{"id":39818,"date":"2020-02-12T00:00:00","date_gmt":"2020-02-12T08:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/unique-expectations-of-the-gen-z-workforce\/"},"modified":"2025-03-13T06:45:06","modified_gmt":"2025-03-13T13:45:06","slug":"unique-expectations-of-the-gen-z-workforce","status":"publish","type":"post","link":"\/us\/en\/blog\/unique-expectations-of-the-gen-z-workforce\/","title":{"rendered":"Unique expectations of the Gen Z workforce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There\u2019s a retail labor shortage the likes of which we haven\u2019t seen in <\/span><a href=\"https:\/\/www.vox.com\/2019\/3\/18\/18270916\/labor-shortage-workers-us\"><span style=\"font-weight: 400;\">two decades<\/span><\/a><span style=\"font-weight: 400;\">. Gen Z will make up <\/span><a href=\"https:\/\/www.statista.com\/statistics\/829705\/global-employment-by-generation\/\"><span style=\"font-weight: 400;\">a quarter<\/span><\/a><span style=\"font-weight: 400;\"> of the workforce this year, and retailers are raising salaries in an attempt to compete for talent. In this competitive hiring landscape, you need to be able to understand the expectations of next-generation workers to have the capacity to recruit and retain them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s take a look at the expectations Gen Z bring to retail today and what can you do to harness their energy and tech savvy for your business.<\/span><\/p>\n<h2><b>Focus on the Human Element\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This will come as a surprise to some of you, but Generation Z puts a high value on face-to-face dialogue, both when they visit physical stores and in the workplace. In fact, <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/failure-drives-innovation-according-to-ey-survey-on-gen-z-300714436.html\"><span style=\"font-weight: 400;\">90 percent<\/span><\/a><span style=\"font-weight: 400;\"> of Gen Z want some type of human touch added to their work interactions, and collaborating with coworkers is a top priority for next-gen employees. Since the retail industry is facing an unprecedented labor shortage, it\u2019s more important than ever to facilitate face-to-face communication\u2014or the next best thing through video chat\u2014to recruit and retain your retail staff.\u00a0<\/span><\/p>\n<h2><b>Know that Failure IS an Option\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Gen Z workforce isn\u2019t rolling into your corporate office or physical store with an ego problem. Quite the contrary. They aren\u2019t afraid of making mistakes, and they have a more constructive view of failure than the generations that preceded them. And a staggering <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/failure-drives-innovation-according-to-ey-survey-on-gen-z-300714436.html\"><span style=\"font-weight: 400;\">80 percent<\/span><\/a><span style=\"font-weight: 400;\"> of Gen Z workers embrace their failures as something that will make them \u201cmore innovative\u201d as they grow in their careers. This \u201cget back on the horse\u201d mentality is especially beneficial when it comes to training Gen Z on new point-of-sale technologies or assessing their performance on <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/sales-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales goals<\/a>.<\/span><\/p>\n<h2><b>Support Remote Work and Freelancing Positions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Gen Z may be hyper-focused on the human touch, but they also value their freedom. <\/span><a href=\"https:\/\/www.cnbc.com\/2019\/03\/05\/how-millennials-and-gen-z-are-reshaping-the-future-of-the-workforce.html\"><span style=\"font-weight: 400;\">CNBC reports<\/span><\/a><span style=\"font-weight: 400;\"> that three-quarters (74 percent) of Millennial and Gen Z managers have employees who often work remotely, and, by 2028, 73 percent of all teams are expected to have remote workers. Yes, this means retail workers, too. While you\u2019ll still have cashiers and brand advocates in your physical stores, offering remote and freelance marketing, content creation, and buying positions will give your company a competitive advantage when recruiting young talent. It\u2019s important to realize that your young employees maintain high standards for the human touch even when working remotely, so you\u2019ll want to implement a unified communications and collaboration (UCaaS) solution that helps you maintain an ongoing dialogue with your team\u2014wherever they may be working at the moment.<\/span><\/p>\n<h2><b>Strive to Bridge the Generational Divide<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are a few different factors influencing the generational rift. Gen Z and young Millennials tend to have differing views than their predecessors on the advent of new technologies, as well as <\/span><a href=\"https:\/\/www.therobinreport.com\/gender-norms-in-retail-alienate-gen-z\/\"><span style=\"font-weight: 400;\">contrasting personal values<\/span><\/a><span style=\"font-weight: 400;\">, dissimilar communication styles, and a different idea of what qualities make a good cashier or salesperson. Perhaps this is why <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/failure-drives-innovation-according-to-ey-survey-on-gen-z-300714436.html\"><span style=\"font-weight: 400;\">75 percent<\/span><\/a><span style=\"font-weight: 400;\"> of Gen Z workers would rather have a Millennial manager than a Gen X or Boomer. You can approach this issue strategically by training Millennial and Gen Z employees on their ability to work with different generations\u2014just like how you coach your staff on working with diverse colleagues, because next-gen workers pride themselves on their cultural sensitivity.<\/span><\/p>\n<h2><b>Offer Faster and More Frequent Feedback<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You may think that nobody likes to have their work critiqued, but this isn\u2019t true when it comes to next-gen workers. In fact, not only is <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/failure-drives-innovation-according-to-ey-survey-on-gen-z-300714436.html\"><span style=\"font-weight: 400;\">97 percent<\/span><\/a><span style=\"font-weight: 400;\"> of Gen Z alright with receiving feedback regularly after completing a shift or project, but <\/span><a href=\"https:\/\/genhq.com\/generation-z-research-2018\/\"><span style=\"font-weight: 400;\">65 percent<\/span><\/a><span style=\"font-weight: 400;\"> of Gen Z need frequent feedback from their supervisor in order to even stay at their jobs. To give next-gen workers the level of feedback and interaction they crave, you may wish to implement a UCaaS solution to facilitate communication with your retail workforce. <\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/office\/industry-solutions\/retail-business-cloud-phone-systems.html\"><span style=\"font-weight: 400;\">A well-designed cloud-based unified communications solution empowers your employees to work quickly and collaboratively. Click here to learn how RingCentral&#8217;s UCaaS solution can help you maintain constant contact with your Gen Z workforce without sacrificing your valuable time.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a retail labor shortage the likes of which we haven\u2019t seen in two decades. Gen Z will make up a quarter of the workforce this year, and retailers are raising salaries in an attempt to compete for talent. In this competitive hiring landscape, you need to be able to understand the expectations of next-generation &#8230;<\/p>\n","protected":false},"author":29,"featured_media":39819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18390,18885,18391],"tags":[8764,17457,5105],"class_list":["post-39818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-communication-and-collaboration","category-ringcentral-newsdesk","category-it-leadership","tag-employee-experience","tag-generation-z","tag-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unique expectations of the Gen Z workforce | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"There\u2019s a retail labor shortage the likes of which we haven\u2019t seen in two decades. Gen Z will make up a quarter of the workforce this year, and retailers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/unique-expectations-of-the-gen-z-workforce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unique expectations of the Gen Z workforce\" \/>\n<meta property=\"og:description\" content=\"There\u2019s a retail labor shortage the likes of which we haven\u2019t seen in two decades. 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