{"id":39578,"date":"2019-09-12T00:00:00","date_gmt":"2019-09-12T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/help-your-business-thrive-why-whatsapp-business-solution-is-essential\/"},"modified":"2025-03-13T06:45:25","modified_gmt":"2025-03-13T13:45:25","slug":"help-your-business-thrive-why-whatsapp-business-solution-is-essential","status":"publish","type":"post","link":"\/us\/en\/blog\/help-your-business-thrive-why-whatsapp-business-solution-is-essential\/","title":{"rendered":"Help Your Business Thrive: Why WhatsApp Business Solution is Essential"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Last year, WhatsApp launched its <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/whats-up-with-using-whatsapp-for-customer-care\/\"><span style=\"font-weight: 400;\">WhatsApp Business Solution<\/span><\/a><span style=\"font-weight: 400;\"> that enables medium to large organizations using a Digital Customer Interactions Platform<\/span><b> to achieve a greater volume of customer messages.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilizing this official API solution, you can<\/span><b> exercise the automated response feature <\/b><span style=\"font-weight: 400;\">to interact with customers while waiting for an agent, send messages using <\/span><b>quick replies<\/b><span style=\"font-weight: 400;\">, and<\/span><b> mark each contact<\/b><span style=\"font-weight: 400;\"> according to request and order status, plus you acquire <\/span><b>a verified business profile<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could hold a notable influence on customer satisfaction. Such as expanding your scope, developing deliverability, handling support expenses, boosting conversions, intensifying security, and delivering additional valuable company KPIs.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-29731\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/WhatsApp-shutterstock.png\" alt=\"\" width=\"1500\" height=\"1000\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Overview<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As of February 2020, <\/span><a href=\"https:\/\/www.theverge.com\/2020\/2\/12\/21134652\/whatsapp-2-billion-monthly-active-users-encryption-facebook\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">2 billion users<\/span><\/a><span style=\"font-weight: 400;\"> were accessing WhatsApp regularly. Hence, it is <\/span><b>a primary way to connect with customers <\/b><span style=\"font-weight: 400;\">on what is one of the <\/span><a href=\"https:\/\/techcrunch.com\/2018\/01\/31\/whatsapp-hits-1-5-billion-monthly-users-19b-not-so-bad\/?ncid=rss\"><span style=\"font-weight: 400;\">most popular<\/span><\/a><span style=\"font-weight: 400;\"> messaging channels throughout the globe. The introduction of WhatsApp Business Solution enables companies to integrate it <\/span><b>as part of a wider strategy that unifies digital channels<\/b><span style=\"font-weight: 400;\"> on a single platform and has become a significant factor in its adaption.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WhatsApp Business allows you to create a branded profile, complete with a business description that includes all details including your website. <\/span><b>It can offer effective customer engagement<\/b><span style=\"font-weight: 400;\"> with the use of images, location sharing, and other rich messaging features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses that require a way to manage more customer queries than on a one-to-one basis with the standalone WhatsApp Business App should consider the enterprise solution as the next level in <\/span><b>consolidating high volumes of messages<\/b><span style=\"font-weight: 400;\"> for customer service agents. WhatsApp Business Solution has a <\/span><b>multitude of perceived benefits<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why should you adopt WhatsApp for Customer Care?<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><b>Popularity &#8211;<\/b><span style=\"font-weight: 400;\"> One of the most popular messaging apps, there are over <\/span><a href=\"https:\/\/www.businessinsider.co.za\/whatsapp-messages-tripled-facebook-acquisition-charts-2018-5\"><span style=\"font-weight: 400;\">65 billion<\/span><\/a><span style=\"font-weight: 400;\"> messages sent every day via the app and web-app. The accelerated use of messaging apps as a preferred channel for conversation is apparent. <\/span><a href=\"https:\/\/www.facebook.com\/business\/marketing\/messenger\"><span style=\"font-weight: 400;\">53% of people<\/span><\/a><span style=\"font-weight: 400;\"> are more likely to shop with a business they can message directly. Plus it is available in 60 languages, allowing users around the world to enjoy a personalized customer experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/asynchronous-communication\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Asynchronous<\/b> <b>communication<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; Improve agent productivity and lessen processing time with the asynchronous cadence, chat history, and concise messages. The adaptability and individual characteristics of asynchronous enterprise messaging give companies the ideal chance to connect with consumers on the devices used every day.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Setup<\/b> <b>Templates<\/b><span style=\"font-weight: 400;\"> &#8211; Ability to automate template messages for routine requests and offer fast resolutive replies. Pre-approved messages can be utilized to send notifications to customers from who clear permission has been obtained.\u00a0 These can be created by your team with templates or from the API provider. The only requirement is that they are non-promotional.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Secure<\/b><span style=\"font-weight: 400;\"> &#8211; All messages are secured with end-to-end encryption, meaning that no third party can access it. There are limitless opportunities wherewith WhatsApp could be applied in customer care for the purpose of relaying private data or trading detailed documentation with clients all in a private and reliable app.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Verified<\/b> <b>Account<\/b><span style=\"font-weight: 400;\"> &#8211; An official verified Business Account, whereby your account has a green tick to signal it\u2019s validity when you choose to add the WhatsApp Business Solution API through a provider for your omni-digital platform. This ensures your customers that they are contacting the right account and reinforces the security of this channel.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-29730 aligncenter\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/Cafe-messaging-Andrej-Lis\u030cakov.jpg\" alt=\"\" width=\"1000\" height=\"667\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">How can WhatsApp Business API improve your business?<\/span><\/h2>\n<p><b>To scale up and be available to every client<\/b><span style=\"font-weight: 400;\"> no matter what the volume of messages, it would be best to pursue the integration of the WhatsApp Business Solution. <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/messaging-the-top-four-channels-and-how-to-select-the-right-one\/\"><span style=\"font-weight: 400;\">Customers are using multiple touchpoints<\/span><\/a><span style=\"font-weight: 400;\"> to communicate with organizations, and <\/span><a href=\"https:\/\/www.ringcentral.com\/employee-engagement-customer-satisfaction-company-success\"><span style=\"font-weight: 400;\">72% of them<\/span><\/a><span style=\"font-weight: 400;\"> expect to use their favorite channel to engage with brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies operating <\/span><b>on a global scale <\/b><span style=\"font-weight: 400;\">such as insurance leader <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/axa-embraces-the-rise-of-digital-customer-service\/\"><span style=\"font-weight: 400;\">AXA have successfully adopted WhatsApp Business Solution<\/span><\/a><span style=\"font-weight: 400;\"> to accelerate transformation, meet customers\u2019 evolving needs and continue growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AXA is innovating to <\/span><b>adjust to its customers\u2019 expectations<\/b><span style=\"font-weight: 400;\"> and their omni-channel habits. The growth of messaging for customer service had seen them add WhatsApp Business Solution into their digital channel strategy. <\/span><b>Enabling them to be available where their customers are<\/b><span style=\"font-weight: 400;\"> at any given time, offering security with end-to-end encryption for customer conversations and utilizing rich messaging features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using <\/span><a href=\"https:\/\/www.ringcentral.com\/engage\/channels\/messaging.html\"><span style=\"font-weight: 400;\">RingCentral Engage Digital<\/span><\/a><span style=\"font-weight: 400;\">, AXA and its customer service representatives can manage interactions from messaging, email, live-chat and social media. Within the platform\u2019s unified interface, each agent can answer enquiries from all channels rather than being restricted to a single one.\u00a0<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">WhatsApp Business Solution allows businesses to <\/span><b>communicate with customers securely and simply<\/b><span style=\"font-weight: 400;\">, directly through WhatsApp while being able to incorporate it into your enterprises\u2019 multichannel strategy. A platform like RingCentral Engage Digital has an <\/span><b>adequate workflow and platform<\/b><span style=\"font-weight: 400;\"> to add this channel as an official provider.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remain relevant using a messaging solution that can <\/span><b>develop customer engagement and empower agents<\/b><span style=\"font-weight: 400;\"> with suitable technology. Increasing efficiency, offering extensibility across channels, and transforms companies who want to offer modern digital customer care.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year, WhatsApp launched its WhatsApp Business Solution that enables medium to large organizations using a Digital Customer Interactions Platform to achieve a greater volume of customer messages.\u00a0 Utilizing this official API solution, you can exercise the automated response feature to interact with customers while waiting for an agent, send messages using quick replies, and &#8230;<\/p>\n","protected":false},"author":29,"featured_media":39581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18885],"tags":[],"class_list":["post-39578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ringcentral-newsdesk"],"acf":[],"yoast_head":"<!-- This site is optimized 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