{"id":41053,"date":"2020-03-12T00:00:00","date_gmt":"2020-03-12T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/productivity-metrics\/"},"modified":"2025-03-13T06:29:35","modified_gmt":"2025-03-13T13:29:35","slug":"productivity-metrics","status":"publish","type":"post","link":"\/us\/en\/blog\/productivity-metrics\/","title":{"rendered":"Productivity metrics: 4 practical ways to track success"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every team wants to be productive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve that productivity, though, you have to measure it. If you don&#8217;t measure your team productivity, how will you ever know if they\u2019re working as efficiently as you hope?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><i><span style=\"font-weight: 400;\">Harvard Business Review<\/span><\/i><span style=\"font-weight: 400;\"> article<\/span><span style=\"font-weight: 400;\"> argues that while most companies want to have maximum productivity, all too often teams are hit by organizational barriers<sup>1<\/sup>. The article&#8217;s research shows the average company loses more than 20% of its productive capacity\u2014that\u2019s more than a day each week\u2014to \u201corganizational drag.&#8221; The structures and processes that are put in place by companies to keep things on track actually <\/span><i><span style=\"font-weight: 400;\">take up<\/span><\/i><span style=\"font-weight: 400;\"> time and prevent people from getting things done.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only way to truly know how productive your team is, is to track it using metrics. Unlike metrics that track sales figures and customer turnover (aka churn), productivity metrics measure activities like the planned-to-completed ratios for your tasks. After all, knowing how well your employees are performing their tasks is essential if you want your business to run smoothly.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article is going to take a more in-depth look at:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#one\"><span style=\"font-weight: 400;\">What are productivity metrics?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#two\"><span style=\"font-weight: 400;\">How do you measure productivity, exactly?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#three\"><span style=\"font-weight: 400;\">4 examples of performance metrics for productivity<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let&#8217;s get productive.\u00a0<\/span><\/p>\n<p class=\"p1\"><span style=\"font-weight: 400;\">\t\t\t<\/p>\n<div class=\"rc-bottom-cta rc-bottom-cta__landscape\" style=\"background-color:#FF8800;flex-direction: row-reverse;\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2024\/05\/Blog-hero-4.png\" class=\"responsive-image\" alt=\"Read our new ...\" \/>\t\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"rc-bottom-cta__text\" style=\"color:ffffff;\">\n<h3\n\t\t\t\t\t\t\t\tclass=\"rc-bottom-cta__title headline-copy\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t> Read our new report, <\/span><i><span style=\"font-weight: 400;\">How AI is Changing Employee &amp; Customer Experiences,<\/span><\/i><span style=\"font-weight: 400;\"> to learn how top-performing companies are deploying AI to benefit their customers and employees<\/h3>\n<\/p><\/div>\n<div class=\"rc-bottom-cta__btn-wrapper\" style=\"\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg rc-bottom-cta__link\"\n\t\t\t\t\t\t\t\ttitle=\"Read now\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.ringcentral.com\/report\/ai-changing-employee-customer-metrigy-report.html\"\n\t\t\t\t\t\t\t\tdata-dl-name=\"Read now\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"button\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\"\n\t\t\t\t\t\t\t\tdata-no-auto-dl=\"true\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t\t\tonmouseover=\"\"\n\t\t\t\t\t\t\t\tonmouseout=\"this.style.backgroundColor='';this.style.borderColor='';this.style.color='';\"\n\t\t\t\t\t\t>Read now<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2 style=\"padding-top: 30px;\"><strong><a id=\"one\"><\/a>What are productivity metrics?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Productivity metrics are used to track and measure how efficient your team is in getting their tasks done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These metrics are used to manage and improve performance, as well as highlight where you need to improve. However, productivity metrics differ from other metrics like quality metrics, which often use numbers and percentages to show a result.\u00a0<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong>\ud83d\udd0b Pro-tip: <\/strong><\/div>\n<p>There are lots of <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/productivity-systems\/\" target=\"_blank\" rel=\"noopener noreferrer\">productivity systems<\/a> out there, but productivity metrics show the ratio between two different units of measurement: one that measures the applied resources and one that quantifies the outputs produced.<\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">You can also use productivity metrics to give employees feedback. <\/span><span style=\"font-weight: 400;\">University of Pennsylvania management professor Matthew Bidwell says<\/span><span style=\"font-weight: 400;\"> productivity metrics enable teams to say, &#8220;I had a good day today. Yesterday, I had a less good day.&#8221;<sup>2<\/sup> Bidwell says productivity metrics allow managers to tie their judgements to facts and figures, not just opinions.\u00a0<\/span><\/p>\n<div class=\"tip-quote\">\n<p><i><span style=\"font-weight: 400;\">&#8220;If they can&#8217;t measure your outputs, they may measure your inputs, like whether you&#8217;re staying late at work,&#8221; he says.\u00a0\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;We tend not to like those cultures, where what is important is that you are in the office, not what you actually achieve.&#8221;<\/span><\/i><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a productivity metric. Let&#8217;s imagine you&#8217;re trying to determine how long it takes your company to fill open positions. To figure out how productive your hiring pipeline is, you need to track the day the job was advertised, the day it was filled, and then calculate how many days it took to fill the job to determine the average. <\/span><span style=\"font-weight: 400;\">Here&#8217;s what you may end up with:<\/span><\/p>\n<p><a href=\"https:\/\/www.datapine.com\/blog\/productivity-metrics-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-2613 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1-37.png\" alt=\"Productivity metrics: time to fill, a recruiting KPI to measure the average time a recruter needs to hire a candidate\" width=\"582\" height=\"522\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Instances like these help us see how companies can assess activities easily, which is the overall goal for productivity metrics. If you can understand how successful tasks are being completed, or how productive your team is in a certain area, it&#8217;s easier to measure it against benchmarks.\u00a0<\/span><\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 style=\"padding-top: 30px;\"><strong><a id=\"two\"><\/a>How do you measure productivity, exactly?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Measuring productivity is a two-part process. First, you need to choose the productivity metrics that make sense for your business goals. Then, you need to calculate those metrics.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">1. Choose your productivity metrics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The cold hard truth is, your team isn&#8217;t working every second of their day. When you&#8217;re choosing the productivity metrics you want to use, you need to take this into account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, your team has tasks they need to do during the day (like learning new skills) that, while valuable to the company, can&#8217;t be measured. Other tasks, though, can. The latter activities are the ones you need to focus on when choosing productivity metrics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine you want to find out if your team is being productive when it comes to their emails, or if spending time on unnecessary emails is actually costing your company money. To calculate how productive your team is when it comes to dealing with emails, you can ask them:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How many company emails did you send yesterday?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How many company emails did you receive yesterday?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On a scale from 1 to 10, how necessary were those emails?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Did sending\/answering those emails help or hinder your ability to get your daily tasks done?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As each employee answers the questions, it&#8217;ll become clearer whether or not email is hurting their daily productivity. And with <\/span><span style=\"font-weight: 400;\">unnecessary emails costing businesses $1,800 a year<\/span><span style=\"font-weight: 400;\">, it pays to check<sup>3<\/sup>.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">2. Calculate the productivity metrics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although productivity metrics are normally used to measure activities like sales and production, you can create metrics to measure just about anything.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create productivity metrics for any output of your business by determining:<\/span><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">The desired outcome or output<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">What activities should achieve the desired outcome<\/span><\/i><\/li>\n<li><span style=\"font-style: italic;\">How to measure the outcome results<\/span><\/li>\n<li><span style=\"font-style: italic;\">If the measured activities lead to the desired outcome<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Maybe you want to measure how productive each of your individual employees is when they&#8217;re making sales calls. You need to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Select a period of time to measure:<\/b><span style=\"font-weight: 400;\"> It could be hourly, daily, weekly, monthly, quarterly, or annually.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Measure the output: <\/b><span style=\"font-weight: 400;\">Do this for each employee based on the number of sales calls they make. Make sure you gather enough data to provide an average sample.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Determine an input figure:<\/b><span style=\"font-weight: 400;\"> This is the period of time your employee has spent on making sales calls.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Divide the output <\/b><span style=\"font-weight: 400;\">by the input to arrive at a per-time period figure: For example, it could be 100 calls per week.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Assign a value:<\/b><span style=\"font-weight: 400;\"> This will help you to measure the costs and benefits of your employees making sales calls.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This breakdown can be used to measure how productive your staff are in making sales calls, but with a couple of changes, the same formula can be used for whatever productivity metric you want to track.\u00a0<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udd0b Pro-tip: <\/b><\/div>\n<p><span style=\"font-weight: 400;\">If your company relies on sales calls as a revenue generator, it&#8217;s also important to track the quality of those calls. For example, using <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/features\/qos-reports.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RingCentral&#8217;s reports and metrics<\/span><\/a><span style=\"font-weight: 400;\">, each call your team makes is given a quality score based on factors like jitter and latency. This gives you real-time data to proactively troubleshoot and correct quality issues in your sales call operations early on.<\/span><\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-58025\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/Article-image_RingCX_Homepage.png\" alt=\"\" width=\"3840\" height=\"2160\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now that we know how to create and calculate productivity metrics, let&#8217;s take a look at some of the most useful ones you can use to improve how much your team gets done each day.\u00a0<\/span><\/p>\n<h2 style=\"padding-top: 30px;\"><strong><a id=\"three\"><\/a>4 examples of performance metrics for productivity<\/strong><\/h2>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">1. Planned-to-done ratio<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most important questions a team leader can ask themselves is: how much work is my team actually getting done?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While tasks go unfinished for a bunch of reasons, tracking the ratio of assigned projects to the ones that get done is essential. Even if a task or project were put on the backburner for good reasons, it&#8217;s beneficial to understand how well your team executed other plans that were already in the pipeline.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, the planned-to-done ratio calculates what percentage of the assigned tasks were completed adequately. Tracking whether projects are getting done in the way you planned them gives you an insight into your team\u2019s capacity to get stuff done and how productive they actually are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how this could look.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your company has a client with a large amount of work in the pipeline. To tackle this, your team aims to complete 20 tasks a month. However, if they&#8217;re only completing 10 tasks a month, your team&#8217;s planned-to-done ratio sits at 50%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, if your team boosts that to 18 tasks a month, they&#8217;re achieving 90% of the planned-to-done workload of what your customer expects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your team is only getting half of the tasks you set out to get done in a month, it&#8217;s time to look at your overall planning process and what&#8217;s stopping your team from reaching peak productivity.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">2. First call resolution<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">How quickly can you solve your customers\u2019 problems?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s what <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/first-call-resolution-industry-standard\/\" target=\"_blank\" rel=\"noopener noreferrer\">first call resolution<\/a>\u2014sometimes known as first contact resolution\u2014measures.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can handle a question, find an answer, and leave your customer with a smile on their face\u2014all in just one call, that means that your <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-support\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer support<\/a> team is well trained and competent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If customers have to call your <a href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact center<\/a> two or three times to get one thing answered, it can lead to frustration (for both them and you), wasted time and resources (other customers have to wait longer on the line or in a message queue while you deal with this question), and yep, lower productivity.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/first-call-resolution-industry-standard\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Learn more about first call resolution here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong>\ud83d\udd0b Pro-tip: <\/strong><\/div>\n<p>Make sure you have an <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/inbound-calling\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">inbound call <\/span><\/a><span style=\"font-weight: 400;\">strategy and a tool that helps your team take calls and messages efficiently. For example, <\/span><a href=\"https:\/\/www.ringcentral.com\/contact-center\/analytics.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RingCentral Contact Center\u2122<\/span><\/a><span style=\"font-weight: 400;\"> is designed to help you resolve your customers\u2019 questions on first contact.<\/span><\/p>\n<\/div>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">3. Customer satisfaction<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike calculating sales figures and lead conversions, measuring the happiness of your customers is a little trickier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there isn&#8217;t an exact method of measuring the satisfaction of your customers, there are ways to gauge how happy they are with your products and services. The first step in doing so is to set up workflows to collect your customer&#8217;s feedback. A simple way to do this is to create an automated survey that&#8217;s sent to your customers either over email after they lodge a support ticket. Or, if you helped them over chat, through a post-chat survey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a tool like <\/span><span style=\"font-weight: 400;\">SurveyMonkey<\/span><span style=\"font-weight: 400;\">, you can <\/span><span style=\"font-weight: 400;\">embed surveys into your customer service emails and<\/span><span style=\"font-weight: 400;\"> collect feedback. GetResponse also has a tool to collect feedback in post-chat situations. For example, their Salesforce Chat integration allows companies to use branded surveys to receive feedback from customers following a <\/span><a href=\"https:\/\/www.getfeedback.com\/resources\/online-surveys\/live-chat-survey-getfeedback-salesforce-chat\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">customer service interaction<\/span><\/a><span style=\"font-weight: 400;\"> instantly, like a live chat on the website:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2619 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2-32.png\" alt=\"Sun Basket Post-chat\" width=\"492\" height=\"539\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Qualtrics recommends<\/span><span style=\"font-weight: 400;\"> measuring customer satisfaction after each interaction with a customer service agent, whether that be a <a href=\"https:\/\/www.ringcentral.com\/video-call.html\">video call<\/a>, email or traditional phone call. If interactions are measured consistently over time, it&#8217;s easier to analyze how individual agents and teams are performing<sup>4<\/sup>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Collecting data over a longer period of time also helps to create a more accurate picture of how your team is doing overall. If they have a bad day, or a customer has a single bad experience at an event, the larger sample size will help give you a more accurate picture of overall performance, instead of focusing on singular negative incidents.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">4. Revenue-per-employee<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Calculating your revenue-per-employee ratio is a way to measure how productive a team is overall in generating revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although this metric is more suited to sales and marketing teams, it can be used in any employee situation as long as the output of work is measurable in numbers. To calculate this productivity metric, divide the overall revenue generated by the team you&#8217;re measuring by the number of team members who&#8217;ve worked toward it:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2620 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4-28.png\" alt=\"\" width=\"635\" height=\"84\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Investopedia says the ideal situation<\/span><span style=\"font-weight: 400;\"> for a company is to have the highest ratio of revenue per employee as possible, as a higher ratio indicates greater productivity<sup>5<\/sup>. Here&#8217;s how the ratio works. If your company employs 60 people and has an $8M annual revenue, your revenue-per-employee ratio is roughly $133,000 each year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you launch a new product, which requires you to hire 10 more employees but only brings in $500,000 annually, your revenue-per-employee ratio drops to $121,000 a year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crunching these numbers gives you a useful perspective of your company&#8217;s bottom line, as a higher revenue-per-employee generally indicates your team is more productive and efficient.\u00a0<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><strong>\ud83d\udd0b Pro-tip: <\/strong><\/div>\n<p>When using this metric, remember that it must be tied to your specific industry. <span style=\"font-weight: 400;\">While some industries<\/span><span style=\"font-weight: 400;\"> like energy average a revenue-per-employee ratio of $1M+, others such as tech have a benchmark of less than half that figure<sup>6<\/sup>.\u00a0<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-top: 30px;\"><strong>Productivity metrics can unlock your team&#8217;s potential<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A productive team is a cornerstone to any successful business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But measuring how productive your team actually is relies on more than just a gut feeling of how much work they&#8217;re getting done. Effective <a href=\"https:\/\/www.ringcentral.com\/contact-center\/workforce-management.html\">workforce management<\/a>, as well as measuring and calculating your team&#8217;s productivity, just like you do with sales and revenue figures, are the only ways to know if your team is reaching their full potential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking key areas like planned-to-done ratios, customer satisfaction, and even time-to-fill is important to understanding just how much work your staff is getting done. It can also highlight underlying issues that may be stopping your team from getting things done.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only by tracking your team&#8217;s productivity and removing any roadblocks can they truly work to their full potential.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><sup>1<\/sup>hbr.org\/2017\/03\/great-companies-obsess-over-productivity-not-efficiency<\/p>\n<p><sup>2<\/sup>inc.com\/leigh-buchanan\/productivity-metrics-motivate-workers.html<\/p>\n<p><sup>3<\/sup>atlassian.com\/time-wasting-at-work-infographic<\/p>\n<p><sup>4<\/sup>qualtrics.com\/experience-management\/customer\/service-metrics<\/p>\n<p><sup>5<\/sup>investopedia.com\/terms\/r\/revenueperemployee.asp<\/p>\n<p><sup>6<\/sup>visualcapitalist.com\/companies-revenue-per-employee<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every team wants to be productive.\u00a0 To achieve that productivity, though, you have to measure it. If you don&#8217;t measure your team productivity, how will you ever know if they\u2019re working as efficiently as you hope?\u00a0 A Harvard Business Review article argues that while most companies want to have maximum productivity, all too often teams &#8230;<\/p>\n","protected":false},"author":1143,"featured_media":58024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[237],"class_list":["post-41053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-productivity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 practical productivity metrics to track<\/title>\n<meta name=\"description\" content=\"Learn about what productivity metrics are, 4 examples of productivity metrics, and how to use them to run a successful business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/productivity-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Productivity metrics: 4 practical ways to track success\" \/>\n<meta property=\"og:description\" content=\"Learn about what productivity metrics are, 4 examples of productivity metrics, and how to use them to run a successful business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/productivity-metrics\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-12T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T13:29:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/gettyimages-1146652266-1024x1024-1-1024x652.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"652\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eric Kenney\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Kenney\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/productivity-metrics\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/productivity-metrics\/\"},\"author\":{\"name\":\"Eric Kenney\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/da5fbf1896fb9da25cdf83a5ab2683a2\"},\"headline\":\"Productivity metrics: 4 practical ways to track success\",\"datePublished\":\"2020-03-12T00:00:00+00:00\",\"dateModified\":\"2025-03-13T13:29:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/productivity-metrics\/\"},\"wordCount\":2208,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/productivity-metrics\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/gettyimages-1146652266-1024x1024-1.png\",\"keywords\":[\"Productivity\"],\"articleSection\":[\"Business &amp; 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