{"id":40978,"date":"2020-03-12T00:00:00","date_gmt":"2020-03-12T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/how-to-find-your-target-audience\/"},"modified":"2025-03-13T06:29:34","modified_gmt":"2025-03-13T13:29:34","slug":"how-to-find-your-target-audience","status":"publish","type":"post","link":"\/us\/en\/blog\/how-to-find-your-target-audience\/","title":{"rendered":"How to find your target audience in 5 different ways"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you ever responded to the question \u201cWho should use your products or services?\u201d with the answer \u201c<\/span><i><span style=\"font-weight: 400;\">Everyone\u201d?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re sitting there thinking \u201c<\/span><i><span style=\"font-weight: 400;\">Yes, of course! Everyone could benefit from what I have to offer!\u201d <\/span><\/i><span style=\"font-weight: 400;\">you, unfortunately, are wrong.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People often make the mistake of casting their net as wide as possible. The more people you reach, the more potential customers you\u2019ll connect with\u2013\u2013<\/span><i><span style=\"font-weight: 400;\">right<\/span><\/i><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nope.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going too wide can actually hurt your chances of reaching customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you try to appeal to everyone, it\u2019s difficult to make the strong connections that lead to long-term customers. Because you aren\u2019t focusing on a specific group of people, you can\u2019t tailor your branding or messaging to speak directly to these prospects and customers\u2014which makes it less likely that they\u2019ll feel invested enough in your brand to stick around.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, you need to identify a particular niche or group of potential customers that you\u2019re going to target\u2013\u2013in other words, your target audience. We\u2019ll show you how to do it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading to learn:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#What a target audience is and why you need one\"><span style=\"font-weight: 400;\">What a target audience is and why you need one\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#5 ways to find your target audience\"><span style=\"font-weight: 400;\">5 ways to find your target audience<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a name=\"What a target audience is and why you need one\"><\/a><\/p>\n<h2 style=\"padding-top: 20px;\"><strong>What is a \u201ctarget audience\u201d and why do you need one?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Your target audience (sometimes also called a target market) is the unique group of prospects that you\u2019re going to focus on connecting with and, ultimately, selling to.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, your target audience should be relatively small. Rather than naming <\/span><i><span style=\"font-weight: 400;\">everyone <\/span><\/i><span style=\"font-weight: 400;\">you run into on the street, your target market should all have something in common. This could be an age group, income level, location, job title, gender, behaviors\u2013\u2013or any combination of factors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, the more detailed your target audience is, the better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you want to target millennials. This is a great start\u2013\u2013but \u201cmillennials\u201d is still such a broad demographic. There are rich millennials, poor millennials, millennials who love traveling, millennials who listen to NPR\u2026 you haven\u2019t truly narrowed down your audience yet. You\u2019re still casting a net that\u2019s too wide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, take a look at <\/span><a href=\"https:\/\/www.slideshare.net\/AnikaBobb\/glossier-marketing-plan\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">this example description<\/span><\/a><span style=\"font-weight: 400;\"> of a target audience for the beauty-unicorn Glossier:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2388 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image3-23-1024x201.png\" alt=\"Glossier\" width=\"840\" height=\"165\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s direct, in-depth, and you know <\/span><i><span style=\"font-weight: 400;\">exactly <\/span><\/i><span style=\"font-weight: 400;\">who this person is and why they might be interested in buying from the brand. You might\u2019ve even thought of someone you know right away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Truly knowing your target audience should give you a better understanding of how to connect with them. Beyond just the basic demographics, you need to know who they <\/span><i><span style=\"font-weight: 400;\">really<\/span><\/i><span style=\"font-weight: 400;\"> are\u2013\u2013what are they struggling with? Why do they come to your brand? How do they spend their time? What solutions are they looking for?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you fully understand your target market, you can dominate it. You can even use specific language, colors, or designs that appeal to this audience\u2014and of course, create better products that solve their unique challenges.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you\u2019re starting from scratch, you need to identify your target market first.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"5 ways to find your target audience\"><\/a><\/p>\n<h2 style=\"padding-top: 20px;\"><strong>5 ways to identify your target audience<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Finding your target audience involves a little bit of imagination and a lot of research, so let\u2019s get started.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><span style=\"font-weight: 400;\">1. Get to know your current audience.\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to know who wants to purchase from you, the best place to look is at who is already buying from you. (That is assuming you already have some customers. If you\u2019re just getting started, you can skip this step\u2013\u2013we\u2019ll get to you shortly!)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gather demographic (age, gender, race, location, etc.) and psychographic (personality, values, interests, etc.) data about your current customers, including:\u00a0<\/span><\/p>\n<ul>\n<li style=\"margin-bottom: 10px;\"><strong>Age range\/stage of life:<\/strong> <span style=\"font-weight: 400;\">It can be hard to pinpoint the exact age of your customers, but don\u2019t worry about getting too specific. Knowing their generation or even their stage of life (for example, if they\u2019re college students, new parents, or retirees) can do the trick. <\/span><\/li>\n<li style=\"margin-bottom: 10px;\"><strong>Location:<\/strong> <span style=\"font-weight: 400;\">The location of your target audience is especially important if you can only do business in a specific area, but it\u2019s also good to note even if you have a national or global reach. Knowing what time zones they\u2019re in can help you schedule ads or shape your content posting schedule. Beyond that, there might be cultural differences that you can tailor your messaging to as well.<\/span><\/li>\n<li style=\"margin-bottom: 10px;\"><strong>Spending power:<\/strong> <span style=\"font-weight: 400;\">Spending power is a little more nuanced than just \u201chow much money your audience makes and has to spend.\u201d It takes into account their decision-making ability too. For example, a stay-at-home mother might not have any salary of her own, but she might make all the purchasing decisions for day-to-day items in the home. Major financial concerns that could limit your audience\u2019s spending (like student loans) should also come into play. <\/span><\/li>\n<li style=\"margin-bottom: 10px;\"><strong>Concerns:<\/strong> <span style=\"font-weight: 400;\">When a customer buys from you, they\u2019re trying to solve a problem. What challenges are you hoping to help them with? What are they concerned about? What are their biggest worries? What secondary issues might they face? <\/span><\/li>\n<li style=\"margin-bottom: 10px;\"><strong>Values:<\/strong> <span style=\"font-weight: 400;\">Values help shape a lot of the decisions people make when they buy, both in their jobs and in their personal life. Understand your audience\u2019s values, including how they like to spend their time, what they prioritize, and what they believe in, and you\u2019ll be better equipped to shape your messaging for them.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You might already have some of this information on file, but you might need to gather more feedback from your customers. If you can, schedule some time to talk with your top customers\u2013\u2013but if not, sending out a mass survey can be just as successful!<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><span style=\"font-weight: 400;\">2. Interview customers, prospects, and potential buyers.\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chances are, you don\u2019t have comprehensive data about your customers yet. While you might know the location or age range of some, you\u2019re probably looking at a lot of gaps at this point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interviews can be a great way to get the info you need. They also come in handy if you don\u2019t have any customers yet, you\u2019re entering a new market, or your current customers just don\u2019t fit the customers you want to be connecting with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A one-on-one conversation gives you the opportunity to ask specific questions and get the personal details you just won\u2019t get from an online form or social profile. If you have customers who may be willing to talk to you, reach out! Ask to schedule a few minutes of their time to discuss values and concerns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, you can look beyond just your current \u201cgood\u201d customers. Here are some additional people to connect with who can help you build strong target audience and <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/user-persona\/\" target=\"_blank\" rel=\"noopener noreferrer\">user personas<\/a>:\u00a0<\/span><\/p>\n<ul>\n<li style=\"margin-bottom: 10px;\"><strong>Bad customers.<\/strong> <b><b><span style=\"font-weight: 400;\">If you find that a lot of your customers just aren\u2019t what you want long term (maybe they don\u2019t purchase more than once, they complain about the price, or maybe they\u2019re just not a good fit for your products or services), don\u2019t just discard them. Knowing your \u201cbad\u201d customers can help you understand what your ideal customer is <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\">\u2014and who you should avoid when you\u2019re doing marketing.<\/span><\/b><\/b><\/li>\n<li style=\"margin-bottom: 10px;\"><strong>Prospects.<\/strong> <span style=\"font-weight: 400;\">Prospects can have just as much insight into your target audience as your customers do. After all, these people are interested in purchasing from you, they just haven\u2019t yet. Reach out to prospects to get to know them better\u2014you may even get a head start on turning them into customers. <\/span><\/li>\n<li style=\"margin-bottom: 10px;\"><strong>Referrals.<\/strong> <span style=\"font-weight: 400;\">If you\u2019re just starting out and you don\u2019t have any customers or prospects, or you\u2019re trying to get a feel for a different market, referrals can help you out. Reach out to people in your network\u2013\u2013past coworkers, your LinkedIn network, or friends and family\u2013\u2013to see if anyone who fits your conceptualized target audience is willing to talk to you. <\/span><\/li>\n<li style=\"margin-bottom: 10px;\"><strong>Third-party networks.<\/strong> <span style=\"font-weight: 400;\">Third-party networks (like UserTesting.com) send your website or app to a pre-identified group to help you gather feedback. While you don\u2019t have complete control over the user recruitment process, it can still give you some solid feedback to get you started.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hunting down interview prospects takes a bit of effort\u2013\u2013but it\u2019ll be worth it in the end. Just make sure that you have multiple ways to communicate when you\u2019re connecting with customers, referrals, and prospects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, RingCentral lets you communicate with customers on their preferred platforms including social channels, SMS, email, and live chat\u2014all from one window:\u00a0<\/span><\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"Digital Customer Engagement | RingCentral Engage Digital\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PZC3o5YN90E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Give your current customers a call, send an email to get referrals, or reach out on social media to make some cold connections. Using several communication methods can help you get in touch with a bigger variety of people.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><span style=\"font-weight: 400;\">3. Look at your Facebook insights.\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook is consistently <\/span><a href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">among the top social media platforms<\/span><\/a><span style=\"font-weight: 400;\"> for small businesses. With over 2 billion monthly active users, it gathers <\/span><i><span style=\"font-weight: 400;\">a lot <\/span><\/i><span style=\"font-weight: 400;\">of information about its users\u2013\u2013and it\u2019s willing to share what it knows.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by heading to your Facebook Insights and then select the \u201cPeople\u201d tab in the left-hand column:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-2390 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2-21.png\" alt=\"Facebook Insights &gt; People\" width=\"310\" height=\"992\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This will bring you to a dashboard showcasing demographic information about your fans:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2391 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image9-10-1024x993.png\" alt=\"Facebook insights demographic information about fans\" width=\"840\" height=\"815\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here, you find out everything you need to know about your target audience\u2013\u2013including the split between genders, their age range, and their location.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this example, our audience is mostly women between the ages of 35 to 64 located in the United States. They\u2019re English speakers who reside predominantly in the northeastern part of the country.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also notice the tabs along the top: \u201cYour Followers,\u201d \u201cPeople Reached,\u201d and \u201cPeople Engaged.\u201d Each of these will give you additional insights into who is seeing your page, engaging with your content, and actually following your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you might expect each of these tabs to look the same, they won\u2019t always. If we jump to the \u201cPeople Engaged\u201d tab, we see these results:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2392 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image7-13-1024x357.png\" alt=\"Facebook Insights People Engaged Tab\" width=\"840\" height=\"293\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A much higher group of women in an older age bracket. This group might not be the largest demographic in the example target audience, but they are the most active, meaning they might actually be a stronger audience group.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><span style=\"font-weight: 400;\">4. Analyze your competition\u2019s social media followers.\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You and your competition will likely share some part of your audience. While you want to use your competitors to get to know your market better, you could also use this information to identify a niche that isn\u2019t already being served.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some competitive research can give you the information you\u2019re looking for. If you\u2019re just getting started or you\u2019re trying to get your business off the ground, checking out the competition\u2019s social followers can be a great place to start.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a lot of tools out there that can scrape Twitter or Facebook followers and give you a report, but these lists don\u2019t really tell you who is engaging. When people aren\u2019t picky about the brands they\u2019re following, you could end up believing a competitors\u2019 audience is entirely different than it actually is.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to analyze your competitors followers is manually. Although it might take a bit more time, you can see who is actually engaging with their content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how:\u00a0<\/span><\/p>\n<p>1. Start by pulling up a competitor\u2019s social profile. In this example, we\u2019re going to look at the social-scheduling tool Buffer\u2019s Twitter.<\/p>\n<p>2. Find a post that has gotten a lot of engagement, like this one:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2393 \" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1-25.png\" alt=\"Buffer Twitter Post\" width=\"417\" height=\"474\" \/><\/p>\n<p>3. Click on the engagements. In this case, the \u201cLikes.\u201d<\/p>\n<p>4. Analyze user bios.<\/p>\n<figure id=\"attachment_2394\" aria-describedby=\"caption-attachment-2394\" style=\"width: 463px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2394 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4-21.png\" alt=\"Buffer Followers' User Bio\" width=\"463\" height=\"400\" \/><figcaption id=\"caption-attachment-2394\" class=\"wp-caption-text\">In Buffer\u2019s example, we see a lot of people in the communications world like journalists, marketers, and bloggers.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll probably start to notice similar results across different content shared by your competitors. Make a list of common threads, keywords, or demographics you find in the people engaging with your competitors\u2019 content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make it a routine to come back and check out who\u2019s interacting with your competitors\u2014and if they might be interested in you too!<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><span style=\"font-weight: 400;\">5. Identify the real value of your products or services.\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To your customers, the value of your products and services isn\u2019t in their features (which, unfortunately, is usually what\u2019s all over packaging and marketing materials). <\/span><i><span style=\"font-weight: 400;\">You <\/span><\/i><span style=\"font-weight: 400;\">might think your features are great, but people tend to be interested in benefits\u2013\u2013the things that make your solution the best for them.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2395 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image5-18-1024x713.png\" alt=\"Mailchimp Email Marketing Platform\" width=\"840\" height=\"585\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In other words, you need to know <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> your customers buy from you. What do you have to offer that they can\u2019t get anywhere else?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could be a number of things, like price (on either side of the spectrum), status, or ease of use. How does your product improve your customer\u2019s life?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some examples.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, in the business-to-business world, Mailchimp offers an easy-to-use (but not at all basic) email marketing platform that can be used by both lone entrepreneurs just starting their side hustle or massive corporations with thousands of people on their email lists.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp\u2019s value is in how you can have all your marketing data on a single platform, and that it\u2019s simple enough you don\u2019t need some tech degree to figure out how to work it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, in the business-to-consumer world, let\u2019s look at the Porsche Taycan.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2396 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image10-7-1024x567.png\" alt=\"Porsche Taycan Models\" width=\"840\" height=\"465\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The $100,000+ car definitely has a lot of features, but no one is buying it for its gas mileage. The value of a car like this is the status that comes along with it (and maybe that it\u2019s fun to drive).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, identifying the real value you bring your customers automatically helps you identify some of your target audiences. It may seem a bit backwards, but if your team has done its research right, this is one way to learn about your target audience (and from a new perspective too). Either way, you can check if your marketing messages make sense with the target audience you had in mind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Mailchimp\u2019s case, it\u2019s entrepreneurs or small business owners without a lot of tech knowledge but who don\u2019t want to skimp on marketing. For Porsche, it\u2019s high-earners that want to show off their wealth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t guess what benefits your customers are getting. Ask them. Send out a survey, make a few calls. It sounds like a lot of work, but with the right tools, it doesn\u2019t have to take more than a day or two.<\/span><\/p>\n<h2 style=\"padding-top: 20px;\"><strong>Finding your target audience is an ongoing process<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">People are always changing-\u2013which means you should expect your target audience to change as well. As your audience starts to face new challenges and solve unexpected problems in their industries and in the world, their needs will change.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To continue to stay relevant, revisit your target audience and customer persona every so often. Keep tabs on your Facebook Insights, check up on your competitors\u2019 Twitter posts, and continuously (every quarter or so) check in with your audience through surveys or interviews to get a feel for how their needs might be changing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you probably don\u2019t need to change your target market dramatically, at the very least, just check to see if anything big has changed in their lives. Being constantly aware and making a few small changes over time might save you from needing to completely rehaul your audience down the road.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever responded to the question \u201cWho should use your products or services?\u201d with the answer \u201cEveryone\u201d? If you\u2019re sitting there thinking \u201cYes, of course! Everyone could benefit from what I have to offer!\u201d you, unfortunately, are wrong.\u00a0 People often make the mistake of casting their net as wide as possible. The more people &#8230;<\/p>\n","protected":false},"author":29,"featured_media":40987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[17971,4205,4207],"class_list":["post-40978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-how-to-find-your-target-audience","tag-target-audience","tag-target-demographic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to find your target audience in 5 different ways | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn five strategies for finding your target audience for your business with this guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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