{"id":41262,"date":"2020-02-02T00:00:00","date_gmt":"2020-02-02T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/marketing-report-templates\/"},"modified":"2025-07-03T02:30:55","modified_gmt":"2025-07-03T09:30:55","slug":"marketing-report-templates","status":"publish","type":"post","link":"\/us\/en\/blog\/marketing-report-templates\/","title":{"rendered":"Demystifying marketing reports (+ free templates)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you teetering on the edge, knowing you need a marketing report to track the success of your marketing efforts, but also feeling a little lost as to where to start?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you have so much data available, it can be hard to know what to focus on (and what to do with all these numbers). Your time is valuable, and it\u2019s probably better spent on taking care of your customers and growing your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, the insights you get from a carefully curated weekly or monthly marketing report might just be the edge you need to increase your sales and create more effective marketing campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we\u2019ll be giving you all the knowledge and tools you need to get started including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#What a marketing report is exactly\"><span style=\"font-weight: 400;\">What a marketing report is exactly<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Why you need one\"><span style=\"font-weight: 400;\">Why you need one<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#What a marketing report should include\"><span style=\"font-weight: 400;\">What a marketing report should include<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#How to use it to help you run your business\"><span style=\"font-weight: 400;\">How to use it to help you run your business<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We\u2019ll also give you a full marketing report template (measuring social media, paid ad, and other general marketing metrics) that you can <a href=\"https:\/\/netstorage.ringcentral.com\/blog\/Monthly_Marketing_Report_Template_RingCentral.xlsx\">download and use<\/a> as you\u2019re reading along.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in!<\/span><br \/>\n<a name=\"What a marketing report is exactly\"><\/a><\/p>\n<h2 style=\"padding-top: 35px;\"><span style=\"font-weight: 900;\">What is a marketing report (<a name=\"Why you need one\"><\/a>and why do you need a template)?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A marketing report is basically a document that gathers important information on how your business is doing in terms of connecting with your customers and prospects, engaging with them, and turning them into advocates for your brand and paying clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a marketing report template helps you understand and track what works and what doesn\u2019t\u2014quickly\u2014and gives you a repeatable way to get insights on how to better plan your marketing content and initiatives, as well as allocate your marketing budget efficiently and define a winning strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the numbers we typically find in marketing reports:<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><strong>Marketing expenses<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You should record all your marketing costs in this section of the marketing report template, like:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing software subscriptions (e.g., content management systems, social media tools, design tools)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content creation (copywriting, designers on contract, video production)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paid advertising (Google, social media, radio, TV, and newspapers ads)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mailing campaign costs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Costs of sponsoring an event or attending an event with a booth<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Domain name and hosting for your website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing team members\u2019 salaries<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Agency fees (ad agency, PR agency, consulting services)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 2em;\"><span style=\"font-weight: 400;\">Try to split your marketing expenses by campaign; it\u2019ll come in handy when you\u2019re tracking what works and what doesn\u2019t, especially when doing acquisition vs retention campaigns (you\u2019ll see why below).<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><strong>Sales and customer data<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A marketing report shouldn\u2019t just have marketing-specific numbers. You should also know how much your company is making and how many customers you have. Try including:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/return-customer\/\" target=\"_blank\" rel=\"noopener noreferrer\">returning customers<\/a> vs number of new customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of customers retained or acquired by each marketing campaign<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Revenue earned by each marketing campaign<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Revenue from returning customers vs revenue from new customers\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 style=\"color: #434343; padding-top: 15px;\"><strong>ROI (Return on investment)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your marketing report template should track your marketing costs in relation to your net profit. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The formula to calculate your ROI is:\u00a0<\/span><\/p>\n<div class=\"formula\">\n<p style=\"text-align: center;\">(Net Profit \/ Total Investment) x 100<\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">You can use this formula for your overall marketing activity ROI, or just on individual campaigns.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Example:<\/span><\/i><span style=\"font-weight: 400;\"> You spend $150 on a Facebook ad that generated $5,000 of sales, so after subtracting your $150 spent from your $5,000 of generated sales, your net profit is $4,850.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your ROI is ($4,850 \/ $150) x 100 = 3,233%<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><strong>CAC (Cost of acquisition)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ever wondered how much it costs to convert a prospect into a client? <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The CAC formula is:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-43760\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/cost-of-customer-acquisition-formula.png\" alt=\"cost of customer acquisition formula\" width=\"930\" height=\"700\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Example<\/span><\/i><span style=\"font-weight: 400;\">: If you spent $100 on marketing in a month and acquired 125 customers in the same month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">$100 \/ 125 = $0.80<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your CAC for that month is $0.80.<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><strong>Retention rate<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s usually less costly to keep a client happy and coming back than to acquire a new one, so the higher your retention rate, the better.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The retention rate formula is:\u00a0<\/span><\/p>\n<div class=\"formula\">\n<p style=\"text-align: center;\">(Number of active users continuing to subscribe \/ Total active users at the start of a period) x 100<\/p>\n<\/div>\n<p><i><span style=\"font-weight: 400;\">Example:<\/span><\/i><span style=\"font-weight: 400;\"> At the beginning of the month you had 2,000 active accounts, at the end of the month only 1,500 of those accounts are still active.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(1,500 \/ 2,000) x 100 = 75%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your retention rate for that month is 75% of your clients.<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><strong>Retention cost<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Being able to compare how much it costs to keep a customer coming back using your CAC will help you decide how to split your marketing budget between customer loyalty campaigns and customer acquisition initiatives.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The cost of retention formula is:\u00a0<\/span><\/p>\n<div class=\"formula\">\n<p style=\"text-align: center;\">Retention cost \/ Retained customers<\/p>\n<\/div>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Example: <\/span><\/i><span style=\"font-weight: 400;\">You spent $500 on loyalty marketing campaigns this month and retained 1,500 customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">$500 \/ 1,500 = $0.33<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your retention cost this month was 33 cents per customer.<\/span><\/p>\n<h2 style=\"padding-top: 35px;\"><span style=\"font-weight: 900;\">Who would you need to share your marketing report with?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we mentioned earlier, your marketing reports are an excellent internal tool to help you manage your marketing activity and make informed decisions on how to spend your budget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re also valuable when putting a business plan together, like when you\u2019re:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Applying for a grant<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Applying for a loan\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Or looking for an investor<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The information they contain come in support of your business projections in demonstrating the potential of your company, and they highlight how your strategy is based on solid metrics, which goes a long way in establishing trust with decision makers.<\/span><\/p>\n<h2 style=\"padding-top: 35px;\"><span style=\"font-weight: 900;\">How often should you pull marketing reports?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing reports can be created weekly, monthly, quarterly, however frequently you want.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No business is the same, so you should choose what works best for you and your objectives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, you\u2019d have at least a monthly overall report that tracks your progress at a high level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you might be running an ad on social media that you\u2019ll want to monitor daily, or you might have a promotional campaign on email, social media, and paid search that you want to monitor weekly. For those, you might want to have specific reports used as one-offs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro-tip: Remember, nothing is set in stone. Based on your evolving needs, you can modify your marketing reports to add and remove information.<\/span><br \/>\n<a name=\"What a marketing report should include\"><\/a><\/p>\n<h2 style=\"padding-top: 35px;\"><span style=\"font-weight: 900;\">6 marketing report template examples<\/span><\/h2>\n<h3 style=\"color: #434343; padding-top: 15px;\"><strong>General marketing performance report template<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A general marketing performance report will help you measure the overall health of the marketing activity in your company. It usually includes your:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing expenses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ROI<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CAC<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retention rate<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32129 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image7.png\" alt=\"General marketing performance report template\" width=\"1315\" height=\"548\" \/><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><strong>Website traffic report template<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A website traffic report will tell you how your website is performing. Google has a very powerful tool, Google Analytics, that monitors the traffic and behavior of visitors on your website. With Google Analytics, you know:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The number of visitors to your website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">First time visitors vs repeat visitors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The amount of time they spend on your website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which pages they visit<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How they arrived on your website (such as through a search engine, typing the URL directly, or clicking a link from a third-party website)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The country\/town from which they visited your website as well as the language setting on their computer\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32130 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2.png\" alt=\"Website traffic report template\" width=\"1205\" height=\"352\" \/><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><strong>Email marketing report template<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">An email marketing report helps you track the performance of the email campaigns you send. Your email marketing software (like Mailchimp, Constant Contact, and Marketo) will give you information such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How many emails you delivered vs emails that didn\u2019t make it (often because they\u2019re marked as spam)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unsubscribe rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Open rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Results of A\/B testing (when you test a different title, text, call-to-action, or image on an email by splitting your audience in two groups)<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32131 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image9.png\" alt=\"Email marketing report template\" width=\"1203\" height=\"294\" \/><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><strong>Social media report template<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A social media report will help you understand the performance of your content and how people engage with your company on platforms like Facebook, Instagram, and LinkedIn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook has a very comprehensive analytics tool that gives you information on how people interact and engage with your business page, your group and your content on the platform:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of followers on your page and members of your group<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Demographic information on your page and group followers (gender, age, location)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Days and time when your followers are online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of impressions of your posts (aka the number of <\/span><i><span style=\"font-weight: 400;\">times<\/span><\/i><span style=\"font-weight: 400;\"> your Facebook post was seen)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The reach of your posts (aka the number of people on Facebook who saw your post)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Numbers of likes, comments, and shares on your posts and events<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Similar to Facebook, the <a href=\"https:\/\/www.kontentino.com\/blog\/best-instagram-apps\/\">Instagram app<\/a> provides insights on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The demographics of your followers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When people are visiting your profile,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your posts\u2019 and Stories\u2019 performance in terms of reach, impressions, and clicks\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">LinkedIn gives you similar info as well, although of course with LinkedIn, you\u2019ll also be able to see which companies your followers work at, their titles, and other work-specific information.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32132 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1.png\" alt=\"Social media report template\" width=\"1204\" height=\"430\" \/><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><strong>Paid ads report template<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A paid ads report will help you track the performance of your digital paid campaigns on Google AdWords and social media platforms\u2014as well as the performance of the ads you run in newspapers, on the radio\/TV, and other third-party platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to providing website traffic metrics, Google Analytics is linked to Google AdWords, the program that lets you create ads based on keywords to reach more people on the search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook has Facebook Ads Manager, which helps you create ads to promote your business on the platform. This tool has a more comprehensive set of analytics designed specifically for ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn provides analytics on boosted content, ads, and InMail campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And third parties you run ads with (like newspapers, radio, and TV) should be able to give you some kind of analytics report on the performance of your ads.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32133 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4.png\" alt=\"Paid ads report template\" width=\"1198\" height=\"253\" \/><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><strong>Bonus: Customer service report template<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your customers expect to have a good experience with you. Which means that no matter how amazing your marketing is, if they\u2019re trying to contact you and their call goes unanswered (or the wait time is too long, or the connection is bad, or the person answering their call is unable to help them), it\u2019ll reflect poorly on your business, and you might lose a customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your phone or communications system should make it easy for you to measure your performance in terms of phone calls, business SMS, emails, and live-chats. For example, if the phone\u2019s always ringing, the report should tell you if people are waiting too long on hold, how long your customers spend on the phone with you, and so on:<\/span><\/p>\n<figure id=\"attachment_32136\" aria-describedby=\"caption-attachment-32136\" style=\"width: 1710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-32136 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image3.png\" alt=\"RingCentral analytics dashboard\" width=\"1710\" height=\"838\" \/><figcaption id=\"caption-attachment-32136\" class=\"wp-caption-text\">RingCentral, for instance, has an analytics dashboard that tells you everything you need to know about your customers\u2019 experience with you on the phone.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Of course, the more <\/span><a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/the-ultimate-guide-to-earning-happy-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">comprehensive your report<\/span><\/a><span style=\"font-weight: 400;\">, the better. Other metrics that\u2019ll be helpful:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quality of the call\u2019s connection<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of missed calls\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of unanswered voicemails<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average speed of a call pickup<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Number of refused calls<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32137 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image8.png\" alt=\"Customer service report template\" width=\"1202\" height=\"214\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve chosen one of these marketing reports, it\u2019s time to fill out the template.<\/span><br \/>\n<a name=\"How to use it to help you run your business\"><\/a><\/p>\n<h2 style=\"padding-top: 35px;\"><span style=\"font-weight: 900;\">How to start filling in your marketing report template<\/span><\/h2>\n<h3 style=\"color: #434343; padding-top: 15px;\"><strong>Step 1: Pick your KPIs (key performance indicators)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The first step in defining what to include in your marketing report is to identify your KPIs. They often depend on your company\u2019s activities (for example, an e-commerce store would probably care about different metrics than a software company).<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><strong>Step 2: Choose the tool to pull the numbers from<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">We live in a connected world where all our interactions online are recorded by the websites and platforms we use. Obviously, there\u2019s both good and bad to that, but the good thing is that this gives you all the data you can want\u2014and a clear picture of how to identify and serve your clients to the best of your ability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tools you can use to retrieve the data we mentioned above:<\/span><\/p>\n<h4 style=\"color: #666666;\"><b>Google Analytics<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In order to have access to Google Analytics free insights, all you have to do is install a tracker on your website. Google Analytics provides a tutorial on how to create your account, install the tracker, and view your metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can check out<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/1008015?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> the full tutorial and videos here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4 style=\"color: #666666;\"><b>Facebook<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Any admin to your page can access Facebook Analytics through the Insights tab:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32138 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image5-1.png\" alt=\"Facebook marketing analytics\" width=\"1058\" height=\"603\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To be able to see Facebook marketing analytics though, you\u2019ll need to set up a Facebook Pixel tag on your website, which lets you see if activity on your Facebook page leads to sales on your website. It\u2019d also show you the impact of your retargeting marketing campaigns (which is when you show ads on Facebook specifically to people who\u2019ve visited your website before).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can check out the <\/span><a href=\"https:\/\/analytics.facebook.com\/get-started\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Facebook Analytics tutorial here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4 style=\"color: #666666;\"><b>Instagram<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You can find the Instagram Insights section on your Instagram Business page through the mobile app in the drop-down menu on the top right corner: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32139 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image6.png\" alt=\"Instagram Insights\" width=\"688\" height=\"575\" \/><\/p>\n<h4 style=\"color: #666666;\"><b>LinkedIn<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You need to be an admin of your page to view the LinkedIn Analytics section, but you can see how your LinkedIn ads are doing, who\u2019s visited your page, and so on.<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><strong>Step 3: Fill out your spreadsheet or report template<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve decided how often you want to pull your marketing report, choose a format. It could be as easy as filling out a spreadsheet, or you can use a report from your marketing tools. It might be less customizable than creating your own spreadsheet, but go with what you need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s it!<\/span><\/p>\n<h2 style=\"padding-top: 35px;\"><span style=\"font-weight: 900;\">Grab your marketing report template and get started!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Congrats, you\u2019re now ready to start building your marketing report template.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just <\/span><a href=\"https:\/\/netstorage.ringcentral.com\/blog\/Monthly_Marketing_Report_Template_RingCentral.xlsx\"><b>download the spreadsheet<\/b><\/a><span style=\"font-weight: 400;\"> and start filling it in with the metrics you want to track.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are other tools out there as well that generate marketing reports by asking you to plug your social media, email, and website accounts into their system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Salesforce and Hootsuite will show you sales and social media reports respectively\u2014these can also be good options if you\u2019re looking for something super advanced and detailed, but if you are looking for something a little less involved, or just want to dip your feet into reporting for now, go with the spreadsheet first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy reporting!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you teetering on the edge, knowing you need a marketing report to track the success of your marketing efforts, but also feeling a little lost as to where to start?\u00a0 When you have so much data available, it can be hard to know what to focus on (and what to do with all these &#8230;<\/p>\n","protected":false},"author":29,"featured_media":41263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,43335],"tags":[254],"class_list":["post-41262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-marketing","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Demystifying marketing reports (+ free templates) | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn about how to use marketing report templates, 6 types of marketing reports, and download the free template provided.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/marketing-report-templates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demystifying marketing reports (+ free templates)\" \/>\n<meta property=\"og:description\" content=\"Learn about how to use marketing report templates, 6 types of marketing reports, and download the free template provided.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/marketing-report-templates\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-02T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T09:30:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-report-template.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"RingCentral Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/marketing-report-templates\/\"},\"author\":{\"name\":\"RingCentral Team\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\"},\"headline\":\"Demystifying marketing reports (+ free templates)\",\"datePublished\":\"2020-02-02T00:00:00+00:00\",\"dateModified\":\"2025-07-03T09:30:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/marketing-report-templates\/\"},\"wordCount\":2320,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-report-template.png\",\"keywords\":[\"marketing\"],\"articleSection\":[\"Business &amp; leadership\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/marketing-report-templates\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/\",\"name\":\"Demystifying marketing reports (+ free templates) | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-report-template.png\",\"datePublished\":\"2020-02-02T00:00:00+00:00\",\"dateModified\":\"2025-07-03T09:30:55+00:00\",\"description\":\"Learn about how to use marketing report templates, 6 types of marketing reports, and download the free template provided.\",\"breadcrumb\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/#primaryimage\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-report-template.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-report-template.png\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Demystifying marketing reports (+ free templates)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"name\":\"RingCentral Blog\",\"description\":\"Intelligent Communications\",\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\",\"name\":\"RingCentral\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"width\":2048,\"height\":309,\"caption\":\"RingCentral\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ringcentral\",\"https:\/\/x.com\/ringcentral\",\"https:\/\/www.linkedin.com\/company\/ringcentral\/\",\"https:\/\/www.instagram.com\/ringcentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\",\"name\":\"RingCentral Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"caption\":\"RingCentral Team\"},\"sameAs\":[\"https:\/\/www.ringcentral.com\"],\"url\":\"\/us\/en\/blog\/author\/ringcentral-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Demystifying marketing reports (+ free templates) | RingCentral Blog","description":"Learn about how to use marketing report templates, 6 types of marketing reports, and download the free template provided.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/us\/en\/blog\/marketing-report-templates\/","og_locale":"en_US","og_type":"article","og_title":"Demystifying marketing reports (+ free templates)","og_description":"Learn about how to use marketing report templates, 6 types of marketing reports, and download the free template provided.","og_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/marketing-report-templates\/","og_site_name":"RingCentral Blog","article_publisher":"https:\/\/www.facebook.com\/ringcentral","article_published_time":"2020-02-02T00:00:00+00:00","article_modified_time":"2025-07-03T09:30:55+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-report-template.png","type":"image\/png"}],"author":"RingCentral Team","twitter_card":"summary_large_image","twitter_creator":"@ringcentral","twitter_site":"@ringcentral","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/#article","isPartOf":{"@id":"\/us\/en\/blog\/marketing-report-templates\/"},"author":{"name":"RingCentral Team","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358"},"headline":"Demystifying marketing reports (+ free templates)","datePublished":"2020-02-02T00:00:00+00:00","dateModified":"2025-07-03T09:30:55+00:00","mainEntityOfPage":{"@id":"\/us\/en\/blog\/marketing-report-templates\/"},"wordCount":2320,"publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-report-template.png","keywords":["marketing"],"articleSection":["Business &amp; leadership","Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/us\/en\/blog\/marketing-report-templates\/","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/","name":"Demystifying marketing reports (+ free templates) | RingCentral Blog","isPartOf":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/#primaryimage"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-report-template.png","datePublished":"2020-02-02T00:00:00+00:00","dateModified":"2025-07-03T09:30:55+00:00","description":"Learn about how to use marketing report templates, 6 types of marketing reports, and download the free template provided.","breadcrumb":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/#primaryimage","url":"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-report-template.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-report-template.png","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/marketing-report-templates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"Demystifying marketing reports (+ free templates)"}]},{"@type":"WebSite","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","name":"RingCentral Blog","description":"Intelligent Communications","publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization","name":"RingCentral","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/","url":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","width":2048,"height":309,"caption":"RingCentral"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ringcentral","https:\/\/x.com\/ringcentral","https:\/\/www.linkedin.com\/company\/ringcentral\/","https:\/\/www.instagram.com\/ringcentral"]},{"@type":"Person","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358","name":"RingCentral Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","caption":"RingCentral Team"},"sameAs":["https:\/\/www.ringcentral.com"],"url":"\/us\/en\/blog\/author\/ringcentral-team\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-report-template.png","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/ringcentral-team\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">RingCentral Team<\/span><\/a>","rc_author_full_name":"RingCentral Team","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/ringcentral-logo-new.png","rc_author_link":"\/us\/en\/blog\/author\/ringcentral-team\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/business-leadership\/amp\">Business &amp; leadership<\/a><a href=\"\/us\/en\/blog\/category\/roles\/marketing\/amp\">, Marketing<\/a>","amp_link":"\/us\/en\/blog\/marketing-report-templates\/amp","excerpt_title":"Demystifying marketing reports (+ free templates)","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/41262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=41262"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/41262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/41263"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=41262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=41262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=41262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}