{"id":39795,"date":"2020-01-22T00:00:00","date_gmt":"2020-01-22T08:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/apple-business-chat-customer-expectations\/"},"modified":"2025-03-13T06:45:09","modified_gmt":"2025-03-13T13:45:09","slug":"apple-business-chat-customer-expectations","status":"publish","type":"post","link":"\/us\/en\/blog\/apple-business-chat-customer-expectations\/","title":{"rendered":"How Apple Business Chat can align your services to changing customer expectations"},"content":{"rendered":"

Life in a mobile-first digital age is incredibly fast-paced. So much so, that we often forget how much customer engagements have evolved over the last fifty years. We forget that in the early days of business, all communication occurred face to face in-store. And now, things are drastically different.<\/span><\/p>\n

The arrival of the telephone provided a more convenient way for customers to contact retailers. Ten years ago, email became the communication method of choice. But some businesses frustrated their audience with one-way communication from no-reply email addresses.<\/span><\/p>\n

Digital savvy shoppers are driving progress forward with their rising expectations and impatience with traditional pain points. Customers now expect to get the right message on the right device at the moment that they need it. But most importantly of all, they increasingly believe that customer service engagement should be as easy as messaging a friend.<\/span><\/p>\n

Predictably, Apple, Google, and Facebook have all launched business communication products to meet the rising demands of the customers. Experts <\/span>estimate<\/span><\/a> the number of mobile messaging app users will reach 171.3 million by 2022. In another wake-up call for retailers, they also predict that more than half the US population will use a messaging app by 2022.<\/span><\/p>\n

There is a long list of <\/span>companies<\/span><\/a> that failed to adapt to the digital landscape. But with clear predictions of what is waiting on the horizon, there is no longer an excuse for failure and becoming the next <\/span>Toys R Us <\/span><\/a>or <\/span>Thomas Cook.<\/span><\/a> Businesses merely need to start thinking bigger when it comes to engaging with customers.<\/span><\/p>\n

Enter Apple Business Chat<\/b><\/h2>\n

The reality is that complicated call center menus, and mobile apps<\/a> are the problem rather than the solution. Even though Apple Business Chat has only been around for a couple of years, early adopters are already using the technology in innovative ways.<\/span><\/p>\n

American Express allows customers to request a replacement card, dispute a charge, get information about their card benefits, and more. Elsewhere, Aramark is leveraging Apple Business Chat and QR codes (which can be easily generated using these\u00a0best QR code generators<\/a>) on the back of stadium seats to streamline beer ordering at baseball games.\u00a0<\/span><\/p>\n

These are just a few real-world use cases. But when you begin to explore the digital customer journey<\/a>, it quickly becomes apparent that we are just scratching the surface of the possibilities ahead. Business Chat is designed as a business enabler that helps teams create custom message apps for specialized tasks.<\/span><\/p>\n

Download The Customer Service Guide to Apple Business Chat<\/i><\/b><\/a><\/h3>\n

If you are only communicating with your audience by email, you are short-changing them. As the <\/span>experience economy<\/span><\/a> gathers pace, it’s time to explore the art of the possible where services and communication can be accessed in a smooth and pleasant way. Here are a few examples where Apple Business Chat is helping businesses up their experience game:<\/span><\/p>\n