{"id":38947,"date":"2017-08-16T00:00:00","date_gmt":"2017-08-16T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/digital-transformation-series-3-the-benefits-of-improved-agility-with-collaboration\/"},"modified":"2025-07-16T01:11:11","modified_gmt":"2025-07-16T08:11:11","slug":"digital-transformation-series-3-the-benefits-of-improved-agility-with-collaboration","status":"publish","type":"post","link":"\/us\/en\/blog\/digital-transformation-series-3-the-benefits-of-improved-agility-with-collaboration\/","title":{"rendered":"Digital Transformation Series: The Benefits of Improved Agility with Collaboration"},"content":{"rendered":"

\"\"<\/p>\n

For this final post in my series on digital transformation<\/a>, I\u2019m going to look at another business-level benefit that decision makers need to consider. As mentioned at the outset of this series, digital transformation is a broad concept that requires focus to develop concrete strategies. Business needs and benefits provide that focus, and I\u2019ve already addressed two\u2014improving customer experience and improving workflows.<\/p>\n

The third benefit of digital transformation is agility, not just internal, but also external with customers and partners<\/a>. Agility is about responsiveness, and collaboration technologies have a central role to play in delivering agility in today\u2019s digital workplace so companies can work faster, more efficiently, and more competitively. To illustrate, I\u2019m going to cite two examples from Cresa<\/a>, a RingCentral customer<\/a> in the real estate segment<\/a>. Cresa<\/a> embraced digital transformation by deploying collaboration technology to become more agile<\/a>.<\/p>\n

Example #1: Make the business digitally enabled<\/strong><\/p>\n

Cresa\u2019s CIO, David Nuss, cited digital enablement as a core strategic objective. Much of the real estate sector remains rooted in legacy technology, and most processes are still manual and paper based. For Cresa<\/a>, digital transformation is about evolving to cloud-based technologies<\/a> and taking a holistic view of the customer transaction lifecycle. As customers go digital, they expect the same from partners, and Cresa pursued this change to differentiate itself from its competition. Cresa\u2019s digital transformation increased agility, which helps Cresa respond faster to customers in several ways.<\/p>\n

One way was to migrate from paper and print-based media to digital documentation as much as possible, so using tools such as DocuSign for contracts and video for presentations compresses its communications and sales cycles. Adopting digital options was the first step, after which Cresa could refine workflows and work more efficiently with clients. Collaboration solutions make communications more efficient before and during meetings: Once digitized, all documents can be reviewed prior to a meeting and accessed during the meeting, and remote team members can be added to collaborate on the fly.<\/p>\n

Digital applications and collaboration tools<\/a> streamline workflows, and in a business where \u201ctime is their number one priority,\u201d Cresa found that negotiations go more smoothly and contracts get finalized faster. Compared to the way things had been done for so long, digitally enabled agility helps Cresa stand out and take a leadership position in the market.<\/p>\n

Example #2: Integrate and standardize<\/strong><\/p>\n

Another aspect of legacy environments is the patchwork of communications applications that evolves. Historically, each tool was deployed and used in a stand-alone fashion, such as PBX telephony, fax machines, email on the PC, video in the conference room<\/a>, and messaging on smartphones. Today\u2019s workflows are more integrated, and as such, Cresa recognized the value of replacing these tools with a unified communications solution<\/a>. Previously, it had been using over 40 applications, making effective collaboration in the workplace<\/a> difficult\u2014especially when working with clients.<\/p>\n

The value of this digital approach increases further when the communications applications integrate with hosted business platforms such as Salesforce.com<\/a> or Microsoft 365<\/a>. Now, when negotiating with clients, all the relevant data shows in a common interface, resulting in more fluid workflows. End users don\u2019t have to switch screens or programs looking for information, and it\u2019s easier to capture new data on the fly. Deals get done faster now, and Cresa\u2019s team projects a more tech-savvy, professional image.<\/p>\n

Taking this a step further, by deploying a cloud-based collaboration platform, IT can deliver a consistent user experience across all endpoints and network environments. This form of standardization is another agility driver, as 60% of Cresa\u2019s advisor time is spent either working from home or remotely, usually at a client site. Again, by adopting a digital workstyle, end users can work and collaborate equally effectively across all endpoints\u2014smartphones, tablets<\/a>, and PCs<\/a>\u2014from almost anywhere.<\/p>\n

Not only does that consistent UX make team-based collaboration easier, but it allows Cresa to deliver the same brand experience to new clients, regardless of which office is hosting a meeting or whether Cresa agents meet at the client\u2019s site. This enables a new level of agility that allows Cresa to compete successfully against larger competitors, especially when going after larger deals.<\/p>\n

Your digital takeaway<\/strong><\/p>\n

Without context, digital transformation is a big, vague idea, but the three business-level benefits addressed in this series should resonate now with both technology decision makers and end users. In Cresa\u2019s case, agility was a strategic competitive priority, and digital transformation provided the pathway. With the digital foundation in place, Cresa was able to leverage the power of cloud-based collaboration, and that\u2019s the value its CIO delivered with RingCentral. Not only do these tools enable end users to work more productively with clients, but this approach makes IT\u2019s job more manageable compared to juggling a disparate mix of stand-alone communications applications.<\/p>\n

As with other types of professional services businesses, success in real estate relies heavily on personal interactions and results-driven project teams. Collaboration is central to overall performance, and when viewed through the strategic lens of agility, the fit between Cresa and RingCentral is easy to appreciate.<\/p>\n","protected":false},"excerpt":{"rendered":"

For this final post in my series on digital transformation, I\u2019m going to look at another business-level benefit that decision makers need to consider. As mentioned at the outset of this series, digital transformation is a broad concept that requires focus to develop concrete strategies. Business needs and benefits provide that focus, and I\u2019ve already …<\/p>\n","protected":false},"author":214,"featured_media":38948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18390,18391],"tags":[4606,6301,14242,15809,14946,14918,15810,15811,15812,1822,954,15813,641,15814,3642,14838,15632,9077,7542,1249,13103,11498,9404,15815,743,15816,159,12163,15699,15817,15818,12155,15703,10151,15819,12860,667,15820,15821,15822,15713,15823,245,15824,15825,11495,778,976,15826,15827,978,3008,2353,15828,5035,15719,237,3629,375,15832,1449,1013,2599,1607,380,957,1529,348,15489,840,8654,15834,5112,5113,15150,6613,12260,1110,11255,1967,842],"class_list":["post-38947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-communication-and-collaboration","category-it-leadership","tag-ucaas","tag-agility","tag-applications","tag-brand-experience","tag-business-benefits","tag-business-collaboration-tools","tag-business-platforms","tag-business-strategies","tag-business-level","tag-cio","tag-cloud-based","tag-cloud-based-collaboration-platform","tag-cloud-based-phone-system","tag-cloud-based-technologies","tag-collaboration","tag-collaboration-solutions","tag-collaboration-technologies","tag-collaboration-technology","tag-collaboration-tools","tag-communications","tag-communications-applications","tag-conference-room","tag-cresa","tag-cresas-cio","tag-customer-experience","tag-customer-transaction-lifecycle","tag-data","tag-david-nuss","tag-digital-applications","tag-digital-enablement","tag-digital-foundation","tag-digital-transformation","tag-digital-transformation-series","tag-digital-workplace","tag-digital-workstyle","tag-docusign","tag-email","tag-fax-machines","tag-hosted-business-platforms","tag-improving-customer-experience","tag-improving-workflows","tag-increased-agility","tag-it","tag-leadership-position","tag-legacy-environments","tag-legacy-technology","tag-meetings","tag-microsoft","tag-ms-office-365","tag-network-environments","tag-office-365","tag-online-meetings","tag-partners","tag-pbx-telephony","tag-pc","tag-pcs","tag-productivity","tag-professional-services","tag-real-estate","tag-results-driven","tag-ringcentral-customer","tag-ringcentral-customers","tag-ringcentral-meetings","tag-ringcentral-partners","tag-sales","tag-salesforce","tag-salesforce-com","tag-smartphones","tag-streamline-workflows","tag-tablets","tag-team-collaboration","tag-team-based-collaboration","tag-tech-savvy","tag-unified-communications","tag-unified-communications-solution","tag-user-experience","tag-ux","tag-video","tag-workflows","tag-working-from-home","tag-working-remotely"],"acf":[],"yoast_head":"\nDigital Transformation Series: The Benefits of Improved Agility with Collaboration | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"For this final post in my series on digital transformation, I\u2019m going to look at another business-level benefit that decision makers need to consider. 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He has been consulting in many of these areas since 2001, starting as an analyst at Frost & Sullivan, and his independent practice was founded in 2005. JAA is based in Toronto, Ontario, and serves clients across North America as well as in Europe. In 2018, Jon was included in a listing of \u201cTop 10 Telecoms Influencers\u201d, and \u201cTOP VoIP Bloggers to Follow\u201d. Previously, in both March 2017 and January 2016, Jon was cited among the Top Analysts Covering the Contact Center Industry. Also in 2017, Jon was been cited as a Top 10 Telecom Expert, and Six Business Communications Thought Leaders to Follow. For JAA\u2019s blog, it was recognized as a Top Tech Blog in 2016 and 2015, and has had other similar accolades going back to 2008.","sameAs":["https:\/\/www.jarnoldassociates.com\/"],"url":"\/us\/en\/blog\/author\/jon\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/KID-9688-Blog-Post-_-Jon-Arnold-Digital-Transformation-blog-part-3_image.jpg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/jon\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Jon Arnold<\/span><\/a>","rc_author_full_name":"Jon Arnold","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2021\/10\/Jon-Arnold-scaled.jpg","rc_author_link":"\/us\/en\/blog\/author\/jon\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/business-leadership\/amp\">Business & leadership<\/a><a href=\"\/us\/en\/blog\/category\/trending\/communication-and-collaboration\/amp\">, Communication & collaboration<\/a><a href=\"\/us\/en\/blog\/category\/it-leadership\/amp\">, IT leadership<\/a>","amp_link":"\/us\/en\/blog\/digital-transformation-series-3-the-benefits-of-improved-agility-with-collaboration\/amp","excerpt_title":"Digital Transformation Series: The Benefits of Improved A...","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/38947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=38947"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/38947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/38948"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=38947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=38947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=38947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}