{"id":40729,"date":"2020-02-18T00:00:00","date_gmt":"2020-02-18T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/newsletter-calendar\/"},"modified":"2025-03-13T06:30:25","modified_gmt":"2025-03-13T13:30:25","slug":"newsletter-calendar","status":"publish","type":"post","link":"\/us\/en\/blog\/newsletter-calendar\/","title":{"rendered":"Newsletter calendars: the key to planning epic newsletters"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">So you\u2019ve decided to send out a newsletter and want to make sure you have all your ducks in a row before you make it official. Or maybe you\u2019re considering sending one out in the near future and want to educate yourself on best practices. Perhaps you already have one\u2014you\u2019re just looking to make the process more efficient. Whatever the case, this post is for you, so keep reading.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email newsletters are a fun and manageable way to keep in touch with customers and prospects and let them know about upcoming events, promotions, and new content. But what may seem like an exciting task at the beginning can quickly become tedious if you don\u2019t have a plan in place. When that happens, it might feel easier to skip an issue or\u2014worse yet\u2014send something subpar out to your audience.\u00a0<\/span><\/p>\n<p><b>A newsletter calendar can help take the stress out of planning for future newsletters<\/b><span style=\"font-weight: 400;\">, streamline production, and give you\u2014and your team, if you\u2019ve got one\u2014a clear look at what\u2019s coming down the line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll look at:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"#What a newsletter calendar is\">What a newsletter calendar is (and what it should contain)<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"#The benefits of having a newsletter\">The benefits of having a newsletter<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"#The 3 best free tools for creating your newsletter calendar\">The 3 best free tools for creating your newsletter calendar<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"#How often you should send out your newsletter\">How often you should send out your newsletter<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"#The key elements of a good customer newsletter\">The key elements of a good customer newsletter<\/a><\/span><\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\">\ud83d\udd0d\u00a0 Are you thinking about purchasing a new communication tool and unsure how to get started? Wondering whether you need a <a href=\"https:\/\/www.ringcentral.com\/virtual-call-center.html\">virtual call center<\/a>, <a href=\"https:\/\/www.ringcentral.com\/lp\/small-business-phone-service.html\">business phone service<\/a> or <a href=\"https:\/\/www.ringcentral.com\/ccaas.html\">CCaaS<\/a>? Here&#8217;s a checklist to help you pick the right one for your business.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/assets.ringcentral.com\/us\/checklist\/modern-contact-center-solutions.pdf\" data-id=\"69e1622d19618\" id=\"69e1622d19618\">\n\t\t<button tabindex=\"on\"  on=\"tap:69e1622d19618.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\u2705  Free checklist<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a Get this free cChecklist of must have AI-powered capabilities to ensure you can deliver effortless, omnichannel experiences. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-03847\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69e1622d19618.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<p><a name=\"What a newsletter calendar is\"><\/a><\/p>\n<h2 style=\"padding-top: 30px;\"><strong>What is a newsletter calendar?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Surely you get a few newsletters sent to your email on a weekly, biweekly, or monthly basis. You might even come to look forward to one or two. On the surface, these are just really well-crafted\u2014often well-designed\u2014emails that arrive in your inbox regularly without fail, but behind the scenes they\u2019re the result of preparation, and probably (you guessed it) a newsletter calendar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Much like a content calendar (or a social media calendar, marketing calendar, event calendar, etc.) a newsletter calendar is a tool for planning upcoming issues of your newsletter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At its most basic, your newsletter calendar should contain the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go-live dates (when you actually send the newsletter)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Draft dates (because you should always have at least one person proofread your newsletter)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That said, you\u2019d be well served to include other important information in your calendar like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Holidays, especially those that affect your business hours<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Seasonal promotions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Events, whether in-store or online<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Submission cut-off dates (if you source some of your content from employees\u2014they need to know when to have it submitted by)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blog post publish dates<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Having all of these nuggets in one place will not only keep you on track, but also provide you with an abundance of content to pull from when you actually create your newsletter.<\/span><\/p>\n<p><a name=\"The benefits of having a newsletter\"><\/a><\/p>\n<h2 style=\"padding-top: 30px;\"><strong>The benefits of having a newsletter calendar<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Beyond keeping you organized, maintaining a detailed newsletter calendar is useful because you can:<\/span><\/p>\n<h3 style=\"color: #666666; padding-top: 10px;\"><span style=\"font-weight: 400;\">Plan ahead<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Planning your newsletter well in advance means you\u2019re not scrambling to pull something together at the last minute. Not only that, you can make sure you don\u2019t forget to include something important\u2014like how your brick and mortar location will be closed on Thanksgiving. (\u201cBut don\u2019t worry, our online shop is available 24\/7!\u201d)<\/span><\/p>\n<h3 style=\"color: #666666; padding-top: 10px;\"><span style=\"font-weight: 400;\">Stay accountable\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Saying you\u2019re going to send out a monthly newsletter is a nice sentiment\u2014but it\u2019s a promise you might not be able to keep if something more pressing comes along. Maintaining a detailed calendar will help you keep your promise\u2014to yourself and your audience.\u00a0<\/span><\/p>\n<h3 style=\"color: #666666; padding-top: 10px;\"><span style=\"font-weight: 400;\">Stay top of mind<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Radicati Group, a tech market research firm, forecasted the number of emails sent and received worldwide will grow to <\/span><a href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2018\/12\/Email-Statistics-Report-2019-2023-Brochure.pdf\"><span style=\"font-weight: 400;\">347 billion per day by the end of 2023<\/span><\/a><span style=\"font-weight: 400;\">. Yes, you read that right\u2014347 billion per day. There\u2019s a lot to unpack there, but what that means to you is that you can\u2019t expect people to always be thinking about you. Sending out a regular newsletter packed with useful and engaging information will help to remind your customers and prospects you exist.<\/span><\/p>\n<h3 style=\"color: #666666; padding-top: 10px;\"><span style=\"font-weight: 400;\">Help others help you<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have the time or the desire to actually build out the newsletter yourself, keeping up a detailed newsletter calendar allows you to pass its creation onto someone else. All they have to do then is take a peek at what\u2019s coming up, slot in the planned content, and send it to you for approval before it goes live. Delegation\u2026 it\u2019s a beautiful thing.<\/span><\/p>\n<p><a name=\"The 3 best free tools for creating your newsletter calendar\"><\/a><\/p>\n<h2 style=\"padding-top: 30px;\"><strong>Best free tools for newsletter calendars<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We get it\u2014the last thing you want to do is pay for a specialized tool just for creating a newsletter calendar. Lucky for you, there are several free tools out there that\u2019ll do the trick\u2014and do it well.<\/span><\/p>\n<h3 style=\"color: #666666; padding-top: 10px;\"><span style=\"font-weight: 400;\">Trello<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This intuitive project management tool allows you to create customized boards to plan and track any number of projects, including your newsletter calendar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with a blank board or choose a template (the <\/span><a href=\"https:\/\/trello.com\/b\/Y84uxh4d\/blog-content-schedule\"><span style=\"font-weight: 400;\">Blog Content Schedule template<\/span><\/a><span style=\"font-weight: 400;\"> seen below would be great for newsletter planning with a few tweaks).<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1790 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image2-6.png\" alt=\"Trello board newsletter planning\" width=\"695\" height=\"329\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Simply click on the \u201cCalendar\u201d button in the top left-hand corner, and you\u2019ll see a month-by-month view of all your various important dates.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1791 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image6.png\" alt=\"Blog content schedule calendar\" width=\"695\" height=\"318\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Best of all, this tool is completely free\u2014although, paid plans are available if you\u2019re looking for additional functionality.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1792 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image4-5.png\" alt=\"Social media editorial calendar\" width=\"552\" height=\"400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Use the color-coding to highlight production dates or events, and keep a running list of content to include in the \u201cContent Repository\u201d tab.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now you could use Excel for this task, but the benefit of Google Sheets is it\u2019s synced with the cloud, so you and anyone else who may need to view or edit the calendar can access and update it in real time.\u00a0<\/span><\/p>\n<h3 style=\"color: #666666; padding-top: 10px;\"><span style=\"font-weight: 400;\">Something you\u2019re already using<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s possible that a tool you\u2019re already using could double as a newsletter calendar. Not only does this save you money, it also saves you the hassle of learning the ins and outs of a new tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re already using <a href=\"https:\/\/www.ringcentral.com\/solutions\/office\/call.html\">RingCentral RingEX<\/a>,<\/span><span style=\"font-weight: 400;\">\u00a0then you probably know you can add tasks directly within the app. In fact, you can set up monthly recurring tasks (like creating a newsletter draft!), tag everyone who needs to be involved, add a due date, and include all the details right in the task description.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what it looks like while you\u2019re adding the task:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1793 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image3-5.png\" alt=\"Adding a task on RingCentral App\" width=\"695\" height=\"396\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And what it looks in the \u2018Tasks\u2019 view once it\u2019s posted:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-1794 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image5-4.png\" alt=\"Task posted on RingCentral Glip\" width=\"666\" height=\"400\" \/><\/p>\n<p><a name=\"How often you should send out your newsletter\"><\/a><\/p>\n<h2 style=\"padding-top: 30px;\"><strong>A note on newsletter frequency<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">How often to send out your newsletter will vary from business to business. There\u2019s no wrong frequency, so long as the content you\u2019re sending out is relevant, timely, and packaged up in an easily digestible format (more on what a \u201cgood\u201d newsletter looks like later).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also consider what\u2019s a realistic frequency for you to keep up. You probably have a lot of stuff on your plate. As much as you\u2019d like to send out a weekly newsletter, it just might not be feasible. Rather than burning yourself out by taking on too much, consider sending out a monthly or even bi-monthly newsletter, and scale up if you have the time or are able to offload the task to someone else.<\/span><br \/>\n<a name=\"The key elements of a good customer newsletter\"><\/a><\/p>\n<h2 style=\"padding-top: 30px;\"><strong>What makes a good customer newsletter?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve mastered the art of newsletter planning, <\/span><span style=\"font-weight: 400;\">r<\/span><span style=\"font-weight: 400;\">emember these top three tips:<\/span><\/p>\n<h3 style=\"color: #666666; padding-top: 10px;\"><span style=\"font-weight: 400;\">1. Be captivating<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Carefully consider the subject line and\u2014if you use one\u2014the headline of your newsletter. You only have a split second to catch your customer\u2019s attention in their inbox, so make it count.<\/span><\/p>\n<figure id=\"attachment_1796\" aria-describedby=\"caption-attachment-1796\" style=\"width: 693px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1796 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/image1-6.png\" alt=\"Captivating email subject line\" width=\"693\" height=\"400\" \/><figcaption id=\"caption-attachment-1796\" class=\"wp-caption-text\">This subject line from a locally owned fabric store is anything but subtle\u2014which is a good thing when it comes to email.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3 style=\"color: #666666; padding-top: 10px;\"><span style=\"font-weight: 400;\">2. Be relevant<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Like any type of marketing, the more relevant you are, the more your message will resonate with your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, for example, if your business has multiple locations that span a great distance, rather than send out one bulk newsletter, consider creating regional newsletters and segmenting your recipients accordingly. (To segment like this requires a bit of work though. For one, you have to know where your subscribers are from\u2014some companies ask this right in the newsletter sign-up step.)<\/span><\/p>\n<h3 style=\"color: #666666; padding-top: 10px;\"><span style=\"font-weight: 400;\">3. Be concise (or at the very least, clear)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some newsletters are long\u2014like tire-your-finger-out-while-you-scroll long. This isn\u2019t necessarily a bad thing, but you have to consider your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, did your email list opt-in to your newsletter because you offer a 15% off discount for subscribers, or did they opt-in because they genuinely want to hear from you?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it\u2019s the former, don\u2019t waste their time with a novel of a newsletter. If it\u2019s the latter, you can be a bit more generous with your word count. But don\u2019t take that as license to drone on\u2014get to the point and give your audience the option to learn more if they want via a link or button.<\/span><\/p>\n<h2 style=\"padding-top: 30px;\"><strong>Take command of customer outreach with your very own newsletter calendar<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The news is called the news because it\u2019s all about what\u2019s new. And just like the news, <\/span><span style=\"font-weight: 400;\">your newsletter needs to be current, captivating, relevant, informative, and well-crafted.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easiest way to ensure this happens is by maintaining a detailed newsletter calendar. In that sense, it\u2019s like you\u2019re the editor in chief of your own newspaper, and\u2014like all editors i<\/span><span style=\"font-weight: 400;\">Google Sheets<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The world is made up of two types of people: those who love spreadsheets and those who loathe them. If you\u2019re part of the former, consider using Google Sheets to plan your newsletter.<\/p>\n<p>Happy planning!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So you\u2019ve decided to send out a newsletter and want to make sure you have all your ducks in a row before you make it official. Or maybe you\u2019re considering sending one out in the near future and want to educate yourself on best practices. Perhaps you already have one\u2014you\u2019re just looking to make the &#8230;<\/p>\n","protected":false},"author":1207,"featured_media":58056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[17927,17928,254,17929],"class_list":["post-40729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-email-newsletter-calendars","tag-email-newsletters","tag-marketing","tag-newsletter-calendars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 tips for planning your newsletters<\/title>\n<meta name=\"description\" content=\"A newsletter calendar can help take the stress out of planning for future newsletters, streamline production, and a clear look at what\u2019s coming down the line.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/newsletter-calendar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter calendars: the key to planning epic newsletters\" \/>\n<meta property=\"og:description\" content=\"A newsletter calendar can help take the stress out of planning for future newsletters, streamline production, and a clear look at what\u2019s coming down the line.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/newsletter-calendar\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-18T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T13:30:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/02\/Change-this-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Meghan Corasaniti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meghan Corasaniti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/newsletter-calendar\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/newsletter-calendar\/\"},\"author\":{\"name\":\"Meghan Corasaniti\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/bf2e907cfafb51d4ddb0087b4eeb685f\"},\"headline\":\"Newsletter calendars: the key to planning epic newsletters\",\"datePublished\":\"2020-02-18T00:00:00+00:00\",\"dateModified\":\"2025-03-13T13:30:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/newsletter-calendar\/\"},\"wordCount\":1693,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/newsletter-calendar\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/02\/Change-this-5.png\",\"keywords\":[\"email newsletter calendars\",\"email newsletters\",\"marketing\",\"newsletter calendars\"],\"articleSection\":[\"Business &amp; 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