{"id":38326,"date":"2016-09-28T00:00:00","date_gmt":"2016-09-28T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/structure-perfect-seo-optimized-page\/"},"modified":"2025-03-30T21:18:44","modified_gmt":"2025-03-31T04:18:44","slug":"structure-perfect-seo-optimized-page","status":"publish","type":"post","link":"\/us\/en\/blog\/structure-perfect-seo-optimized-page\/","title":{"rendered":"How To Structure A Perfect SEO Optimized Page"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-19288\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/1-1.png\" alt=\"1\" width=\"640\" height=\"427\" \/>Has your website\u2019s organic growth stalled? Have you been growing your backlinks by using great content, but don\u2019t see an improvement in rankings and organic traffic? It\u2019s time to go back to basics, and refocus on a technical audit geared at <a href=\"https:\/\/www.shoutdigital.com.au\/artificial-intelligence-and-seo-how-to-use-ai-in-your-seo-strategy\/\">improving your on-page SEO<\/a>.<\/p>\n<p>If you\u2019re like most people, perhaps you\u2019ll feel this topic is \u201cbeneath\u201d your level of expertise. Maybe you have intermediate experience of SEO and feel that you already know this, and don\u2019t need to read about it one more time.<\/p>\n<p>What most intermediate and experienced SEO\u2019s forget is the power of optimizing your on-page elements. At times, a simple process of optimization can substantially improve your website\u2019s traffic. In the image below, you can see a substantial increase in traffic after an on-page optimization project was completed.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-19287\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/6.png\" alt=\"6\" width=\"640\" height=\"108\" \/><\/p>\n<p>Now, let\u2019s look at all the different elements that you need to consider when optimizing your site for on-page SEO.<\/p>\n<p><strong>Set the SEO Tone and Plug Those Keywords Immediately<\/strong><\/p>\n<p>One important rule for the perfect SEO optimized page is keyword placement. Your keyword should land within the first 100 to 150 words of your page. An <a href=\"https:\/\/writesonic.com\/seo-ai-agent\">SEO AI Agent<\/a> can help ensure the right keywords are placed effectively, boosting your page\u2019s optimization.<\/p>\n<p>The keywords you use on your page should also be related. Using latent semantic indexing, Google understands the relationships between words and groups related terms together. Think of your keywords as silos. The primary keyword is the focus, but you should have related, secondary keywords to support those terms. Consider using the keyword ratio at 1.5% to 2% of the overall word count.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19286\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/5.png\" alt=\"5\" width=\"399\" height=\"241\" \/><\/p>\n<p><strong>Keywords in Your Title Tag and Subheadings<\/strong><\/p>\n<p>Keywords are so essential to the perfect SEO optimized page. Your keywords should be in your page\u2019s title tag, and ideally as close to the front of the title tag as possible. This emphasizes the importance of your page\u2019s keyword, or keywords if using multiple.<\/p>\n<p>Another important SEO element of keywords is the role they play in subheadings. Your page should have subheadings, those \u201cH2\u201d and \u201cH3\u201d tags. Your keyword should appear in at least one subheading to make your page search engine friendly, however, placing it in a few never hurts.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19291\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/4.png\" alt=\"4\" width=\"492\" height=\"362\" \/><\/p>\n<p>In the image above, you can see how keywords are used in the Header tags.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-19290\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/3.png\" alt=\"3\" width=\"640\" height=\"129\" \/><\/p>\n<p>Here you can see the source code, using the header tags.<\/p>\n<p><strong>Content is Key for the Perfect SEO Optimized Page<\/strong><\/p>\n<p>You may be a savvy entrepreneur with the next innovative tech idea, but writing isn\u2019t really your forte. That being said, you need at least 500 words to get the most SEO <a href=\"https:\/\/med.stanford.edu\/irt\/web\/webauthor\/seo-best-practices.html\" target=\"_blank\" rel=\"noopener noreferrer\">power out of your page\u2019s content<\/a>. Your page\u2019s content needs to hit 500 words, and it should be original, found nowhere else on the Internet. <a href=\"https:\/\/www.quetext.com\/plagiarism-checker\">Plagiarism platforms<\/a> can help you ensure your content is 100 percent original. Some plugins like Yoast have a 350-word minimum for article readability. However, having at least 500 words is a definite must.<\/p>\n<p>Many new studies suggest that even longer pages are performing better. If you study the top 10 results for many informational keywords, you\u2019ll find that those articles have at least 1,000 words, sometimes as many as 2,000. Google is looking for a value-ad, which can only be found if you spend enough time to go in-depth into your subject matter.<\/p>\n<p><strong>Focus on Harvesting your SEO Authority<\/strong><\/p>\n<p>Does your website have a lot of 404\u2019s? You most certainly don\u2019t want your audience to be routed to a \u201c401\u201d dead end. As Google values user experience above all, having 404\u2019s on your site can have a significant negative impact.<\/p>\n<p>During page maintenance or redesign, your URL structure may have changed, yielding many 404 errors. Did you properly redirect them, using a one-to-one approach?\u00a0\u00a0 Unfortunately, if your redirects are not handled with SEO care, your page will lose its search engine footing. Use an extension like <a href=\"https:\/\/www.linkresearchtools.com\/technology\/link-redirect-trace\/\" target=\"_blank\" rel=\"noopener noreferrer\">Link Redirect Trace<\/a> to check if your site has improper redirects, and look for 404\u2019s on Google Search Console.<\/p>\n<p><strong>Build a Title Tag with SEO Search Engine Muscle<\/strong><\/p>\n<p>Your title tag is the simple most important attribute in a on-page SEO strategy. Get it right, or go home. Make sure your title contains between 50 and 60 characters, since search engines like Google only display 55 to 60 characters of a title tag. Adding a few title tag modifiers can also increase your page\u2019s rankability. Clever adjectives such as \u201cbest\u201d or \u201cguide\u201d works wonders.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-19289\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/2-1.png\" alt=\"2\" width=\"640\" height=\"112\" \/><\/p>\n<p><strong>Get Visual with Your Page\u2019s Media<\/strong><\/p>\n<p>Clickthrough rate from the Google search results page plays a major role in a page\u2019s rankings.\u00a0\u00a0 Google can measure how many people click on your page when they see you in the SERP\u2019s. They can also measure how much time people stayed on your page before returning to the search results page. For site\u2019s using Google analytics, bounce rate and user interaction can also be measured and used as a measure of user experience.<\/p>\n<p>Images and videos will keep your bounce rate low while increasing user interaction and time on page. Does your page have media, including videos and\/or images? If not, it is time to do a bit of video and photo curation, because the perfect SEO optimized page needs vibrant visuals.<\/p>\n<p><strong>Link Your Page Content to Reliable Authoritative Material<\/strong><\/p>\n<p>By linking out to relevant authoritative domains, you use citations to associate your site with trusted content. Google uses the quality of your outbound links as a measure of the quality of the content on your page. Make sure you sprinkle at least 2-3 authoritative links on every informational page (don\u2019t use these on landing, sales-centric pages!).<\/p>\n<p><strong>Optimized URL\u2019s <\/strong><\/p>\n<p>Are you including keywords in your URL\u2019s? Keep your URL\u2019s short so that the URL density for your keyword is higher. If you are using a shopping cart or complicated CMS, make sure it has the ability to rewrite the URL\u2019s to create clean, search engine friendly URL\u2019s.<\/p>\n<p>Developing the perfect SEO optimized page is a time consuming process at first. However, after you begin employing these <a href=\"https:\/\/accelerateagency.ai\/saas-seo-strategy\">SaaS SEO strategies<\/a> on a regular basis, it will become second nature. Pretty soon, you may find yourself giving optimization advice at the next company mixer, or dinner party with friends.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Has your website\u2019s organic growth stalled? Have you been growing your backlinks by using great content, but don\u2019t see an improvement in rankings and organic traffic? It\u2019s time to go back to basics, and refocus on a technical audit geared at improving your on-page SEO. If you\u2019re like most people, perhaps you\u2019ll feel this topic &#8230;<\/p>\n","protected":false},"author":128,"featured_media":38327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390,18885,18391],"tags":[7859,12009,1783,3906,658,2577,1855,948,12010,12011,261,299,12012,12013,327,12014,5570,12015,12016,12017,12018,12019,12020,12021,12022,1364,296,12023,5577,7886,12024,12025,787,12026,12027,12028,12029,12030,6913,789,6921],"class_list":["post-38326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration","category-ringcentral-newsdesk","category-it-leadership","tag-backlinks","tag-build-a-title-tag-with-seo-search-engine-muscle","tag-business-communications","tag-business-seo","tag-cloud","tag-cloud-communication","tag-cloud-communications","tag-cloud-phone-system","tag-company-website","tag-content-is-key-for-the-perfect-seo-optimized-page","tag-entrepreneur","tag-entrepreneurship","tag-focus-on-harvesting-your-seo-authority","tag-get-visual-with-your-pages-media","tag-google","tag-keyword-placement","tag-keywords","tag-keywords-in-your-title-tag-and-subheadings","tag-latent-semantic-indexing","tag-link-redirect-trace","tag-link-your-page-content-to-reliable-authoritative-material","tag-on-page-optimization","tag-online-traffic","tag-optimization","tag-optimized-urls","tag-ring-central","tag-ringcentral","tag-se","tag-search","tag-search-engine","tag-secondary-keyword","tag-secondary-keywords","tag-seo","tag-seo-optimized-page","tag-set-the-seo-tone-and-plug-those-keywords-immediately","tag-silos","tag-tag","tag-title-tag","tag-url","tag-website","tag-website-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Structure A Perfect SEO Optimized Page | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Has your website\u2019s organic growth stalled? 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Have you been growing your backlinks by using great content, but don\u2019t see an improvement in rankings and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/structure-perfect-seo-optimized-page\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-28T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T04:18:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"975\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nick Rojas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Rojas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/structure-perfect-seo-optimized-page\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/structure-perfect-seo-optimized-page\/\"},\"author\":{\"name\":\"Nick Rojas\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/0f561d5764b56fcb0928a96baf672eff\"},\"headline\":\"How To Structure A Perfect SEO Optimized Page\",\"datePublished\":\"2016-09-28T00:00:00+00:00\",\"dateModified\":\"2025-03-31T04:18:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/structure-perfect-seo-optimized-page\/\"},\"wordCount\":1052,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/structure-perfect-seo-optimized-page\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/1-1.png\",\"keywords\":[\"backlinks\",\"Build a Title Tag with SEO Search Engine Muscle\",\"business communications\",\"business seo\",\"cloud\",\"cloud communication\",\"cloud communications\",\"cloud phone system\",\"company website\",\"Content is Key for the Perfect SEO Optimized Page\",\"entrepreneur\",\"entrepreneurship\",\"Focus on Harvesting your SEO Authority\",\"Get Visual with Your Page\u2019s Media\",\"google\",\"keyword placement\",\"keywords\",\"Keywords in Your Title Tag and Subheadings\",\"latent semantic indexing\",\"link redirect trace\",\"Link Your Page Content to Reliable Authoritative Material\",\"on-page optimization\",\"online traffic\",\"optimization\",\"Optimized URL\u2019s\",\"Ring Central\",\"ringcentral\",\"se\",\"search\",\"search engine\",\"secondary keyword\",\"secondary keywords\",\"SEO\",\"SEO Optimized Page\",\"Set the SEO Tone and Plug Those Keywords Immediately\",\"silos\",\"tag\",\"title tag\",\"url\",\"website\",\"website traffic\"],\"articleSection\":[\"Communication &amp; collaboration\",\"Company news &amp; culture\",\"IT leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/structure-perfect-seo-optimized-page\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/structure-perfect-seo-optimized-page\/\",\"name\":\"How To Structure A Perfect SEO Optimized Page | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/structure-perfect-seo-optimized-page\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/structure-perfect-seo-optimized-page\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/1-1.png\",\"datePublished\":\"2016-09-28T00:00:00+00:00\",\"dateModified\":\"2025-03-31T04:18:44+00:00\",\"description\":\"Has your website\u2019s organic growth stalled? 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He has consulted small and medium-sized enterprises for over twenty years. He has contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter @NickARojas, or you can reach him at NickAndrewRojas@gmail.com.\",\"url\":\"\/us\/en\/blog\/author\/nick-rojas\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How To Structure A Perfect SEO Optimized Page | RingCentral Blog","description":"Has your website\u2019s organic growth stalled? 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