential customer\u2019s needs, you can begin to address each one using your product as the solution. You should be able to speak to one or more of their pain points with how your product can solve the problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Include a value statement, which is a clear and concise description of the value your product brings. This has to be outcome-focused, explaining the benefits rather than the features. Point out any unique differentiators that help your product stand out from its competitors.<\/span><\/p>\n<h3 class=\"heading h3\" style=\"color: #434343; padding-top: 20px;\"><strong>4. Supporting facts<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to build trust, you should be prepared to support your pitch with facts and figures. Consider using social proof, like positive results that show how you beat customer expectations or prove that your other customers got something out of using your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cOur customers save an average of 37% a year on their annual maintenance bills.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cSimilarly sized businesses have seen a full return on their investment in only three months.\u201d<\/span><\/li>\n<\/ul>\n<h3 class=\"heading h3\" style=\"color: #434343; padding-top: 20px;\"><strong>5. The close<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">By now, you should\u2019ve clearly shown your prospect the value of your product and how it\u2019s going to make their job or life easier. The close is essentially the point where they say, \u201cYes,\u201d and the transaction occurs. Be clear about the action you want them to take.<\/span><\/p>\n<h2 class=\"heading h2\"><strong>How to write a sales pitch to achieve optimal results<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s look at how to write an effective sales pitch.\u00a0 We\u2019ve compiled a quick and easy guide to show you how to make a sales pitch that will refine your selling technique.<\/span><\/p>\n<h3 class=\"heading h3\" style=\"color: #434343; padding-top: 20px;\"><strong>1. Have the right tools for the job<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A phone system can\u2019t pitch for you. But it can make pitching easier. Even better would be an AI-powered contact center platform that includes automation and integrates with your customer relationship management (CRM) tool. For example, this is what RingCentral\u2019s looks like:<\/span><\/p>\n<div class=\"rc_custom_video\"><a class=\"rc_custom_video__link\" href=\"https:\/\/www.youtu.be\/fjy9kgSehhw\">\n\t\t            <picture><source srcset=\"https:\/\/i.ytimg.com\/vi_webp\/fjy9kgSehhw\/maxresdefault.webp\" type=\"image\/webp\"><img decoding=\"async\" class=\"rc_custom_video__media\" src=\"https:\/\/i.ytimg.com\/vi\/fjy9kgSehhw\/maxresdefault.jpg\" alt=\"\">\n\t\t            <\/picture>\n\t\t        <\/a><br \/>\n\t\t        <button class=\"rc_custom_video__button\" aria-label=\"Play video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"rc_custom_video__button-shape\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"><\/path><path class=\"rc_custom_video__button-icon\" d=\"M 45,24 27,14 27,34\"><\/path><\/svg><br \/>\n\t\t        <\/button>\n\t\t    <\/div>\n<p><span style=\"font-weight: 400;\">This will let you make sales calls from your computer, log scripts, see your past conversations with all your accounts, and keep track of conversations you\u2019re having with both prospects and customers. Bottom line: you need some kind of communications tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shameless plug: RingCentral has a whole range of integrations with different CRMs including Agile CRM and Salesforce:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-56483 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/Blog-article-image-3-1024x582.png\" alt=\"RingCentral can be integrated with the Salesforce CRM.\" width=\"1024\" height=\"582\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udd79\ufe0f<\/span> Get a hands-on look at how top-performing sales teams are using RingCentral by booking a product tour:<\/p>\n<p class=\"p1\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Choose a time<\/button><\/p>\n<hr \/>\n<h3 class=\"heading h3\"><strong>2. Use data to support your claims<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Any salesperson can make a big, impressive claim. But the most persuasive salespeople are the ones who can back their claims up with real numbers and customer stories. One of the benefits of a sales pitch is that it gives you a golden opportunity to do this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where possible, use data to support the benefits of your product. Proof is the most powerful tool in your sales arsenal. As well as customer success statistics, share industry recognition and awards. This will all help prospects to see you as a company that walks the talk.<\/span><\/p>\n<h3 class=\"heading h3\"><strong>3. Do your research<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Gone are the days of picking up a phonebook and dialing prospects without knowing anything about them. Today, to even get a chance to pitch, you need to do your research first.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use LinkedIn to learn more about your prospect. Know their company. Understand what they do. Look at the kind of content they\u2019re posting. It can provide you with enough information to start a conversation worth having.<\/span><\/p>\n<h3 class=\"heading h3\"><strong>4. Plan your pitch<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve got a list of people you\u2019re going to reach out to and you\u2019ve done the research, it\u2019s time for<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/sales-call-planning\/\"> <span style=\"font-weight: 400;\">sales call planning<\/span><\/a><span style=\"font-weight: 400;\">. You\u2019re going to be delivering a similar pitch to each one, but you\u2019ll need to keep it flexible to adapt to their individual needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to plan what you\u2019re going to say\u2014this doesn\u2019t mean literally reading out a script as you\u2019ll sound like a robot, but you should have a template in front of you to act as a guide and make sure you\u2019re never lost for words. <\/span><\/p>\n<h3 class=\"heading h3\"><strong>5. Use a conversation starter<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">How to start a sales pitch?<\/span> <span style=\"font-weight: 400;\">Jumping right into a pitch probably won\u2019t get you very far. Be friendly and build rapport with your prospect first to move from a \u201chello\u201d efficiently into your pitch\u2014without sounding too sales-y or coming on too strong. <\/span><\/p>\n<h3 class=\"heading h3\"><strong>6. Practice<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You have to know your pitch to nail it. So put aside some time to really practice it. Try it out on coworkers. Run through it at home with your spouse. Sit in front of a mirror and pitch to yourself. Have a rebuttal for every objection. Knowing your product and your pitch inside and out is the key to being able to sell with confidence. <\/span><\/p>\n<h3 class=\"heading h3\"><strong>7. Talk about benefits, not features<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This is the first rule in the book for improving your sales pitch. Your product may have the best features in the world. But they don\u2019t amount to much if they don\u2019t solve your prospect\u2019s problem. Focus on how the benefits of those features address prospects\u2019 problems or pain points\u2014and how they can help them reach their goals. <\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">How to pitch a product<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You might be wondering how a product pitch is any different to a sales pitch. Well, pitching a product means you\u2019re 100% focused on a single product or service, whereas a sales pitch can have a broader scope in some scenarios. This will depend on the type of company you represent and the prospects you\u2019re talking to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you work for RingCentral, which offers a wide range of products. If you\u2019re contacting the prospect for the first time, you might want to keep things a little more general until you figure out whether they\u2019re in the market for unified communications, a contact center solution, or standalone video conferencing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you\u2019re specifically targeting them with one of those products, you can use a more focused product pitch. You can go in-depth on the details, telling the prospect how these particular features would benefit them.<\/span><\/p>\n<h2 id=\"sales\" class=\"heading h2\"><strong>11 Sales pitch examples<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are countless ways you can pitch to a prospect. But you want to use the right kind of pitch at the right time and for the right customer. Below are 11 different ways to pitch, including a sales pitch example for each, why it works, and, for some examples, tips on when you shouldn\u2019t use them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you see exactly what good sales pitch examples involve, you\u2019ll know exactly what to aim for to have the best chance at success.<\/span><\/p>\n<h3 class=\"heading h3\"><strong>1. The phone pitch<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Believe it or not, the phone call is still the most popular and effective selling channel and with good reason: it\u2019s fast, easy, happens in real time\u2014and is much harder for your prospect to ignore.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best sales pitch examples is when billionaire Mark Cuban purchased the Dallas Mavericks in the early 2000s. He bought the team at a discount because, frankly, they stank. They were rated the worst professional sports franchise of the \u201890s. Naturally, this led to low ticket sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So Mark got on the phone and started calling past season-ticket holders. And guess what? It worked.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.inc.com\/video\/watch-mark-cubans-best-ever-sales-pitch.html\"><span style=\"font-weight: 400;\">Watch Mark Cuban tell the story about his best phone sales pitch<\/span><\/a><span style=\"font-weight: 400;\"> in his own words.<\/span><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\"><strong>Why did it work?<\/strong>\u00a0<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">He was friendly and built rapport with his prospects.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">He demonstrated value. (A game is less expensive than a meal at McDonald\u2019s. Wowza.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">He understood that he wasn\u2019t selling a bad team\u2014he was selling a memorable experience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re on a call with a prospect and hoping to have the same level of success as Mark Cuban, you may feel your pitch could benefit from showing the prospect some visuals\u00a0 on your screen. How could you do that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s pretty straightforward. There are tools (like RingCentral) that let you flip between a phone call and video call so that you can do <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/screen-sharing-software\/\"><span style=\"font-weight: 400;\">screen sharing<\/span><\/a><span style=\"font-weight: 400;\"> if that\u2019s where the conversation takes you:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-57284 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/06\/Call-Flip-screenshot-2-scaled-e1723633238839.webp\" alt=\"Wondering how to do a sales pitch on your cell phone? RingCentral\u2019s Call Flip feature lets you easily switch between an ordinary phone call and video calling with screen sharing.\" width=\"1744\" height=\"1208\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/call-flip\/\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<h3 class=\"heading h3\"><strong>2. The email pitch<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Done well, a good email sales pitch is probably the best tactic a rep has at their disposal. In fact, C-level executives are <\/span><a href=\"https:\/\/belkins.io\/blog\/cold-email-response-rates?ref=hunter.io\"><span style=\"font-weight: 400;\">23% more likely<\/span><\/a><span style=\"font-weight: 400;\"> to answer cold B2B emails than employees outside the C-suite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But to be successful at email sales pitches, your <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/email-subject-lines-for-sales\/\"><span style=\"font-weight: 400;\">sales email subject lines<\/span><\/a><span style=\"font-weight: 400;\"> have to be click-worthy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emails are a great way to introduce yourself and your company while demonstrating the value in what you\u2019re selling. But it\u2019s also easy to do poorly. For example, here is the wrong way to pitch via email: <\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3800 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2-74.png\" alt=\"An example of a sales pitch executed poorly via email.\" width=\"592\" height=\"388\" \/><\/p>\n<h4 class=\"heading h4\"><strong>Why this doesn\u2019t work<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The email starts with a hyper-specific question that feels like it\u2019s providing a solution to a problem no one has.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The value proposition is poorly expressed. What is an optimized content-distribution channel? What are end-user experiences?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The mention of other customers feels more like name-dropping than a good use of social proof. (There\u2019s a better way to do this\u2014see example below.)<\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">There\u2019s no clear value demonstrated, so it\u2019s very unlikely that Chloe will respond. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s a better example from the same person at the same fictional company:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3801 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1-88.png\" alt=\"An example of a sales pitch done well.\" width=\"590\" height=\"412\" \/><\/p>\n<h4 class=\"heading h4\"><strong>Why this works:<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The pitch starts with a shared experience. In this case, a conference\u2014but it can be any commonality.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Value is demonstrated clearly and immediately. There\u2019s no ambiguity about what they\u2019re selling and how it helps.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social proof is added tactfully.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Benefits are supported by data.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The salesperson doesn\u2019t come on too strong. <\/span><\/li>\n<\/ul>\n<h3 class=\"heading h3\"><strong>3. The voicemail pitch<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you work in sales, you\u2019re going to hit a lot of voicemail inboxes. And that\u2019s okay, because successful deals often start with <\/span><a href=\"https:\/\/www.rainsalestraining.com\/blog\/how-many-touches-does-it-take-to-make-a-sale\"><span style=\"font-weight: 400;\">up to eight attempts to actually speak with your prospect<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So while hitting an inbox can feel like a miss, don\u2019t be discouraged. It\u2019s actually an opportunity to make a great first\u00a0 impression and plant a seed before your next attempt.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi [Prospect\u2019s name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is [your name] calling from XYZ company. Sorry I missed you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I was hoping to speak to you about [reason you\u2019re calling]. We\u2019ve helped other companies [insert benefit], and I think we may be able to help you get similar results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can reach me at [insert phone number] if you\u2019d like to learn more. But I\u2019ll follow up soon. <\/span><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\"><strong>Why this works:<\/strong>\u00a0<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s personalized and friendly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It doesn\u2019t beat around the bush\u2014the value prop is upfront and center.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It supports the value prop with previous results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s short, which is important because otherwise there\u2019s a very good chance the prospect won\u2019t listen to the whole thing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It promises to follow up, which will not only make them expect to be contacted again but it will also mean that they\u2019re more receptive to that. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And if you say you\u2019re going to follow up within a certain time frame, do it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The vast majority of deals don\u2019t close in one go, and you have to be both persistent and organized in how you plan your follow-ups. If you know you have a lot of prospects to follow up with, create tasks for yourself (and your team). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><span style=\"font-weight: 400;\">RingCentral\u2019s desktop and mobile app<\/span><span style=\"font-weight: 400;\"> allows you to not only create team chats for different projects or departments but you can also assign tasks with due dates, relevant files, and even color-coding for easy organization:<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/rcapp.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-44657 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/insurance-task-in-ringcentral-app-1024x684.png\" alt=\"RingCentral\u2019s desktop and mobile app lets you create chats and assign tasks.\" width=\"1024\" height=\"684\" \/><\/a><\/p>\n<h3 class=\"heading h3\"><strong>4. The deck pitch<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re invited to make a pitch, congratulations. It means you\u2019ve got a foot in the door, you\u2019re in front of a receptive audience, and half the work is already done. (Although there\u2019s a good chance you did that work. So good job there, too.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of all the sales pitches examples, for this type, it\u2019s crucial that you get your <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/face-to-face-communication\/\"><span style=\"font-weight: 400;\">face-to-face communication<\/span><\/a><span style=\"font-weight: 400;\"> spot on. And we\u2019re not just talking about being able to rattle off the sales pitch script that you learned by heart. Your body language plays a big part in it too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pitch deck is basically a sales pitch in a presentation format\u2014PowerPoint, Google Slides, or whichever presentation platform you use. This type of pitch makes it easy to tell a story and highlight key points using visual aids that can be very persuasive. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, check out this <\/span><a href=\"https:\/\/techcrunch.com\/2022\/06\/09\/sample-series-b-pitch-deck-lunchbox\/\"><span style=\"font-weight: 400;\">successful pitch deck<\/span><\/a><span style=\"font-weight: 400;\"> from restaurant technology startup Lunchbox, which it used to raise $50M from investors. (Fundraising is a type of sales too!)<\/span><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\"><strong>Why it works:<\/strong><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It clearly explains how the solution resolves a pain point.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It includes a real-world example of a customer helped by the solution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It uses data to back up its claims.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The presentation design is clear, simple, and vibrant.<\/span><\/li>\n<\/ul>\n<h3 class=\"heading h3\"><strong>5. The elevator pitch<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This type of pitch gets its name from the idea that you should be able to say it in the span of an elevator ride. A good elevator pitch explains what your product does in an extremely concise and effective way. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take <\/span><a href=\"https:\/\/youtu.be\/sWsBPJZYrBw\"><span style=\"font-weight: 400;\">this often-cited example from G2 Crowd<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"Pitch Contest \/\/ G2Crowd\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sWsBPJZYrBw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\"><strong>Why it works:<\/strong>\u00a0<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instead of repeating the product\u2019s value proposition verbatim, the rep explains what the product does and why it\u2019s useful in words that everyone can understand.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s 21 seconds long\u2014about half an elevator ride in New York City.<\/span><\/li>\n<\/ul>\n<h3 class=\"heading h3\"><strong>6. The follow-up pitch<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s hard to close a customer on first contact. (Remember, it takes up to eight tries just to get a meeting.) So, focus on getting a shot at a second or third meeting where you\u2019ll have a better understanding of each other and a better chance at closing the deal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to a good follow-up pitch is to make it timely and relevant without being a bother. A good way to do this is to mention a past point of contact or conversation (if you\u2019ve had one).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHi [their name,]\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s [your name] from [your company]. Last time we spoke, you mentioned [problem that the prospect experienced]. I\u2019ve given it some thought, and I think I know how I might be able to help you [insert the benefit of your product, as it relates to their problem].\u201d\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, you can move the conversation forward. Or in the case of an email or voicemail, mention that you\u2019ll follow up again and suggest a time to chat.\u00a0<\/span><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\"><strong>Why it works:<\/strong>\u00a0<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The pitch refreshes their memory and provides context for the conversation.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It highlights the problem they experienced and how you can solve it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s appropriate in any scenario\u2014phone call, email, voicemail, or social message.<\/span><\/li>\n<\/ul>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">7. The social media pitch<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social selling is all the rage, but it\u2019s challenging to grab prospects\u2019 attention amid the daily avalanche of posts and tweets. You can do this by creating your own eye-catching content, but you can also use it as a form of outreach to make connections with individual prospects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if someone\u2019s talking about a problem on X\/Twitter and it\u2019s a problem your product can solve, then take the opportunity to start a conversation. Or, if you notice a LinkedIn post from someone in your industry, send them a mini-pitch via direct message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57285\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/06\/Social-media-pitch-example-new.png\" alt=\"An example of a social media sales pitch\" width=\"700\" height=\"535\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/flippingbook.com\/blog\/marketing-tips\/sales-pitch-examples\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\">Why it works:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s short and to the point.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It contains a conversation starter that shows the rep has done some research.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It mentions the product, references a pain point, and includes a stat.<\/span><\/li>\n<\/ul>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">8. Video sales letter<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This one is basically a sales pitch in the form of a video. Rather than just using words to explain why your product is awesome, you have the opportunity to engage the prospect with a visual explanation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Throw in some music, graphics, even animation if you want to\u2014it all helps to make you more memorable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might send it directly to a prospect to introduce the company or provide extra information after a call. Or you might post it on your website or social media. Either way, people tend to process visual information faster and retain it for longer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a B2B example from Semrush:<\/span><\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"Get Your Magical Keywords Now\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IKebuPbfc0w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.youtube.com\/watch?v=IKebuPbfc0w\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\">Why it works:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s colorful, vibrant, and immediately captures the attention.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It shows exactly how the product works and how it solves a problem.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It has a compelling CTA at the end.<\/span><\/li>\n<\/ul>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">9. Website sales pitch<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A website sales pitch is a message that you display\u2014yes, you guessed it\u2014on your website (or landing page). You\u2019ll position this content strategically to attract maximum attention when prospects visit on a fact-finding mission.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of pitch typically involves storytelling, descriptions of your product or service, and sometimes customer testimonials. The aim is to encourage the visitor to take a specific action, so make sure there\u2019s a CTA at the end.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57287\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/06\/image4-1.png\" alt=\"A website sales pitch example by Oatly\" width=\"1212\" height=\"734\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.oatly.com\/en-us\/products\/oatmilk\/oatmilk-barista-edition-32-oz\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\">Why it works:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It stands out with its unusual monochrome design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It manages to target two specific customer segments (baristas and non-baristas) but makes the product seem inclusive to both<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It has an informal style to appeal to a young, trendy audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It uses graphic elements (such as logos) to add nutritional and sustainability info while keeping the word count low.<\/span><\/li>\n<\/ul>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">10. Two-sentence pitch<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes called the 12-second pitch, this is best used when time is short\u2014for example, when a prospect is super-busy, or you need some compelling copy for a social media post or a landing page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s useful as a conversation-starter with investors, or you could use it as the intro for a longer pitch. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how it goes:<\/span><\/p>\n<p><b>Sentence #1:<\/b><span style=\"font-weight: 400;\"> Brief but comprehensive summary of what you do<\/span><\/p>\n<p><b>Sentence #2:<\/b><span style=\"font-weight: 400;\"> What makes you different from your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this <\/span><span style=\"font-weight: 400;\">business pitch example<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57288\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/06\/image13.png\" alt=\"A two-sentence sales pitch example from Tesla\" width=\"1307\" height=\"666\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/x.com\/emollick\/status\/1384554326761385986\/photo\/2\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\">Why it works:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It totally nails the whole \u201ckeep it short and sweet\u201d brief.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">However, it still sums up the key message that a prospect needs to know\u2014i.e. what the product is, what it does, how it benefits them, and why it\u2019s better than the rest.<\/span><\/li>\n<\/ul>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">11. Live sales pitch<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There might be times when you need to deliver your sales pitch in person. For instance, if your company has a stand at an industry or networking event, or if you decide to embrace the world of TV shopping channels. Sounds daunting, but it gives you the chance to interact with a live target audience\u2014and to give a demonstration of your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These pitches have to be highly engaging and entertaining, like this classic from <\/span><i><span style=\"font-weight: 400;\">Shark Tank<\/span><\/i><span style=\"font-weight: 400;\"> when Aaron Krause introduced the world to the Scrub Daddy cleaning tool.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57289\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/06\/image11.png\" alt=\"A live sales pitch example from TV show Shark Tank\" width=\"953\" height=\"540\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.youtube.com\/watch?v=AiAtJqszS7k\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\">Why it works:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There\u2019s a brief summary, including a unique selling point about the product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then it\u2019s straight into the demo, showing the product in action<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The presentation style is slick and entertaining\u2014as Daymond John says, it\u2019s like a live infomercial.<\/span><\/li>\n<\/ul>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Sales pitch presentation examples<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we mentioned earlier, sales presentations are typically longer than traditional sales pitches and often involve slideshows (deck pitches) or videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you can absolutely use a concise presentation as your sales pitch if the situation lends itself to this approach. Let\u2019s take a look at a few examples:<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Algoplanner explainer video<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57291\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/06\/image1-1.png\" alt=\"Algoplanner\u2019s explainer video sales presentation\" width=\"1180\" height=\"643\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.youtube.com\/watch?v=qDSlX4mWypY\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This video for Algoplanner\u2019s supply chain SaaS product pairs animated graphics with a narrative-style voiceover, telling potential customers what might happen if their system fails to cope with high volume.<\/span><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\">Why it works:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The look is clean and minimalist, with cute graphics adding a fun touch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It uses storytelling to guide viewers to a conclusion (i.e., they need good supply chain software)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It clearly positions Algoplanner as the ideal solution and includes a CTA.<\/span><\/li>\n<\/ul>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Leadnomics deck pitch<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57292\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/06\/image15.png\" alt=\"Leadnomics\u2019 sales deck pitch\" width=\"1135\" height=\"645\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.behance.net\/gallery\/102257969\/Leadnomics-Sales-Deck\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Freelancer Katya Kovalenko designed this presentation for online marketing company Leadnomics, who also include elements of it on their website and use it as a brand template. It\u2019s a classic deck pitch of individual slides providing key information about what the company does for its clients.<\/span><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\">Why it works:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The very simple design and color scheme lets the info stand out and speak for itself<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stats are presented visually, making them easy to understand at a glance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It includes social proof, by listing companies that use Leadnomics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It ends with a clear call to action and contact details. <\/span><\/li>\n<\/ul>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">RingCentral explainer video<\/span><\/h3>\n<div class=\"rc_custom_video\"><a class=\"rc_custom_video__link\" href=\"https:\/\/www.youtu.be\/fjy9kgSehhw\">\n\t\t            <picture><source srcset=\"https:\/\/i.ytimg.com\/vi_webp\/fjy9kgSehhw\/maxresdefault.webp\" type=\"image\/webp\"><img decoding=\"async\" class=\"rc_custom_video__media\" src=\"https:\/\/i.ytimg.com\/vi\/fjy9kgSehhw\/maxresdefault.jpg\" alt=\"\">\n\t\t            <\/picture>\n\t\t        <\/a><br \/>\n\t\t        <button class=\"rc_custom_video__button\" aria-label=\"Play video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"rc_custom_video__button-shape\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"><\/path><path class=\"rc_custom_video__button-icon\" d=\"M 45,24 27,14 27,34\"><\/path><\/svg><br \/>\n\t\t        <\/button>\n\t\t    <\/div>\n<p><span style=\"font-weight: 400;\">Not to toot our own horn, but we\u2019re proud of this one. It\u2019s kind of a cross between a deck pitch and a video sales letter. It uses graphics instead of spoken dialog to guide viewers through the key benefits of the RingCX platform, with a particular focus on the AI tools and how they can help contact center managers and reps to provide better customer experiences.<\/span><\/p>\n<h4 class=\"heading h4\"><span style=\"font-weight: 400;\">Why it works:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It has a clear brand identity and very simple messaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It focuses on the benefits rather than the features themselves<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It neatly encapsulates the tool\u2019s USPs in a short time frame.<\/span><\/li>\n<\/ul>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Sales pitch templates<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve already included a couple of templates in the earlier sales pitch examples section, but here are three more for three different scenarios. You can tailor each one to your own situation.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Phone sales pitch<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This template could be used for a cold call, once you\u2019ve done a little research onto the prospect:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi [prospect name], it\u2019s [your name] from [company]. Hope you\u2019re having a good week so far! Do you have a few moments to chat about [product\/service]?<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">If they say no: <\/span><\/i><span style=\"font-weight: 400;\">Okay, no problem. Would you prefer me to call again at a better time for you, or can I send you an email instead? <\/span><i><span style=\"font-weight: 400;\">[arrange a time\/get their email address]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">If they say yes:<\/span><\/i><span style=\"font-weight: 400;\"> Great! I see that you\u2019re in [industry]. We\u2019re currently working with several companies in [industry] and a lot of them have mentioned [challenge\/pain point].<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">[Add relevant statistic\/customer success story and ask them about their own challenges]<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Well, that\u2019s definitely something we can help with. <\/span><i><span style=\"font-weight: 400;\">[Tell them the key benefits of your solution, in relation to their pain points. Answer any questions]<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">How about I send you our whitepaper with the full product details? [check their email address]. And let\u2019s set up another call for next week, when you\u2019ve had time to read through it. Is [date\/time] good for you?<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">If they agree: <\/span><\/i><span style=\"font-weight: 400;\">Thanks for your time today. Have a great week\/weekend!<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Social sales pitch<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we mentioned, you can use a direct message (DM) on social media platforms such as X\/Twitter if you see that a potential lead has someone posted something relevant. DMs give you more characters to work with than posting a public reply, but you should still keep it short and sweet:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi [prospect name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hope you don\u2019t mind the DM. I just saw your tweet about [topic], and I have the solution: [product name] can help you with [problem] by [brief explanation of benefits].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to learn more, DM me back to set up a call, or check out our website: [link]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many thanks,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">[name]<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Social proof email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s always a good idea to provide social proof to your prospects, from dropping the names of big companies you\u2019ve worked with to telling stories about existing customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This template could be used as a follow-up after you\u2019ve had an initial interaction with the prospect, and you want to give them some more food for thought:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi [prospect name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks for your time earlier today. It was great to talk to you and find out more about your company and your challenges. As promised, I\u2019m attaching some more case studies that show how [product] has helped other customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example 1<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Example 2<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Example 3<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking forward to chatting again in our scheduled call next Tuesday \u2013 but if you have any questions in the meantime, don\u2019t hesitate to drop me a message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kind regards,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">[name]<\/span><\/p>\n<h2 class=\"heading h2\"><strong>What a great sales pitch comes down to&#8230;<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Most prospects today are seasoned buyers. They know when they\u2019re being pressured into a sale, and even if you do manage to close the deal, starting a business relationship on a sour note won\u2019t be helpful in retaining that customer down the line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When doing your sales pitch, keep that long-term customer relationship in mind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various ways that you can pitch a prospect, but the most important thing you can do is demonstrate value. Learn what the prospect is struggling with, empathize with them, understand their pain points, and find a way to help them overcome the problem that stands in their way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By doing that, your prospects will see you as a valued and trusted partner rather than a vendor. And that\u2019s going to make it easier for you to pitch\u2014and close more deals.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales is one of the toughest roles in any company. Salespeople get rejected from prospects at a notoriously high rate, and if you\u2019re managing SDRs who are responsible for making cold calls and cold emails, the job is even tougher. But there are ways to succeed. According to LinkedIn, top-performing salespeople do more research\u201482% of &#8230;<\/p>\n","protected":false},"author":1221,"featured_media":56481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,43336],"tags":[380],"class_list":["post-41457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-sales","tag-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>11 Sales Pitch Examples: How To Write a Sales Pitch in 2024<\/title>\n<meta name=\"description\" content=\"Searching for a quick and easy way to achieve the perfect sales pitch? 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