{"id":41378,"date":"2020-03-12T00:00:00","date_gmt":"2020-03-12T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/email-marketing-templates\/"},"modified":"2025-07-03T02:16:59","modified_gmt":"2025-07-03T09:16:59","slug":"email-marketing-templates","status":"publish","type":"post","link":"\/us\/en\/blog\/email-marketing-templates\/","title":{"rendered":"4 examples of email marketing templates that get responses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There&#8217;s a reason that so many businesses use emails in their marketing campaigns\u2014they work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For one, email campaigns are one of the least costly tools in <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/marketing-stack\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing stacks<\/a> out there, which is a huge positive for businesses on a budget. Plus, email gives businesses a chance to speak with their customers one-to-one about pretty much whatever they want to talk about, including products, offers, and even fun things like the latest news and pop culture phenomena.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And of course, there\u2019s the effectiveness. <\/span><a href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/email-marketing-still-worth-taking-seriously-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">A Smart Insights study<\/span><\/a><span style=\"font-weight: 400;\"> revealed that email is ranked as the most effective marketing channel, toppling other tools like social media, SEO, and content marketing.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3604\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1-78.png\" alt=\"Ratings by marketers on the effectiveness of digital media channels\" width=\"700\" height=\"385\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another study by McKinsey found that email marketing is an eye-popping <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/why-marketers-should-keep-sending-you-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">40 times more effective for bringing in new customers<\/span><\/a><span style=\"font-weight: 400;\"> than social media channels like Twitter or Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To harness the power of email marketing, it&#8217;s essential to understand what it exactly is. This article will look at:<\/span><\/p>\n<ul style=\"font-size: 15px;\">\n<li style=\"font-weight: 400;\"><a href=\"#What's email marketing?\"><span style=\"font-weight: 400;\">What&#8217;s email marketing?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#What's an email marketing template, and how do I create one?\"><span style=\"font-weight: 400;\">What&#8217;s an email marketing template, and how do I create one?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#4 examples of email marketing templates that get results\"><span style=\"font-weight: 400;\">4 examples of email marketing templates that get results<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you&#8217;re <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/small-business-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">managing a small business<\/a>, you can use these tips to use email marketing templates to benefit your company<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">even with limited budget and time.\u00a0<\/span><br \/>\n<a name=\"What's email marketing?\"><\/a><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udce5 <\/span>How good is your communications system? Use our checklist to find out.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/assets.ringcentral.com\/us\/checklist\/communications-system-ex-cx.pdf\" data-id=\"69d272669450b\" id=\"69d272669450b\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d272669450b.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\u2705  Get the checklist to find out<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a Get this free checklist to evaluate your communications system <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-02455\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d272669450b.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2 style=\"padding-top: 35px;\">What&#8217;s email marketing?<\/h2>\n<p><span style=\"font-weight: 400;\">Email marketing is a tactic in which a business sends out emails for a specific purpose\u2014whether it\u2019s to sell products directly or just to build up a relationship\u2014usually to a group of people (or in marketing jargon, a &#8220;list&#8221;).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of its strengths is that it can be used in many ways, from building long-term relationships with potential customers, to encouraging upsells on product orders, to <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-retention-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">retaining more customers<\/a>. Email marketing is also an effective way to keep your customers and subscribers in the loop about what&#8217;s happening in the everyday life of your company.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most powerful draws for small businesses looking at email marketing, though, is that it&#8217;s incredibly cost-effective, especially when creative <a href=\"https:\/\/stripo.email\/blog\/email-design-best-practices\/\">email design<\/a> elements are used effectively. You can use it to grow your business, build a reputation, and create a level of trust in your company without blowing your entire marketing budget. The average ROI (return on investment) email marketing backs this up: <\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/getting-started-with-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">for every $1 spent, businesses get an average of $44<\/span><\/a><span style=\"font-weight: 400;\"> back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve all these great benefits of email marketing though, your emails should have four key characteristics:\u00a0\u00a0<\/span><\/p>\n<ul style=\"font-size: 15px;\">\n<li style=\"font-weight: 400;\"><b>They should be clear:<\/b><span style=\"font-weight: 400;\"> Know who your email&#8217;s<a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/how-to-find-your-target-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\"> target audience<\/a> is and how it should benefit them.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>They should be timely:<\/b><span style=\"font-weight: 400;\"> For example, if you&#8217;re sending an email to ask for feedback from your customer, it should be right after an interaction (if you\u2019re asking about customer service) or a week or two after a product order (to give them a chance to use your product first).<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>They should be realistic:<\/b><span style=\"font-weight: 400;\"> Your budget, time, and team restrictions need to be considered when building campaigns.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>They should be measurable:<\/b><span style=\"font-weight: 400;\"> Emails will only make an impact if you can measure them. You need to be able to track if people are opening, reading, and clicking on links inside them.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All of these areas can be tricky to navigate. This is where having an email template comes in. With a solid set of email marketing templates in your arsenal, you don\u2019t have to write every email from scratch\u2014just customize the template and send!\u00a0<\/span><br \/>\n<a name=\"What's an email marketing template, and how do I create one?\"><\/a><\/p>\n<h2 style=\"padding-top: 35px;\">What&#8217;s an email marketing template, and how do I create one?<\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re like most busy people, just the thought of creating effective <a href=\"https:\/\/snov.io\/email-drip-campaigns\">email campaigns<\/a> can be discouraging\u2014what if it takes up too much time?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Effective email templates can take care of that. The interesting part about emails that work is they all have the <\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/what-shoppers-really-want-from-personalized-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">same core ingredients<\/span><\/a><span style=\"font-weight: 400;\">, whether it&#8217;s personalizing the message to the reader or writing compelling copy. You can use email marketing templates for a whole range of different purposes too, such as:\u00a0<\/span><\/p>\n<ul style=\"font-size: 15px;\">\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Promotional emails for special offers or sales<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Seasonal emails that celebrate events and holidays<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Loyalty programs and discounts for <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/return-customer\/\" target=\"_blank\" rel=\"noopener noreferrer\">returning customers<\/a><\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Transactional emails like shipping order confirmations and upsell opportunities<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Feedback emails that engage your customers and ask them what they think of your products or services\u00a0<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Better yet, most email marketing software today comes with templates you can use to build a unique message into a pre-designed email in just minutes. For example, Mailchimp&#8217;s software has pre-built templates that you can choose from based on, say, whether you want to build out a <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/newsletter-calendar\/\" target=\"_blank\" rel=\"noopener noreferrer\">newsletter calendar<\/a> or make a product announcement:\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3605\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4-47.png\" alt=\"Mailchimp software pre-built templates\" width=\"600\" height=\"346\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve selected a template you like, all you need to do is drag and drop content blocks into it, add images and copy, and hit the send button. The pre-built templates are also built to work on any device, so your readers can view your email using a mobile, tablet, or desktop\u2014without stuff getting cut off or sized oddly.<\/span><\/p>\n<figure id=\"attachment_3606\" aria-describedby=\"caption-attachment-3606\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-3606\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image3-1.gif\" alt=\"Changing Mailchimp email template\" width=\"960\" height=\"464\" \/><figcaption id=\"caption-attachment-3606\" class=\"wp-caption-text\"><a href=\"https:\/\/www.gettimely.com\/blog\/get-started-with-mailchimp-merry-christmas\/\" target=\"_blank\" rel=\"noopener noreferrer\">An example of how to change<\/a> a Mailchimp email template using the tool&#8217;s drag-and-drop feature<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to be this fancy either. Email campaigns can be just as effective using plain text emails and letting your message speak for itself. For example, Drift uses plain text emails to nurture new subscribers and customers while encouraging them to add Drift to their website (free of charge):<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3608\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image6-32.png\" alt=\"Drift plain text emails to nurture new subscribers and customers\" width=\"1019\" height=\"306\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The best part about all of these templates is that they&#8217;re sent out automatically using &#8220;triggers.&#8221; For example, every time a customer purchases a product or subscribes to your newsletter, they&#8217;ll be automatically sent a <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/welcome-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome email<\/a> thanking them. All of this is done with minimal effort on your end while still helping you build relationships with your customers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re short on time (and budget), email marketing templates make a lot of sense. Now, let\u2019s look at a few examples.<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\">Pro-tip:<\/div>\n<p>Integrate your email marketing software with your team messaging or communications platform to get notifications when your emails go out. This way, you can chat with your team right away about each email and let each other know what to look out for and what went will.<\/p>\n<\/div>\n<figure id=\"attachment_3609\" aria-describedby=\"caption-attachment-3609\" style=\"width: 1022px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ringcentral.com\/apps\/glip-integration-mailchimp\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-3609 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2-66.png\" alt=\"RingCentral and Mailchimp integration\" width=\"1022\" height=\"617\" \/><\/a><figcaption id=\"caption-attachment-3609\" class=\"wp-caption-text\">For example, <a href=\"https:\/\/www.ringcentral.com\/apps\/glip-integration-mailchimp\" target=\"_blank\" rel=\"noopener noreferrer\">RingCentral integrates with Mailchimp<\/a> to let you know automatically when emails go out.<\/figcaption><\/figure>\n<p><a name=\"4 examples of email marketing templates that get results\"><\/a><\/p>\n<h2 style=\"padding-top: 35px;\">4 examples of email marketing templates that get results<\/h2>\n<p><span style=\"font-weight: 400;\">We&#8217;ve picked out four email templates that businesses have used (extremely) well to connect with their customers using:\u00a0<\/span><\/p>\n<ul style=\"font-size: 15px;\">\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Personalization<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Upselling<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Reengagement\u00a0<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">Customer feedback<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let&#8217;s take a look at why they&#8217;re effective, and how you can steal them for your own email marketing campaign. (If you&#8217;d like to <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/email-marketing-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">see a few more email marketing examples after this post, check this out<\/a>.)<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">1. For personalization: Airbnb<\/span><\/h3>\n<p><a href=\"https:\/\/www.airbnb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Airbnb<\/span><\/a><span style=\"font-weight: 400;\">&#8216;s entire marketing strategy, from its customers to its hosts, hinges on a single foundation: trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company, which provides an online marketplace for people to rent out their properties, has built up a strong reputation. One of its best strategies has been to connect with customers (and future customers) using personalization. Their emails often use the customer&#8217;s data, such as their current city, to personalize emails in a way that builds a deeper connection with them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They&#8217;ve started to use this strategy to bring relevant data into their email campaigns to personalize every piece of communication. Take this example, where Airbnb tracks what city you\u2019ve explored for available properties and sends you personalized recommendations:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3610 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image5-39.png\" alt=\"Airbnb personalization email marketing strategy\" width=\"580\" height=\"561\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The email works because even though it&#8217;s clearly a template, key information has been swapped out to personalize it specifically for the reader. By adding their name and the city they were previously searching for, Airbnb makes it easy to find the perfect property.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Airbnb&#8217;s Email Specialist Lucas Chevillard <\/span><a href=\"https:\/\/explore.reallygoodemails.com\/lessons-learned-from-airbnb-s-email-specialist-6c8adbd44c55?gi=af696727c043\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">says personalization is an important part of their email strategy<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;We&#8217;ll spend some time reviewing all our emails to see how we can optimize them with personalization; we want to bring more relevant data in the content of all emails.\u201d<\/span><\/p>\n<h4 style=\"color: #666666; padding-top: 15px;\"><strong>How to steal this template<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Setting up analytics tools on your website is the key to mimicking the best parts of this template. For example, <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> can track your customers\u2019 website behaviors and help you understand what pages they&#8217;ve visited, and what products they&#8217;ve looked at:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3611 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image10-15.png\" alt=\"Google Analytics tool\" width=\"480\" height=\"298\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By tracking your customers\u2019 behaviors, you&#8217;ll be able to use that information to personalize your email communications to them.\u00a0\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">2. For upsells: Dollar Shave Club<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve already made a sale to a customer, it&#8217;s the perfect opportunity to ask them if they&#8217;re interested in any more of your products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When <\/span><a href=\"https:\/\/www.dollarshaveclub.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Dollar Shave Club<\/span><\/a><span style=\"font-weight: 400;\"> emails out a customer&#8217;s order confirmation, they gently nudge the customer into making additional purchases. Underneath the customer&#8217;s order, the company has added related products a customer can add to their shopping bag with a single click.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3612\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image8.jpg\" alt=\"Dollar Shave Club email upsell\" width=\"600\" height=\"984\" \/><\/p>\n<h4 style=\"color: #666666; padding-top: 15px;\"><strong>How to steal this template<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Take a look at the ways your products or services are offered on your website. If you can identify a group of products that complement each other, add them to the bottom of your order confirmation emails as a suggestion. Offering a discount code or a limited-time offer can also increase urgency and encourage a customer to add extra products to their order.\u00a0\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">3. For reengagement: Dropbox<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not every customer or subscriber on your list is eagerly waiting for your emails to land in their inboxes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, many people on companies\u2019 email lists are becoming disengaged from those companies every day, whether it\u2019s from email fatigue or from just being too busy with other things in life. The worst-case scenario is if they unsubscribe from your email list, which might lead to you losing their business entirely.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The way to get them to start paying attention again? Use an email reengagement campaign. Here&#8217;s how <\/span><a href=\"https:\/\/www.dropbox.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Dropbox<\/span><\/a><span style=\"font-weight: 400;\"> did that using humor:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3613\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image7-28.png\" alt=\"Dropbox email reengagement campaign\" width=\"644\" height=\"670\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The email has a simple, funny message: do you want to let your computer files collect dust, or bring them to life using Dropbox?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s a gentle reminder to Dropbox&#8217;s customers and subscribers that have stopped using the product that it&#8217;s useful and can help them keep their files in order.\u00a0<\/span><\/p>\n<h4 style=\"color: #666666; padding-top: 15px;\"><strong>How to steal this template<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The most effective email marketing templates will reveal who your company really is. Whether you\u2019re trying to be creative, funny, or useful, injecting this quality into a reengagement campaign is a great way to reestablish <\/span><a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">brand awareness<\/span><\/a><span style=\"font-weight: 400;\"> and remind your customer why they became a customer in the first place. Keep your message short and sweet, make sure you remind them of how your product can help them, and make it easy for them to reach out to a human if they ever need help. You can easily do this by including your <a href=\"https:\/\/www.ringcentral.com\/business-phone-numbers.html\">business phone number<\/a> somewhere on the email.\u00a0\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">4. For customer feedback: Cafepod<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Asking for (and acting on) <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer feedback<\/a> is one of the most powerful things you can do to keep your customers around.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you really want to hear what your customers are thinking, ask them! Solicit feedback through email surveys and pre-built templates is both quick and relatively easy, and you can do it even with a small (or one-person) team. Be sure to choose your timing wisely too\u2014try sending out feedback emails to customers a few days after they&#8217;ve received an order or right after they talked to someone in your <a href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact center<\/a>. (An excellent way to build <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-service-teamwork\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer service teamwork<\/a>.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an example survey from <\/span><a href=\"https:\/\/www.cafepod.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">CafePod Coffee Co<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3614\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image9-18.png\" alt=\"CafePod Coffee Co customer feedback survey\" width=\"952\" height=\"331\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Every time a customer talks to the company&#8217;s support team, the conversation is followed up with a simple question: <\/span><i><span style=\"font-weight: 400;\">How did we do?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Once again, the focus is on how easy it is for a customer to actually give that feedback. Adding the responses as clickable links into the email allows CafePod&#8217;s customers to give feedback quickly without writing out an email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your email template is configured correctly, these answers will be automatically collected in a database or spreadsheet, so you can see what you&#8217;re doing right\u2014and wrong. For example, using a tool like <\/span><a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SurveyMonkey<\/span><\/a><span style=\"font-weight: 400;\">, you can <\/span><a href=\"https:\/\/www.surveymonkey.com\/curiosity\/new-boost-completion-rates-with-embedded-questions-in-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">embed surveys<\/span><\/a><span style=\"font-weight: 400;\"> into your <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/support-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer service emails<\/a> and<\/span><span style=\"font-weight: 400;\"> collect feedback:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3615\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image11-12.png\" alt=\"SurveyMonkey customer feedback survey\" width=\"677\" height=\"510\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Then, you can track these metrics over time and know how to make improvements in the future.<\/span><\/p>\n<h4 style=\"color: #666666; padding-top: 15px;\"><strong>How to steal this template<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Even for the smallest businesses, sending out feedback emails is one of the two simplest things you can do to find out what your customers think of you. (The other one is to troll <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-review-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer review<\/a> sites like Google and Yelp.) CafePod&#8217;s feedback email is proof of this; three sentences and two linked response options is all it takes for them to see if they&#8217;ve got a <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/happy-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">happy customer<\/a> or not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use this template to ask your customers the same questions or even add a comment box asking them for more detail on how you can improve. Customers like being heard\u2014all you need to do is give them a chance to speak up.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2 style=\"padding-top: 35px;\">Email marketing templates can save you time\u2014and money<\/h2>\n<p><span style=\"font-weight: 400;\">On the surface, implementing a successful email marketing campaign seems like a lot of work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hearing about triggers, automation, and sequences can be overwhelming, especially when you&#8217;re crunched for time and money. That\u2019s why email marketing templates are nothing short of a blessing for companies that want to connect with their customers (especially if these companies have limited design and marketing resources).\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By taking inspiration from companies who\u2019ve nailed their email marketing campaigns and then plugging their ideas into your templates, you too can send effective emails to your customers. Email templates give you the best of both worlds when it comes to marketing: they make your message look professional and slick, and they save you time too.\u00a0<\/span><\/p>\n<p>Manage and respond to emails effectively with an\u00a0<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-an-omnichannel-cloud-contact-center\/\">omnichannel contact center<\/a> \u2014 a handy customer service platform that will help maintain strong connections with your audience.<\/p>\n<p><span style=\"font-weight: 400;\">Ready to press send on your next email marketing campaign? <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a reason that so many businesses use emails in their marketing campaigns\u2014they work.\u00a0 For one, email campaigns are one of the least costly tools in marketing stacks out there, which is a huge positive for businesses on a budget. Plus, email gives businesses a chance to speak with their customers one-to-one about pretty much &#8230;<\/p>\n","protected":false},"author":29,"featured_media":58095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[254],"class_list":["post-41378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 examples of email marketing templates | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn how to create and use email marketing templates that get you the responses you want in this guide, along with 4 examples from real-life brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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