{"id":40843,"date":"2020-02-06T00:00:00","date_gmt":"2020-02-06T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/marketing-quotes\/"},"modified":"2025-07-03T02:11:38","modified_gmt":"2025-07-03T09:11:38","slug":"marketing-quotes","status":"publish","type":"post","link":"\/us\/en\/blog\/marketing-quotes\/","title":{"rendered":"53 marketing quotes to inspire &#038; motivate you"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You can find inspirational or motivational quotes for pretty much any area of life. There are some great quotes out there for things like fitness, healthy eating, and relationships. You\u2019ll often see some people put quotes on their desk to keep them focused at work. Others will even tattoo their favorite quotes so they always remember what keeps them going.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quotes are especially useful in marketing. Marketing is all about storytelling, and the best marketing quotes tell a story and capture attention. Whether you\u2019re new to the field, or feel like you\u2019ve hit a roadblock and need some inspiration, there are some great marketing quotes below that\u2019ll uplift you and push you to toward your goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From marketing, to branding, to content and copywriting, the curated list below includes more than just your average inspirational marketing quotes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Soak up wisdom from business titans like Seth Godin and Howard Shultz, and creatives and celebrities like Jean Luc Godard and Anthony Bourdain. Some of these are famous marketing quotes; others are hidden gems:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#General marketing quotes\"><span style=\"font-weight: 400;\">General marketing quotes<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Quotes on branding\"><span style=\"font-weight: 400;\">Quotes on branding<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Content marketing quotes\"><span style=\"font-weight: 400;\">Content marketing quotes<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Social media marketing quotes\"><span style=\"font-weight: 400;\">Social media marketing quotes<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Quotes on design\"><span style=\"font-weight: 400;\">Quotes on design<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Quotes on customer service\"><span style=\"font-weight: 400;\">Quotes on customer service<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Quotes on storytelling\"><span style=\"font-weight: 400;\">Quotes on storytelling<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#Quotes on copywriting\"><span style=\"font-weight: 400;\">Quotes on copywriting<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Find your new favorite quote and who knows&#8230; maybe you\u2019ll even get one of these tattooed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"General marketing quotes\"><\/a><\/p>\n<h2 style=\"padding-top: 20px;\"><strong>General marketing quotes<\/strong><\/h2>\n<div class=\"tip-quote\">\n<p><strong><span style=\"font-size: 17px;\">1. <\/span><\/strong><i>\u201c&#8230; Pop culture is very fluid: it&#8217;s music, it&#8217;s movies, it&#8217;s books, it&#8217;s art, it&#8217;s tech, it&#8217;s so many things \u2014 and as marketing and brand advocates, we should be able to take products and services and match them to what&#8217;s happening in pop culture.\u201d <\/i><\/p>\n<p><strong>\u2014 Bozoma Saint John &#8211; CMO, Ex-Chief Brand Officer at Uber<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Pop culture isn\u2019t just fluff and tabloids and whatever is trending on social media. Pop culture is part of what keeps our communities together and talking to each other. Which means that knowing what\u2019s going on in pop culture is a huge asset in the marketing world.<\/span><\/p>\n<\/div>\n<figure id=\"attachment_2040\" aria-describedby=\"caption-attachment-2040\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2040 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image7-8.png\" alt=\"Bozoma Saint John - CMO, Ex-Chief Brand Officer at Uber\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-2040\" class=\"wp-caption-text\"><a href=\"https:\/\/www.google.com\/imgres?imgurl=https%3A%2F%2Fcdn.vox-cdn.com%2Fthumbor%2FF5gA7qsCbFM_CXqSlQ-bjd23XH4%3D%2F0x0%3A1521x1459%2F1200x800%2Ffilters%3Afocal(715x355%3A957x597)%2Fcdn.vox-cdn.com%2Fuploads%2Fchorus_image%2Fimage%2F55121437%2Fimage2__2_.0.jpeg&amp;imgrefurl=https%3A%2F%2Fwww.vox.com%2F2017%2F6%2F6%2F15747310%2Fapple-uber-bozoma-saint-john-brand-culture-crisis&amp;tbnid=LQbC72iw_Lh64M&amp;vet=12ahUKEwiLkZeGku3nAhUHQqwKHfw5BzgQMygNegUIARCQAg..i&amp;docid=UDRZMjJgJScfQM&amp;w=1200&amp;h=800&amp;q=Bozoma%20Saint%20John&amp;ved=2ahUKEwiLkZeGku3nAhUHQqwKHfw5BzgQMygNegUIARCQAg\">Bozoma Saint John<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>2.<\/strong><\/span><i><span style=\"font-weight: 400;\"> \u201cThe best marketing doesn\u2019t feel like marketing.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Tom Fishburne &#8211; Founder and CEO of Marketoonist<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3.<\/strong><\/span><i><span style=\"font-weight: 400;\"> \u201cLuck is not a business model\u201d <\/span><\/i><span style=\"font-weight: 400;\">\u2014 Anthony Bourdain &#8211; Chef, Author\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Short and simple, but powerful. As a small business owner, with limited time and resources, you can\u2019t afford to rely purely on luck. Invest in tools and resources that will help you succeed.<\/span><\/p>\n<p><strong>4.<\/strong><i><span style=\"font-weight: 400;\"> \u201cThe cost of being wrong is less than the cost of doing nothing.\u201d <\/span><\/i><span style=\"font-weight: 400;\">\u2014 Seth Godin &#8211; Author and Marketer<\/span><\/p>\n<p><strong>5.<\/strong><i><span style=\"font-weight: 400;\"> \u201cMarketing is really just about sharing your passion.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Michael Hyatt &#8211; ex-Chairman and CEO of Thomas Nelson<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When was the last time you saw the words marketing and passion together? When you were putting your resume together? Marketing isn\u2019t just about turning leads into conversions and boosting your bottom line. This is a simple clarifying quote that reminds us why we got into this gig in the first place.<\/span><\/p>\n<p><strong>6. <\/strong><i><span style=\"font-weight: 400;\">\u201cPeople don\u2019t buy what you do, they buy why you do it.\u201d <\/span><\/i><span style=\"font-weight: 400;\">\u2014 Simon Sinek &#8211; Marketer and Speaker<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cDon\u2019t wait for permission to do something creative.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Ava Duvernay &#8211; Filmmaker<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to be a marketer to be good at marketing or creativity or storytelling. If you\u2019re fearless enough, you just might create something that markets itself.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"Quotes on branding\"><\/a><\/p>\n<h2 style=\"padding-top: 20px;\"><strong>Quotes on branding<\/strong><\/h2>\n<div class=\"tip-quote\">\n<p><span style=\"font-size: 17px;\"><strong>8. <\/strong><\/span><span style=\"font-weight: 400;\"><i>\u201cYour brand is a story unfolding across all customer touch points.\u201d<\/i><\/span><\/p>\n<p><strong>\u2014 Jonah Sachs &#8211; Storyteller and Author<\/strong><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">A touch point is any place or channel where you interact with your customers. <\/span>This includes your website, digital and print ads, emails, and social media. And all of these touch points need to consistently represent your brand.<\/p>\n<figure id=\"attachment_2050\" aria-describedby=\"caption-attachment-2050\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2050 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image6-8.png\" alt=\"Jonah Sachs - Storyteller and Author\" width=\"400\" height=\"400\" \/><figcaption id=\"caption-attachment-2050\" class=\"wp-caption-text\"><a href=\"https:\/\/generalassemb.ly\/instructors\/jonah-sachs\/15477\" target=\"_blank\" rel=\"noopener noreferrer\">Jonah Sachs<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>9.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cA brand is no longer what we tell the consumer it is\u2014it is what consumers tell each other it is.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Scott Cook &#8211; Co-founder of Intuit, Director of eBay and Procter &amp; Gamble<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>10.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cYour personal brand is a promise to your clients\u2026 a promise of quality, consistency, competency, and reliability.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Jason Hartman &#8211; Author and Marketer<\/span><\/p>\n<p><strong>11.<\/strong> <i>\u201cToo many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.\u201d<\/i> \u2014 Richard Branson &#8211; Founder of the Virgin Group<\/p>\n<p><span style=\"font-weight: 400;\">The brands that stand out are the ones that feel authentic, like they\u2019re run by actual humans with actual personalities. Do you want your brand to be \u201cnice\u201d and \u201cperfect,\u201d or do you want to be remembered?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>12.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cDetermine who you are and what your brand is, and what you&#8217;re not. The rest of it is just a lot of noise.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Geoffrey Zakarian &#8211; Chef and Restauranteur<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"Content marketing quotes\"><\/a><\/p>\n<h2 style=\"padding-top: 20px;\"><strong>Content marketing quotes<\/strong><\/h2>\n<div class=\"tip-quote\">\n<p><span style=\"font-size: 17px;\"><strong>13. <\/strong><\/span><span style=\"font-weight: 400;\"> <i>\u201cContent is anything that adds value to the reader\u2019s life.\u201d<\/i><\/span><\/p>\n<p><strong>\u2014 Avinash Kaushik &#8211; Author of <i>Occam&#8217;s Razor<\/i><\/strong><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Ever read something on a cereal box that moved you? That\u2019s content! This quote also reminds us of the purpose of content. You can\u2019t just rattle off the benefits of your product or service and call it content.\u00a0<\/span><\/p>\n<figure id=\"attachment_2065\" aria-describedby=\"caption-attachment-2065\" style=\"width: 601px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2065 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image5-10.png\" alt=\"Avinash Kaushik - Author of Occam's Razor\" width=\"601\" height=\"400\" \/><figcaption id=\"caption-attachment-2065\" class=\"wp-caption-text\"><a href=\"https:\/\/www.forbes.com\/sites\/kaviguppta\/2014\/05\/31\/avinash-kaushik-of-google-spend-70-of-your-time-being-spectacular-at-your-core-focus-area\/\" target=\"_blank\" rel=\"noopener noreferrer\">Avinash Kaushik<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>14.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cContent is king, but distribution is queen and she wears the pants.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Jonathan Perelman &#8211; VP of Agency Strategy and Industry Development at Buzzfeed<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most lists of marketing quotes will eventually include the Bill Gates quote: \u201cContent is king\u201d, but we love this twist on it. Creating high-quality content is not the end of the story\u2014you have to actually get it out there. If no one reads your content, what\u2019s the point?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>15.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cQuality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Ann Handley &#8211; Author and Marketer<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This one reminds us of what most quality content out there actually is. It doesn\u2019t have to be complicated\u2014try to focus on making your content useful, inspiring, and empathetic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>16.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cMarketing is telling the world you\u2019re a rock star. Content marketing is showing the world you are one.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Robert Rose &#8211; Chief Strategist at the Content Marketing Institute<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Okay, this might be a bit corny, but it gets at the heart of the importance of content marketing. Show, don\u2019t tell.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>17.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cContent marketing is really like a first date. If all you do is talk about yourself, there won\u2019t be a second date.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 David Beebe aka The Brand Storyteller &#8211; TV Producer; Emmy, Cannes Lions, and James Beard winner<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>18.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cContent marketing is the gap between what brands produce and what consumers actually want.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Michael Brenner &#8211; CEO of the Marketing Insider Group<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>19.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cSocial media is about sociology and psychology more than technology\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Brian Solis &#8211; Digital Analyst and Author<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Got a degree in the social sciences and don\u2019t know what to do with it? Become a social media marketing specialist!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>20.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cOne of the best ways to sabotage your content is to not tie it to your goals. Know why you\u2019re creating content.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Ellen Gomes &#8211; Head of Content and Integrated Marketing at Glint Inc.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"Social media marketing quotes\"><\/a><\/p>\n<h2 style=\"padding-top: 20px;\"><strong>Social media marketing quotes<\/strong><\/h2>\n<div class=\"tip-quote\">\n<p><span style=\"font-size: 17px;\"><strong>21. <\/strong><\/span><span style=\"font-weight: 400;\"><i>\u201cGoing viral is not an outcome; it\u2019s a happening. Sometimes it happens; sometimes it doesn\u2019t. Just remember, fans are vanity and sales are sanity.\u201d<\/i><\/span><\/p>\n<p><strong>\u2014 Lori R. Taylor &#8211; CEO And Founder Of REV Media Marketing<\/strong><\/p>\n<\/div>\n<p>Everyone wants to go viral. And if not, most people have a favorite meme or TikTok video that did go viral at one point. But, unfortunately, going viral isn\u2019t something you can plan for and force. Instead, remember that achieving your goals are what\u2019s important\u2014not the number of retweets or Instagram likes. (But hey, maybe you\u2019ll get lucky and find yourself the next meme template, like <a href=\"https:\/\/knowyourmeme.com\/memes\/the-most-interesting-man-in-the-world\" target=\"_blank\" rel=\"noopener noreferrer\">this guy<\/a>.)<\/p>\n<figure id=\"attachment_2066\" aria-describedby=\"caption-attachment-2066\" style=\"width: 555px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2066 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4-12.png\" alt=\"Lori R. Taylor - CEO And Founder Of REV Media Marketing\" width=\"555\" height=\"380\" \/><figcaption id=\"caption-attachment-2066\" class=\"wp-caption-text\"><a href=\"https:\/\/bonavida.com\/pages\/boostlpbv\" target=\"_blank\" rel=\"noopener noreferrer\">Lori R. Taylor<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>22.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cBE BRIEF. Brevity beats verbosity in social media. You\u2019re competing with millions of posts every day. People make snap judgments and move right along if you don\u2019t capture their interest at a glance\u201d <\/span><\/i><span style=\"font-weight: 400;\">\u2014 Guy Kawasaki &#8211; Author and Entrepreneur<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>23.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cWe have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014\u00a0 Pierre Omidyar &#8211; Founder of eBay<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>24.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cSuccessful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Erik Qualman &#8211; Author<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media has really changed the game when it comes to marketing. Your plan on Twitter or Instagram has to be tailored to the platform\u2014we\u2019re way past the Mad Men era of advertising and marketing for businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>25.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cSocial marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Bryan Weiner &#8211; Chairman at 360i<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>26.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cTwitter is not a technology, it\u2019s a conversation\u2014and it\u2019s happening with or without you.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Charlene Li &#8211; Principal Analyst at Altimeter<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media isn\u2019t just a young person\u2019s realm. We\u2019re living in the digital age, and if you\u2019re not on social media, you\u2019re missing out on valuable ways to reach your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>27.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cThe internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Danielle Sacks &#8211; Executive Editor at Medium<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>28.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cSocial media is a contact sport.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Margaret Molloy &#8211; Global Chief Marketing Officer &amp; Head of New Development at Siegel+Gale<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In contact sports you get all up close and personal with other players. Social media means you interact with your customers. And they interact with you. Don\u2019t shy away from this; it\u2019s the beauty and magic of social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>29.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cSell-sell-sell sales methods simply do not work on social media.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Kim Garst &#8211; Marketer and Author<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"Quotes on design\"><\/a><\/p>\n<h2 style=\"padding-top: 20px;\"><strong>Quotes on design<\/strong><\/h2>\n<div class=\"tip-quote\">\n<p><span style=\"font-size: 17px;\"><strong>30. <\/strong><\/span><span style=\"font-weight: 400;\"><i>\u201cMake it simple, but significant.&#8221;<\/i><\/span><\/p>\n<p><strong>\u2014 Don Draper &#8211; Creative Director at Sterling Cooper Draper Pryce<\/strong><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Okay, unlike everyone else on this list, Don Draper is actually a fictional character from the (brilliant) show Mad Men. He was also referring to advertising campaign concepts. But this quote is also extremely relevant to design, whether you\u2019re designing a product or an ad. It\u2019s hard to make something simple\u2014but when done right, you can reach more people (and more quickly) than with an overly complicated design.\u00a0<\/span><\/p>\n<figure id=\"attachment_2067\" aria-describedby=\"caption-attachment-2067\" style=\"width: 582px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2067 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image8-8.png\" alt=\"Don Draper - Creative Director at Sterling Cooper Draper Pryce\" width=\"582\" height=\"400\" \/><figcaption id=\"caption-attachment-2067\" class=\"wp-caption-text\"><a href=\"https:\/\/www.newyorker.com\/culture\/culture-desk\/the-weird-agelessness-of-don-draper\" target=\"_blank\" rel=\"noopener noreferrer\">Don Draper<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>31.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201c[Designers] don\u2019t get hired to make pretty things or win design awards. We get hired to solve business problems.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 James Bradley &#8211; Designer<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>32.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cDesign is where science and art break even.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014<\/span> <span style=\"font-weight: 400;\">Robin Mathew &#8211; Designer<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be hard to get creatives to think like marketers, and vice versa. But you don\u2019t always have to sacrifice art to be effective. After all, good design is the marriage of creativity and business smarts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>33.<\/strong><\/span> <i><span style=\"font-weight: 400;\">&#8220;Design adds value faster than it adds costs.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Joel Spolsky &#8211; Software Engineer and Author<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>34.<\/strong><\/span> <i><span style=\"font-weight: 400;\">&#8220;A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.&#8221; <\/span><\/i><span style=\"font-weight: 400;\">\u2014<\/span> <span style=\"font-weight: 400;\">Antoine de Saint-Exup\u00e9ry &#8211; Poet and aristocrat<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"Quotes on customer service\"><\/a><\/p>\n<h2 style=\"padding-top: 20px;\"><strong>Quotes on customer service<\/strong><\/h2>\n<div class=\"tip-quote\">\n<p><span style=\"font-size: 17px;\"><strong>35. <\/strong><\/span><span style=\"font-weight: 400;\"><i>\u201cMany companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.\u201d<\/i><\/span><\/p>\n<p><strong>\u2014 Dharmesh Shah &#8211; Founder and CTO of HubSpot<\/strong><\/p>\n<\/div>\n<figure id=\"attachment_2068\" aria-describedby=\"caption-attachment-2068\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2068 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2-10.png\" alt=\"Dharmesh Shah - Founder and CTO of HubSpot\" width=\"602\" height=\"400\" \/><figcaption id=\"caption-attachment-2068\" class=\"wp-caption-text\"><a href=\"https:\/\/www.impactbnd.com\/blog\/dharmesh-shah-on-how-to-steal-back-your-audiences-attention\" target=\"_blank\" rel=\"noopener noreferrer\">Dharmesh Shah<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>36.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cAmazing things will happen when you listen to the consumer.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Jonathan Midenhall &#8211; CEO of TwentyFirstCenturyBrand<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>37.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cConversation with customers will increase sales, even if the product or service is never mentioned.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 George Farris &#8211; Founder of Farris Marketing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No one likes pushy or aggressive salespeople. It\u2019s more effective\u2014and much more pleasant\u2014 to have a conversation and build rapport rather than spring your sale pitch on a customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>38.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cThe consumer is not a moron; she is your wife.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 David Ogilvy &#8211; Copywriter and advertising agency legend<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look, we get it. Customer service can be hard, and sometimes you want to blow off steam and make fun of your customers. But doing this is a terrible idea. It\u2019s not a good look for your company, and it really just makes you pessimistic and resent your customers more. We should appreciate and respect our customers. Otherwise we\u2019d all be out of a job! (Also important to note that Ogilvy said this in the context of creating smart advertising for consumers and not customer service, but hey, it applies here too.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>39.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cGood marketing makes the company look smart. Great marketing makes the customer feel smart.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Joe Chernov &#8211; VP of Marketing at Pendo.io<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See the theme connecting these quotes? Customers are humans\u2014and it\u2019s in your best interest as a business to treat them as such.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"Quotes on storytelling\"><\/a><\/p>\n<h2 style=\"padding-top: 20px;\"><strong>Quotes on storytelling<\/strong><\/h2>\n<div class=\"tip-quote\">\n<p><span style=\"font-size: 17px;\"><strong>40. <\/strong><\/span><span style=\"font-weight: 400;\"><i>\u201cI\u2019m a true believer in story. I think when you just tell people to think, people tend to get resistant and defensive and feel like you\u2019re accusing them of not thinking.\u201d<\/i><\/span><\/p>\n<p><strong>\u2014 Jordan Peele &#8211; Director and Actor<\/strong><\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">You have to leave room for the reader to make meaning of the story. Remember, customers are intelligent and can figure things out. Don\u2019t beat them over the head with the meaning and message of whatever story you\u2019re telling.<\/span><\/p>\n<figure id=\"attachment_2069\" aria-describedby=\"caption-attachment-2069\" style=\"width: 695px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2069 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1-12.png\" alt=\"Jordan Peele - Director and Actor\" width=\"695\" height=\"392\" \/><figcaption id=\"caption-attachment-2069\" class=\"wp-caption-text\"><a href=\"https:\/\/www.hollywoodreporter.com\/rambling-reporter\/jordan-peele-says-i-dont-see-myself-casting-a-white-dude-as-lead-us-1197021\" target=\"_blank\" rel=\"noopener noreferrer\">Jordan Peele<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>41.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cAt its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey\u2014appealing to our wants, needs, and desires\u2014while at the same time telling us about a product or service.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Melinda Partin &#8211; Marketing and CX Consultant<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calling all marketers who moonlight as novelists. The emotional journey of marketing is very similar to the telling of a good story. Just don\u2019t forget to feature the product or service, perhaps as <\/span><a href=\"https:\/\/www.nownovel.com\/blog\/use-chekhovs-gun\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Chekhov\u2019s Gun<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>42.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cSometimes reality is too complex. Stories give it form.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Jean Luc Godard &#8211; Director and Screenwriter<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any other film nerds in the marketing world? Godard reminds us that storytelling isn\u2019t just for entertainment. Storytelling can also be extremely functional, not to mention compelling. When audiences\u2019 attention is so scarce, being able to tell a good story is a seriously valuable skill.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>43.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cWe are all storytellers. We all live in a network of stories. There isn\u2019t a stronger connection between people than storytelling.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Jimmy Neil Smith &#8211; Founder and President Emeritus of the International Storytelling Center<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t worry, you don\u2019t need to be moonlighting as a novelist to tell a good story. Storytelling is intrinsic\u2014we\u2019re all born with an affinity for stories. Try to tap into your natural storytelling ability, and then refine it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>44.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cThe key is, no matter what story you tell, make your buyer the hero.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Chris Brogan &#8211; Marketer and Journalist<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everyone wants to be the hero of their story, but remember, you are not the hero, no matter how awesome your product or service is. Your customer is. Your job is to make it easy for them to imagine themselves as the hero with you as their trusty sidekick.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>45.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cIf your stories are all about your products and services, that\u2019s not storytelling. It\u2019s a brochure. Give yourself permission to make the story bigger.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Jay Baer &#8211; Keynote Speaker and Emcee<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>46.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cHumans are not ideally set up to understand logic; they are ideally set up to understand stories.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Roger C. Schank &#8211; Artificial intelligence theorist<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>47.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cThe fact of storytelling hints at a fundamental human unease, hints at human imperfection. Where there is perfection there is no story to tell.\u201d <\/span><\/i><span style=\"font-weight: 400;\">\u2014 Ben Okri &#8211; Poet and Novelist<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"Quotes on copywriting\"><\/a><\/p>\n<h2 style=\"padding-top: 20px;\"><strong>Quotes on copywriting<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>48.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cCopy is a direct conversation with the consumer.<\/span><\/i><span style=\"font-weight: 400;\">\u201d \u2014 Shirley Polykoff &#8211; Copywriter and advertising agency legend<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are shelves and shelves of books about copywriting. But sometimes, it\u2019s as simple as just writing like you\u2019re having a conversation with a customer.<\/span><\/p>\n<figure id=\"attachment_2070\" aria-describedby=\"caption-attachment-2070\" style=\"width: 307px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-2070\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image3-12.png\" alt=\"Shirley Polykoff - Copywriter and advertising agency legend\" width=\"307\" height=\"400\" \/><figcaption id=\"caption-attachment-2070\" class=\"wp-caption-text\"><a href=\"https:\/\/timeline.com\/shirley-polykoff-c0db18af1771?gi=2cf04e7587fe\" target=\"_blank\" rel=\"noopener noreferrer\">Shirley Polykoff<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>49.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cThe secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Leo Burnett &#8211; Copywriter and advertising agency legend<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ah, Leo Burnett. Yet another titan of advertising, reminding us that copywriting isn\u2019t about reinventing the wheel; it\u2019s about shedding light on the wheel in a new way to show you something about the wheel that you hadn\u2019t noticed before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>50.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cOn average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Brian Clark &#8211; Author and Marketer<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This quote gets passed around a lot, and reminds us of the importance of a strong headline. Your headline\u2019s job is to get the reader to <\/span><i><span style=\"font-weight: 400;\">continue<\/span><\/i><span style=\"font-weight: 400;\"> reading the next line. If your headline loses the readers\u2019 attention, say goodbye to those potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>51.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cNobody reads ads. People read what interests them. Sometimes it\u2019s an ad.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Howard Gossage &#8211; aka &#8220;The Socrates of San Francisco&#8221;; advertising innovator<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>52.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cThere is a secret every professional artist knows that the amateurs don\u2019t: being original is overrated. The most creative minds in the world are not especially creative; they\u2019re just better at rearrangement.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Jeff Goins &#8211; Author and Blogger<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>53.<\/strong><\/span> <i><span style=\"font-weight: 400;\">\u201cGood advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 Fairfax M. Cone &#8211; Advertising Executive and ex-Director of the American Association of Advertising Agencies<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-top: 20px;\"><strong>What are your favorite quotes on marketing?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We hope you\u2019ve discovered a new favourite quote or been inspired to look at your business a little differently. What were your favorites? Do you have a personal favourite quote that we missed? Or were there any quotes that were just plain nonsense? Let us know in the comments! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can find inspirational or motivational quotes for pretty much any area of life. There are some great quotes out there for things like fitness, healthy eating, and relationships. You\u2019ll often see some people put quotes on their desk to keep them focused at work. Others will even tattoo their favorite quotes so they always &#8230;<\/p>\n","protected":false},"author":29,"featured_media":40852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[254],"class_list":["post-40843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>53 marketing quotes to inspire &amp; motivate you | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"You can find inspirational or motivational quotes for pretty much any area of life. 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