{"id":39606,"date":"2019-10-01T00:00:00","date_gmt":"2019-10-01T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/how-a-single-communications-platform-can-take-you-from-app-overload-to-effortless\/"},"modified":"2025-03-13T06:45:22","modified_gmt":"2025-03-13T13:45:22","slug":"how-a-single-communications-platform-can-take-you-from-app-overload-to-effortless","status":"publish","type":"post","link":"\/us\/en\/blog\/how-a-single-communications-platform-can-take-you-from-app-overload-to-effortless\/","title":{"rendered":"How a single communications platform can take you from app overload to effortless"},"content":{"rendered":"

In the morning, you sit at your desk, coffee at the ready, prepared to tackle an urgent task. But first, you decide to answer some emails from last night. While you\u2019re doing that, a messaging icon starts flashing in your toolbar. Before you can get back to your email, your phone rings, and then you have to switch screens to jump on an online meeting. You look up, finally, and it\u2019s lunchtime. And you still have that urgent task waiting for you (and now your coffee is cold). You know you need to simplify your day, and it starts with communication.<\/span><\/p>\n

Knowledge workers use an average of four communications apps, including phone calls, texts, web meetings, video conferencing, team messaging apps, and more. One-fifth of workers (20%) use six or more. They\u2019re drowning in apps, switching screens, and scrambling frantically to keep up with the pace of workplace communication.<\/span><\/p>\n

More apps, less productivity<\/b><\/h2>\n

More apps do not necessarily lead to more efficiency, however. They often lead to more problems. Switching between all these apps is a form of multitasking, although productivity experts may claim that <\/span>multitasking<\/span><\/a> is a myth. Even the act of off interrupting can have a longer impact on one\u2019s attention that the immediate moment — studies have shown that it can take up to <\/span>25 minutes<\/span><\/a> after to refocus. Meanwhile, 69% of workers are losing up to an hour each day switching between communications apps, wasting up to 32 days per year <\/span>per worker<\/span><\/i>. The end result for business is billions in lost productivity.\u00a0<\/span><\/p>\n

As workers switch between apps, their <\/span>flow<\/span><\/a> is disrupted. Think of it as \u201cgetting into the groove,\u201d when someone is so focused that they\u2019re fully using their skills and energy to overcome a challenge. A lot of creative people describe working this way, becoming so immersed in painting or writing that they aren\u2019t easily distracted by the world around them.<\/span><\/p>\n

Unfortunately, that\u2019s not how the modern office works. But employees need to get into a flow of their own, completing their immediate tasks so that they can take on new challenges.<\/span><\/p>\n

Removing obstacles by simplifying technology<\/b><\/h2>\n

Streamlining communications with a unified platform would bring employees the simplicity they need, removing the need to navigate between six or more apps just to keep up with their workplace. The data backs this up: workers believe that integrating all their communications into one platform would help them achieve a better workflow, be more productive at work (65%), make work feel less chaotic (62%), and make it easier to work remotely (61%). They might even be able to drink their coffee before it gets cold.<\/span><\/p>\n

To inspire productivity, a communications platform has to include all-in-one messaging, calls, and meetings \u2013 a single channel with no app switching. It also shouldn\u2019t require additional downloads or browser plug-ins. Employees should be able to join channels with just one click and use the platform on any device\u2014including their mobile phones.\u00a0<\/span><\/p>\n

Communications is often an effortless experience in our personal lives. Messaging a colleague should be just as easy as messaging a friend. A unified platform simplifies the communications experience within the business context, removing friction and keeping employees as productive as possible.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In the morning, you sit at your desk, coffee at the ready, prepared to tackle an urgent task. But first, you decide to answer some emails from last night. While you\u2019re doing that, a messaging icon starts flashing in your toolbar. Before you can get back to your email, your phone rings, and then you …<\/p>\n","protected":false},"author":286,"featured_media":39607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18885],"tags":[],"class_list":["post-39606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ringcentral-newsdesk"],"acf":[],"yoast_head":"\nHow a single communications platform can take you from app overload to effortless | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"In the morning, you sit at your desk, coffee at the ready, prepared to tackle an urgent task. 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