{"id":39945,"date":"2020-04-07T00:00:00","date_gmt":"2020-04-07T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/effective-meetings-6-strategies-from-todays-top-companies\/"},"modified":"2023-01-18T03:34:13","modified_gmt":"2023-01-18T11:34:13","slug":"effective-meetings-6-strategies-from-todays-top-companies","status":"publish","type":"post","link":"\/us\/en\/blog\/effective-meetings-6-strategies-from-todays-top-companies\/","title":{"rendered":"Effective meetings: 6 strategies from\u00a0today\u2019s top companies"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pretend you\u2019re called into a project debriefing in the middle of your day. You enter the meeting room, and several things are going on: two colleagues chatting about weekend plans, three colleagues working on laptops, and the meeting host is late. When the meeting starts, the host announces that the project has been pushed back a month.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then the dreaded happens: some of the participants start chatting about projects that don\u2019t apply to half of the room. Now you\u2019re stuck listening to conversations that are irrelevant to you, and you\u2019re thinking about how your to-do list is piling up by the minute. Sound familiar?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Too many meetings are productivity black holes that fail to deliver tangible results. A major challenge for organizations is perfecting meetings to minimize friction and meet business objectives. The question becomes, how does your organization do this?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the largest organizations in the world have implemented strategies (some more peculiar than others) to master their meetings. Let\u2019s see what lessons we can learn from them.<\/span><\/p>\n<h3><b>1. Amazon: Start meetings with 30 minutes of silent reading<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Every leadership meeting at Amazon starts with a <\/span><a href=\"https:\/\/www.cnbc.com\/2019\/10\/14\/jeff-bezos-this-is-the-smartest-thing-we-ever-did-at-amazon.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">30-minute silent reading<\/span><\/a><span style=\"font-weight: 400;\"> session where attendees all read through a memo written by the host. It might sound absurd, but it\u2019s one of the fundamental changes to meetings at Amazon that Jeff Bezos credits as \u201cprobably the smartest thing we ever did.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea is that participants (especially executives) don\u2019t always have time to debrief before a meeting and often go in blind. So instead of bluffing their way through meetings, participants can take the time to understand the context of them. This practice makes for much more engaged attendees and, ultimately, highly productive conversations.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Jeff Bezos<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;We read those memos, silently, during the meeting. It&#8217;s like a study hall. Everybody sits around the table, and we read silently, for usually about half an hour, however long it takes us to read the document. And then we discuss it.&#8221;\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>2. Apple: Keep meetings between just five and eight participants<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Studies like <\/span><a href=\"https:\/\/hbr.org\/2018\/06\/the-most-productive-meetings-have-fewer-than-8-people\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">this one<\/span><\/a><span style=\"font-weight: 400;\"> by the <\/span><i><span style=\"font-weight: 400;\">Harvard Business Review<\/span><\/i><span style=\"font-weight: 400;\"> consistently show that meetings are most productive when they\u2019re kept to <\/span><b>under eight participants<\/b><span style=\"font-weight: 400;\">\u2014and Steve Jobs was adamant in <\/span><a href=\"https:\/\/www.entrepreneur.com\/article\/223424\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">keeping it that way at Apple<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Jobs, every participant in a meeting is critical\u2014if someone new joined a meeting, they were either deemed essential or asked to leave. This cutthroat approach nurtured quality thinking and ensured that the most creative minds were always on the same page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meetings with too many participants run several risks, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Not everyone can contribute to discussions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The loudest speakers dominate conversations.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A lack of substantial back-and-forth debates.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Side conversations between participants.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Participants work on other tasks.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Soft-spoken participants might be too anxious to contribute.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tough decisions never reach a consensus.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some people will show up late.<\/span><\/li>\n<\/ul>\n<h3><b>3. Google Ventures: Use a physical timer to keep meeting participants focused<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Jake Knapp, a former design partner at Google Ventures, implemented something to their meetings that you probably last saw in a third-grade math class: a Time Timer. As Jake mentions in a <\/span><a href=\"https:\/\/library.gv.com\/the-time-timer-google-ventures-secret-weapon-for-instantly-better-meetings-53c94faf426b\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">blog post for Google Ventures<\/span><\/a><span style=\"font-weight: 400;\">, this physical timer makes meetings instantly better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can a simple, old-fashioned device our parents used for timing a pot roast elevate the meeting experience? When you think about it, Google Ventures\u2019 secret weapon isn\u2019t actually the timer itself, but our innate sense of urgency.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By placing it in a clearly visible spot in the meeting room, the timer keeps participants aware of how scarce and time-blocked their meeting is. As a result, participants take time more seriously and jump right into the discussion. <\/span><\/p>\n<h3><b>4. Atlassian: Set boundaries for long speaking times<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Meetings need as many disparate voices as possible, but the reality is meetings are typically dominated by just one or two loud voices while the rest are too polite to interrupt. As a result, topics get easily carried away and decisions are made based on a small number of opinions. Organizations need to disrupt meeting monologues and encourage more participation from others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Atlassian, the answer to this challenge was a <\/span><a href=\"https:\/\/www.atlassian.com\/blog\/inside-atlassian\/why-rubber-chickens-make-better-meetings\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">rubber chicken named Helmut<\/span><\/a><span style=\"font-weight: 400;\"> with an obnoxiously hilarious squeak. Whenever a participant spoke for too long, the meeting\u2019s facilitator would squeeze Helmut, and the ensuing squeak was enough to calm the meeting down and move on. Once they discovered how effective Helmut was, the team bought an entire flock of rubber chickens.<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-32207 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/rubberchickens-1427x760-300x160-1.jpg\" alt=\"\" width=\"675\" height=\"360\" \/><\/p>\n<h3><b>5. Facebook: Define the purpose of each meeting beforehand<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s not uncommon for managers to book meetings in anticipation of a large project or ask, but what happens when the project gets delayed but the meeting still moves forward? That\u2019s exactly what Mark Zuckerberg wanted to avoid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zuckerberg instituted a new rule for meetings at Facebook: Before organizers book a meeting, they have to decide if it was a <\/span><b>discussion <\/b><span style=\"font-weight: 400;\">or <\/span><b>decision <\/b><span style=\"font-weight: 400;\">meeting. In a discussion meeting, the facilitator frames the conversation and fosters a healthy debate to brainstorm ideas. In a decision meeting, the goal is to reach a consensus on any given topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both meeting archetypes have specific guidelines to follow. The clarity helps minimize friction in every meeting and keeps everybody on track.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Sheryl Sandberg, COO of Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We try to be clear about our goal when we sit down for a meeting\u2014are we in the room to make a decision or to have a discussion?\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>6. RingCentral: Perfect your online meetings with a unified platform for messaging, calling, and video meetings<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As technology and work culture continue to shift our meetings online, fewer people are attending meetings in offices. The challenge for organizations with distributed workforces, then, is to perfect the online meeting experience. This starts with the technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A major friction point for online meetings is disparate communications apps. Say your team is discussing a project in an email thread. Once your team reaches a milestone a week later, the team manager wants to conduct a meeting to discuss next steps. When the meeting occurs, unfortunately, everyone on the team has forgotten or lost the discussion in the piles of other emails they have. The result is a loss of context\u2014and you waste precious time getting participants caught up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What if everyone in your organization had team messaging, calling, and video meetings all in <\/span><a href=\"https:\/\/www.ringcentral.com\/rcapp.html\"><span style=\"font-weight: 400;\">a <\/span><\/a><span style=\"font-weight: 400;\">single, <\/span><a href=\"https:\/\/www.ringcentral.com\/rcapp.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">unified platform<\/span><\/a><span style=\"font-weight: 400;\">? Meetings could start in the team messaging app and instantly move to an online meeting with just the click of a button. The meeting window pops up right next to the text discussion, providing the context (messaging history, files, and links) participants need to jump head-first into the conversation.<\/span><\/p>\n<p><b>What\u2019s the best approach for you?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While rubber chickens and food timers might work for some organizations, the big picture is to find your own cadence when it comes to perfecting your organization\u2019s meetings. It could be setting a timer for each person to speak, incorporating a unified communications platform, or even establishing meeting archetypes with clearly defined guidelines for each one. Every organization (and team) is different, so take time to consider which approaches will work best for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out how a <\/span><a href=\"https:\/\/www.ringcentral.com\/rcapp.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">unified communications solution<\/span><\/a><span style=\"font-weight: 400;\"> for messaging, calling, and video meetings can equip you for today\u2019s <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/virtual-meetings\/\">virtual meetings<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about effective meeting strategies in <\/span><a href=\"https:\/\/netstorage.ringcentral.com\/documents\/the_productivity_battleground_ebook.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">The Productivity Battleground: How Meeting Friction Drains Team Collaboration<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pretend you\u2019re called into a project debriefing in the middle of your day. You enter the meeting room, and several things are going on: two colleagues chatting about weekend plans, three colleagues working on laptops, and the meeting host is late. When the meeting starts, the host announces that the project has been pushed back &#8230;<\/p>\n","protected":false},"author":29,"featured_media":39947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390],"tags":[17475,778,353,8654,17477],"class_list":["post-39945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration","tag-better-meetings","tag-meetings","tag-ringcentral-app","tag-team-collaboration","tag-unified-platform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Effective meetings: 6 strategies from\u00a0today\u2019s top companies | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Pretend you\u2019re called into a project debriefing in the middle of your day. 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