{"id":40802,"date":"2022-09-21T00:00:00","date_gmt":"2022-09-21T07:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/social-media-best-practices\/"},"modified":"2025-03-13T06:19:10","modified_gmt":"2025-03-13T13:19:10","slug":"social-media-best-practices","status":"publish","type":"post","link":"\/us\/en\/blog\/social-media-best-practices\/","title":{"rendered":"35 social media best practices: Tips for every platform"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Need some updated social media best practices? You&#8217;ve come to the right place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Unlike more traditional marketing methods (like print ads, commercials, and emails), social media gives customers (and potential customers) the chance to have (public) conversations with companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where you can really show off your company\u2019s awesome <\/span><a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-experience\/\"><span style=\"font-weight: 400;\">customer experience<\/span><\/a><span style=\"font-weight: 400;\">. And thanks to handy platforms like <\/span><a href=\"https:\/\/www.ringcentral.com\/engage.html#null\"><span style=\"font-weight: 400;\">RingCentral Engage Digital<\/span><\/a><span style=\"font-weight: 400;\">\u2122<\/span><span style=\"font-weight: 400;\">, it&#8217;s super simple to coordinate and deliver a personal touch through social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media can be a much more intimate form of marketing too\u2014ads show up next to status updates and pictures of babies\u2014but ironically, since it\u2019s public, it can actually generate more exposure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you know that there are approximately <\/span><a href=\"https:\/\/datareportal.com\/social-media-users\"><span style=\"font-weight: 400;\">4.88 <\/span><i><span style=\"font-weight: 400;\">billion<\/span><\/i><span style=\"font-weight: 400;\"> people<\/span><\/a><span style=\"font-weight: 400;\"> using social media? It\u2019s probably one of the farthest-reaching channels of communication in the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how can you use social media to help your business? We know that many businesses are already doing it. Oreo, Skittles, Dollar Shave Club\u2014so many companies are promoting themselves brilliantly on different social media platforms. How do they do it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll show you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this deep dive into best practices for social media posts, we\u2019ll look at:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#one\"><span style=\"font-weight: 400;\">Which social media channels you should be using<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#two\"><span style=\"font-weight: 400;\">11 social media best practices for every platform<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#three\"><span style=\"font-weight: 400;\">3 social media best practices for Facebook<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#four\"><span style=\"font-weight: 400;\">3 social media best practices for Instagram<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#five\"><span style=\"font-weight: 400;\">3 social media best practices for Twitter<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#six\"><span style=\"font-weight: 400;\">4 social media best practices for Pinterest<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#seven\"><span style=\"font-weight: 400;\">4 social media best practices for Snapchat<\/span><\/a><\/li>\n<li aria-level=\"1\"><a href=\"#eight\">4 social media best practices for TikTok<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#nine\"><span style=\"font-weight: 400;\">3 social media best practices for LinkedIn<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\">\ud83d\udc40 \u00a0Are businesses actually fully remote right now? How many are already back in the office? Find out in our <i>State of Hybrid Work <\/i>report.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/report\/2021_state_of_hybrid_work.pdf\" data-id=\"69d0c540e4985\" id=\"69d0c540e4985\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d0c540e4985.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Get report<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udcd9 Get this free report to learn how businesses are navigating hybrid work.<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d0c540e4985.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2 class=\"heading h2\" style=\"padding-top: 20px;\"><strong><a id=\"one\"><\/a>Which social media channels should you be using?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are dozens of social media platforms, and all of them attract different audiences and conversations. You might find illuminating (and challenging) political discussions on Twitter, niche memes on Reddit, and delicious casserole recipes on Pinterest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This doesn\u2019t mean you need to be pushing ads and content on every single social network in existence. But using social media is now an essential part of your business\u2019s <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/7-ways-to-provide-a-superior-omnichannel-member-experience\/\"><span style=\"font-weight: 400;\">omnichannel user experience<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Figure out which platforms are best for <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> business and go from there. Plan out a detailed<\/span><a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/social-media-campaign-planning\/\"><span style=\"font-weight: 400;\"> social media campaign<\/span><\/a><span style=\"font-weight: 400;\"> that encompasses the platforms <\/span><i><span style=\"font-weight: 400;\">your <\/span><\/i><span style=\"font-weight: 400;\">customers prefer. Let\u2019s look at the strengths and weaknesses of some of the biggest platforms.<\/span><\/p>\n<h3 class=\"heading h3\" style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">Facebook<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-44591\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/law-firm-facebook-page-example.png\" alt=\"law firm facebook page example\" width=\"998\" height=\"775\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s the reigning king of social media. A whopping <\/span><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2019\/04\/10\/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018\/\"><span style=\"font-weight: 400;\">69% of adults<\/span><\/a><span style=\"font-weight: 400;\"> in the US use Facebook. Its audience is huge and diverse, and it sends the most website referral traffic compared to other networks. According to Sproutsocial, about 75% of women use Facebook, while about <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#FB-demos\"><span style=\"font-weight: 400;\">63% of men<\/span><\/a><span style=\"font-weight: 400;\"> use it. Representation across age groups is fairly equal, but highest amongst the 18\u201364 crowd. People tend to go to Facebook posts for news, entertainment, staying connected with others, and shopping.<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udca1 Pro-tip:\u00a0<\/b><\/div>\n<p><span style=\"font-weight: 400;\">Make sure to consider the impact of recent news\u2014and even <\/span><a href=\"https:\/\/www.entrepreneur.com\/article\/356732\"><span style=\"font-weight: 400;\">statements from its former employees<\/span><\/a><span style=\"font-weight: 400;\">\u2014around security, lack of oversight of the platform, and its role in causing harm to societies and countries around the world. Will this negatively impact the <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/benefits-of-social-media\/\"><span style=\"font-weight: 400;\">business benefits<\/span><\/a><span style=\"font-weight: 400;\"> of using Facebook in the future, and would you be better off focusing on other social media channels?<\/span><\/p>\n<\/div>\n<h3 class=\"heading h3\" style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">Instagram<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-46006\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/real-estate-prospecting-via-instagram.jpg\" alt=\"real estate prospecting via instagram\" width=\"794\" height=\"581\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Instagram is also one of the most popular social media networks around, but the audience is a little more narrow. It\u2019s hugely popular with younger crowds, including millennials and Gen Zers. Like Facebook, Instagram is slightly <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#IG-demos\"><span style=\"font-weight: 400;\">more popular with women<\/span><\/a><span style=\"font-weight: 400;\"> than with men.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, it\u2019s a highly visual network\u2014which means it\u2019s best for brands with really cool or interesting-looking products. You can post both static images and short videos, but the one drawback is that it\u2019s not the best for driving traffic to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram is great for advertising, though, because it allows for both organic and paid strategies. And since it\u2019s so visual, it\u2019s not hard to capture your audience\u2019s attention\u2014if you have a well-curated feed. Did we mention that Instagram is also incredibly popular?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each month, <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\"><span style=\"font-weight: 400;\">over 1 billion people<\/span><\/a><span style=\"font-weight: 400;\"> are accessing Instagram. Not to mention the <\/span><a href=\"http:\/\/business.instagram.com\/blog\/welcoming-1-million-advertisers\"><span style=\"font-weight: 400;\">1 million advertisers<\/span><\/a><span style=\"font-weight: 400;\"> that are working on the platform. So if you\u2019re not on Instagram yet, and if you\u2019ve got a beautiful product, you might be missing out.<\/span><\/p>\n<h3 class=\"heading h3\" style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">Twitter<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter is (relatively) less popular but still has a large user base, with 22% of American adults on the platform. Slightly more men than women are using Twitter, and it\u2019s most popular with <\/span><a href=\"http:\/\/pewresearch.org\/internet\/2019\/04\/24\/sizing-up-twitter-users\/\"><span style=\"font-weight: 400;\">18\u201324 year-olds<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like with Facebook, some people might consider Twitter a news platform as well as social media. (Is that a good idea? Probably not, but that\u2019s just us.) Sharing social media content, aka \u201cretweeting,\u201d is pretty common and is a huge reason why many posts on Twitter go viral.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oreo is one of the brands that have really mastered Twitter and partnered with the right influencers and celebrities:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1947 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image13-4.png\" alt=\"Shaq Twitter post about Oreo\" width=\"433\" height=\"400\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Oh, and it\u2019s an excellent way to share blog and website content too.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\" style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-44167\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/02\/encircled-pinterest-profile-1024x494.png\" alt=\"encircled pinterest profile\" width=\"1024\" height=\"494\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another highly visual platform with about 322 million users internationally, Pinterest\u2019s audience leans <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#PIN-demos\"><span style=\"font-weight: 400;\">more female than male<\/span><\/a><span style=\"font-weight: 400;\">, and most users are looking to save content for inspiration (popular categories include cooking, crafting, and decorating). The platform went through a bit of a lull a few years back, but it has experienced a surprising resurgence. Good on them.<\/span><\/p>\n<h3 class=\"heading h3\" style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/support-tools.storage.googleapis.com\/Create-Sound-378749131.png\" alt=\"Snapchat\" width=\"4026\" height=\"2262\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget about Snapchat. You may not use it, but it\u2019s hugely popular with younger audiences, especially teenagers. In fact, <\/span><a href=\"http:\/\/statista.com\/statistics\/250172\/social-network-usage-of-us-teens-and-young-adults\/\"><span style=\"font-weight: 400;\">41% of teenagers<\/span><\/a><span style=\"font-weight: 400;\"> rated Snapchat as the most important social media platform. Why? Probably because Snapchat is arguably the best platform for engaging directly with your audience.<\/span><\/p>\n<h3 class=\"heading h3\" style=\"color: #434343; padding-top: 20px;\"><span style=\"font-weight: 400;\">TikTok<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-47787\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/09\/IMG_8366.gif\" alt=\"\" width=\"480\" height=\"427\" \/><\/p>\n<p>Speaking of teenagers: if you&#8217;re looking to reach Gen Z, Tiktok is where you need to be. <a href=\"https:\/\/blog.hootsuite.com\/tiktok-stats\">In the United States alone, Tiktok has around 100 million active users<\/a>, with over 50 million logging in at least once a day. TikTok is known for its viral trends by influencers set to songs, sound effects, and even dialogue from movie, TV, YouTube, and everyone&#8217;s favorite defunct platform: Vine. Just like on Instagram and other platforms, brands can work directly with influencers to promote their content.<\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-44590\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/law-firm-linkedin-page-example.png\" alt=\"law firm linkedin page example\" width=\"980\" height=\"838\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you work for a company, you\u2019ve probably heard of this one. LinkedIn is a professional network and although it has ad content, these tend to be targeted to professionals. High-quality industry articles, B2B, and SaaS-related topics are probably among the most-shared types of content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s look at some social media best practices that apply across all these platforms.<\/span><\/p>\n<h2 style=\"padding-top: 20px;\"><strong><a id=\"two\"><\/a>11 best practices for all social media platforms<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Your strategies for social media posting should adapt to each platform you\u2019re posting on. But, there are a number of best practices that apply to all networks. We\u2019ll get into specific guidelines for the biggest social media networks later, but first let\u2019s look into the big picture stuff first.<\/span><\/p>\n<h3 class=\"heading h3\">1. Respond to messages\u2014quickly<\/h3>\n<p><span style=\"font-weight: 400;\">This is Social Media 101. Especially if you\u2019re managing multiple social media platforms (which is pretty common for businesses). You need to make sure that you\u2019re responding to all the direct messages people are sending you\u2014and also the <\/span><i><span style=\"font-weight: 400;\">public<\/span><\/i><span style=\"font-weight: 400;\"> posts that may not tag (@) you directly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expectations are high on social media in terms of response time, and if someone messages you, they\u2019re most likely expecting an answer within a day\u2014if not earlier. So, how can you do this efficiently? It\u2019s not like you can just spend all day jumping between four or five dashboards on every social media account answering messages and public posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One simple way to help with this is to use a social media management platform that consolidates all these messages <\/span><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/engage\/channels\/social.html#ring-cc-off\"><span style=\"font-weight: 400;\">on every channel<\/span><\/a><span style=\"font-weight: 400;\"> (even live chat and emails) into one place. For example, you can do this pretty easily with <a href=\"https:\/\/www.ringcentral.com\/engage.html\">RingCentral Digital Engage<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"Digital Customer Engagement | RingCentral Engage Digital\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PZC3o5YN90E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Plus, it can even merge your customers\u2019 different social media profiles into one so that you can see someone\u2019s full conversation history with you across Facebook, Twitter, Instagram, and more. This way, you (or anyone on your team) can easily pick up conversations, even if they\u2019ve never spoken to that person before.<\/span><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udd79\ufe0f<\/span> Get a hands-on look at how RingCentral works by booking a product tour:<\/p>\n<p class=\"p1\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Choose a time<\/button><\/p>\n<hr \/>\n<h3 class=\"heading h3\">2. Set goals<\/h3>\n<p><span style=\"font-weight: 400;\">Advertising on social media isn\u2019t cheap. To justify your budget, set realistic milestones. This will also help you measure your progress and show you where you need to spend more time or tweak a few things.<\/span><\/p>\n<h3 class=\"heading h3\">3. Track growth<\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve set your goals and started the journey of becoming a social media marketing titan, it\u2019s time to make sure you\u2019re on the right track. Most social media platforms have analytic tools that will show you how many clicks, shares, and sales you\u2019re getting. Use them!<\/span><\/p>\n<h3 class=\"heading h3\">4. Plan posts and use a calendar<\/h3>\n<p><span style=\"font-weight: 400;\">Social media marketing campaigns require a lot of content, all the time. Accomplishing this will be pretty much impossible if you\u2019re not organized about your marketing efforts and don\u2019t have a solid plan in place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media calendars are an excellent tool to keep your sanity. Remember to incorporate deadlines to keep everyone accountable and, equally importantly, to make sure you\u2019re not rushing to come up with content at the last minute.<\/span><\/p>\n<h3 class=\"heading h3\">5. Automate posting<\/h3>\n<p><span style=\"font-weight: 400;\">A calendar and plan are important strategies, and automation takes this one step further. Automation saves you time and keeps things running smoothly. It\u2019ll also allow you to share content at the optimal time (i.e., when most people are browsing social media in their time zones), so you don\u2019t have to wake up at 5 a.m. to publish that Tweet for your followers in India.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are tons of options for automation, including HootSuite, CoSchedule, and Zapier.<\/span><\/p>\n<h3 class=\"heading h3\">6. Engage in social listening<\/h3>\n<p><span style=\"font-weight: 400;\">Social listening is a technique used by social media channels in order to monitor your social media accounts to pick up on current mentions, customer feedback, or discussions of your brand. You can then analyze these posts to discover specific keywords or types of content that are circulating in your industry\u2014and please the social media algorithms while you\u2019re at it.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><strong>7. Be careful with slang&#8230;\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Nailing voice and tone is something every brand should strive for, but pandering with slang is a whole \u2018nother thing. At best, it\u2019s embarrassing and, at worst, it\u2019s offensive. It\u2019s a fine balancing act between sounding authentic, relevant, and relatable to your audience\u2014especially if you\u2019re targeting teenagers and millenials\u2014and sounding like this:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/giphy.gif\" alt=\"GIF of Steve Buscemi saying \u201chello fellow young people\" width=\"500\" height=\"225\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Customers will most likely be put off by your misuse of slang and popular phrases\u2014in fact, almost <\/span><a href=\"http:\/\/sproutsocial.com\/insights\/data\/q3-2016\/\"><span style=\"font-weight: 400;\">40% of followers<\/span><\/a><span style=\"font-weight: 400;\"> will actually jump ship if you do this.<\/span><\/p>\n<h3 class=\"heading h3\">8. Scope out the competition<\/h3>\n<p><span style=\"font-weight: 400;\">Take a look at the social media presence of the competition to see what works for them, what doesn\u2019t, and what they\u2019re missing. Make sure your voice and tone are distinctive, and you\u2019re filling the gaps they\u2019re leaving.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the competition has a killer Instagram but no Pinterest, consider putting together an impressive collection of Pinterest boards\u2014and cross-promote it on your own Instagram to reach a bigger audience. <\/span><\/p>\n<h3 class=\"heading h3\">9. Keep your profiles consistent<\/h3>\n<p><span style=\"font-weight: 400;\">While you may have different strategies for different networks, your profiles should always be complete and consistent. Make sure your usernames, images, copy, and links match up. All of your profiles should link back to your website.<\/span><\/p>\n<h3 class=\"heading h3\">10. Don&#8217;t feed the trolls<\/h3>\n<p><span style=\"font-weight: 400;\">Some negative feedback is reasonable, and you should try to remedy the situation, sure. Other feedback, however, exists just to create toxic negativity, and there\u2019s nothing you can do to solve it. This toxic negativity can be considered trolling. And trolls\u2019 main objective is to provoke and incite bad-faith arguments Trolls typically have no basis for their complaints and, no matter how gracious you respond, they\u2019ll never be happy. Ignore them and move on.<\/span><\/p>\n<h3 class=\"heading h3\">11. Limit employee access<\/h3>\n<p><span style=\"font-weight: 400;\">Depending on the size of your company, you should have a dedicated social media team or employee. Not everybody should have access to your social media accounts. Why? A pissed off employee, armed with all the passwords and login information, can torpedo your business with a few choice tweets, insult customers in Instagram comments\u2014or even delete accounts. Actually, not sure which one of these is worse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, someone <\/span><i><span style=\"font-weight: 400;\">really<\/span><\/i><span style=\"font-weight: 400;\"> should\u2019ve taken away <\/span><span style=\"font-weight: 400;\">Brandon Truaxe\u2019s<\/span><span style=\"font-weight: 400;\"> access. The founder of Deciem, a wildly successful skincare company, was notorious for his erratic online behavior:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1951 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image11-4.png\" alt=\"Deciem Instagram post\" width=\"270\" height=\"400\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s just say they lost a lot of customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If someone does have access to your social media accounts and leaves the company\u2014for whatever reason\u2014make sure you revoke their access and change the passwords.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\" style=\"padding-top: 20px;\"><strong><a id=\"three\"><\/a>Social media best practices for Facebook<\/strong><\/h2>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">1. <\/span><b>Pare down your copy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike with some other platforms (LinkedIn), the copy should be short, concise, and SEO optimized. According to data gathered by <\/span><a href=\"http:\/\/coschedule.com\/blog\/social-media-best-practices-for-business\/\"><span style=\"font-weight: 400;\">CoSchedule<\/span><\/a><span style=\"font-weight: 400;\">, your target word count should be around 111 characters. One emoji is okay. For all those verbose copywriters out there, will you accept this challenge?<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">2. <\/span><b>Don\u2019t overuse hashtags<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Similarly, don\u2019t bog down your posts with tons of hashtags. Try to work them into your copy, and limit yourself to one or two.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">3. <\/span><b>Post videos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook is becoming increasingly video-oriented. But don\u2019t force your viewers to navigate away from Facebook by linking to other websites like YouTube. Instead, directly upload your video content to Facebook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will also make your videos <\/span><a href=\"http:\/\/quintly.com\/blog\/2017\/03\/facebook-video-study\"><span style=\"font-weight: 400;\">appear in more feeds<\/span><\/a><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">If you have the time, look into <\/span><a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/facebook-audience-optimization\/\"><span style=\"font-weight: 400;\">Facebook audience optimization<\/span><\/a><span style=\"font-weight: 400;\">\u2014it\u2019ll help you make sure the stuff you\u2019re creating is actually what your audience is looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*Bonus tip<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure your videos have closed captioning. Did you know that <\/span><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/social-media-marketing-statistics\/#gref\"><span style=\"font-weight: 400;\">85% of Facebook video watchers<\/span><\/a><span style=\"font-weight: 400;\"> prefer watching videos without sound?<\/span><\/p>\n<h2 class=\"heading h2\" style=\"padding-top: 20px;\"><strong><a id=\"four\"><\/a>Social media best practices for Instagram<\/strong><\/h2>\n<h3 class=\"heading h3\">1. Use those hashtags!<\/h3>\n<p><span style=\"font-weight: 400;\">Unlike Facebook, you can go wild with hashtags on Instagram. (But not too wild.) Instagram lets you use up to 30 hashtags, and if you choose them well, you can boost engagement and reach a wider audience. Just make sure you\u2019re using the right hashtags that\u2019ll put you in the conversation and on the map, like Pyrrha does here:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1952 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image3-9.png\" alt=\"Pyrrha Jewelry Instagram post using hashtags\" width=\"622\" height=\"400\" \/><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udca1 Pro-tip:\u00a0<\/b><\/div>\n<p>Even though hashtags are useful, sometimes you\u2019ll want to hide them for the aesthetic. (Who wants to see a wall of blue text and number signs all clustered together?)\u00a0 If you\u2019re worried about all the hashtags ruining the look of your <a href=\"https:\/\/www.brainybe.es\/experts-hive\/best-instagram-captions\/\">Instagram caption<\/a>, you can hide your hashtags (kind of) in a comment instead of in the caption to keep your posts looking streamlined and #aesthetic.<\/p>\n<\/div>\n<h3 class=\"heading h3\">2. Location, location, location<\/h3>\n<p><span style=\"font-weight: 400;\">Geotagging is a great feature that can boost those social media engagement metrics, but according to <\/span><a href=\"https:\/\/www.adweek.com\/performance-marketing\/14-instagram-data-findings-every-marketer-needs-know-160969\/\"><span style=\"font-weight: 400;\">AdWeek<\/span><\/a><span style=\"font-weight: 400;\">, only 5% of posts include a location tag.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The posts that do, however, can get 79% more engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Geotagging is most useful if your store or <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/social-media-for-small-business\/\"><span style=\"font-weight: 400;\">small business<\/span><\/a><span style=\"font-weight: 400;\"> has a specific location and you want to reach a local audience. Here\u2019s Herschel Supply promoting its umbrellas for the (very apt) London weather:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1953 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image5-6.png\" alt=\"Herschel Supply umbrella promotion for the London weather\" width=\"626\" height=\"400\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"heading h3\">3. Work with influencers<\/h3>\n<p><span style=\"font-weight: 400;\">Influencers are an interesting category of independent workers. They\u2019ve nailed their own voice and tone and have grown an organic audience that\u2019s often fiercely loyal. If you think influencers would be an asset to your marketing strategy, think about whether you\u2019d want them to post ads of your product on their accounts, or if you want to post photos of them with your product on your own account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are perks to both. Maybe they have a much bigger audience than you and can reach more people, in which case you\u2019d want them to post something about you on their accounts!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1954 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image6-6.png\" alt=\"Working with influencers for a company's marketing strategy\" width=\"453\" height=\"887\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Either way, make sure you give them clear directions about how \u201csalesy\u201d you want the post to look. They\u2019ll probably provide guidelines as well. For example, a fashion blogger wearing your shoes seems on-brand (and might not even register as an ad until you read the caption). A makeup guru partnering with a SaaS company, on the other hand, would be odd.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\" style=\"padding-top: 20px;\"><strong><a id=\"five\"><\/a>Social media best practices for Twitter<\/strong><\/h2>\n<h3 class=\"heading h3\">1. Be mindful with your hashtags<\/h3>\n<p><span style=\"font-weight: 400;\">Like Facebook, you should be selective and minimal with your hashtag use. A good hashtag will give your tweet exposure, but if you use too many, your readers\u2019 eyes will glaze over and they\u2019ll move on. Don\u2019t use more than two or three hashtags, and try to work them into the tweet instead of just bunched together at the end.<\/span><\/p>\n<h3 class=\"heading h3\">2. Set up an automated Twitter schedule<\/h3>\n<p><span style=\"font-weight: 400;\">Twitter is a high-volume, fast-paced network that\u2019s always being updated. You need to be posting constantly and consistently to keep up. Some brands even post the same thing a few times a day since posts get pushed down the feed so quickly by new content. Using a tool to automate your posts is especially useful for Twitter and will free up time and resources for you.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\">3. Reply to comments<\/h3>\n<p><span style=\"font-weight: 400;\">The purpose and beauty of social media is that you can <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/engage-your-customers-with-social-media\/\"><span style=\"font-weight: 400;\">engage directly with customers<\/span><\/a><span style=\"font-weight: 400;\"> and everyone can see the conversation. Wendy\u2019s is a master at replying to Tweets that mention the brand:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1955 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image8-6.png\" alt=\"Wendy's using social media for customer engagement by replying to people's comments\" width=\"513\" height=\"400\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Make sure you\u2019re answering questions and responding to comments. Otherwise, snubbed readers will be dissatisfied and, because these comments are public, other people will see that you don\u2019t take the time to continue conversations. Not good.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\">4. Tell stories using threads<\/h3>\n<p>We&#8217;ve all been sucked into a Twitter thread about a harrowing run-in with a ghost or an awkward breakup overheard at brunch (or maybe it&#8217;s just us?). If you have a really interesting story that relates to your brand, Twitter allows you to tell it, 280 characters at a time, in a thread. This makes longer tales super easy to follow. Just hit the little (+) as you&#8217;re writing your first post, and the next post will be nested underneath it, and so on, and so on&#8230;.<\/p>\n<h2 class=\"heading h2\" style=\"padding-top: 20px;\"><strong><a id=\"six\"><\/a>Social media best practices for Pinterest<\/strong><\/h2>\n<h3 class=\"heading h3\">1. Focus on inspiration<\/h3>\n<p><span style=\"font-weight: 400;\">Pinterest is all about inspiring its users. Your Pinterest content should be geared towards this goal, rather than blatantly pushing sales. If your product is kitchen appliances, for example, share delicious recipes that users can use your product to recreate.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\">2. Use the boards<\/h3>\n<p><span style=\"font-weight: 400;\">Content on Pinterest is saved (or \u201cpinned\u201d) to boards that can be public or private and organized by theme. Create multiple, well-curated boards that\u2019ll keep your followers scrolling. Like Instagram, you need a good eye and strong visuals to pull this off. Make sure you give your boards catchy and interesting titles\u2014and don\u2019t forget to give each board an attractive title image!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">General Electric makes great use of different boards:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1956 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image9-4-1024x760.png\" alt=\"GE using Pinterest boards\" width=\"840\" height=\"623\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"heading h3\">3. Repin content<\/h3>\n<p><span style=\"font-weight: 400;\">Like Twitter, Pinterest is driven by reposts (only they call them \u201crepins\u201d). So don\u2019t be afraid to branch out and repin content from other users. This will help round out your account, break up the advertisements, and boost engagement. This also takes the burden off of you in terms of continually generating new original content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One great example of a business Pinterest account is encircled, a small fashion company focusing on ethical and sustainable practices. Their Pinterest features their own content, as well as travel tips, minimalism, sustainable living, and inspiring quotes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, all of their repins are relevant to their brand. The result is a beautiful and engaging account that users can spend hours scrolling through.<\/span><\/p>\n<h3 class=\"heading h3\">4. Install &#8220;Pin It&#8221; buttons on your websites<\/h3>\n<p><span style=\"font-weight: 400;\">Pin It buttons allow readers to save websites to their Pinterest. Installing Pin It buttons is an easy and effective way to drive traffic to your Pinterest, which in turn will drive traffic from Pinterest back to you. Once the button is installed, your readers will do the work for you. You\u2019ve got a few options for what kind of button you want to use:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1957 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4-9.png\" alt=\"Pin it buttons from Pinterest\" width=\"600\" height=\"400\" \/><\/p>\n<h2 class=\"heading h2\" style=\"padding-top: 20px;\"><a id=\"seven\"><\/a>Social media best practices for Snapchat<\/h2>\n<p><span style=\"font-weight: 400;\">Before there were Instagram stories, there was Snapchat. When it launched in 2011, there was no other network like Snapchat. Its popularity might have been eclipsed by Instagram and Facebook with their copycat Stories features, but Snapchat is still incredibly popular with teenagers and has an evenly split <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#SC-demos\"><span style=\"font-weight: 400;\">demographic<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 class=\"heading h3\">1. Create original content<\/h3>\n<p><span style=\"font-weight: 400;\">You might be tempted to reuse your Instagram content on Snapchat to save time and resources. However, most Snapchat users are also on Instagram, so why would they follow you on both platforms to see the same content twice? You have to give your audience a reason to follow you, so create content that\u2019s original and exclusive to Snapchat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snapchat content doesn\u2019t have to be just ads either. For example, you can post fun behind-the-scenes footage, employee profiles, or sneak peeks at upcoming products. Here\u2019s Everlane showing how their clothes get made by taking their Snapchat followers on a tour:<\/span><\/p>\n<p><a href=\"https:\/\/www.businessinsider.com\/how-everlane-uses-snapchat-2016-2\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-1958 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image14-3.png\" alt=\"Everlane showing how their clothes get made by taking their Snapchat followers on a tour\" width=\"679\" height=\"400\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"heading h3\">2. Make use of Snapchat\u2019s built-in ad tools<\/h3>\n<p><span style=\"font-weight: 400;\">Snapchat has several innovative tools for creating engaging ads. There are a wide variety of ads you can use, including the classic ads that play between stories, ads that link to your products, and ads that\u2019ll get you on the coveted Discover page. You can even design fun filters and lenses for users to play with, creating an immersive and interactive experience. (More on <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/interactive-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive content<\/a> here.)<\/span><\/p>\n<h3 class=\"heading h3\">3. Fine-tune your target audience<\/h3>\n<p><span style=\"font-weight: 400;\">Okay. So you know you\u2019re on Snapchat because you want to reach a younger demographic. But you can get even more specific than that. Customize your advertising so you\u2019re getting the exact audience you want. Are you hoping to reach college students studying the sciences in California, or multilingual highschoolers in Canada? Snapchat lets you select your demographic based on age, location, preferred device, gender, language, education, income, and even marital status.<\/span><\/p>\n<h3 class=\"heading h3\">4. Be prepared to cross-promote<\/h3>\n<p><span style=\"font-weight: 400;\">It can be extremely difficult to get users to notice your account if you\u2019re relying on Snapchat alone. Advertise your Snapchat account on your other social media accounts, emails, and in real life with handy <a href=\"https:\/\/www.beaconstac.com\/qr-code-generator\">QR codes<\/a>.<\/span><\/p>\n<h2 style=\"padding-top: 20px;\"><strong><a id=\"eight\"><\/a>Social media best practices for TikTok<\/strong><\/h2>\n<p>The new kid on the block isn&#8217;t messing around. TikTok is a massive platform that centers the individual, and its effects are rippling throughout the other platforms. For instance, Instagram&#8217;s new &#8220;Reels&#8221; feature seems to take direct inspiration from the short and shareable TikTok video format.<\/p>\n<p>Navigating any new platform can be a real minefield, and with Gen Z\u2014the most social-media-savvy generation to date\u2014running the table, be sure to follow these tips to successfully.<\/p>\n<h3 class=\"heading h3\">Work with influencers<\/h3>\n<p>Just like Instagram and Snapchat, influencers rule TikTok. There are several ways to make your content heard via these individuals. Targeted ads on your own page, that come up in people&#8217;s For You Page as they scroll, is one option. But another great way is to engage influencers to do sponsored posts on their own platforms. That way, you&#8217;re sure to reach their wider audience as you grow your own brand.<\/p>\n<h3>&#8220;FYP&#8221; is your friend<\/h3>\n<p>Slap this hashtag on videos you want anyone to see as they scroll their For You Page. Who knows? The algorithm might smile upon you and help that post go viral.<\/p>\n<h3 class=\"heading h3\">Be authentic<\/h3>\n<p>No one knows &#8220;cringe content&#8221; better than Gen Z. Don&#8217;t try to be something you aren&#8217;t; there&#8217;s room for everyone on TikTok, and it&#8217;s better to reach your real audience with niche content. And don&#8217;t be afraid to mess up&#8230; or post those bloopers! The less polished, the better, in a lot of cases.<\/p>\n<h3 class=\"heading h3\">Turn on Duets and Stitch<\/h3>\n<p>Want more shares? Make sure TikTokers can interact in more way than one. Besides commenting directly on your videos, there are options to Duet your video (post a side-by-side reaction) and Stitch it (show a short clip of your video followed by a viewer&#8217;s response).<\/p>\n<h3 class=\"heading h3\">Check your &#8220;@ Mentions&#8221;<\/h3>\n<p>This section of your Notifications is where you&#8217;ll be able to see who&#8217;s Duetting and Stitching your videos or directly mentioning you in other videos&#8217; comments. This is an important area to watch to make sure your content isn&#8217;t being called out for being hurtful, offensive, or otherwise problematic. That&#8217;s a bell that is very hard to un-ring on TikTok.<\/p>\n<h2 class=\"heading h2\" style=\"padding-top: 20px;\"><a id=\"nine\"><\/a>Social media best practices for LinkedIn<\/h2>\n<h3 class=\"heading h3\">1. Be professional<\/h3>\n<p><span style=\"font-weight: 400;\">The whole point of LinkedIn is that it\u2019s a professional network. This is where being able to adapt your brand\u2019s tone is crucial. Flashy GIFs and emojis wouldn\u2019t be appropriate here for some brands, so this is where it\u2019s important to know your audience.<\/span><\/p>\n<h3 class=\"heading h3\">2. Post job listings here<\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn is a professional network for networking, so it\u2019s not surprising that job hunters flock to LinkedIn. So if you\u2019ve got openings in your company, put together a job listing and post it. It looks good because people can see you\u2019re growing, and in addition to connecting with candidates, you can also use this to build your company brand and attract better talent over the long run.<\/span><\/p>\n<h3 class=\"heading h3\">3. Share industry-specific content<\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn is a great place to post mid and bottom-of-the-funnel articles (aka articles that are more specific to your product as opposed to super high-level topics). LinkedIn users are also more likely to be looking for blog posts and articles about very specific topics. Everyone is trying to get ahead, so make sure your account has a wealth of industry knowledge and advice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even get leads this way by offering downloadable goodies in exchange for peoples\u2019 contact information:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1959 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image10-3.png\" alt=\"iCIMS offering downloadable goodies in exchange for peoples\u2019 contact information\" width=\"553\" height=\"596\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2 class=\"heading h2\" style=\"padding-top: 20px;\"><strong>Up your social game with these social media best practices<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Whichever platform you choose, remember that social media is a way to connect and have fun with people who are familiar with your brand, and to build <\/span><a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/brand-awareness\/\"><span style=\"font-weight: 400;\">brand awareness<\/span><\/a><span style=\"font-weight: 400;\"> with prospects, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be afraid to let your personality shine through, and don\u2019t just post your own stuff\u2014repost and like your audience\u2019s content. Social media is a two-way street!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s digital ecosystem, <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/why-social-media-integration-really-matters-for-your-business\/\"><span style=\"font-weight: 400;\">social media integration<\/span><\/a><span style=\"font-weight: 400;\"> is so important for your business. But thanks to tools like RingCentral Engage Digital, streamlining social media into your business communications strategy is easy as pie.\u00a0 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Need some updated social media best practices? You&#8217;ve come to the right place.\u00a0 Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Unlike more traditional marketing methods (like print ads, commercials, and emails), social media gives customers (and potential customers) the chance to &#8230;<\/p>\n","protected":false},"author":29,"featured_media":47755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18390],"tags":[2058,1805,2066,800,588],"class_list":["post-40802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-communication-and-collaboration","tag-facebook-tips","tag-social-media","tag-social-media-best-practices","tag-social-media-tips","tag-twitter-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>35 social media best practices: Tips for every platform | RingCentral Blog<\/title>\n<meta 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