{"id":37947,"date":"2015-12-01T00:00:00","date_gmt":"2015-12-01T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/3-tips-to-increase-small-business-marketing-outreach\/"},"modified":"2025-07-03T02:13:12","modified_gmt":"2025-07-03T09:13:12","slug":"3-tips-to-increase-small-business-marketing-outreach","status":"publish","type":"post","link":"\/us\/en\/blog\/3-tips-to-increase-small-business-marketing-outreach\/","title":{"rendered":"3 Tips to Increase Small Business Marketing Outreach"},"content":{"rendered":"<p><a href=\"\/blog\/?attachment_id=17742\" target=\"_blank\" rel=\"attachment wp-att-17742 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-17742 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-outreach.jpg\" alt=\"marketing-outreach\" width=\"640\" height=\"345\" \/><\/a>Consumer behavior is changing. Now people spend their lives online researching, reviewing and <a href=\"\/blog\/2015\/08\/top-reasons-consumers-prefer-online-payments\/?BMID=BLOGNEW\" target=\"_blank\" rel=\"noopener noreferrer\">buying products and services<\/a>. That\u2019s why it\u2019s essential for small businesses to <a href=\"\/blog\/2014\/11\/build-brand-online-shoestring-budget\/?BMID=BLOGNEW\" target=\"_blank\" rel=\"noopener noreferrer\">expand their online presence<\/a>. But how to improve your marketing outreach? Here is a list of 3 effective ideas for small business that are worth looking at.<\/p>\n<p><strong>1) Create and promote engaging video content<\/strong><\/p>\n<p><a href=\"\/blog\/?attachment_id=17738\" target=\"_blank\" rel=\"attachment wp-att-17738 noopener noreferrer\"><img decoding=\"async\" class=\"alignleft wp-image-17738 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/video-content-300x226.jpg\" alt=\"video content\" width=\"300\" height=\"226\" \/><\/a><\/p>\n<p><a href=\"\/blog\/2014\/08\/video-storytelling-5-tips-b2b-brands\/?BMID=BLOGNEW\" target=\"_blank\" rel=\"noopener noreferrer\">Video content<\/a> has become a crucial part of online communications and marketing strategies. And online video continues its inimitable rise. About 64% of website visitors are more likely to purchase goods after watching <a href=\"\/blog\/2014\/05\/using-humor-to-spice-up-your-marketing-5-of-the-best-video-campaigns-2\/?BMID=BLOGNEW\" target=\"_blank\" rel=\"noopener noreferrer\">online marketing videos<\/a>. According to Cisco, by 2017, video will account for 69% of all consumer internet traffic. Therefore, video is the future of online marketing. That\u2019s why we consider that small business should pay more attention to video marketing.<\/p>\n<p><strong><em><a href=\"https:\/\/sproutvideo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SproutVideo<\/a>\u00a0<\/em><\/strong>is one of the best video hosting and\u00a0marketing platforms. It has plenty of impressive features: video customization, lead generation, making video sites, user engagement graphs, filtering, including by location, IP and device type, powerful analytics, security, great customer support and more.<\/p>\n<p><strong>2) Make your email campaigns convert<\/strong><\/p>\n<p><a href=\"\/blog\/?attachment_id=17739\" target=\"_blank\" rel=\"attachment wp-att-17739 noopener noreferrer\"><img decoding=\"async\" class=\"alignleft wp-image-17739 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/email-marketing-300x202.png\" alt=\"email marketing\" width=\"300\" height=\"202\" \/><\/a><\/p>\n<p>You probably know that <a href=\"\/blog\/2015\/07\/3-us-laws-related-to-email-marketing-you-need-to-know\/?BMID=BLOGNEW\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing<\/a> has one of the best returns of investments for business. It\u2019s a one of the most effective ways to reach your customers wherever they are without spending much money. But to make and maintain forceful email marketing campaign you should pay attention to your audience and messages. The amount of solutions for email marketing campaigns is overwhelming. To get you on the right path we\u2019ve reviewed lots of software and stopped on probably one of the best options for small business.<\/p>\n<p><strong><em><a href=\"https:\/\/www.getresponse.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">GetResponse<\/a> <\/em><\/strong>\u00a0is not only powerful, but cost-effective email marketing software. This wonderful intuitive platform is very reasonably priced for its awesome features: <a href=\"\/blog\/2014\/07\/gain-loyal-online-following-business-part-2\/?BMID=BLOGNEW\" target=\"_blank\" rel=\"noopener noreferrer\">landing page creation<\/a>, <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/workflow-automation\/\">workflow automation<\/a>, split testing of up to 5 factors, integration with other applications.<\/p>\n<p><strong>3) Reach potential customers and get feedback from existing ones with online surveys<\/strong><\/p>\n<p><a href=\"\/blog\/?attachment_id=17740\" target=\"_blank\" rel=\"attachment wp-att-17740 noopener noreferrer\"><img decoding=\"async\" class=\"alignleft wp-image-17740 size-medium\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/customer-surveys-300x193.jpg\" alt=\"customer surveys\" width=\"300\" height=\"193\" \/><\/a><\/p>\n<p>Surveys can be a great help for small business as they generate <a href=\"\/blog\/2015\/10\/get-to-know-your-customers-with-these-5-questions\/?BMID=BLOGNEW\" target=\"_blank\" rel=\"noopener noreferrer\">valuable data about customers<\/a>. Using online surveys you can quickly and easily get useful insight on <a href=\"\/blog\/2014\/11\/5-ways-use-social-proof-rocket-fuel-marketing-campaigns\/?BMID=BLOGNEW\" target=\"_blank\" rel=\"noopener noreferrer\">customer engagement<\/a>. There is a variety of survey tools with many different features and options.<\/p>\n<p><strong><em><a href=\"https:\/\/www.formstack.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Formstack<\/a><\/em><\/strong> is a perfect solution with simple and intuitive interface. It is a smart way to collect and analyze marketing data. Formstack offers a range of survey functionality with conditional logic, visual customization, split testing, payment acceptance, language support, analytics and best integration with other programs. It\u2019s the best option if you want to embed your form directly into your website.<\/p>\n<p>It\u2019s undeniable that <a href=\"\/blog\/?s=RingCentral+for+Entrepreneurs\" target=\"_blank\" rel=\"noopener noreferrer\">communication is a key factor to success of small business<\/a>. Communication is everywhere \u2013 between businesses, business and customers, customers and customers. If you\u2019re a small business and you\u2019re going to grow you have to improve your outreach. Keep up to learn preferences of your customers and get benefits of it with our simple tips. Remember to take the advantage of free trials of all these smart tools.<\/p>\n<p>What tools has your business used to increase marketing outreach? Share with us in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer behavior is changing. Now people spend their lives online researching, reviewing and buying products and services. That\u2019s why it\u2019s essential for small businesses to expand their online presence. But how to improve your marketing outreach? Here is a list of 3 effective ideas for small business that are worth looking at. 1) Create and &#8230;<\/p>\n","protected":false},"author":155,"featured_media":37948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18391,43335],"tags":[10352,260,125,10353,3298,4224,10222,10354,10337,10356,10357,10359,7851,10223,3526,1480,3528,2021,254,554,6254,10362,8886,10364,10365,162,293,10344,10367,10276,3939,10238,10369,3943],"class_list":["post-37947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-leadership","category-marketing","tag-brand-presence","tag-business-success","tag-business-tips","tag-consumer-internet-traffic","tag-customer-data","tag-customer-engagement","tag-customer-surveys","tag-email-campaign","tag-email-campaigns","tag-formstack","tag-from-builder","tag-getresponse","tag-how-to-build-your-brand-online-with-a-shoestring-budget","tag-how-to-make-a-lead-gen-form-for-your-business","tag-landing-page","tag-law","tag-lead-gen","tag-lead-generation","tag-marketing","tag-online-business","tag-online-communications","tag-online-form-builder","tag-online-payments","tag-online-purchases","tag-online-surveys","tag-small-business","tag-smb","tag-sproutvideo","tag-survey-tools","tag-tips-for-smb","tag-video-content","tag-video-hosting","tag-video-marekting","tag-video-storytelling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Tips to Increase Small Business Marketing Outreach | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Consumer behavior is changing. Now people spend their lives online researching, reviewing and buying products and services. That\u2019s why it\u2019s essential for\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/3-tips-to-increase-small-business-marketing-outreach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Tips to Increase Small Business Marketing Outreach\" \/>\n<meta property=\"og:description\" content=\"Consumer behavior is changing. Now people spend their lives online researching, reviewing and buying products and services. That\u2019s why it\u2019s essential for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/3-tips-to-increase-small-business-marketing-outreach\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T09:13:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/marketing-outreach.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bogdan Lytvyn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bogdan Lytvyn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/3-tips-to-increase-small-business-marketing-outreach\\\/#article\",\"isPartOf\":{\"@id\":\"\\\/us\\\/en\\\/blog\\\/3-tips-to-increase-small-business-marketing-outreach\\\/\"},\"author\":{\"name\":\"Bogdan Lytvyn\",\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/#\\\/schema\\\/person\\\/7f578697cba51cbbd9ac043350429e07\"},\"headline\":\"3 Tips to Increase Small Business Marketing Outreach\",\"datePublished\":\"2015-12-01T00:00:00+00:00\",\"dateModified\":\"2025-07-03T09:13:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"\\\/us\\\/en\\\/blog\\\/3-tips-to-increase-small-business-marketing-outreach\\\/\"},\"wordCount\":518,\"publisher\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/3-tips-to-increase-small-business-marketing-outreach\\\/#primaryimage\"},\"thumbnailUrl\":\"\\\/us\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/marketing-outreach.jpg\",\"keywords\":[\"brand presence\",\"business success\",\"business tips\",\"consumer internet traffic\",\"customer data\",\"customer engagement\",\"customer surveys\",\"email campaign\",\"email campaigns\",\"Formstack\",\"from builder\",\"GetResponse\",\"How to Build Your Brand Online with a Shoestring Budget\",\"How To Make a Lead Gen Form for Your Business\",\"landing page\",\"law\",\"lead gen\",\"lead generation\",\"marketing\",\"online business\",\"online communications\",\"online form builder\",\"online payments\",\"online purchases\",\"online surveys\",\"small business\",\"smb\",\"SproutVideo\",\"survey tools\",\"tips for smb\",\"video content\",\"video hosting\",\"video marekting\",\"Video Storytelling\"],\"articleSection\":[\"IT leadership\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\\\/us\\\/en\\\/blog\\\/3-tips-to-increase-small-business-marketing-outreach\\\/\",\"url\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/3-tips-to-increase-small-business-marketing-outreach\\\/\",\"name\":\"3 Tips to Increase Small Business Marketing Outreach | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/3-tips-to-increase-small-business-marketing-outreach\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/3-tips-to-increase-small-business-marketing-outreach\\\/#primaryimage\"},\"thumbnailUrl\":\"\\\/us\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/marketing-outreach.jpg\",\"datePublished\":\"2015-12-01T00:00:00+00:00\",\"dateModified\":\"2025-07-03T09:13:12+00:00\",\"description\":\"Consumer behavior is changing. 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