{"id":40819,"date":"2020-02-22T00:00:00","date_gmt":"2020-02-22T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/email-marketing-examples\/"},"modified":"2026-05-04T16:55:01","modified_gmt":"2026-05-04T23:55:01","slug":"email-marketing-examples","status":"publish","type":"post","link":"\/us\/en\/blog\/email-marketing-examples\/","title":{"rendered":"7 email marketing examples for businesses on a budget"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For small businesses, attracting new customers with a limited budget can be\u2026 tricky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every penny spent on marketing must be worth it, and you need to know that you&#8217;ll get a return on your investment. This might explain why email continues to be the main channel used by small companies to drive business. <\/span><span style=\"font-weight: 400;\">A study by Emarsys<\/span><span style=\"font-weight: 400;\"> found that <\/span><a href=\"https:\/\/www.emarsys.com\/app\/uploads\/2018\/01\/eTail-Emarsys-WBR-SMB-Report.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">81%<\/span><\/a><span style=\"font-weight: 400;\"> of small to medium-sized businesses rely on email as their primary customer acquisition channel, and 80% of those businesses also use email to retain their customers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s important to remember that there are different ways of doing email marketing to achieve different goals. For example, if you&#8217;re trying to drive new business, you need to use a different tactic than if you&#8217;re selling a new product. In this guide, we&#8217;re going to take a deeper look at:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#What is email marketing, and why do businesses use it\"><span style=\"font-weight: 400;\">What is email marketing, and why do businesses use it?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#7 email marketing examples for businesses on a budget\"><span style=\"font-weight: 400;\">7 email marketing examples for businesses on a budget<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#How to do email marketing well\"><span style=\"font-weight: 400;\">How to do email marketing well (with limited budget and time)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#What is the best email marketing software\"><span style=\"font-weight: 400;\">What is the best email marketing software?<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let&#8217;s dive in.<\/span><\/p>\n<hr \/>\n<p class=\"p1\">\ud83d\udce5 Are you over email? If you hit at least one of the points on our checklist, it&#8217;s time to consider an email alternative.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/checklist\/ready_to_retire_email.pdf\" data-id=\"6a0c4d3492c03\" id=\"6a0c4d3492c03\">\n\t\t<button tabindex=\"on\"  on=\"tap:6a0c4d3492c03.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\u2705  Get the checklist to find out<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a Get this free checklist to evaluate if if you're ready to retire email (and try something different). <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:6a0c4d3492c03.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<p><a name=\"What is email marketing, and why do businesses use it\"><\/a><\/p>\n<h2 style=\"padding-top: 20px;\"><strong>What is email marketing, and why do businesses use it?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Email marketing is a digital strategy that businesses use to attract (and keep) customers and subscribers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on how effective your emails are, you can turn window shoppers into paying customers, and subscribers into loyal, word-of-mouth marketing fans. More importantly, email marketing is a smart, efficient investment for small business owners. <\/span><a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">A study by DMA<\/span><\/a><span style=\"font-weight: 400;\"> found that for every $1 a company spends on email marketing, they can expect an average return of $42.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few other benefits:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Email remains the most effective communication channel: <\/b><a href=\"https:\/\/optinmonster.com\/is-email-marketing-dead-heres-what-the-statistics-show\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">An OptinMonster survey<\/span><\/a><span style=\"font-weight: 400;\"> found that a whopping 99% of consumers check their email every single day, with some people refreshing their inboxes up to 20 times a day. It&#8217;s also checked before other forms of communication\u2014including even the news and <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/social-media-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media<\/a>.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-1975\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image3-10.png\" alt=\"OptinMonster survey: Email vs Social Media, first online check of the day\" width=\"559\" height=\"400\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/optinmonster.com\/is-email-marketing-dead-heres-what-the-statistics-show\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Image Source<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"margin-bottom: 10px;\"><b>It builds and strengthens your customer base:<\/b><span style=\"font-weight: 400;\"> Email is a way to communicate with your customer on a personal level\u2014it&#8217;s part of the <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer experience<\/a>. You can tailor emails to each person, and unlike social media ads, you own your email list. Those leads are yours to keep in your database, and you can use email marketing to build a relationship with them.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>It&#8217;s the best way to turn people into customers:<\/b><span style=\"font-weight: 400;\"> No matter what kind of email marketing you&#8217;re using, it&#8217;s still the best way to turn people into customers. <\/span><a href=\"https:\/\/www.experian.com\/assets\/marketing-services\/white-papers\/ems-transactional-email-report-2013.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">An Experian report found<\/span><\/a><span style=\"font-weight: 400;\"> emails that are geared towards transactions have 8x more opens and clicks than any other type of email. The best part? This translates into cold hard cash: they can generate 6x more revenue too.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Simply put, spam emails and requests from Nigerian princes for wire transfers aside, email is still the best way for companies to make sales online. And it can drive business, even if your company is a brick-and-mortar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two other factors that explain why email marketing is so good at driving sales.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">1. <strong>Email marketing builds relationships<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email is one of the best ways to reach out to your customers and strengthen relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A stronger relationship not only helps businesses cut churn (i.e., when customers stop buying your product), but it&#8217;s also key to driving new sales. <\/span><a href=\"https:\/\/www.nielsen.com\/eu\/en\/insights\/report\/2013\/irish-consumers-more-likely-to-buy-products-from-familiar-brands\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">A study by Nielsen found<\/span><\/a><span style=\"font-weight: 400;\"> that 66% of customers are more likely to buy new products from brands they know well rather than unfamiliar companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only that, emails are still one of the most effective forms of one-to-one communication. Sure, it\u2019s not quite as personal as phone calls, but it\u2019s way more efficient\u2014you can send thousands of customized emails at once, but you can only take one <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/inbound-calling\/\" target=\"_blank\" rel=\"noopener noreferrer\">inbound call<\/a> at a time.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.outboundengine.com\/blog\/how-to-build-relationships-through-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">OutboundEngine&#8217;s Travis Balinas says<\/span><\/a><span style=\"font-weight: 400;\"> that the long-term nature of email marketing is key for many businesses, from mortgage brokers to insurance agents and promotional products distributors, which all rely on building up strong personal relationships to drive revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;The whole idea behind building relationships through email is that the pay off doesn\u2019t have to be right then and there, meaning that just because you send an email, doesn\u2019t mean instant business. These effective communication practices help you build these relationships over time, increasing loyalty, and nurturing these people to become even more valuable.&#8221;<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">2. <strong>Email marketing directly affects growth multipliers<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let&#8217;s lift the hood of the economics behind email marketing.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.abraham.com\/100x\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Veteran marketer Jay Abraham<\/span><\/a><span style=\"font-weight: 400;\"> put revenue growth on the map with his theory that it is influenced by only three factors:\u00a0<\/span><\/p>\n<ul>\n<li><b>Contribution margin (including the average order value, or AOV):<\/b><span style=\"font-weight: 400;\"> The price of a product once you subtract all of its associated costs<\/span><\/li>\n<li><b>Conversion rate: <span style=\"font-weight: 400;\">How many prospects turn into paying customers<\/span><\/b><\/li>\n<li><strong>Repeat transactions:<\/strong> <span style=\"font-weight: 400;\">When a customer decides to buy from your business more than once<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s all about the numbers. If you can move the needle on your customer numbers or increase the AOV of the customers already buying your products, you&#8217;ll grow.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1976 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image6-7.png\" alt=\"A slide from Jay Abraham's Power Parthanon\" width=\"585\" height=\"342\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.slideshare.net\/loanfinder\/jay-abrahams-power-parthanon\" target=\"_blank\" rel=\"noopener noreferrer\">An example of Abraham&#8217;s theory in practice<\/a>.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now, the reason this theory is essential to what we\u2019re talking about here is that email marketing can cover all three growth levers at the same time. For example, a way to increase your conversion rates may be to send welcome emails or promotional emails. And if a business wants to boost its customers\u2019 AOV, it can highlight a new product release or try cross-selling in an email.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"7 email marketing examples for businesses on a budget\"><\/a><\/p>\n<h2 style=\"padding-top: 20px;\"><strong>7 email marketing examples for businesses on a budget<\/strong><\/h2>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">1. <strong>Newsletter emails<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Newsletters are a great way to keep people on your email list up to date with your company&#8217;s blog content, events, updates, and announcements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Newsletters are usually split into different sections so companies can highlight a couple of different announcements in one email. Think of it as a way to kill two birds with one stone without spamming your customers\u2019 inboxes. Newsletters usually follow a standard format and a <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/newsletter-calendar\/\" target=\"_blank\" rel=\"noopener noreferrer\">regular calendar<\/a>:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Image paired with a headline\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Summary of what the email is about\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A call-to-action (CTA) or two<\/span><\/li>\n<\/ul>\n<p>Using <a href=\"https:\/\/www.hostinger.com\/templates\/newsletters\" target=\"_blank\" rel=\"noopener\">pre-designed newsletter templates<\/a> can make it easier to structure your content and maintain consistency.<\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an <a href=\"https:\/\/reallygoodemails.com\/emails\/email-marketing-newsletter-theorchard\/\" target=\"_blank\" rel=\"noopener noreferrer\">email example from The Orchard<\/a>, an agency out of Australia:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1983 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image13-5-724x1024.png\" alt=\"Email Health Check from The Orchard\" width=\"724\" height=\"1024\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Typically, newsletters are used as a way to nurture customer relationships and educate your readership as opposed to selling a product.<\/span><\/p>\n<div class=\"tip\">\n<p class=\"tip-heading\"><b><i>Pro-tip:<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\"> Don&#8217;t go overboard with CTAs, as putting too many on your emails can decrease how many clicks you get. Having more than two CTAs can ultimately lower how well your audience engages and interacts with your email content. Case in point: home appliance company Whirlpool. They managed to <\/span><\/i><a href=\"https:\/\/econsultancy.com\/blog\/64883-three-case-studies-to-help-improve-your-email-marketing-conversion-rates\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">increase their email click-through rates by 42%<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> just by cutting their CTAs down from four to one.<\/span><\/i><\/p>\n<\/div>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">2. <strong>Promotional emails<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Promotional emails are one of the more common ways in which businesses use email to drive sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And customers love them too. <\/span><a href=\"https:\/\/www.statista.com\/statistics\/434649\/promotional-email-frequency-preference-usa-consumer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Statista found that 49%<\/span><\/a><span style=\"font-weight: 400;\"> of customers <\/span><i><span style=\"font-weight: 400;\">like<\/span><\/i><span style=\"font-weight: 400;\"> receiving promotional emails from companies on a weekly basis. These emails typically focus on either giving a customer a limited-time offer or use content to promote a product. You can frame your promotional emails by:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offering discounts\/promotions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adding a countdown timer to increase urgency<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Giving a free sample\/product<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using color, images and fonts that grabs attention<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using value-based content (e.g. blogs, recipes, how-to guides) to drive sales<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an example of <\/span><a href=\"https:\/\/reallygoodemails.com\/emails\/cava-x-whole-foods-market-it-s-a-thing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">how Cava promotes its dip selection<\/span><\/a><span style=\"font-weight: 400;\"> at Whole Foods:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1989 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image15-2-442x1024.png\" alt=\"Cava promotes its dip selection at Whole Foods\" width=\"442\" height=\"1024\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can see why subscribers and customers might like this email, even though it\u2019s selling a product\u2014underneath the product promotion, the company has added useful recipes for how to use their dips.<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">3. <strong>Welcome emails<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Welcome emails are the perfect way for small businesses to capitalize on new customers or subscribers. (Learn more about <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/welcome-email\/\" target=\"_blank\" rel=\"noopener noreferrer\">how to create the perfect welcome email<\/a>.)<\/span><\/p>\n<p><a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">A GetResponse study<\/span><\/a><span style=\"font-weight: 400;\"> found that the average open rate for welcome emails is 82%, which means unlike most emails out there, these actually get opened\u2014making them an ideal way for your business to make a good impression from the start. Typically, welcome emails will highlight your company&#8217;s personality and give your new subscriber or customer a taste of what you&#8217;re all about.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a customer has purchased a product, you can use a welcome email to explain how it works and help them get started. Or if they&#8217;re a new subscriber, you can take the opportunity to tell your company&#8217;s story and how your product can help them reach their goals. Here&#8217;s an example of a warm and inviting <\/span><a href=\"https:\/\/reallygoodemails.com\/emails\/welcome-headspace\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">welcome email from Headspace<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-1991 size-large aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image12-6-604x1024.png\" alt=\"Welcome email from Headspace\" width=\"604\" height=\"1024\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">4. <strong>Content emails<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you create blog posts or eBooks, emails are a great way to boost your readership.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use an email to drive traffic to a single post or highlight a bunch of content at once. For example, Help Scout uses email to send out a &#8220;greatest hits&#8221; collection of their favorite blog posts of the year:<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-1992 size-large aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4-10-423x1024.png\" alt=\"Help Scout sending out &quot;greatest hits&quot; collection of blog posts\" width=\"423\" height=\"1024\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Not only does this add a ton of value to readers\u2019 inboxes, it also makes sure readers don\u2019t forget about the brand during the holidays!<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">5. <strong>Product update emails<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you&#8217;re making changes to your product or service, it&#8217;s crucial these are communicated to your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emails are a quick and easy way to let your customers know the latest changes and feature updates, and more importantly, how they&#8217;ll benefit. A lot of businesses choose to send out product updates periodically\u2014i.e., not every week\u2014so they don&#8217;t flood their customers\u2019 inboxes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at how Dovetail does it. This email, which was sent in August, lets their customers know that they&#8217;ve added a couple of new features since their last update:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-1993 size-full aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image7-7.png\" alt=\"Dovetail product update email\" width=\"599\" height=\"589\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s what we love about this update.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1994 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image5-8.png\" alt=\"Dovetail new features summary\" width=\"575\" height=\"578\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The new features are summarized in a paragraph, which makes it easy to digest. If the customer wants to learn more about how they&#8217;ll benefit from the update, they can click on the CTA directly underneath the announcement:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to replicate this formula in your own product email updates, all you have to do is:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Have a clear headline for each product update<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Describe the <\/span><i><span style=\"font-weight: 400;\">benefits <\/span><\/i><span style=\"font-weight: 400;\">(not just the features)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showcase an image if it\u2019ll help your customers visualize the update\/change (it probably will)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide a CTA so they can click through to a blog post or web page to learn more about the update<\/span><\/li>\n<\/ul>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">6. <strong>Events emails<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Emails, especially if your business has a brick-and-mortar location, are ideal for promoting events like parties and in-store sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Event emails can be used to drive a crowd to tradeshows, new restaurant openings, and even product launches. The reason they work so well is you can include a digital RSVP or ticket purchase option, which makes it a little easier to keep track of attendance numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Australian digital agency, <\/span><a href=\"https:\/\/liquorice.com.au\/#\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Liquorice<\/span><\/a><span style=\"font-weight: 400;\">, used email marketing to celebrate their studio expansion as well as enjoy Christmas with their customers. The email invite worked for several reasons:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-1995 size-large aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image14-4-724x1024.png\" alt=\"Liquorice studio expansion announcement\" width=\"724\" height=\"1024\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">7. <strong>Abandoned cart emails<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lastly, email marketing can chase after customers who abandoned their cart before completing their purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Abandoned cart emails are usually triggered automatically using email marketing software. If you&#8217;ve invested in the right email software (which we\u2019ll get into below), you&#8217;ll be able to track a customer&#8217;s order, and in turn, trigger an email sequence to remind them to check out if they abandon their cart before making a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most effective abandoned cart emails remind customers what they left behind, like this one from <\/span><a href=\"https:\/\/www.beardbrand.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Beardbrand<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-1996 size-large aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image9-5-489x1024.png\" alt=\"Beardbrand abandoned cart email\" width=\"489\" height=\"1024\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/reallygoodemails.com\/emails\/quick-heads-up\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Image Source<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"How to do email marketing well\"><\/a><\/p>\n<h2 style=\"padding-top: 20px;\"><strong>How to do email marketing well (with a limited budget and time)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You don&#8217;t have time to spend all day piecing together a perfect email marketing campaign. That\u2019s okay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason email marketing is so great is because you don&#8217;t have to send one out every single day. <\/span><a href=\"https:\/\/www.mailchimp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><span style=\"font-weight: 400;\">&#8216;s content strategist <\/span><a href=\"https:\/\/www.forbes.com\/sites\/katelee\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Kate Kiefer Lee<\/span><\/a><span style=\"font-weight: 400;\"> says you should only send an email if you\u2019ve got something to say.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;This one seems obvious, but too many companies start email newsletters with no plan and nothing to say,&#8221; <\/span><a href=\"https:\/\/www.forbes.com\/sites\/katelee\/2012\/10\/15\/15-email-marketing-tips-for-small-businesses\/#50f5794651cc\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">she says<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Email is simply a way to publish content\u2014the content itself has to come first.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before pushing the send button on an email campaign, Lee recommends asking yourself:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What goal are you hoping to achieve by communicating?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What do you have to say?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How will you measure the success of the email?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Apart from not having to spend all of your time on email marketing, there&#8217;s another reason why it&#8217;s perfect if you&#8217;re <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/small-business-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">managing a small business<\/a>: <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/workflow-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\">workflow automation<\/a>. <\/span><span style=\"font-weight: 400;\">According to the <\/span><a href=\"https:\/\/www.business2community.com\/infographics\/37-email-marketing-stats-cant-afford-miss-infographic-01649370#3D2OeLWKaiTrQpGr.97\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Epsilon Email Institute<\/span><\/a><span style=\"font-weight: 400;\">, automated emails have a 70.5% higher open rate than standard marketing messages, along with a 152% higher click-through rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which is strange, because, shouldn\u2019t automatic emails perform more poorly? After all, they\u2019re\u2026 automated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, not exactly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rise of all-in-one email marketing automation platforms means even busy small business owners can use pre-designed <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/email-marketing-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing templates<\/a> and sequences to send out professional-looking campaigns in just a few clicks. Ultimately, this gives you a unique\u2014and low-effort\u2014way to build relationships with your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email automations are usually used for targeted emails (like promotional emails) or &#8220;triggered&#8221; emails (like welcome emails). For example, you can build a welcome email campaign to send automatically using a sequence <\/span><a href=\"https:\/\/automizy.com\/blog\/marketing-automation-campaign-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">like this<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1997 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image8-7-1024x319.png\" alt=\"Welcome email campaign sequence\" width=\"840\" height=\"262\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.thoughtlab.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ThoughtLab&#8217;s Tonya Davis<\/span><\/a> <a href=\"https:\/\/ampjar.com\/blog\/email-marketing-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">says<\/span><\/a><span style=\"font-weight: 400;\"> you should also make it easy for people to subscribe to your email marketing lists.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;You want to avoid form fatigue by keeping things simple, clear, and concise. Make your subscribe button noticeable and easy to find,&#8221; she says.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, do your best to remove any friction in your sign-up process. Friction can be anything from a CTA button that\u2019s in a hard-to-see color to asking for too much information in the sign-up form. The less information you ask for, the easier it is for them to sign up. To ensure your emails are reaching your subscribers&#8217; inboxes, consider using a <a href=\"https:\/\/powerdmarc.com\/dmarc-record-checker\/\">DMARC Checker<\/a>. This can help verify that your emails are properly authenticated, which can improve deliverability rates and protect your sender reputation.\u00a0<\/span><\/p>\n<div class=\"tip\">\n<p class=\"tip-heading\"><b>Pro-tip:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Even with marketing automation, you might want to stick to a publishing calendar so you don&#8217;t forget about sending emails altogether. If you&#8217;re sending out a weekly or monthly newsletter, you\u2019re committing to that cadence. If you miss a few newsletters here and there, your subscribers might forget about you and lose interest in your brand. Make time at the start of each month or quarter to plan, write, design, and set up your email campaigns.\u00a0<\/span><\/p>\n<\/div>\n<p><a name=\"What is the best email marketing software\"><\/a><\/p>\n<h2 style=\"padding-top: 20px;\"><strong>What is the best email marketing software?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Like any software, the range of email marketing tools out there means you have to research which one is right for your business goals\u2014and budget.\u00a0<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><strong>Email marketing software on a budget: Mailchimp<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Mailchimp is on top of the list for a lot of reasons.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First off, it&#8217;s <\/span><i><span style=\"font-weight: 400;\">free. <\/span><\/i><span style=\"font-weight: 400;\">With Mailchimp&#8217;s Forever Free plan, you can send 12,000 emails a month to up to 2,000 subscribers, which is a perfect starting place for small businesses. Although the free plan doesn&#8217;t include features like advanced segmentation (aka grouping your subscribers by certain traits) and send-time optimization, it&#8217;s more than enough if you just want to send out monthly newsletter campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The free plan comes with customizable templates too, so you can build beautiful emails simply by <\/span><a href=\"https:\/\/blog.cloudpeeps.com\/starting-a-newsletter-how-to-choose-the-best-email-marketing-software-for-you\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">dragging and dropping<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1998 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image10-1-1024x512.gif\" alt=\"Mailchimp's Forever Free plan customizable templates\" width=\"840\" height=\"420\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Mailchimp&#8217;s drag-and-drop email builder<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mailchimp also integrates with WordPress as well as eCommerce platforms like Magento and Shopify. And if you need help, you can reach out to their support team over email and live chat or search the <\/span><a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/create-knowledge-base\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">knowledge base<\/span><\/a><span style=\"font-weight: 400;\"> for tips.\u00a0<\/span><\/p>\n<p><b>Price: <\/b><span style=\"font-weight: 400;\">The Forever Free plan includes 12,000 emails\/month for up to 2,000 subscribers. Paid plans start from $10\/month for up to 500 additional subscribers.\u00a0<\/span><\/p>\n<div class=\"tip\">\n<p class=\"tip-heading\"><b><i>Pro-tip:<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">If most of your sales are made over the phone, you can still use Mailchimp to reach out to customers. For example, <\/span><a href=\"https:\/\/www.ringcentral.com\/solutions\/small-business.html\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">RingCentral&#8217;s cloud phone system<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> integrates with <\/span><\/i><a href=\"https:\/\/www.ringcentral.com\/apps\/glip-integration-mailchimp\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Mailchimp<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> so you can track your email newsletters and contact leads while the iron is still hot.\u00a0<\/span><\/i><\/p>\n<\/div>\n<p><a href=\"https:\/\/www.ringcentral.com\/apps\/glip-integration-mailchimp\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-1999 size-medium aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image11.jpg\" alt=\"RingCentral's cloud phone system integration with MailChimp\" width=\"663\" height=\"400\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">How the <a href=\"https:\/\/www.ringcentral.com\/apps\/glip-integration-mailchimp\" target=\"_blank\" rel=\"noopener noreferrer\">RingCentral app integrates with the Mailchimp integration to send a team instant updates when there&#8217;s new email activity<\/a>.\u00a0<\/span><\/i><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><strong>Email marketing software for triggered campaigns: Drip<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Drip is one of the best tools on the market if you want to step up your email marketing game with personalization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform&#8217;s marketing automation tools allow you to send segmented email campaigns using a snazzy visual workflow builder, no coding skills needed. It\u2019s a great way to create triggered email workflows and create custom triggers for when you want a customer to be sent new content:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2000 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1.gif\" alt=\"Drip's visual email marketing builder\" width=\"600\" height=\"328\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.drip.com\/comparisons\/aweber\" target=\"_blank\" rel=\"noopener noreferrer\">An example of Drip&#8217;s visual email marketing builder.<\/a><\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Drip&#8217;s dashboard also tracks how long it took for someone to make a purchase after signing up to your email list, as well as when emails were opened. You don\u2019t have to be a big corporation with deep pockets to send bulk emails and engage with every customer on your list personally!<\/span><\/p>\n<p><b>Price: <\/b><span style=\"font-weight: 400;\">Free trial. Plans start at $49\/month, including all their features.<\/span><\/p>\n<h3 style=\"color: #434343; padding-top: 20px;\"><strong>Email marketing software with no learning curve: GetResponse<\/strong><\/h3>\n<p><a href=\"https:\/\/www.getresponse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">GetResponse<\/span><\/a><span style=\"font-weight: 400;\"> is an email marketing software built specifically for small businesses and non-tech-wizards. It stands out because it&#8217;s extremely easy to use and simplifies complex email marketing sequences with its campaign builder:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-2006 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2.gif\" alt=\"GetResponse campaign builder\" width=\"695\" height=\"391\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The drag-and-drop builder also lets you create campaigns and segment contacts easily. This means you can send out specific promotions or content to groups of contacts who will benefit from it most.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As well as tracking interactions with readers and sending autoresponders, GetResponse also integrates with other useful software like OptinMonster, Google Docs, and Zendesk.\u00a0<\/span><\/p>\n<p><b>Price:<\/b><span style=\"font-weight: 400;\"> Free trial. Pricing starts at $15\/month.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-top: 20px;\"><strong>Use these email marketing examples to grow your business\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to growing your sales and building relationships with customers, few marketing channels can match up with email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data is clear. Most people read their emails every day, and emails are still at the top of the marketing list for creating conversions. It&#8217;s perfect if you\u2019re low on budget and time, the risk is low, and you can easily automate it. With so many tools out there at every price point, you can send monthly newsletters, upsell emails, and promotional offers automatically\u2014all for <\/span><i><span style=\"font-weight: 400;\">free.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">So what are you waiting for? Start collecting email addresses and put together a simple email campaign. Then, let email marketing software take over and help you build and nurture those relationships. Before you know it, you\u2019ll be turning readers into paying customers. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For small businesses, attracting new customers with a limited budget can be\u2026 tricky. Every penny spent on marketing must be worth it, and you need to know that you&#8217;ll get a return on your investment. This might explain why email continues to be the main channel used by small companies to drive business. A study &#8230;<\/p>\n","protected":false},"author":29,"featured_media":40835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[254],"class_list":["post-40819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 email marketing examples for businesses on a budget | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn about 7 email marketing examples and how to implement each one step by step\u2014even if your business is on a budget.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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