{"id":41245,"date":"2020-02-15T00:00:00","date_gmt":"2020-02-15T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/customer-collaboration\/"},"modified":"2025-03-13T06:30:29","modified_gmt":"2025-03-13T13:30:29","slug":"customer-collaboration","status":"publish","type":"post","link":"\/us\/en\/blog\/customer-collaboration\/","title":{"rendered":"Customer collaboration: what it is &#038; why you should do it"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We all know that internal collaboration is essential for smooth and efficient operations. But lots of businesses are starting to realize that <\/span><i><span style=\"font-weight: 400;\">external<\/span><\/i><span style=\"font-weight: 400;\"> collaboration is also key.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">External collaboration, also known as customer collaboration, might sound strange, but it has never been easier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on to find out:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#What customer collaboration is\"><span style=\"font-weight: 400;\">What customer collaboration is<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#What collaborative customer relationship management is\"><span style=\"font-weight: 400;\">What collaborative customer relationship management is<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Essential tools for doing customer collaboration well\"><span style=\"font-weight: 400;\">Essential tools for doing customer collaboration well<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83d\udd11<\/span><span style=\"font-weight: 400;\">\u00a0 What\u2019s the key to building a strong customer-centric team? Grab our eBook to find out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/ebook\/the-key-to-building-a-customer-centric-team.pdf\" data-id=\"69d3edfc0c0fa\" id=\"69d3edfc0c0fa\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d3edfc0c0fa.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a Get this free eBook to learn how to build a customer-centric team. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d3edfc0c0fa.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n<hr \/>\n<p><a name=\"What customer collaboration is\"><\/a><\/p>\n<h2 style=\"padding-top: 35px;\"><span style=\"font-weight: 900;\">What is customer collaboration?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Essentially, customer collaboration as how your business gathers and <\/span><span style=\"font-weight: 400;\">uses <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer feedback<\/a> to improve your product or service, and the customer experience overall. (You might even glean insights through customer collaboration about the employee experience.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be achieved in a few different ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media (How often have you taken to Twitter to complain about a company or service?)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-experience-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer experience analytics<\/a> (What drives customers to you, and what drives them away?)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer relationship management software (<\/span><span style=\"font-weight: 400;\">This should contain records of your conversations with customers.<\/span><span style=\"font-weight: 400;\">)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Simply put, customer collaboration is the practice (and art) of <\/span><i><span style=\"font-weight: 400;\">listening<\/span><\/i><span style=\"font-weight: 400;\"> to your customers and <\/span><i><span style=\"font-weight: 400;\">acting<\/span><\/i><span style=\"font-weight: 400;\"> on their input to everyone\u2019s benefit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You get to <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/improve-customer-experiences\" target=\"_blank\" rel=\"noopener noreferrer\">improve your customer experience<\/a>, and your customers get to enjoy products or services that\u2019s higher quality and more relevant to their needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer collaboration is an approach to customer care, but it goes the extra mile. Think of traditional call and contact centers. They\u2019re mostly just dialogues between one customer and one agent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, feedback might be shared after the call is over, but it\u2019s not a truly collaborative experience. On the other hand, customer collaboration can empower customers to make their voices heard by directly interacting with your business.This can be accomplished through multiple channels for feedback\u2014think <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer surveys<\/a> (or other forms of <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer feedback<\/a>) and satisfaction ratings. Another way to collaborate with your customers is through social media.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media platforms can provide astoundingly valuable insight into customer interest (or dissatisfaction). Social media can let you solicit feedback on a much wider scale than what was originally possible. Social media isn\u2019t just for memes and keeping up to date: it\u2019s a research tool. The results from this research can then be used by the business to benefit its product or service in some way.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What sets customer collaboration apart from other models of customer service is that it\u2019s an <\/span><i><span style=\"font-weight: 400;\">active<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">effective<\/span><\/i><span style=\"font-weight: 400;\"> engagement between businesses and their customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might hear some people talk about customer collaboration in an agile context. Customer collaboration is actually one of the four key values in <\/span><a href=\"https:\/\/agilemanifesto.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">The Agile Manifesto<\/span><\/i><\/a><span style=\"font-weight: 400;\">, which is a hugely <\/span><a style=\"font-weight: 400;\" href=\"https:\/\/www.atlassian.com\/agile\/manifesto\" target=\"_blank\" rel=\"noopener noreferrer\">influential<\/a><span style=\"font-weight: 400;\"> guide for software development that was published in 2001. Let\u2019s take a look at the four guiding values of the manifesto:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Individuals and interactions over processes and tools<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Working software over comprehensive documentation<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Customer collaboration over contract negotiation<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Responding to change over following a plan<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">It\u2019s pretty compelling stuff, and all four values deserve a deep dive. But for now, we\u2019ll just stick with #3: customer collaboration.<\/span><\/p>\n<p><a name=\"What collaborative customer relationship management is\"><\/a><\/p>\n<h2 style=\"padding-top: 35px;\"><span style=\"font-weight: 900;\">What is collaborative customer relationship management?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customer relationship management (CRM) is one way to do customer collaboration.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.techopedia.com\/definition\/14641\/collaborative-customer-relationship-management-collaborative-crm-or-ccrm\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Techopedia<\/span><\/a><span style=\"font-weight: 400;\"> defines collaborative customer relationship management (CCRM) as \u201ca CRM approach in which the <\/span><i><span style=\"font-weight: 400;\">customer interaction data<\/span><\/i><span style=\"font-weight: 400;\"> is <\/span><i><span style=\"font-weight: 400;\">integrated <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">synchronously shared <\/span><\/i><span style=\"font-weight: 400;\">to <\/span><i><span style=\"font-weight: 400;\">enhance customer satisfaction and loyalty <\/span><\/i><span style=\"font-weight: 400;\">for maximized <\/span><i><span style=\"font-weight: 400;\">profitability and revenue<\/span><\/i><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, CCRM is an integrative process: it brings together customers, processes, strategies, and feedback and insights. This allows businesses to be more efficient\u2014and effective\u2014at 1) serving and 2) retaining their customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the biggest advantages of CCRM is the collection and analysis of data. A good CCRM tool will automatically collect, analyze, and display data from your operations, such as sales calls and live chats. This data is super valuable and can be used to optimize or implement new strategies across the board.<\/span><\/p>\n<p>Here are some advantages of using CCRM:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">It helps you identify places where you can reduce the cost of customer service.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Is your customer service inbox dry, but your DMs on Instagram are blowing up? You can alter your CCRM management plan to pay attention to the most active channels, like having more agents assigned to managing one channel, like those Instagram DMs.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">It lets you integrate customer input to enhance customer service.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It can feel like you\u2019re getting feedback from all directions. Especially with active and engaged followers on social media. Getting into CCRM can help you cut through the noise, analyse the data, and make changes.\u00a0\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-weight: 400;\">It can facilitate customer channel interaction.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can satisfy customers much more rapidly through automated processes, like directing them to the right agent for their problem or setting up standard response emails.\u00a0<\/span><\/p>\n<p><a name=\"Essential tools for doing customer collaboration well\"><\/a><\/p>\n<h2 style=\"padding-top: 35px;\"><span style=\"font-weight: 900;\">Best software for customer collaboration<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If getting started with customer collaboration feels a bit overwhelming, don\u2019t worry. There are plenty of excellent software options to help you work with your customers. Here are 7 of the best.<\/span><\/p>\n<h3 style=\"color: #606060; padding-top: 15px;\"><span style=\"font-weight: 500;\">1. <\/span><a href=\"https:\/\/www.ringcentral.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RingCentral<\/span><\/a><\/h3>\n<div class=\"rc_custom_video\"><a class=\"rc_custom_video__link\" href=\"https:\/\/www.youtu.be\/PZC3o5YN90E\">\n\t\t            <picture><source srcset=\"https:\/\/i.ytimg.com\/vi_webp\/PZC3o5YN90E\/maxresdefault.webp\" type=\"image\/webp\"><img decoding=\"async\" class=\"rc_custom_video__media\" src=\"https:\/\/i.ytimg.com\/vi\/PZC3o5YN90E\/maxresdefault.jpg\" alt=\"\">\n\t\t            <\/picture>\n\t\t        <\/a><br \/>\n\t\t        <button class=\"rc_custom_video__button\" aria-label=\"Play video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"rc_custom_video__button-shape\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"><\/path><path class=\"rc_custom_video__button-icon\" d=\"M 45,24 27,14 27,34\"><\/path><\/svg><br \/>\n\t\t        <\/button>\n\t\t    <\/div>\n<p><i><span style=\"font-weight: 400;\">Why we love it:<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral is a leader in the softphone industry, which includes top-notch call center technology. And you can take their call center services (and <a href=\"https:\/\/www.ringcentral.com\/call-center-management.html\">call center management<\/a>) to the next level\u2014RingCentral also offers real-time reporting, as well as analytics and customer surveys so you can have your finger on the pulse of what your customers love and want. And, it integrates seamlessly with CRM software (including a few on this list\u2026)!<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Pricing:<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">There are three plans available: Basic, Advanced, and Ultimate. Contact a salesperson to find the right plan for your business. And yes, you can get a free trial.<\/span><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udd79\ufe0f<\/span> Get a hands-on look at how RingCentral helps you collaborate with customers with features like <a href=\"https:\/\/www.ringcentral.com\/lp\/small-business-phone-service.html\">business phone service<\/a>, <a href=\"https:\/\/www.ringcentral.com\/virtual-call-center.html\">virtual call center<\/a>, <a href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact center<\/a> and <a href=\"https:\/\/www.ringcentral.com\/ccaas.html\">CCaaS<\/a>. Book a product tour:<\/p>\n<p class=\"p1\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Choose a time<\/button><\/p>\n<p>\ud83d\udcb0 You can also <strong><a href=\"http:\/\/www.ringcentral.com\/roi-calculator\" target=\"_blank\" rel=\"noopener noreferrer\">use this calculator<\/a> <\/strong>to see roughly how much your business could save by using RingCentral to support your team&#8217;s communications with clients, customers, and each other.<\/p>\n<hr \/>\n<h3 style=\"color: #606060; padding-top: 15px;\"><span style=\"font-weight: 500;\">2. <\/span><span style=\"font-weight: 400;\">Salesforce Service Cloud<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3161\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image3-40.png\" alt=\"Salesforce Service Cloud\" width=\"778\" height=\"440\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Why we love it:<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce is the leader in the CRM field with their innovative platforms and services. In addition to their CRM, they also offer a platform for customer service that can be used to enhance customer collaboration. You get a 360-view of each customer so you know exactly how to serve them. Omni-Channel Routing is an AI-powered process where customers get sent to the right agent the first time, instead of being bumped around. Their analytics are also AI-powered, giving you data almost instantaneously so you can better understand your customers. The analytics also mean happier customers, since they get a more personalized experience.\u00a0\u00a0<\/span><\/p>\n<h3 style=\"color: #606060; padding-top: 15px;\"><span style=\"font-weight: 500;\">3. <\/span><span style=\"font-weight: 400;\">Copper<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3162\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2-49-1024x574.png\" alt=\"Copper\" width=\"840\" height=\"471\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Why we love it:<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Copper is another CRM\u2014the difference here is that it\u2019s specifically designed to work with Google Workspace. It\u2019s super flexible and easy to customize to your specific needs, so it\u2019s perfect for small businesses. Not to mention, easy to use alongside the other popular tools in Google Workspace like Gmail and Google Drive.<\/span><\/p>\n<h3 style=\"color: #606060; padding-top: 15px;\"><span style=\"font-weight: 500;\">4. <\/span><span style=\"font-weight: 400;\">HubSpot CRM<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3163\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image6-24.png\" alt=\"HubSpot\" width=\"633\" height=\"370\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Why we love it:<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">HubSpot is well known as software for <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/inbound-marketing-campaign-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">inbound marketing campaigns<\/a>, calls, and customer service, and their CRM is a solid contender for improving customer collaboration. You get a universal inbox to share with your team, which lets you view, assign, manage, and reply to every customer conversation, no matter what channel it\u2019s coming from. You\u2019ll also get in-depth reports so you can assess where you\u2019re succeeding and where you can improve.<\/span><\/p>\n<h3 style=\"color: #606060; padding-top: 15px;\"><span style=\"font-weight: 500;\">5. <\/span><span style=\"font-weight: 400;\">Monday<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3164\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1-59-1024x594.png\" alt=\"Monday\" width=\"840\" height=\"487\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Why we love it:<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Monday has tons of tools for project management and is a great choice for remote teams. Their CRM is also a solid contender for getting into customer collaboration. Intuitive, pleasing to the eye, and powerful, it lets you centralize and visualize your sales data and keep track of your <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-relations\/\">customer relations<\/a>. Plus, you can integrate tools you might already be using into one spot.\u00a0\u00a0<\/span><\/p>\n<h3 style=\"color: #606060; padding-top: 15px;\"><span style=\"font-weight: 500;\">6. <\/span><span style=\"font-weight: 400;\">Zendesk Sell<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3165\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image5-31-1024x672.png\" alt=\"Zendesk Sell\" width=\"840\" height=\"551\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Why we love it:<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Automated data capture? Check. Offline functions? Check. Tools to track, analyze, and display data from every interaction with a customer? Check, check, check!\u00a0<\/span><\/p>\n<h3 style=\"color: #606060; padding-top: 15px;\"><span style=\"font-weight: 500;\">7. <\/span><span style=\"font-weight: 400;\">Zendesk Support<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3166\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image7-22-1024x761.png\" alt=\"Zendesk Support\" width=\"840\" height=\"624\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Why we love it:<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Zendesk has many services to offer, and their <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-support\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer support<\/a> platform stands out and would be very useful for customer collaboration. After landing your sales with Zendesk Sell, manage all of your customer interactions in one place. Reflect on customer service ratings and analytics to up your customer collaboration game. Not to mention, you can combine Zendesk Sell with Zendesk Support, as well as the whole suite of Zendesk software!<\/span><\/p>\n<h3 style=\"color: #606060; padding-top: 15px;\"><span style=\"font-weight: 500;\">8. <\/span><span style=\"font-weight: 400;\">Hootsuite<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3167\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4-37.png\" alt=\"Hootsuite\" width=\"554\" height=\"434\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Why we love it:<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Hootsuite is a social media manager that can automatically schedule hundreds of posts and let your team curate content with ease. This is a good option for customer collaboration since so much of it happens on social media. Hootsuite has features that let you monitor and respond to the conversations that your business is generating. The analytics options are also super helpful, with overview reports across multiple social media platforms and custom reports to suit your needs.<\/span><\/p>\n<h2 style=\"padding-top: 35px;\"><span style=\"font-weight: 900;\">Boost customer collaboration with the right tools<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s face it. Customer collaboration is the new paradigm of customer service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As more and more businesses start to collaborate with their customers, you can\u2019t afford to stay stuck in the same old one-way call center model of customer service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer collaboration can seem daunting, but with the right software, you can start to strengthen your customer relations, improve your products and services, and identify areas that aren\u2019t quite working out. In the end, everyone\u2014especially your customers\u2014will appreciate the extra effort.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know that internal collaboration is essential for smooth and efficient operations. But lots of businesses are starting to realize that external collaboration is also key.\u00a0 External collaboration, also known as customer collaboration, might sound strange, but it has never been easier.\u00a0 Read on to find out:\u00a0 What customer collaboration is What collaborative customer &#8230;<\/p>\n","protected":false},"author":29,"featured_media":41254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[18021,743,402,15541],"class_list":["post-41245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-customer-collaboration","tag-customer-experience","tag-customer-service","tag-cx"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer collaboration: what it is &amp; why you should do it | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"We all know that internal collaboration is essential for smooth and efficient operations. But lots of businesses are starting to realize that external\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer collaboration: what it is &amp; why you should do it\" \/>\n<meta property=\"og:description\" content=\"We all know that internal collaboration is essential for smooth and efficient operations. 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