{"id":41221,"date":"2024-06-25T00:00:00","date_gmt":"2024-06-25T07:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/real-estate-prospecting-letter\/"},"modified":"2025-07-02T09:01:01","modified_gmt":"2025-07-02T16:01:01","slug":"real-estate-prospecting-letter","status":"publish","type":"post","link":"\/us\/en\/blog\/real-estate-prospecting-letter\/","title":{"rendered":"9 real estate prospecting letters for getting more leads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As a real estate agent, the road to prosperity begins with prospecting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as every great salesperson knows, the art of good <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/real-estate-prospecting\/\"><span style=\"font-weight: 400;\">prospecting<\/span><\/a><span style=\"font-weight: 400;\"> begins with a single change of mindset<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">\u2014you\u2019re after a long-lasting relationship rather than just leads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the skills required to be a real estate agent are quite different from the skills required to be a salesperson.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s more to it than selling bricks and mortar. You\u2019re selling grandma\u2019s house, or perhaps someone\u2019s childhood home. Every once in a while, you may be tasked with helping a divorcing couple through a painful phase of their lives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may also be selling a space that turns a pair into a couple and a house into a home that nurtures families and memories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maintaining a professional level of communication as a real estate agent is possible\u2014and vital\u2014no matter what channel or method you use. But today, we\u2019re going to focus on creating professional real estate prospecting letters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, what better way to begin a relationship than with one of the oldest forms of long-distance communication in the world? The mail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll cover:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#free\"><span style=\"font-weight: 400;\">Free real estate prospecting letter samples<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#do-real-estate\"><span style=\"font-weight: 400;\">Do real estate prospecting letters even work?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#benefits\"><span style=\"font-weight: 400;\">Benefits of a real estate prospecting letter<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#how\"><span style=\"font-weight: 400;\">How to create a real estate prospecting letter<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#okay\"><span style=\"font-weight: 400;\">Okay, you\u2019ve got a real estate prospecting letter\u2014what next?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#ready\"><span style=\"font-weight: 400;\">Ready to start prospecting for real estate clients more effectively?<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Learn how to keep your small business connected to customers with AI for b etter experiences, efficiency, and collaboration.<\/span>\ud83d\ude80<\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/assets.ringcentral.com\/us\/whitepaper\/ai-smb-customers-connected.pdf\" data-id=\"69d64e7ab5ffe\" id=\"69d64e7ab5ffe\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d64e7ab5ffe.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Download the white paper<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 Get the free white paper to learn how to create more personal customer experiences with AI!<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-03814\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Download now\">Download now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d64e7ab5ffe.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 id=\"free\" class=\"heading h2\" style=\"padding-top: 20px;\"><b><a id=\"one\"><\/a><span style=\"font-weight: 400;\">Free real estate prospecting letters samples<\/span><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are as many templates for real estate letters to potential sellers as there are types of potential leads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the following templates as a guide and tweak them to apply to your own circumstances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that when crafting a letter based on sample real estate agent introduction letters, you should sign it personally. It\u2019s also important to provide as many ways for your prospects to reach you as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at the real estate prospecting letter samples that you can use to level up your real estate prospecting game.<\/span><\/p>\n<h3 class=\"heading h3\" style=\"color: #434343; padding-top: 15px;\"><span style=\"font-weight: 400;\">1. Real estate introduction letter<\/span><\/h3>\n<p><b>The scenario<\/b><span style=\"font-weight: 400;\">: Use this template of a real estate agent introduction letter when you don\u2019t have a lot of information about your prospects and need to get the word out en masse.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear (Name),<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I hope this letter finds you well. My name is (Name), and I\u2019m an agent working with (Company). I\u2019ve lived in (Area Name) for a long time, and I\u2019ve seen it blossom from the sleepy neighborhood it once was to the thriving commercial hub it is today.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I\u2019m excited to let you know that from now on, I\u2019ll be representing homeowners in this area. If you ever wish to put your home up for sale, purchase a home, or even just want to chat, feel free to reach out to me. I\u2019ll be glad to help.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Regards,<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">(Name)<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">(Contact Details)<\/span><\/i><\/p>\n<p><b>Why it works<\/b><span style=\"font-weight: 400;\">: You don\u2019t know much about your prospect, but you can still make a personal connection by focusing on what you have in common\u2014where you live.<\/span><\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3 class=\"heading h3\" style=\"color: #434343; padding-top: 15px;\"><span style=\"font-weight: 400;\">2. Real estate introduction letter to friends and family<\/span><\/h3>\n<p><b>The scenario<\/b><span style=\"font-weight: 400;\">: When you\u2019re all set up and ready to roll, let all your friends and family know about your new career. They\u2019ll become your chief source of referrals and clients in the long run.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear (Name),<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">How have you been keeping? How are (Partner\u2019s Name) and the children? I hope that (Recent Life Event) went well.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">I\u2019m thrilled to tell you that I\u2019m now officially a licensed real estate agent. I started working with (Company) a few days ago. I hope you like my business card.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Please keep me in mind if you\u2019re ever thinking of selling your home\u2014and tell everyone you know. As a small gift, I\u2019m offering a free property analysis upon request.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Please reach out to me if ever you require my services.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Hope to hear from you soon.<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Warmly,<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">(Name)<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">(Contact Details)<\/span><\/i><\/p>\n<p><b>Why it works<\/b><span style=\"font-weight: 400;\">: Providing a free market analysis demonstrates to your network that you have the ability and resources to handle work.<\/span><\/p>\n<h3 class=\"heading h3\" style=\"color: #434343; padding-top: 15px;\"><span style=\"font-weight: 400;\">3. Real estate referral letter<\/span><\/h3>\n<p><b>The scenario<\/b><span style=\"font-weight: 400;\">: Referrals are the holy grail of a successful real estate business. One happy client means a whole network of warm leads. If someone is referred to you through a happy client, send out this letter, but make it super personalized for better results.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear (Name),<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">My name is (Name), and I\u2019m a real estate agent with (Company). Recently, I had the privilege of serving our common friend\/your (Relation)\u2014his\/her home fetched a pretty incredible price, and I\u2019m helping him close a deal in (Neighborhood) now.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(Friend) told me you might be looking to relocate soon, and I did a quick market analysis of your neighborhood, which I\u2019ve attached. It\u2019s a little hard for me to contain my excitement, so I\u2019ll come out and say it; I think your house has great potential, and I\u2019d love to tell you more.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Please call me at (phone number), and we can set up a time to chat. I think there\u2019s a huge opportunity here, and I\u2019d like to help you take advantage of it.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Sincerely,<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">(Name)<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">(Contact Details)<\/span><\/i><\/p>\n<p><b>Why it works<\/b><span style=\"font-weight: 400;\">: This letter does two things: it makes the prospect aware of your existence and willingness to go the extra mile to deliver value.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. \u201cI have a buyer for your home\u201d prospecting letter<\/span><\/h3>\n<p><b>The scenario: <\/b><span style=\"font-weight: 400;\">You\u2019ve got a buyer and are looking for properties to show them in their favored area.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear (Name),\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">My name is (Name), and I\u2019m a real estate agent with (Company).<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I\u2019ve been representing homeowners in this area for a few years now, and while I was driving past your home the other day, it occurred to me that it might be perfect for one of my clients who are looking for a home. They\u2019re a family of four looking to relocate to a single-storey home close to the school.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">As the end of spring break approaches, they\u2019re looking to settle down urgently.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Should you be interested in selling, drop me a text at the number below, and we can set up a visit. If you aren\u2019t currently looking to sell but know someone who is, my client and I would love to know more.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Sincerely,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(Name)\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(Contact Details)<\/span><\/i><\/p>\n<p><b>Why it works: <\/b><span style=\"font-weight: 400;\">This letter will appeal to recipients who may want to sell with the minimum of fuss. They\u2019ll be delighted to hear there\u2019s a buyer already lined up. What\u2019s more, it introduces a degree of urgency by mentioning that your buyers are keen to settle down soon.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. The property analysis prospecting letter<\/span><\/h3>\n<p><b>The scenario: <\/b><span style=\"font-weight: 400;\">You\u2019ve been crunching the numbers and want to share your findings with potential sellers in the area.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear (Name),\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I hope you\u2019re enjoying spring break with your children. Just the other day, a house in your area sold for a remarkable price, and the deal was closed so quickly, it told me something: buyers are looking, and looking hard.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I\u2019m an agent with (Company), and I wanted to let you know that if you\u2019re looking to sell, opportunities are waiting to be swept up.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I\u2019ve done some competitive analysis and gathered insights into your current market that might make you sit up and take notice. If you\u2019re interested in learning more, let me know, and I\u2019ll be happy to share that info with you.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Sincerely,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(Name)\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(Contact Details)<\/span><\/i><\/p>\n<p><b>Why it works<\/b><span style=\"font-weight: 400;\">: This is a useful prospecting letter example as it allows you to offer value to a prospect right off the bat. You\u2019re offering to share with them useful and potentially lucrative information.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Real estate prospecting letter in the event of a divorce<\/span><\/h3>\n<p><b>The scenario<\/b><span style=\"font-weight: 400;\">: You know that someone in your catchment area has recently gone through a divorce, and you also know that may mean they need to sell their home.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear (Name),\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">My name is (Name), and I\u2019m a real estate agent with (Company). I heard from (Source) about the divorce, and I\u2019m sorry to hear about the tough time you\u2019re going through. If you\u2019d like some support, I can offer my services.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">With children and a shared home, things can get messy and stressful, but the good thing is you have many options. We can weigh them together based on your goals and chalk out a way forward.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I\u2019ve assisted many clients through this tough period, and I know that one needs all the help one can get. If you want me to walk you through possible next steps, please reach out to me at the contact below.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Wishing you strength and fortitude in this difficult time,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(Name)\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(Contact Details)<\/span><\/i><\/p>\n<p><b>Why it works<\/b><span style=\"font-weight: 400;\">: The strengths of this prospecting letter are two-fold. Firstly, it displays empathy with an individual going through a difficult time. Secondly, it offers practical assistance pertinent to their struggles.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. The new real estate agent prospecting letter<\/span><\/h3>\n<p><b>The scenario<\/b><span style=\"font-weight: 400;\">: Another agent has left your company and\/or the area, and you\u2019re now responsible for their work and contacts.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00a0Hello, (Name),\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I hope you\u2019re doing well. (Name of ex-agent), who helped you purchase your home in 20__, has moved cities and is no longer with (Company). My name is (Name), and I\u2019m writing to let you know that I\u2019ll be your new representative in this neighborhood.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I earned my license in YYYY, and I\u2019ve helped XXX people find the homes of their dreams. I promise to uphold the same great service and relationship you\u2019ve enjoyed with (Name of ex-agent).\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">If you ever wish to chat, please don\u2019t hesitate to reach me at the contact numbers below.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Warm regards,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(Name)<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(Contact Details)<\/span><\/i><\/p>\n<p><b>Why it works<\/b><span style=\"font-weight: 400;\">: It gives you an immediate \u201cin\u201d with new (to you) prospects. Meanwhile, it provides those prospects with a bit of background about you, and therefore, potential reasons to trust you moving forward.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. The \u201cjust sold\u201d prospecting letter<\/span><\/h3>\n<p><b>The scenario<\/b><span style=\"font-weight: 400;\">: Properties are selling in an area, and you want to let potential sellers know that the time could be right to cash in.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00a0Hello, (Name),\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">A month ago, the Joneses, a family of five, approached (Company) with their 4BHK condo (attached).\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Mr. Jones had got a promotion and the family had to relocate, fast. You might know them. They live three blocks away from you. They were willing to sell for $450,000. Not bad, you would say, for (Neighborhood)?\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Well, two days ago, I watched as a buyer signed for $600,000. This didn\u2019t surprise\u00a0<\/span><\/i><i><span style=\"font-weight: 400;\">us at (Company). We\u2019ve been watching your area for as long as we\u2019ve been around\u201423 years, to be exact, and we know if they weren\u2019t in such a hurry, the condo could have gone for even higher.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">There\u2019s never been a better time to sell, and if you were thinking about it already, this is a great time. If you\u2019d like to know more about the potential of your home, feel free to reach out, and I\u2019ll be happy to swing by and have a chat.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(Name)<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(Contact Details)<\/span><\/i><\/p>\n<p><b>Why it works<\/b><span style=\"font-weight: 400;\">: This prospecting letter tells recipients not only that you\u2019ve been successfully selling property in their area, but also that good deals are there to be made.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">9. For sale by owner (FSBO) prospecting letters<\/span><\/h3>\n<p><b>The scenario<\/b><span style=\"font-weight: 400;\">: You\u2019ve seen a property its owner is trying to sell without the help of an agent. This is your chance to gently explain to them why that\u2019s a bad idea.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear (Name),\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">My name is (Name), and I\u2019m an agent with (Company). I\u2019ve been representing owners in this district for a few years now, and I couldn\u2019t help but notice that you\u2019ve been looking to sell your home.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">When I see an FSBO sign, I can\u2019t help but wonder if the seller had bad luck with an agent before or doesn\u2019t know about the benefits of having a good agent\u2026 I know it can take a while to find an agent you gel with, but trust me, it\u2019s worth the wait.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Just last month, I saw a home go for at least 30% less than it was worth\u2014all because the owner insisted on handling the sale himself. This happened not once, but three times in the last year. 30% is a lot\u2014and far higher than the cut I would take as a commission.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">It\u2019s a tough market out there, but I\u2019m confident that I can help you exceed your expectations\u2014and with less work for you too. I\u2019ve got years of experience negotiating deals in this area and nothing would make me happier than dropping by and doing a quick property analysis for you.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Should you have a change of heart, reach out at the number below, and we can figure out the road ahead.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Regards,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(Name)\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">(Contact Details)<\/span><\/i><\/p>\n<p><b>Why it works:<\/b><span style=\"font-weight: 400;\"> This letter sympathizes with an owner who may have had a bad experience with an agent in the past, showing your care for them. It then clearly demonstrates that they could be better served by trusting you with their business. <\/span><\/p>\n<hr \/>\n<p><strong>\ud83d\ude80 <span style=\"font-weight: 400;\">\u00a0Learn how RingCentral features (including <a href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact center<\/a>, <a href=\"https:\/\/www.ringcentral.com\/virtual-call-center.html\">virtual call center<\/a>, and <a href=\"https:\/\/www.ringcentral.com\/ccaas.html\">CCaaS<\/a> helped three small businesses improved staff communication, reduced telecom costs, and boosted their professional image.<\/span><\/strong><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/assets.ringcentral.com\/us\/ebook\/smb-easy-professional-image.pdf\" data-id=\"69d64e7ab6161\" id=\"69d64e7ab6161\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d64e7ab6161.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Download the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 Learn how RingCentral's AI-powered phone system makes it easy for SMBs look more professional!<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-03769\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Download now\">Download now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d64e7ab6161.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<hr \/>\n<h2 id=\"do-real-estate\" class=\"heading h2\" style=\"padding-top: 20px;\"><a id=\"two\"><\/a>Do real estate prospecting letters even\u00a0<em>work<\/em>?<\/h2>\n<p><span style=\"font-weight: 400;\">A survey conducted by the USPS found that <\/span><a href=\"https:\/\/www.uspsdelivers.com\/2020-2021-generational-research-report\/pdf\/USPS_2020_2021_Generational_Research_Report.pdf\"><span style=\"font-weight: 400;\">millennials are more likely than any other generation<\/span><\/a><span style=\"font-weight: 400;\"> to say that mail provides useful information and makes them more interested in a brand\u2019s services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may come as a surprise, but it shows how important real estate prospecting letters are, as this generation makes up quite a sizable chunk of the real estate market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So yes. People still love letters.<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong> \ud83d\udca1 Pro-tip:<\/strong><\/div>\n<p><span style=\"font-weight: 400;\">Learn about the <\/span><a href=\"https:\/\/www.ringcentral.com\/construction_realestate.html\"><span style=\"font-weight: 400;\">best software for real estate agents<\/span><\/a><span style=\"font-weight: 400;\"> that\u2019ll help you master the art of prospecting and closing on deals with clients.<\/span><\/p>\n<\/div>\n<h2 id=\"benefits\"><span style=\"font-weight: 400;\">Benefits of a real estate prospecting letter<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s delve a bit deeper into some of the many real estate prospecting letter benefits. They can help you:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Build valuable relationships\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the world of real estate, building relationships is fundamental. If people don\u2019t know you or what you have to offer, they\u2019re not going to trust you. And for most people, buying property is one of the (if not <\/span><i><span style=\"font-weight: 400;\">the<\/span><\/i><span style=\"font-weight: 400;\">) most expensive things they\u2019re ever going to splurge on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prospecting letters for real estate agents provide an opportunity to develop a connection between yourself and potential buyers, developing a sense of trust that means people feel comfortable about parting with their hard-earned cash.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Showcase your expertise<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Effective real estate prospecting letters not only allow you to build relationships with potential customers, but they also offer a way to showcase your qualifications and expertise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have several years\u2019 experience in selling property? Add that to your real estate prospecting letters. Just recently gained a property-related qualification? Shout about it in your prospecting letters.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Include a brief portfolio of your latest successes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Successful real estate prospecting letters should include your most lucrative success stories. By including information about property that you\u2019ve sold in the area where your recipients reside, it should be easier to convince them to use your services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help build trust in your services and establish your authority in the industry. You could tell the people you\u2019re writing to that their property could be your next big success story. Who wouldn\u2019t want a piece of that?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Keep current clients in the loop<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to use real estate prospecting letters to stay in touch with your existing clientele, too. By doing this, you can keep them up to date about the latest industry trends and what\u2019s up and coming in their local neighborhood.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By keeping your existing customers engaged, it\u2019s likely that your name will be the first that pops into their head when they want to sell their condo by the lake or beachfront apartment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our free real estate prospecting letters make it quick and easy to keep in touch with potential and seasoned customers.<\/span><\/p>\n<h2 id=\"how\" class=\"heading h2\"><a href=\"https:\/\/www.ringcentral.com\/remote-readiness\"><img decoding=\"async\" class=\"size-full wp-image-45676 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/12\/Banner-Image-for-Blog-Promo.png\" alt=\"Remote Readiness CTA\" width=\"695\" height=\"247\" \/><\/a><span style=\"font-weight: 400;\">How to create a real estate prospecting letter<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How does a real estate prospecting letter work? Well, the funny thing about real estate letters that help you close deals is that, well, they don\u2019t sell.<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Instead, what they do\u2014and what they\u2019re meant to do\u2014is spark a connection and lay the first brick to a foundation of trust. It\u2019s not like an open house follow-up where you have a point of reference with a prospect that you can mention.\u00a0<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t close deals in just one shot, especially when there\u2019s a lot of money involved, like in real estate. You need to lay that foundation first.<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTop professionals in real estate\u2026understand they are in the people business. They don\u2019t sell homes. They get people happily involved in owning property by satisfying their real estate needs,\u201d writes Tom Hopkins in his book, Mastering the Art of Selling Real Estate.\u00a0<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how you can write people-first real estate prospecting letters that help you get the leads you need.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"text-decoration: underline;\"><b>Personalize<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Send out differently worded letters to different segments and try to personalize each one as far as possible. Handwrite your prospects\u2019 names instead of referring to them as \u201cMa\u2019am\u201d or \u201cSir.\u201d<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"text-decoration: underline;\"><b>Be professional<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even as you\u2019re trying to appeal to your prospects\u2019 hearts, still try to use a professional tone. Place your letter in a blank envelope and cut out the bells and whistles of typical direct marketing mail, like loud, salesy headlines and brightly colored flyers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3059\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4.gif\" alt=\"\" width=\"583\" height=\"405\" \/><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><span style=\"text-decoration: underline;\"><b>Be authentic<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">But don\u2019t be too stuffy. Remember, the goal here is to build a relationship. \u201cWhen you write direct mail, don\u2019t suppress your natural style. Let the words flow in your own voice. Write the direct-mail letter as if you were writing a letter to a friend,\u201d says Robert Bly in The Copywriters\u2019 Handbook. <\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong> \ud83d\udca1 Pro-tip:<\/strong><\/div>\n<p><span style=\"font-weight: 400;\">See how real estate company <\/span><a href=\"https:\/\/www.ringcentral.com\/whyringcentral\/casestudies\/era-grizzard.html\"><span style=\"font-weight: 400;\">ERA Grizzard<\/span><\/a><span style=\"font-weight: 400;\"> provides virtual tours to its clients while optimizing its staffing. <\/span><\/p>\n<\/div>\n<h3 style=\"color: #434343; padding-top: 15px;\"><span style=\"text-decoration: underline;\"><b>Throw in some free stuff (of value)<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Free stuff, aka gifts, aka what people (almost) never complain about. This could be a local neighborhood newsletter, a free property analysis, or some coupons to a local restaurant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your gift is thoughtful and perfect for the season, you\u2019ll be remembered. This is especially effective when you\u2019re new to the area and are competing with other agents who are already known in the neighborhood. <\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong> \ud83d\udca1 Pro-tip:<\/strong><\/div>\n<p><span style=\"font-weight: 400;\">Don\u2019t give gifts (only) during festive seasons, as everyone will be doing it, and yours will get lost in the heap.<\/span><\/p>\n<\/div>\n<h2 id=\"okay\" class=\"heading h2\">Okay, you\u2019ve got a real estate prospecting letter\u2014what\u2019s next?<\/h2>\n<p><span style=\"font-weight: 400;\">Of course, as useful as it is, direct mail can\u2019t be your only strategy (though it can often make a fantastic first impression).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter what the surveys and statistics say, the best way to communicate with your prospects is the way they want to. Some prefer text messages while others prefer calls. Other homeowners, maybe those who live in a different town, might want to have a <a href=\"https:\/\/www.ringcentral.com\/video-call.html\">video call<\/a> or use <a href=\"https:\/\/www.ringcentral.com\/free-conference-call.html\">conference call services<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It might seem hard to stay on top of all this, but you can\u2019t afford to drop the ball. <\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><span style=\"text-decoration: underline;\"><b>Use an integrated communications approach<\/b><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3063 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image3-38-1024x477.png\" alt=\"Using an integrated communications approach helps increase productivity\" width=\"840\" height=\"391\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you\u2019re not going to communicate with your potential clients using just letters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow-ups are crucial after you\u2019ve made that initial outreach attempt\u2014how are you doing it? (If you\u2019re like some real estate brokerages, you might not be doing it at all.) Whether it\u2019s a follow-up with a prospect or giving your team a monthly update, communication is crucial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you know <\/span><span style=\"font-weight: 400;\">that in the US, <\/span><span style=\"font-weight: 400;\">approximately $12,506 per employee is lost every year due to poor communication?<\/span><span style=\"font-weight: 400;\"> Having more <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/communication-tools\/\"><span style=\"font-weight: 400;\">collaborative communication tools<\/span><\/a><span style=\"font-weight: 400;\"> is a simple way to start solving that problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, how do you keep track of people you\u2019ve sent a prospecting letter to and who you\u2019ve followed up with? Making use of one of these relevant <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/sales-enablement-tools\/\"><span style=\"font-weight: 400;\">sales enablement tools<\/span><\/a><span style=\"font-weight: 400;\"> or <a href=\"https:\/\/www.ringcentral.com\/outbound-contact-center.html\">outbound contact center solutions<\/a> may be handy here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take <\/span><a href=\"https:\/\/www.ringcentral.com\/ringcx\/outbound.html\"><span style=\"font-weight: 400;\">RingCentral\u2019s RingCX<\/span><\/a><span style=\"font-weight: 400;\"> platform, for instance. Not only can it log helpful scripts for real estate agents to use and customize, it also offers campaign management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when it comes to working together with your brokerage\u2019s team and other agents, RingCentral\u2019s desktop and mobile app is designed for work on the go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond the basics like <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/features\/call-forwarding\/overview.html\"><span style=\"font-weight: 400;\">call forwarding<\/span><\/a><span style=\"font-weight: 400;\"> and cool-but-useful stuff like <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/features\/voicemail\/overview.html\"><span style=\"font-weight: 400;\">visual voicemail<\/span><\/a><span style=\"font-weight: 400;\">, RingCentral just flat out makes your client experience better. Here\u2019s how.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Running back and forth between open houses? You can make and take calls from your phone (while hiding your personal number), flip the call to your computer when you arrive at your desk\u2014without interrupting the conversation.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-41423 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/Meeting-switch-1024x621.png\" alt=\"The RingCentral app makes receiving and making calls a breeze, meaning you have more time to focus on what you do best\u2014selling property \" width=\"1024\" height=\"621\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And you can even switch a phone call to a <\/span><a href=\"https:\/\/www.ringcentral.com\/video-call.html\"><span style=\"font-weight: 400;\">video call<\/span><\/a><span style=\"font-weight: 400;\"> just by tapping a button:<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-43036 size-full aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/541703413-Call-to-Video-Blog-Post-Images_mobile.gif\" alt=\"The RingCentral app lets you switch to a video call from a normal call with just the click of a button.\" width=\"375\" height=\"812\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re working in real estate, you need different communication options. Sometimes, a quick phone call is easiest. Other times, you want to talk face-to-face.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/solutions\/realestate-industry.html\"><span style=\"font-weight: 400;\">cloud communications for real estate<\/span><\/a><span style=\"font-weight: 400;\"> gives you that flexibility\u2014and even lets you create tasks and events for yourself and your teammates. For example, to follow up on a direct mail campaign:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-44641 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/02\/ringcentral-app-for-real-estate.png\" alt=\"Creating a new task with RingCentral to follow up a real estate prospecting letter\" width=\"1000\" height=\"544\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Personalization and follow-ups can be painstaking, but with the right sales apps and follow-up strategy, it\u2019ll pay for itself\u2014and then some.<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udca1 Pro-tip:\u00a0<\/b><\/div>\n<p><span style=\"font-weight: 400;\">Making a ton of calls? See how Fidelity Resales, one of the biggest resale timeshare brokers in the world (and Disney\u2019s preferred broker for over 15 years), <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/fidelity-real-estate-customer-story\/\"><span style=\"font-weight: 400;\">saved an incredible 50% on its phone bill<\/span><\/a><span style=\"font-weight: 400;\">\u2014by doing one thing.<\/span><\/p>\n<\/div>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udd79\ufe0f<\/span> Get a hands-on look at how top-performing real estate brokerages and agents are using RingCentral by booking a product tour:<\/p>\n<p class=\"p2\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Choose a time<\/button><\/p>\n<p class=\"p2\"><span class=\"s1\">\ud83d\udcb0<\/span> You can also <a href=\"http:\/\/www.ringcentral.com\/roi-calculator\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\"><b>use this calculator<\/b><\/span><\/a><b> <\/b>to see roughly how much your business could save by using RingCentral features such as <a href=\"https:\/\/www.ringcentral.com\/contact-center\/workforce-management.html\">workforce management<\/a> to support your team&#8217;s communication with each other, clients, freelancers, and more.<\/p>\n<hr \/>\n<h2 id=\"ready\"><span style=\"font-weight: 400;\">Ready to start prospecting for real estate clients more effectively?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Despite the advancements in technology, real estate prospecting letters still play an important role when it comes to selling property.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using our tips and templates, you\u2019ll be able to connect with clients who are interested in either buying or selling homes. And make sure you don\u2019t forget the all-important follow up.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Real estate prospecting letters FAQs<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">What do you get from sending real estate prospecting letters?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are many benefits of well executed real estate prospecting letters. They\u2019re a great way to introduce yourself to potential new clients, build relationships, and showcase your knowledge and expertise. All of that will eventually lead to more business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What are the keys to writing a successful real estate prospecting letter?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are a few important things to keep in mind when writing a real estate prospecting letter. Firstly, ensure that you personalize the letters so that they don\u2019t read like generic circulars. Secondly, make sure they convey professionalism and authenticity. Thirdly, think about whether you can provide recipients with added value\u2014be that in the form of information or something more tangible. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a real estate agent, the road to prosperity begins with prospecting.\u00a0 And as every great salesperson knows, the art of good prospecting begins with a single change of mindset\u2014\u2014you\u2019re after a long-lasting relationship rather than just leads.\u00a0 But the skills required to be a real estate agent are quite different from the skills required &#8230;<\/p>\n","protected":false},"author":1046,"featured_media":46230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18669,24413],"tags":[18013,375],"class_list":["post-41221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-verticals","category-real-estate","tag-prospecting-letters","tag-real-estate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>9 Real Estate Prospecting Letters for Closing Deals<\/title>\n<meta name=\"description\" content=\"Real estate prospecting letters\u2014Want to know how to write the perfect one for your situation? 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He's written for world-renowned architecture firm Pelli Clarke Pelli Architects, marketing agency Digital Surgeons, online review BoatTEST.com, and M&amp;A firm Woodbridge International. He holds an MFA in Creative Writing from Fairfield University.","sameAs":["https:\/\/www.linkedin.com\/in\/zac-zuber-zander-a2847079\/"],"url":"\/us\/en\/blog\/author\/zac-zuber-zander\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2020\/02\/real-estate-prospecting-letter-template.jpg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/zac-zuber-zander\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/9191f51651dfa5c6b82de171556fbefe9939fc5a7f0e978d834e80472f46658f?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Zac Zuber-Zander<\/span><\/a>","rc_author_full_name":"Zac Zuber-Zander","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2020\/11\/Headshot-of-zac-zuber-zander-scaled.jpg","rc_author_link":"\/us\/en\/blog\/author\/zac-zuber-zander\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/business-leadership\/amp\">Business &amp; leadership<\/a><a href=\"\/us\/en\/blog\/category\/verticals\/amp\">, Industry insights<\/a><a href=\"\/us\/en\/blog\/category\/verticals\/real-estate\/amp\">, Real estate<\/a>","amp_link":"\/us\/en\/blog\/real-estate-prospecting-letter\/amp","excerpt_title":"9 real estate prospecting letters for getting more leads","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/41221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/1046"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=41221"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/41221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/46230"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=41221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=41221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=41221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}