{"id":40913,"date":"2020-08-03T00:00:00","date_gmt":"2020-08-03T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/marketing-stack\/"},"modified":"2025-07-03T02:27:17","modified_gmt":"2025-07-03T09:27:17","slug":"marketing-communication-tools","status":"publish","type":"post","link":"\/us\/en\/blog\/marketing-communication-tools\/","title":{"rendered":"Marketing communication tools for campaigns, social &#038; more"},"content":{"rendered":"<p><em>Updated Sept 2020<\/em><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">These days, if you want to grow your business, it seems like you have to be everywhere at once. Sending emails, responding to customer inquiries, updating your website\u2026 It can be a lot to manage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if growth is a priority for your small business, you can\u2019t ignore the importance of these opportunities to connect and communicate with your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This kind of relationship building will continue to pay off over time, creating customers that not only make a single purchase but come back again and even tell their friends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Especially for small businesses, communication is a crucial marketing strategy, but it can be a lot to handle on your own. Whether you choose to continue doing it yourself or hire someone to do it for you, you\u2019ll absolutely need to invest in marketing technology, otherwise known as a marketing stack.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing tech focused on your company\u2019s communication goals can help you grow exponentially, without having to hire a huge team. That\u2019s the magic sauce: turbo boosting revenue while keeping costs down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just know that \u201cinvest\u201d doesn\u2019t necessarily translate to \u201cspend a boatload of money.\u201d And in fact, there are a ton of free, nearly free, and pay-as-you-grow tools out there that\u2014when pieced together with a little forethought\u2014do a pretty bang-up job of streamlining your marketing communications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this piece, you\u2019ll learn everything you need to know about implementing a marketing communication stack, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#what\"><span style=\"font-weight: 400;\">What are marketing communication tools?<\/span><\/a><\/li>\n<li><a href=\"#how\">A quick 2-step guide to choosing the right marketing communication tools for your business<\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#internal\"><span style=\"font-weight: 400;\">Internal vs. external marketing communication software<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#eight\"><span style=\"font-weight: 400;\">8 tools for your budget-friendly marketing communication stack<\/span><\/a>\n<ul>\n<li><a href=\"#one\">An internal team messaging tool<\/a><\/li>\n<li><a href=\"#two\">A CRM (customer relationship management)<\/a><\/li>\n<li><a href=\"#three\">A CMS (content management system)<\/a><\/li>\n<li><a href=\"#four\">A social media conversations tool<\/a><\/li>\n<li><a href=\"#five\">A social media broadcasting and scheduling tool<\/a><\/li>\n<li><a href=\"#six\">A website live chat tool<\/a><\/li>\n<li><a href=\"#esven\">An email marketing automation tool<\/a><\/li>\n<li><a href=\"#eight\">A paid advertising tool<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\">\ud83d\udd0d\u00a0 Are you thinking about purchasing a new communication tool and unsure how to get started? Here&#8217;s a checklist to help you pick the right one for your business.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/checklist\/communication_tools.pdf\" data-id=\"6a0abed9286cf\" id=\"6a0abed9286cf\">\n\t\t<button tabindex=\"on\"  on=\"tap:6a0abed9286cf.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\u2705  Get the checklist<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a Get this free checklist to pick the right communication tool for your business. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:6a0abed9286cf.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;\"><a id=\"what\"><\/a><br \/>\nWhat are marketing communication tools?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing communication tools are software tools that enhance your ability to offer a consistent and positive marketing experience to your potential customers through communication.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Communicating is really the lifeblood of modern marketing\u2014from broadcasts like your website and email list, to one-on-one communications through your <a href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact center<\/a>, social media or the chat box on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why focus on communication? Because communication tools are critical to building a relationship with customers. And customers who have a relationship and feel a connection to your business are more likely to make a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not just about the money, though\u2014marketing communication tools empower the kind of connection that benefits your customers, too. By focusing on communication, you\u2019ll be able to provide top-notch service, like helpful resources and quick support, to your customers and prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In return, you\u2019ll glean the kind of insights you can only get from really knowing your people. From product feedback to social media sharing and even referrals, a communications-focused <a href=\"https:\/\/visme.co\/marketing-plan\">marketing plan<\/a> will provide numerous benefits for your growing business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If all of that sounds overwhelming, don\u2019t worry\u2014that\u2019s where the right software tools come in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While a marketing plan focused on really connecting with customers can be time-intensive, there are a number of tools that will serve to streamline and simplify your strategy, including an <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-an-omnichannel-cloud-contact-center\/\">omnichannel contact center<\/a> and <a href=\"https:\/\/www.ringcentral.com\/ccaas.html\">CCaaS<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right integrated marketing tools can help you get more done in less time. Through automation, smart scheduling, and streamlined information management, marketing communication tools will save you and your growing marketing department hours of wasted time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before we dive into the tools themselves, we want to make one important distinction: internal vs. external marketing communication software.<\/span><\/p>\n<h2 class=\"heading h2\" style=\"color: #434343; padding-top: 15px;\"><span style=\"font-weight: 400;\"><a id=\"how\"><\/a><br \/>\nHow to choose the right marketing communication tools for your business<\/span><\/h2>\n<p>Here&#8217;a a quick 2-step guide to shopping for the right communication software for your marketing team.<\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><span style=\"font-weight: 400;\">1. Make a list of all your marketing-communications-related tasks<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Everything you\u2019re already doing with respect to marketing can probably be automated with the right combination of tools, so make a complete list of tasks you\u2019re already doing, like:\u00a0<\/span><\/p>\n<ul>\n<li><em>&#8220;Give our marketing team members an easy way to communicate with each other including <a href=\"https:\/\/www.ringcentral.com\/video-call.html\">video call<\/a>, screen sharing, and messaging.&#8221;<\/em> (Seems a like a no-brainer, but this is the level of granularity you need whenever you&#8217;re building out a stack of tools to make sure you don&#8217;t miss any key use cases.)<\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">\u201cBuild out a monthly <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/newsletter-calendar\/\" target=\"_blank\" rel=\"noopener noreferrer\">newsletter calendar<\/a> to send regular emails to subscribers.\u201d\u00a0<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">\u201cAdd leads to master spreadsheet.\u201d\u00a0<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Then, make a list of other marketing communications tasks you might anticipate doing as you become bigger and have more resources, like:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">\u201cPost to Instagram daily.\u201d\u00a0<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400;\">\u201cCreate email nurture sequence to convert leads to customers.\u201d<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Think of this list as your wish list, which will come in handy when you&#8217;re comparing marketing communication tools later. Ideally, you want to choose tools that\u2019ll make these tasks easier to do on a recurring basis, or even eliminate the need to do them altogether after the initial setup.<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 15px;\"><span style=\"font-weight: 400;\">2. Narrow down your list of tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember, you\u2019re not looking for the &#8220;best marketing communication tool&#8221;\u2014<\/span>you\u2019re looking for the best marketing communication tool for <em>your business<\/em><span style=\"font-weight: 400;\">. Make sure you look beyond just price, features, and benefits and ask yourself the following questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Do the tools I\u2019m looking at \u201cspeak\u201d to each other?<\/b><span style=\"font-weight: 400;\"> Check out the integrations pages, and if you don\u2019t find an integration between two tools you want to use\u2014like a <a href=\"https:\/\/moosend.com\/blog\/landing-page-builder\/\">landing page building tool<\/a> and a marketing data analytics tool<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Are we likely to outgrow the tool?<\/b><span style=\"font-weight: 400;\"> Tempting as it may be to default to the free tool, if it won\u2019t scale as your business grows, you&#8217;ll just have to spend more time and money later on to transition your team and company to new software. You might still find that a free tool is worth it for now; just be sure to consider the long view and weigh the costs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Is it plug-and-play, drag-and-drop, easy-peasy setup? <\/b><span style=\"font-weight: 400;\">In other words, does it seem like something you can implement, or will you need to hire a developer? Either is fine, just as long as you\u2019re prepared for the time or monetary investment involved.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>What\u2019s the support like? <\/b><span style=\"font-weight: 400;\">This is key if you\u2019re implementing and operating your marketing stack yourself. Some tools offer round the clock phone, email, and chat support, while others only offer support to their highest-paying customers.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\"><a id=\"internal\"><\/a><br \/>\nInternal vs. external marketing communication software<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Believe it or not, marketing communication software can be both internal, enabling open communication inside of your organization, and external, connecting you with your customers and potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At first blush, marketing communication software might seem like an exclusively customer-facing thing, but internal communications are just as important. The right behind-the-scenes technology sets the stage for creating connections and delivering a great marketing experience for customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider software like a CRM (customer relationship management) platform. Sure, it\u2019s an internal platform since your customers will never see it, but it\u2019s also crucial to delivering a great marketing and sales experience. Or you could implement a <a href=\"https:\/\/www.ringcentral.com\/solutions\/office\/call.html\">cloud-based phone system<\/a> to help improve internal communication when discussing marketing strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other side of things are platforms that connect your internal team with your customers: external marketing communication software. These are platforms like your social media management platform or the software you use to communicate with customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even external marketing communication software can be further broken down into broadcasting (speaking to a lot of potential customers at once) and individual (speaking directly with a potential customer, one-on-one) communications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both are important for a modern marketing strategy. While some customers may only interact with your broadcast marketing before converting, giving the option of connecting one-on-one with someone from your company is a great way to endear your potential customers to your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, some platforms, like social media or your company blog, allow for both broadcasting and the potential of one-on-one communications through comments. It\u2019s important to be prepared so these connections from engaged leads don\u2019t go without replies.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"eight\"><\/a><br \/>\n8 tools for your budget-friendly marketing communication stack<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know the different kinds of marketing communication softwares, it\u2019s time to build your communication marketing stack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, different companies will require different softwares. Be sure to take this suggested list and tailor it to your specific business needs, building your own one-of-a-kind marketing communication stack.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"one\"><\/a><br \/>\n1. Internal team messaging: <\/span><a href=\"https:\/\/www.ringcentral.com\/teams\/overview.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RingCentral<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to internal communications, there\u2019s no more important tool than your internal team messaging platform. After all, it\u2019s where you share project updates, ask quick questions\u2014and maybe even send hilarious memes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right chat app isn\u2019t just good for your team getting information quickly and getting back to work, though. It\u2019s also great for customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great internal communications trickle through the company, and you\u2019d better believe that they directly affect customers as well:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When a customer calls in with an issue, your chat app allows support staff to quickly communicate about the best way to help, without putting them on hold.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When marketing releases a new blog post that customers might have follow-up questions about, they can quickly let everyone know at once in a group chat.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And, if you use RingCentral, you can even invite clients or customers for free to the messaging app.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">RingCentral is the best tool for internal communications because it allows your entire team to stay connected in a variety of ways that work for them. Messaging, video, phone\u2014even screen sharing, task management, and file sharing:<\/span><\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"RingCentral app for Desktop: Message. Video. Phone.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EbIAZJd9rCU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you can chat with individuals and groups, but RingCentral also lets you easily jump on <a href=\"https:\/\/www.ringcentral.com\/free-conference-call.html\">free conference calls<\/a>\u00a0and <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/screen-sharing-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">share your screen<\/a>\u2014all within one app. Plus, you can send any files necessary so you can always be sure everyone has what they need&#8230;\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-43590\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/09\/file-sharing-integrations-with-dropbox-and-box.gif\" alt=\"file sharing in RingCentral's cloud collaboration solution\" width=\"800\" height=\"699\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And even assign follow-up tasks:<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/rcapp.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-large wp-image-42881\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/RingCentral-Task-Management-1024x696.png\" alt=\"task management in RingCentral's cloud collaboration solution\" width=\"1024\" height=\"696\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s not all\u2014as you\u2019ll see, RingCentral is a power player when it comes to marketing communication.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to save money on marketing technology? Find tools that <em>multitask<\/em>, eliminating the need to grow an expensive, unmanageable marketing stack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s what makes RingCentral a budget-friendly choice, starting at $19.99 per user, with the ability to add more users and features as your business grows. (Keep reading to see a few other tools RingCentral can replace.)<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83e\udd2f On top of all this, RingCentral could save you up to $400 an hour in IT costs.\u00a0<\/span><\/p>\n<p>Explore the RingCentral Advantage for small businesses:<\/p>\n<p><span style=\"font-weight: 400;\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Take the tour<\/button><\/span><\/p>\n<p>\ud83d\udcb0 You can also <strong><a href=\"http:\/\/www.ringcentral.com\/roi-calculator\" target=\"_blank\" rel=\"noopener noreferrer\">use this calculator<\/a> <\/strong>to see roughly how much your business could save by using RingCentral to support your team&#8217;s communication with each other\u2014and clients.<\/p>\n<hr \/>\n<h3><span style=\"font-weight: 400;\"><a id=\"two\"><\/a><br \/>\n2. Customer relationship management (CRM) platform: Copper<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/b2b-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Business-to-business (B2B) sales<\/a> often require more relationship management and nurturing than your standard business-to-customer (B2C) sale. A CRM can help you manage and track your leads, prompt you to follow up with them, and give you insight into how best to communicate with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even take notes in your CRM to remind you how to personalize your next email or phone call, truly building a relationship with prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re already using Google Workspace, Copper might be your best bet for a CRM since it lives directly within Gmail:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2242 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-stack-crm-copper.png\" alt=\"Copper as a CRM for Marketing teams\" width=\"549\" height=\"400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Save valuable time with personalized email templates that you can save in Copper and access right from within Gmail. That\u2019s streamlined, personalized communication that will save you tons of time while still making customers feel connected to your brand.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"three\"><\/a><br \/>\n3. Content management system (CMS): WordPress<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your CMS is where your website, blog, and occasionally other web properties (like landing pages) live.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As far as <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/communication-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">communication tools<\/a>, this is clearly a broadcasting opportunity, but <\/span><span style=\"font-weight: 400;\">your website<\/span><span style=\"font-weight: 400;\"> is also the first invitation for your customer to join you in a conversation and can turn into one-on-one opportunities as well:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2232\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-stack-cms-wordpress.png\" alt=\"WordPress CMS for marketing teams\" width=\"472\" height=\"451\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are a few notable CMS options on the market, but an estimated 455 million websites are using WordPress right now, so you\u2019d be in good company adopting it as your CMS.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of being the tried-and-true option, WordPress has the benefit of being an open-source marketing tool\u2014meaning anyone can contribute to the impressive library of <a href=\"https:\/\/foozagency.com\/custom-wordpress-development-services\/\">WordPress customization<\/a> plugins that allow you to do everything from adding contact forms to supporting e-commerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just a tiny drop in the bucket of 55,786 WordPress- and contributor-built plugins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oh, and did we mention it\u2019s free? All you need is a domain name and web hosting, and you can hit the ground running. Just be careful you\u2019re signing up for WordPress.org and not WordPress.com (which does cost money and can\u2019t support plugins\u2014think of it as the \u201clite\u201d version of WordPress.org).<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udca1 Pro-tip:\u00a0<\/b><\/div>\n<p>Streamline your tools where you can! If you can find versatile tools that do different things well, it can help you save on costs (and additional onboarding time for your team).<\/p>\n<\/div>\n<h3><span style=\"font-weight: 400;\"><a id=\"four\"><\/a><br \/>\n4. Social media conversations: <\/span><a href=\"https:\/\/www.ringcentral.com\/digital-customer-engagement.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RingCentral<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Similar to your blog or website, social media is not just a domain for broadcasting. In fact, engagement on social media is a crucial part of the equation, signaling to the platforms that your content is valuable and making it more likely that others will see it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Encourage <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/social-media-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">social media engagement<\/span><\/a><span style=\"font-weight: 400;\"> by always responding when someone comments on or replies to something you post.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t worry about sitting with Twitter, Facebook, Instagram, <em>and <\/em>LinkedIn\u00a0open all day waiting for mentions. Just use a software that can pull those comments into a queue, making it easy to respond quickly and consistently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once again, that\u2019s functionality you can get with RingCentral. It\u2019s a communication powerhouse, helping you stay on top of all kinds of marketing communication to keep your customers engaged:<\/span><\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"Digital Customer Engagement | RingCentral Engage Digital\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PZC3o5YN90E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Using RingCentral, you can manage all of your responses in one place, whether customers reach out on Facebook, email, or chat. Its artificial intelligence can even analyze and route incoming social media messages, so you can send support issues and sales questions to the right place\u2014instantly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even use chatbots to respond to simple requests and pass off more in-depth replies to human agents.\u00a0<\/span><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udd79\ufe0f<\/span> Get a hands-on look at how RingCentral works by booking a demo:<\/p>\n<p class=\"p1\"><a href=\"https:\/\/ringcentral.chilipiper.com\/router\/us-router-blog-and-webinar\/\" onclick=\"window.open('https:\/\/ringcentral.chilipiper.com\/router\/us-router-blog-and-webinar\/', '_blank'); return false;\" class=\"shedule-demo-button\">Schedule a demo<\/a><\/p>\n<hr \/>\n<h3><span style=\"font-weight: 400;\"><a id=\"five\"><\/a><br \/>\n5. Social media broadcasting: Later<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not everyone\u2019s business benefits from an active <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/social-media-benefits\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> presence, but if it works in your industry (think apparel companies, restaurants, and handcrafted goods), it\u2019s an awesome way to humanize your brand and communicate directly with your target market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, the key to getting social media right is consistency. Which is, to say the least, tedious. That\u2019s why a <a href=\"https:\/\/napoleoncat.com\/blog\/social-media-scheduling-tools\/\">social media scheduling tool<\/a> will change your life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Later allows you to plan, schedule, and analyze posts across Instagram, Facebook, Pinterest, and Twitter\u2014all from a single platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to their easy-to-use visual calendar\u2014which makes planning a breeze\u2014Later offers a <\/span><span style=\"font-weight: 400;\">resource library<\/span><span style=\"font-weight: 400;\"> bursting with tutorials, courses, eBooks, and in-depth guides to guide your social strategy:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2240 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-stack-social-scheduler.png\" alt=\"Later, a social media marketing communication tool\" width=\"553\" height=\"400\" \/><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"six\"><\/a><br \/>\n6. Website live chat: <\/span><a href=\"https:\/\/www.ringcentral.com\/engage\/channels\/live-chat.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RingCentral<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Ready to turn that website broadcast into a one-on-one communication? Installing <\/span><span style=\"font-weight: 400;\">live chat<\/span><span style=\"font-weight: 400;\"> on your website is a great way to do that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Live chat is a convenient way to offer your website visitors some support, answer questions as they come up, and just give customers the opportunity to connect with your brand in a deeper way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral offers live chat that allows you to turn your website from a one-sided conversation into a true point of connection:<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/engage\/channels\/live-chat.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-large wp-image-43821\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/ringcentral-live-chat-1024x806.png\" alt=\"ringcentral live chat\" width=\"1024\" height=\"806\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Optimize your live chat to close deals by identifying pages and places in the sales process where leads are likely to drop out, and put a chat box on that page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even identify triggers for a chat window to appear, like time spent on a page, number of website visits, or viewing certain product pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using RingCentral, chatbots can collect information to route conversations to the right agent or even resolve simple questions entirely. That\u2019s the kind of efficiency that leads to great conversions and happy customers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"seven\"><\/a><br \/>\n7. Email and marketing automation: Mailchimp<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email is one of the\u2014if not <em>the<\/em>\u2014most important marketing communication <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/communication-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\">channels<\/a> at your disposal, for many reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">First, it\u2019s cheap (you own your email list, and it costs nothing to reach out to them).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Second, it actually works. A 2015 report found that email has an average ROI of $38 for each $1 spent.<\/span><sup><span style=\"font-weight: 400;\">1<\/span><\/sup><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Third, it\u2019s a preferred channel for your customers and prospects. According to a 2016 Adestra report, 73 percent of millennials actually prefer to hear from businesses via email.<\/span><sup><span style=\"font-weight: 400;\">2<\/span><\/sup><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mailchimp has branded itself as the go-to email builder for small business owners. It features an intuitive drag-and-drop builder, beautifully designed templates, and 24\/7 email and chat support for all paid plans.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are just a few of many automations you can set up in the Mailchimp platform:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2233 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-stack-automation-mailchimp.png\" alt=\"MailChimp for Email and Marketing Automation\" width=\"695\" height=\"378\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Task <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/task-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\">automations<\/a> are important because they allow you to stay connected with your audience without the busy-work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And for ambitious business owners with plans to scale, Mailchimp can help there too. What started out as just an email platform has evolved into an all-in-one marketing automation platform (featuring a website, landing page, and ad builder; customer relationship management; and more) meaning you can track the performance of full-scale marketing campaigns.<\/span><\/p>\n<h4>A few bonus tips on automating your marketing communications<\/h4>\n<p><span style=\"font-weight: 400;\">Here are some examples of automations that can be achieved with marketing technology\u2014remember, this is all done automatically for you, without you having to go in and manually add this information:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Marketing automation<\/strong> can trigger a cart abandonment email for folks who make it to the checkout page but don\u2019t complete the transaction<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Email software<\/strong> can help you create <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/email-marketing-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">email templates<\/a> and personalize <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/welcome-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome emails<\/a> with key details such as customer name and nearest retail location\u2014here\u2019s an example of a typical (automated) cart abandonment email, which prompts shoppers to complete their purchase:<br \/>\n<\/span><\/span><img decoding=\"async\" class=\"alignnone wp-image-2222 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image3-16.png\" alt=\"Routine's marketing communication email for cart abandonment\" width=\"672\" height=\"400\" \/><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Facebook\u2019s ad platform<\/strong> can <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/facebook-audience-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimize your Facebook audiences<\/a> and even ads based on how well the headlines do<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Social media scheduling<\/strong> can post pre-loaded content on Instagram during peak engagement times<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\"><a id=\"eight\"><\/a><br \/>\n8. Paid advertising: Google<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Paid advertising is a communication tool that can help your customers find you and quickly understand your business, or remind them about your company after they\u2019ve already visited your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s been shown that customers need to interact with your brand seven times before making a purchase, so think of paid advertising as an easy way to remind customers that you exist.<\/span><sup><span style=\"font-weight: 400;\">3<\/span><\/sup><\/p>\n<p><span style=\"font-weight: 400;\">Plus, paid advertising is a lot more approachable than you may initially think. In fact, Google Ads is an affordable and totally scalable way to get people to see your offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re new to Google Ads, it\u2019s a pay-per-click (PPC) advertising platform\u2014meaning you only pay if visitors click on your ad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It costs nothing to get started with Google Ads, although obviously you need to spend money to make money. According to calculations from Google\u2019s Chief Economist, Hal Varian, most businesses see an average of $2 for every $1 spent on Google Ads.<\/span><sup><span style=\"font-weight: 400;\">4<\/span><\/sup><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Support will be limited, but Google has an extensive help center, including an in-depth guide that details all the basics from setup to best practices to optimizing your campaigns. You can also track your results with an <a href=\"https:\/\/voluum.com\/\">ad tracking tool like Voluum<\/a> later on.<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udca1 Pro-tip:\u00a0<\/b><\/div>\n<p>Understanding how your web properties are performing (or not performing) is the first step in improving your visitors\u2019 on-site experience. Google Analytics will not only provide you with these insights, it\u2019ll also help you gather the evidence and data you need to make improvements that translate to real results (including revenue).<\/p>\n<\/div>\n<h2><span style=\"font-weight: 400;\">Which marketing communication software tools are you using?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Communication isn\u2019t just a company buzzword, it\u2019s integral to everything your organization does. And where marketing is concerned, communication may be the key to your success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a small team, the right software tools are key to unifying your various marketing communication platforms and creating simple, manageable systems to keep them all moving forward.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, these software tools make it easier to sincerely connect with and communicate with your customers and prospects. That\u2019s the kind of connection that makes for happy customers, business development opportunities, and, of course, sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to be everywhere at once\u2014but it doesn\u2019t hurt to give that impression.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><sup><span style=\"font-weight: 400;\">1<\/span><\/sup><span style=\"font-weight: 400;\"> emailmonday.com\/dma-national-client-email-report-2015<\/span><\/p>\n<p><sup><span style=\"font-weight: 400;\">2<\/span><\/sup><span style=\"font-weight: 400;\"> content.adestra.com\/consumer-adoption-usage-study-1<\/span><\/p>\n<p><sup><span style=\"font-weight: 400;\">3<\/span><\/sup><span style=\"font-weight: 400;\"> netimperative.com\/2017\/01\/30\/path-purchase-7-interactions-purchase-produces-optimum-online-sale<\/span><\/p>\n<p><sup><span style=\"font-weight: 400;\">4 <\/span><\/sup><span style=\"font-weight: 400;\">static.googleusercontent.com\/media\/economicimpact.google.com\/en\/\/static\/reports\/2018\/ei-report-2018.pdf<\/span><\/p>\n<div class=\"mceTemp\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Updated Sept 2020 These days, if you want to grow your business, it seems like you have to be everywhere at once. Sending emails, responding to customer inquiries, updating your website\u2026 It can be a lot to manage.\u00a0 But if growth is a priority for your small business, you can\u2019t ignore the importance of these &#8230;<\/p>\n","protected":false},"author":29,"featured_media":43814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[254],"class_list":["post-40913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing communication tools for campaigns, social &amp; more | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn how to choose the marketing communication tools that you need to run a successful business, including tools for team messaging, campaigns &amp; 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