{"id":39903,"date":"2020-03-30T00:00:00","date_gmt":"2020-03-30T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/top-3-healthcare-communications-challenges-for-2020-and-how-to-solve-them\/"},"modified":"2024-08-06T08:04:22","modified_gmt":"2024-08-06T15:04:22","slug":"top-3-healthcare-communications-challenges-for-2020-and-how-to-solve-them","status":"publish","type":"post","link":"\/us\/en\/blog\/top-3-healthcare-communications-challenges-for-2020-and-how-to-solve-them\/","title":{"rendered":"Top 3 healthcare communications challenges for 2020 and how to solve them"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Communicating with patients remains a significant challenge for healthcare providers this year. Despite advances in healthcare informatics technology, communications and collaboration technologies still lag behind. Patients report frustration at not being able to reach providers to book appointments or to ask questions about their treatment. Moreover, cybersecurity concerns remain a top concern of providers.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83e\uddd1\u200d\u2695\ufe0f\u2695\ufe0f\ud83d\udc68\ud83c\udffb\u200d\ud83d\udcbb What&#8217;s the key to better patient experiences and outcomes? Get our free infographic of winning healthcare communications strategies to find out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/infographics\/ringcentral-five-winning-strategies-for-healthcare-communications-infographic.pdf\" data-id=\"69e4830596276\" id=\"69e4830596276\">\n\t\t<button tabindex=\"on\"  on=\"tap:69e4830596276.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Get the infographic<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Want successful, efficient, effective healthcare communications? Employ these 5 key strategies.<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-00086\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Get the infographic\">Get the infographic<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69e4830596276.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Three specific challenges loom large this year:\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Efficient patient-to-provider access<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Cybersecurity of health data<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use of outdated communications technology<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">However, these hurdles aren\u2019t insurmountable. An integrated cloud-based communications platform can address each of these challenges. To keep your staff and patients connected, <a href=\"https:\/\/www.ringcentral.com\/lp\/covid19-offer.html\">healthcare providers can sign up here to get RingCentral Office\u00ae for free.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><b>What is an integrated cloud-based communications platform?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An integrated cloud <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/healthcare-communication-platform\/\"><span style=\"font-weight: 400;\">healthcare communications platform<\/span><\/a><span style=\"font-weight: 400;\"> offers a suite of collaboration tools, including voice, video meetings, secure messaging, and <a href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact center<\/a> technologies. Providers use it to share important information with patients and with team members as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This solution allows patients to contact providers on any device, anytime, anywhere. Patients no longer need to book appointments or wait for an emergency to communicate with their providers. Moreover, a healthcare cloud communications solution lets providers collaborate on patient health in a secure and effective manner.<\/span><\/p>\n<h3><b>Challenge 1: Efficiently scheduling appointments<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the top healthcare communications challenges relates to efficient appointment scheduling. A 2019 survey showed that<\/span><a href=\"https:\/\/www.medicaleconomics.com\/news\/survey-patients-want-timely-care-digital-communication\"> <span style=\"font-weight: 400;\">42 percent<\/span><\/a><span style=\"font-weight: 400;\"> of patients believe it takes too long to schedule an appointment over the phone. As a result, patients don\u2019t get the care they need, while healthcare organization revenue suffers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A cloud-based communications platform helps providers overcome this problem. It intelligently routes calls to scheduling coordinators, regardless if they are located at the patient\u2019s specific practice or an alternate, central scheduling location. That way, patients don\u2019t get frustrated by long hold times, and they can book their appointments efficiently.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-32025 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/healthcare-scheduling.jpg\" alt=\"\" width=\"1050\" height=\"700\" \/><\/p>\n<h3><b>Challenge 2: Health data cybersecurity concerns<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In the first half of 2019, over 32 million patient records were breached. Hackers were responsible for over 50 percent of those incidents. Healthcare organizations of all sizes are at risk; a 2018 study revealed over 83 percent of practices have experienced some kind of cyberattack. The right healthcare communications platform keeps your patient data safe. Ensure that it is HITRUST CSF certified.<\/span><\/p>\n<h3><b>Challenge 3: Outdated communications touch points<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The third challenge healthcare providers face is the use of outdated communication methods. These methods usually offer only basic voice and voicemail touch points. Patients today want to connect with providers digitally, including through patient portals. However, just over <\/span><a href=\"https:\/\/www.medicaleconomics.com\/news\/6-impacts-using-outdated-communication-tools\"><span style=\"font-weight: 400;\">half<\/span><\/a><span style=\"font-weight: 400;\"> of healthcare organizations have deployed them and are struggling to hit patient utilization and adoption thresholds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A healthcare communications platform can increase patient portal adoption by enhancing collaboration capabilities, like web chat. With these enhancements, patients can more effectively contact and engage with their providers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_green\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"1234\" height=\"922\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/01\/telehealth-er.png\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\"><\/span><b>UP NEXT: Telehealth in the ER: Can it work?<\/b><span style=\"font-weight: 400;\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-271817448\" 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9.60219Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/telehealth-in-the-er-can-it-work\/\" class=\"view-all view-all-white \" data-dl-name=\"Read the blog\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Read the blog<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-271817448\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-271817448\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><b>RingCentral: the healthcare communications platform that solves communications challenges<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s <a href=\"https:\/\/www.ringcentral.com\/office\/industry-solutions\/healthcare-communications-cloud-phone-systems.html\">healthcare communications platform<\/a> solves healthcare communications challenges in 2020 and beyond. Omnichannel patient routing will dynamically connect your scheduling coordinators with patients on their channel of choice to support fast scheduling resolution. HITRUST CSF certification supports care teams to exchange ePHI within secure messages, voice calls, and other channels. Patients can be engaged through secure video conferencing to support <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/telehealth-solutions-supporting-increased-virtual-care-demand\/\">increased demands for virtual care sessions<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t let communication challenges hold your practice back. <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/industry-solutions\/healthcare-communications-cloud-phone-systems.html#SFForm?__mscta=2470_80336_7398\"><span style=\"font-weight: 400;\">See how cloud communications can transform your healthcare organization. Request a demo.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communicating with patients remains a significant challenge for healthcare providers this year. Despite advances in healthcare informatics technology, communications and collaboration technologies still lag behind. Patients report frustration at not being able to reach providers to book appointments or to ask questions about their treatment. Moreover, cybersecurity concerns remain a top concern of providers. \ud83e\uddd1\u200d\u2695\ufe0f\u2695\ufe0f\ud83d\udc68\ud83c\udffb\u200d\ud83d\udcbb &#8230;<\/p>\n","protected":false},"author":292,"featured_media":44273,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18674],"tags":[1682,7970,17461],"class_list":["post-39903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare","tag-healthcare","tag-telehealth","tag-virtual-care"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top 3 healthcare communications challenges for 2020 and how to solve them | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Are healthcare communications challenges holding your practice back? 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