{"id":39941,"date":"2020-04-06T00:00:00","date_gmt":"2020-04-06T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/how-the-leading-influencer-marketing-platform-keeps-content-flowing-and-marketers-happy-during-covid-19\/"},"modified":"2024-07-29T06:57:55","modified_gmt":"2024-07-29T13:57:55","slug":"how-the-leading-influencer-marketing-platform-keeps-content-flowing-and-marketers-happy-during-covid-19","status":"publish","type":"post","link":"\/us\/en\/blog\/how-the-leading-influencer-marketing-platform-keeps-content-flowing-and-marketers-happy-during-covid-19\/","title":{"rendered":"How the Leading Influencer-Marketing Platform Keeps Content Flowing and Marketers Happy During COVID-19"},"content":{"rendered":"

Even a worldwide crisis like COVID-19 won\u2019t change certain fundamental realities. For example, we all still need products. The companies that make products need to reach us and convince us to buy from them. And to do that, many of those businesses will seek help from professional content creators: writers, social media influencers, and even celebrities.<\/span><\/p>\n

The top influencer-marketing platform today is IZEA, which connects product makers with content creators who can help them deliver persuasive messages about their brands to the appropriate audience. But like millions of other businesses in recent weeks, IZEA suddenly found itself faced with the possibility of having to send home all of its employees to self-quarantine during the coronavirus outbreak.<\/span>\u00a0<\/span><\/p>\n

Fortunately, the company had a big advantage that was going to help get it through this.<\/span><\/p>\n

Lockdown orders could have seriously disrupted operations<\/b><\/h4>\n

The company has more than 125 employees, many working in its Orlando headquarters and dozens of others operating out of other offices and WeWork locations around the country.<\/span><\/p>\n

Even though Florida hadn\u2019t joined the list of states issuing lockdown orders, CEO Ted Murphy and his team were monitoring the events surrounding the pandemic, and they realized these self-quarantine rules could eventually affect their employees in every state. And even more important, they wanted to take proactive measures to help their team stay safe and healthy\u2014without having to worry about losing their jobs.<\/span><\/p>\n

As Ted explains, \u201cWe made the decision to tell the whole company, \u2018Okay, everybody, we\u2019re going to get you all set up working from home. We\u2019re not coming back into the offices for a while.\u2019 Knowing we had RingCentral, and that our whole staff could remain productive from home, made that decision a lot easier.\u201d<\/span>\u00a0<\/span><\/p>\n

Transitioning to 100% remote work in just a week<\/b><\/h4>\n

Thankfully, the adjustment to a fully remote organization was smooth and quick. In fact, the entire IZEA global team\u2014which also includes employees in Canada, India, and Brazil\u2014was functioning as home-based workers just one week after Ted made the company-wide announcement.<\/span><\/p>\n

\u201cWe were able to do it so quickly because we already had the technology infrastructure in place for everybody to continue their work without a big disruption,\u201d Ted explains. \u201cPeople can be just as productive working remotely as they\u2019d be in an office, if you give them the tools that they need to communicate with each other.<\/span>\u00a0<\/span><\/p>\n

Finding it easy to stay connected from home<\/b><\/h4>\n

As Ted points out, the IZEA team is finding several ways to leverage their all-in-one RingCentral communications solution to connect and collaborate with each other and with clients.<\/span><\/p>\n

\u201cOne big advantage, thanks to RingCentral\u2019s built-in online meetings, is that we can have video calls<\/a> with our clients\u2014whether we\u2019re meeting them for the first time, kicking off a campaign, or just strategizing. And being able to dial in and be face-to-face with our influencers\u2014especially high-profile figures and celebrities\u2014is a big deal for us.\u201d<\/span><\/p>\n

As challenging as these times are, IZEA has found a way to work through the pandemic with minimal disruption to the company\u2019s clients and its employees around the world. In fact, Ted is even finding his staff benefiting in small ways from the company\u2019s unusual working conditions.<\/span><\/p>\n

\u201cFrom an operational standpoint, this has brought us together in a new way,\u201d he says. \u201cWe rely pretty heavily on video conferencing now on a daily basis. And that has meant we\u2019re spending more face-to-face time with each other. RingCentral has been a lifesaver for us.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Even a worldwide crisis like COVID-19 won\u2019t change certain fundamental realities. For example, we all still need products. The companies that make products need to reach us and convince us to buy from them. And to do that, many of those businesses will seek help from professional content creators: writers, social media influencers, and even …<\/p>\n","protected":false},"author":29,"featured_media":39942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390],"tags":[],"class_list":["post-39941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration"],"acf":[],"yoast_head":"\nHow the Leading Influencer-Marketing Platform Keeps Content Flowing and Marketers Happy During COVID-19 | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Even a worldwide crisis like COVID-19 won\u2019t change certain fundamental realities. For example, we all still need products. 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