{"id":41283,"date":"2020-02-01T00:00:00","date_gmt":"2020-02-01T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/sales-territory-mapping-software\/"},"modified":"2025-07-16T01:35:43","modified_gmt":"2025-07-16T08:35:43","slug":"sales-territory-mapping-software","status":"publish","type":"post","link":"\/us\/en\/blog\/sales-territory-mapping-software\/","title":{"rendered":"The in-depth guide to sales territory mapping software"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When you only have one or two representatives on your sales team, it\u2019s pretty easy to figure out who\u2019s handling what. But once your team starts growing, you\u2019ll need a proper system to make sure there are no gaps and overlaps in work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many companies use territories to organize their sales team\u2019s activities. These are regions, industries, or account types assigned to a specific salesperson or sales team. Once a rep is assigned to a particular territory, they\u2019d be responsible for managing and connecting with all of the accounts, leads, and prospects within it, as well as meeting their overall revenue and sales goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making a <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/sales-territory-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales territory plan<\/a> isn\u2019t a simple task, so these days, most sales teams turn to sales territory management software to get the job done. But before you drop money on a new platform, you should know what to do with it and understand which tools make the most sense for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll look into:<\/span><\/p>\n<ul style=\"font-size: 15px;\">\n<li style=\"font-weight: 400;\"><a href=\"#What is sales territory mapping software\"><span style=\"font-weight: 400;\">What is sales territory mapping software?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#What defines a sales territory\"><span style=\"font-weight: 400;\">What defines a sales territory?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#What is territory mapping\"><span style=\"font-weight: 400;\">What is territory mapping?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#How do you make a territory map\"><span style=\"font-weight: 400;\">How do you make a territory map?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Why do you need it\"><span style=\"font-weight: 400;\">Why do you need it?\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#The 5 best sales territory mapping software platforms\"><span style=\"font-weight: 400;\">The 5 best sales territory mapping software platforms<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p>Up your sales productivity game and close more deals with these free cold outreach scripts. \u260e\ufe0f<\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/cold_calling_scripts_playbook.pdf\" data-id=\"69d2832c51334\" id=\"69d2832c51334\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d2832c51334.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Start getting more leads<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Don't just prospect. Close the deal. Add these prospecting templates to your arsenal. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get them now\">Get them now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d2832c51334.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<hr \/>\n<p><a name=\"What is sales territory mapping software\"><\/a><\/p>\n<h2 style=\"padding-top: 30px;\">What is sales territory mapping software?<\/h2>\n<p><span style=\"font-weight: 400;\">While you can map and assign sales territories using Excel spreadsheets or physical maps, this\u2019ll take forever. And who\u2019s got time for that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where sales territory mapping software comes in. These are types of<a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/sales-software\/\" target=\"_blank\" rel=\"noopener noreferrer\"> sales software<\/a> that you can use to automatically assign leads or accounts to specific salespeople according to the territory they manage.\u00a0<\/span><br \/>\n<a name=\"What defines a sales territory\"><\/a><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">What defines a sales territory?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A sales territory organizes customers, leads, and prospects into groups according to certain criteria, such as location, industry, or account type. For example, a sales territory may cover all of the west coast of the US. Or it may cover the real estate industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, a territory should be manageable by an individual salesperson or sales team. It should also contain enough prospects, leads, and customers for them to hit their sales targets but not too many that they get overwhelmed.\u00a0<\/span><\/p>\n<p><a name=\"What is territory mapping\"><\/a><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">What is territory mapping?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we mentioned earlier, you can define a sales territory in several different ways. Just make sure you choose your criteria based on your business and your unique priorities and goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your sales team travels a lot, using a local location-based approach will help ensure they can actually reach all of the customers they need to visit. However, if your sales team is remote and handles a lot of online leads, an industry or size-based approach might make more sense.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you define your territories, you can map them out so your team can see exactly where they need to go and who they need to speak to.\u00a0<\/span><br \/>\n<a name=\"How do you make a territory map\"><\/a><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">How do you make a territory map?<\/span><\/h3>\n<h5 style=\"color: #666666; padding-top: 15px;\"><span style=\"font-weight: 400;\">Step 1: Create your customer segments.<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">First things first, you need to define your customer segments, and you can do this in four ways:<\/span><\/p>\n<h5 style=\"color: #666666;\"><span style=\"font-weight: 300;\">Location<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">With a location-based customer segment, a sales rep or team would manage all of the accounts within a certain geographic area, regardless of the size or type of account. This is one of the most straightforward ways to create a territory but could also lead to an uneven concentration of accounts if one territory has more accounts than another.\u00a0<\/span><\/p>\n<h5 style=\"color: #666666;\"><span style=\"font-weight: 300;\">Size<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Size-based segments would group together similarly sized businesses, usually determined by the client\u2019s annual revenue or their annual spend with your business. For example, large clients spending $20,000 or more on your business could be segmented together. This type of segmentation can be tricky to implement, but it gives your sales team the chance to really understand the unique challenges, needs, and budgets of different sized businesses and tailor their approach accordingly.\u00a0<\/span><\/p>\n<h5 style=\"color: #666666;\"><span style=\"font-weight: 300;\">Industry<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Segmenting by industry involves organizing your business\u2019s customers according to the industry in which they operate, like education, government, healthcare, or retail. Like size-based segments, this approach can also be tricky to implement, but it allows your team to become subject matter experts and gain a lot of experience working with a particular industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, if you know that your sales reps are already familiar with a certain industry, you can help them play to their strengths by assigning them to territories based on their past experience.<\/span><\/p>\n<h5 style=\"color: #666666;\"><span style=\"font-weight: 300;\">Hybrid approach<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Last but not least, you can use a hybrid segmentation approach where you might have different sales reps handle different-sized businesses or industries within the same geographic area.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach can be harder to set up, as you\u2019ll have to spend some time defining and creating multiple layers of customer segments, but it\u2019s useful for larger teams that handle a lot of leads and accounts and need a systematic way to divide up the work.\u00a0<\/span><\/p>\n<h5 style=\"color: #666666; padding-top: 15px;\"><span style=\"font-weight: 400;\">Step 2: Define your territories.<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve segmented your customers, you need to group them into territories. You want to set your sales team up for success, so make sure you consider the following before you finalize your territories:<\/span><\/p>\n<ol style=\"font-size: 15px;\">\n<li style=\"font-weight: 400;\"><b>Account distribution:<\/b><span style=\"font-weight: 400;\"> How many current accounts are located in each territory? Is it a manageable number? Is there an even distribution, or do some territories have a lot more accounts than others?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Prospect availability:<\/b><span style=\"font-weight: 400;\"> Are there enough potential prospects in the territory for your sales reps to hit their goals? According to experts, a viable territory should have a minimum <\/span><a href=\"https:\/\/fitsmallbusiness.com\/sales-territory-management\/#\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">2:1 ratio of potential prospects to existing customers<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Overall business presence: <\/b><span style=\"font-weight: 400;\">How will your team interact with prospects and serve the needs of your customers? How will they generate new prospects and leads? Handle sales consultations?\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Once you know for sure that each territory has a manageable number of potential prospects, leads, and customers, you can move on to the final step of the mapping process.\u00a0<\/span><\/p>\n<h5 style=\"color: #666666; padding-top: 15px;\"><span style=\"font-weight: 400;\">Step 3: Make your assignments.<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve defined your territories, you need to figure out which sales reps will be covering them. There are two key ways you can do this: assign reps to territories based on their expertise or their location.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you were to make assignments based on expertise, you\u2019d try to match your sales reps to territories based on their skill level or previous experience. For example, if you have a new rep on your team with a background in tech, you might want to give them a smaller territory with a high concentration of tech businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, if you were to make assignments based on location, you would simply assign territories to team members based on their location in that territory. This is a useful approach if you have a field sales team that needs to travel to different businesses and engage with prospects and customers in person.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you have a remote sales team or get a lot of leads through online channels, your reps\u2019 physical locations don&#8217;t matter as much.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you could also use a combination of the two approaches to make sure your team\u2019s abilities align with the customers they&#8217;re serving while also making sure that they can efficiently meet with everybody they need to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[ebook-download title=&#8221;Learn more about managing your finances as a remote team&#8221; src=&#8221;&#8221; link=&#8221;\u200bhttps:\/\/www.ringcentral.com\/remote-work-finance-playbook.html\u200b&#8221;]<\/span><br \/>\n<a name=\"Why do you need it\"><\/a><\/p>\n<h2 style=\"padding-top: 30px;\">Why do you need sales territory planning software?<\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s a lot that goes into building a territory map, and if your team or business is rapidly growing, assigning new leads and customers to your sales team can quickly become a full-time job in and of itself. Here are some of the benefits of using a sales territory planning software instead.<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">Automate repetitive tasks<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sales mapping software automates a lot of the repetitive tasks involved in the process, saving you a ton of time and effort. You can create new territories, name them, and then create rules that\u2019ll automatically assign new prospects to their appropriate territories and assign reps to incoming leads and contacts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also set up rules to move leads and deals from one territory to another as your team grows and create revenue and sales goals for each territory.<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">Motivate your team<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sales territory mapping apps can also help your team stay motivated and accountable as they can see exactly who they need to reach and what targets they need to hit whenever they open the app.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">Establish clear boundaries<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Last but definitely not least, mapping software for sales territories helps sales teams establish clear boundaries, so everybody knows exactly what leads and customers they\u2019re responsible for and so there are no overlaps.\u00a0<\/span><br \/>\n<a name=\"The 5 best sales territory mapping software platforms\"><\/a><\/p>\n<h2 style=\"padding-top: 30px;\">The 5 best sales territory mapping software platforms<\/h2>\n<p><span style=\"font-weight: 400;\">Ready to build a top-notch sales territory map? The following sales mapping tools will get you up and running in no time.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">1. Badger Maps<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3299\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image7-23-1017x1024.png\" alt=\"Badger Maps territory mapping software\" width=\"840\" height=\"846\" \/><\/p>\n<p><a href=\"https:\/\/www.badgermapping.com\/territory-management\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Badger Maps<\/span><\/a><span style=\"font-weight: 400;\"> is a territory mapping software that\u2019s perfect for sales teams on the go. You can upload your customer lists to the app, and it turns the data into an interactive map of your sales territory, with color-coded pins to show you exactly where your customers are located.\u00a0<\/span><\/p>\n<p><b>Strengths<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Route optimization is the name of Badger Maps\u2019 game. This app will automatically determine the fastest route between multiple destinations, saving your reps time and gas money. You can also record customer check-ins in the app, so you can keep track of interactions while you\u2019re on the go. It also has a neat lasso function that allows you to select a group of locations and mass update them.\u00a0<\/span><\/p>\n<p><b>Drawbacks<\/b><\/p>\n<p><a href=\"https:\/\/www.capterra.com\/p\/148607\/Badger-Maps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Some users<\/span><\/a><span style=\"font-weight: 400;\"> have reported that it can be tricky to get started with Badger Maps, as its robust list of features can get pretty overwhelming. <\/span><a href=\"https:\/\/apps.apple.com\/us\/app\/badger-map\/id789934914#see-all\/reviews\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Others<\/span><\/a><span style=\"font-weight: 400;\"> wish the app had a mileage tracker so they can use it for tax deductions.\u00a0<\/span><\/p>\n<p><b>Pricing options<\/b><\/p>\n<p><a href=\"https:\/\/www.badgermapping.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Badger Maps pricing<\/span><\/a><span style=\"font-weight: 400;\"> starts at $49 per user per month. Its Enterprise plan starts at $95 per user per month and includes additional features like priority phone support, one-on-one training, custom CRM integrations, and more.<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">2. Salesforce Maps<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3301 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1-63.png\" alt=\"Salesforce Maps: Location Intelligence solutions\" width=\"917\" height=\"685\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Formerly MapAnything, <\/span><a href=\"https:\/\/mapanything.com\/products\/salesforce-maps\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Salesforce Maps<\/span><\/a><span style=\"font-weight: 400;\"> allows you to build and manage sales territories, optimize routes, and create optimized schedules that help your sales reps maximize their time with their most valuable customers and prospects.\u00a0<\/span><\/p>\n<p><b>Strengths<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This app can do almost anything your sales team needs to do when it comes to sales territory management. It can optimize travel routes, show contacts within a radius or outside of a radius, and even layer multiple sets of contacts onto a single map. You can also export lists and view the map in miles or kilometres, which is useful for international and remote teams.<\/span><\/p>\n<p><b>Drawbacks<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Similar to Badger Maps, Salesforce Maps isn\u2019t the easiest <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/best-sales-apps\" target=\"_blank\" rel=\"noopener noreferrer\">sales app<\/a> to use at first. Additionally, since it\u2019s powered by Google Maps, it works best with US addresses. Some users have found that its results <\/span><a href=\"https:\/\/www.capterra.com\/p\/173812\/MapAnything\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">aren\u2019t as accurate<\/span><\/a><span style=\"font-weight: 400;\"> with international locations.\u00a0<\/span><\/p>\n<p><b>Pricing options<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pricing information is not available for Salesforce Maps, but potential users can <\/span><a href=\"https:\/\/www.salesforce.com\/form\/salesforcemaps\/request-a-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">request a demo<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">3. eSpatial<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3304\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image5-33.png\" alt=\"eSpatial territory management solution\" width=\"801\" height=\"815\" \/><\/p>\n<p><a href=\"https:\/\/www.espatial.com\/territory-management\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">eSpatial<\/span><\/a><span style=\"font-weight: 400;\"> is a territory management solution that can create new territories in minutes. You can also use the tool to balance and reorganize territories to evenly distribute accounts among your sales team. From there, sales reps can use the tool to map out and optimize their routes, create performance reports, and more.<\/span><\/p>\n<p><b>Strengths<\/b><\/p>\n<p><a href=\"https:\/\/www.capterra.com\/p\/123834\/eSpatial\/reviews\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Users report<\/span><\/a><span style=\"font-weight: 400;\"> that the app is very simple to use, while still offering extremely data-rich mapping capabilities. eSpatial also has a responsive customer service team that addresses issues and concerns promptly and patiently.\u00a0\u00a0<\/span><\/p>\n<p><b>Drawbacks<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to its graphics, eSpatial isn\u2019t quite as visually appealing as other options on this list. <\/span><a href=\"https:\/\/www.capterra.com\/p\/123834\/eSpatial\/reviews\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Some users<\/span><\/a><span style=\"font-weight: 400;\"> have also pointed out that its database library is a little difficult to navigate, which can make it tricky for them to see all of their maps at a glance.\u00a0<\/span><\/p>\n<p><b>Pricing options<\/b><\/p>\n<p><a href=\"https:\/\/www.espatial.com\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">eSpatial\u2019s Pro plan<\/span><\/a><span style=\"font-weight: 400;\"> costs a flat rate of $1,295 per year. This includes one user licence and features like data visualization, drive time analysis, route optimization, and more. Its Team plan costs $2,995 per year and includes all the Pro plan features, plus five user licenses, Salesforce integration, and other features. eSpatial also has a more feature-packed Team Plus plan ($5,995 per year) and Enterprise plans (custom rate).\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">4. Spotio<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3300\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2-54-1024x667.png\" alt=\"Spotio end-to-end field sales solution\" width=\"840\" height=\"547\" \/><\/p>\n<p><a href=\"https:\/\/spotio.com\/features\/territory-management\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Spotio<\/span><\/a><span style=\"font-weight: 400;\"> is an end-to-end field sales solution that supports teams with prospecting, customer enablement, and sales optimization. In terms of territory management, you can use Spotio to define your territories by ZIP code, build territory action plans, set goals, and take notes on the go.\u00a0<\/span><\/p>\n<p><b>Strengths<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Spotio\u2019s biggest asset is its built-in tracking system, which allows you to closely track your team to keep them accountable. <\/span><a href=\"https:\/\/www.capterra.com\/p\/157701\/SPOTIO\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Users also report<\/span><\/a><span style=\"font-weight: 400;\"> that its interface is very easy to use and navigate.\u00a0<\/span><\/p>\n<p><b>Drawbacks<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When you zoom out in Spotio, the map becomes less detailed, which can be frustrating if you want to see everything at once from a macro level.\u00a0<\/span><\/p>\n<p><b>Pricing options<\/b><\/p>\n<p><a href=\"https:\/\/spotio.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Spotio starts<\/span><\/a><span style=\"font-weight: 400;\"> at $39 per user per month for its Team plan, which includes five users. Its Business plan is $69 per user per month for 10 users, and its Enterprise plan is $129 per user per month for 100 users.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">5. Maptive<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3305\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image6-26.png\" alt=\"Maptive: Custom Map Creator &amp; Map Maker\" width=\"1000\" height=\"544\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.maptive.com\/feature\/draw-territories-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Maptive<\/span><\/a><span style=\"font-weight: 400;\">, you can create maps for sales territories in seconds. All you need to do is upload your location-based data to the platform, and Maptive will create a custom map. From there, you can customize the map by drawing your own sales territory boundaries or using predefined ones like ZIP codes. The app can also group important data, like total sales and demographic information.\u00a0<\/span><\/p>\n<p><b>Strengths<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Maptive\u2019s customization features are hard to beat. For instance, its territory tool allows you to draw custom shapes to represent different territories and then instantly tally up the number of locations or the total amount of sales within that territory to assess its viability. Territory mapping doesn\u2019t get much easier than that.\u00a0<\/span><\/p>\n<p><b>Drawbacks<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Maptive can be expensive if you have a smaller team that only needs to use sales mapping tools a couple of times a year. However, its $250 45 Day Pass pricing tier may be a good fit if you have less frequent mapping needs, but it doesn\u2019t offer as many locations or geocodes as the yearly subscriptions.\u00a0\u00a0<\/span><\/p>\n<p><b>Pricing options<\/b><\/p>\n<p><a href=\"https:\/\/www.maptive.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Maptive pricing<\/span><\/a><span style=\"font-weight: 400;\"> starts at $250 for a 45-day pass. This includes one user license, 15 recyclable maps, 30,000 locations per map, and 70,000 geocodes per month. For $1,250 per year, you get one user licence, 40 recyclable maps, 100,000 locations per month and 500,000 geocodes per month. Lastly, for $2,500 per year, you get five user licenses, 100 recyclable maps, 100,000 locations per map, and 1,000,000 geocodes per month.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 600;\">Bonus: Use a communications platform to help your sales team collaborate<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3303\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4-39-1024x581.png\" alt=\"RingCentral communications platform\" width=\"840\" height=\"477\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve mapped out your territories and doled out your assignments, you can help your team work smarter, not harder, by adding a team collaboration tool into the mix.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though your sales reps might be handling territories on their own, they still need the support of their team to get feedback and advice. Plus, since they\u2019re probably not always at their desk, a digital <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/collaboration-hub\/\" target=\"_blank\" rel=\"noopener noreferrer\">collaboration hub<\/a> can help your sales team stay connected, wherever they happen to be:<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/rcapp.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3302\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image3-43.png\" alt=\"RingCentral team messaging tool\" width=\"496\" height=\"978\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/glip.com\/sales\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RingCentral\u2019s team messaging tool<\/span><\/a><span style=\"font-weight: 400;\">, your sales team can connect in real time via chat and <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ringcentral.com\/video-call.html\">video calls<\/a>, share files, and track tasks. They can even use its built-in chat and <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/the-best-video-conferencing\/\" target=\"_blank\" rel=\"noopener noreferrer\">video conferencing software<\/a> to connect with clients and prospects virtually.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And since RingCentral integrates with over 50 apps\u2014including Salesforce and Google Drive\u2014your team can pull updates from these apps right into their in-app conversations.\u00a0<\/span><\/p>\n<h2 style=\"padding-top: 30px;\">Make the most of sales territory mapping<\/h2>\n<p><span style=\"font-weight: 400;\">Thanks to the wide variety of sales territory mapping software available on the market, there\u2019s never been a better time to bring this valuable sales tactic into your organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say goodbye to sales overlaps, uneven customer distribution, and mismatched targets, and hello to increased efficiency and <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/simple-steps-to-boost-your-teams-productivity\/\" target=\"_blank\" rel=\"noopener noreferrer\">productivity<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right sales territory mapping tool in place, you can set your sales reps up for success from the get-go.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you only have one or two representatives on your sales team, it\u2019s pretty easy to figure out who\u2019s handling what. But once your team starts growing, you\u2019ll need a proper system to make sure there are no gaps and overlaps in work. Many companies use territories to organize their sales team\u2019s activities. These are &#8230;<\/p>\n","protected":false},"author":29,"featured_media":41291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[380],"class_list":["post-41283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The in-depth guide to sales territory mapping software | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn about the best sales territory mapping software to help your team close more deals, including each one&#039;s strengths, weaknesses, pricing, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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