{"id":39394,"date":"2019-05-28T00:00:00","date_gmt":"2019-05-28T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/5-key-benefits-of-cloud-of-contact-center-2-0\/"},"modified":"2025-03-26T19:40:34","modified_gmt":"2025-03-27T02:40:34","slug":"5-key-benefits-of-cloud-of-contact-center-2-0","status":"publish","type":"post","link":"\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/","title":{"rendered":"5 Key Benefits of Cloud Contact Center 2.0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\" wp-image-27946 alignleft\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/Remove-silos-social-card.png\" alt=\"\" width=\"432\" height=\"257\" \/>The modern call center has moved to the cloud, and it\u2019s never looking back. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Evolving from <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/2019\/05\/using-the-cloud-to-overcome-the-limitations-of-contact-center-1-0\/\"><span style=\"font-weight: 400;\">Contact Center 1.0<\/span><\/a><span style=\"font-weight: 400;\">, which was heavily grounded in physical infrastructure and significant budget demands, Contact Center 2.0 is agile, lean, and able to adapt to customer demands with much less friction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We defined Contact Center 1.0 and its many limitations in the previous blog in this series.. Now, we\u2019ll look at five of the key Contact Center 2.0 benefits that cloud technology is delivering to the contact center.<\/span><\/p>\n<p><strong>1. Keeping Costs Affordable<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">One of the most significant benefits of cloud technology is that it drives down costs across system lifespans when compared to a platform that has large equipment requirements. With Contact Center 2.0, you only need an Internet connection, which can be located anywhere in the world. That means <a href=\"https:\/\/www.ringcentral.com\/cloud-contact-center.html\">cloud contact centers can utilize remote workers<\/a>, which frees companies to grow without the worries of physical space concerns. In addition, it\u2019s easier to expand agents in multiple areas and provide support across more time zones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scaling as needed is as simple as adding a license and downloading software, as opposed to the hours needed for IT to install each new desk\u2014which could also involve work inside the walls of your building. Scaling down is just as easy, with significantly fewer infrastructure requirements or costs.<\/span><\/p>\n<p><strong>2. Helping Agents Stay Agile<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Contact Center 2.0 solutions are built around data, helping <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/working-in-silos\/\">remove traditional silos<\/a> to give your agents (as well as engineers, managers, and other team members) access to large knowledge bases. When data and systems interact, agents can find answers without changing screens or having to put customers on hold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, new support tools, such as chatbots, can be added to the overall system as needed, without having to change an agent\u2019s hardware. Rolling out an update to everyone doesn\u2019t keep them offline or prevent them from providing service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agents also appreciate cloud platforms because they\u2019re intuitive and often similar to the software they use in their daily lives. Everything from banking and bill pay to watching our favorite shows and ordering pizza happens online. Help your agents by embracing the experiences they already know.<\/span><\/p>\n<p><strong>3. Expanding to Meet Multichannel Customers<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to electronic data exchanges and APIs, it is becoming easier to integrate new <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/communication-channels\/\">communication channels<\/a>, such as messaging apps and social media, with no fuss. Adding support for text messages can be as simple as acquiring and turning on a new module that already lives in your dashboard. Flip a switch and your team now has the next channel that your customers demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s latest report, <\/span><a href=\"https:\/\/www.ringcentral.com\/lp\/contact-center-customer-experience.html\"><i><span style=\"font-weight: 400;\">Contact Center 2.0: Tomorrow\u2019s Solutions for Today\u2019s Customers<\/span><\/i><\/a><span style=\"font-weight: 400;\">, specifically looked at these channels and how customer demand is growing beyond what any Contact Center 1.0 solution could provide. During the next 12 months, contact center owners expect to provide a variety of support across nearly all channels available: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">66% email <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">61% chat<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">60% voice\/phone<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">52% social media <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">47% text and text message<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">44% video solutions<\/span><\/li>\n<\/ul>\n<p><strong>4. Always Staying Up to Date<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">One of the most straightforward benefits of a <a href=\"https:\/\/www.ringcentral.com\/cloud-contact-center.html\">cloud contact center<\/a>, particularly for anyone who has worked in an outdated one, is that every agent gets access to the latest software updates at one time. With less time spent on upgrades, your IT team can look for threats or exploits within your platform, protecting data and customers in a world where they\u2019ve become prime targets. <\/span><\/p>\n<p><strong>5. Being Ready for What\u2019s Next<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The many benefits of Contact Center 2.0, including real-time collaboration and simplified adoption of new channels and support technologies, helps reduce infrastructure requirements and build scale anywhere there\u2019s an Internet connection. For many, this leads to reduced costs and improved <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/customer-service-vs-customer-experience\">customer service<\/a> levels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best of all, it helps you take a more proactive approach to customer service. You can look to the horizon and try to see what\u2019s coming next, instead of always looking back to put out fires, rewire buildings, or struggle as hardware ages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cloud means you\u2019re ready for the next customer demand and product need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get a better understanding of how to transition from Contact Center 1.0 to 2.0 with our <\/span><a href=\"https:\/\/www.ringcentral.com\/lp\/contact-center-customer-experience.html\"><span style=\"font-weight: 400;\">free eBook<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The modern call center has moved to the cloud, and it\u2019s never looking back. Evolving from Contact Center 1.0, which was heavily grounded in physical infrastructure and significant budget demands, Contact Center 2.0 is agile, lean, and able to adapt to customer demands with much less friction. We defined Contact Center 1.0 and its many &#8230;<\/p>\n","protected":false},"author":29,"featured_media":39395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-39394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Key Benefits of Cloud Contact Center 2.0 | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"The modern call center has moved to the cloud, and it\u2019s never looking back. Evolving from Contact Center 1.0, which was heavily grounded in physical\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Key Benefits of Cloud Contact Center 2.0\" \/>\n<meta property=\"og:description\" content=\"The modern call center has moved to the cloud, and it\u2019s never looking back. Evolving from Contact Center 1.0, which was heavily grounded in physical\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-28T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T02:40:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/Remove-silos-social-card.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"RingCentral Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/\"},\"author\":{\"name\":\"RingCentral Team\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\"},\"headline\":\"5 Key Benefits of Cloud Contact Center 2.0\",\"datePublished\":\"2019-05-28T00:00:00+00:00\",\"dateModified\":\"2025-03-27T02:40:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/\"},\"wordCount\":691,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/Remove-silos-social-card.png\",\"articleSection\":[\"Customer &amp; employee experience\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/\",\"name\":\"5 Key Benefits of Cloud Contact Center 2.0 | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/Remove-silos-social-card.png\",\"datePublished\":\"2019-05-28T00:00:00+00:00\",\"dateModified\":\"2025-03-27T02:40:34+00:00\",\"description\":\"The modern call center has moved to the cloud, and it\u2019s never looking back. Evolving from Contact Center 1.0, which was heavily grounded in physical\",\"breadcrumb\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/#primaryimage\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/Remove-silos-social-card.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/Remove-silos-social-card.png\",\"width\":1200,\"height\":676},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/us\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Key Benefits of Cloud Contact Center 2.0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"name\":\"RingCentral Blog\",\"description\":\"Intelligent Communications\",\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\",\"name\":\"RingCentral\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"width\":2048,\"height\":309,\"caption\":\"RingCentral\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ringcentral\",\"https:\/\/x.com\/ringcentral\",\"https:\/\/www.linkedin.com\/company\/ringcentral\/\",\"https:\/\/www.instagram.com\/ringcentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\",\"name\":\"RingCentral Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"caption\":\"RingCentral Team\"},\"sameAs\":[\"https:\/\/www.ringcentral.com\"],\"url\":\"\/us\/en\/blog\/author\/ringcentral-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Key Benefits of Cloud Contact Center 2.0 | RingCentral Blog","description":"The modern call center has moved to the cloud, and it\u2019s never looking back. Evolving from Contact Center 1.0, which was heavily grounded in physical","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/","og_locale":"en_US","og_type":"article","og_title":"5 Key Benefits of Cloud Contact Center 2.0","og_description":"The modern call center has moved to the cloud, and it\u2019s never looking back. Evolving from Contact Center 1.0, which was heavily grounded in physical","og_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/","og_site_name":"RingCentral Blog","article_publisher":"https:\/\/www.facebook.com\/ringcentral","article_published_time":"2019-05-28T00:00:00+00:00","article_modified_time":"2025-03-27T02:40:34+00:00","og_image":[{"width":1200,"height":676,"url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/Remove-silos-social-card.png","type":"image\/png"}],"author":"RingCentral Team","twitter_card":"summary_large_image","twitter_creator":"@ringcentral","twitter_site":"@ringcentral","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/#article","isPartOf":{"@id":"\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/"},"author":{"name":"RingCentral Team","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358"},"headline":"5 Key Benefits of Cloud Contact Center 2.0","datePublished":"2019-05-28T00:00:00+00:00","dateModified":"2025-03-27T02:40:34+00:00","mainEntityOfPage":{"@id":"\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/"},"wordCount":691,"commentCount":0,"publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/Remove-silos-social-card.png","articleSection":["Customer &amp; employee experience"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/#respond"]}]},{"@type":"WebPage","@id":"\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/","name":"5 Key Benefits of Cloud Contact Center 2.0 | RingCentral Blog","isPartOf":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/#primaryimage"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/Remove-silos-social-card.png","datePublished":"2019-05-28T00:00:00+00:00","dateModified":"2025-03-27T02:40:34+00:00","description":"The modern call center has moved to the cloud, and it\u2019s never looking back. Evolving from Contact Center 1.0, which was heavily grounded in physical","breadcrumb":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/#primaryimage","url":"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/Remove-silos-social-card.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/Remove-silos-social-card.png","width":1200,"height":676},{"@type":"BreadcrumbList","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/us\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Key Benefits of Cloud Contact Center 2.0"}]},{"@type":"WebSite","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","name":"RingCentral Blog","description":"Intelligent Communications","publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization","name":"RingCentral","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/","url":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","width":2048,"height":309,"caption":"RingCentral"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ringcentral","https:\/\/x.com\/ringcentral","https:\/\/www.linkedin.com\/company\/ringcentral\/","https:\/\/www.instagram.com\/ringcentral"]},{"@type":"Person","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358","name":"RingCentral Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","caption":"RingCentral Team"},"sameAs":["https:\/\/www.ringcentral.com"],"url":"\/us\/en\/blog\/author\/ringcentral-team\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/Remove-silos-social-card.png","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/ringcentral-team\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">RingCentral Team<\/span><\/a>","rc_author_full_name":"RingCentral Team","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/ringcentral-logo-new.png","rc_author_link":"\/us\/en\/blog\/author\/ringcentral-team\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/customer-experience\/amp\">Customer &amp; employee experience<\/a>","amp_link":"\/us\/en\/blog\/5-key-benefits-of-cloud-of-contact-center-2-0\/amp","excerpt_title":"5 Key Benefits of Cloud Contact Center 2.0","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/39394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=39394"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/39394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/39395"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=39394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=39394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=39394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}