{"id":37621,"date":"2015-06-15T00:00:00","date_gmt":"2015-06-15T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/4-tips-to-help-make-your-content-stand-out\/"},"modified":"2025-07-03T02:14:04","modified_gmt":"2025-07-03T09:14:04","slug":"4-tips-to-help-make-your-content-stand-out","status":"publish","type":"post","link":"\/us\/en\/blog\/4-tips-to-help-make-your-content-stand-out\/","title":{"rendered":"4 Tips to Help Make Your Content Stand Out"},"content":{"rendered":"

You know the rules for creating stellar content. Avoid big blocks of text. Use images and videos to articulate ideas. Never forget how much people love infographics<\/a>.<\/p>\n

The good news is, you know exactly what to do. The bad news is, anyone with access to Google has read all the same tutorials. The secret recipe for good content is out of the bag, which makes it awfully hard to make your content stand out from the pack.<\/p>\n

The age of content marketing is here<\/a>, and the tired old tutorials promising to teach you how to create “content that sings” are no longer enough. It’s a brave new world for content, and creators have to think outside the box.<\/p>\n

\"stand<\/a>1) Expert Interviews are Better than Articles \u2014 and Pull Quotes Always Look Good<\/strong><\/p>\n

The best content is the kind that creates itself. It is infinitely easier to write a few questions and reach out to an expert in the field than it is to do all the research on your own. From university professors to government officials to non-profit leaders, it is fairly easy to get experts to speak on record about something that stokes their passion or interest in their industry.<\/p>\n

\"expert<\/a>Conversations with experts enhance your credibility<\/a> as an authoritative source. But equally important is the fact that interviews simply look more appealing and easy to read than articles, which means people are more likely to actually read them. You can supplement the Q&A with images or videos, and interviews make amazing companion pieces to infographics.<\/p>\n

Instead of writing a laundry list of questions, come up with an outline and a few premises to ask your expert. Let the conversation go where it may so the subject’s voice and personality have a chance to really shine through. When it’s done, choose between one and three of the best, most compelling or most entertaining quotes and pull them out for display in a large font to highlight the topic. Good pull quotes<\/a> draw the audience in and entice them to keep reading.<\/p>\n

2) Don’t Hide from Your Failures<\/strong><\/p>\n

It is natural to put your best foot forward. But when you only write about the problems your product or service solved or the success you’ve achieved, you miss out on a golden opportunity to humanize yourself to your audience and entice them into lowering their guard\u00a0 through deprecation.<\/p>\n

Write a piece every now and then about a time when you or your business failed miserably \u2014 like, really went down in flames. You’ll come off as honest and human, which is so difficult in the world of online content. You’ll show that you have the capacity to admit your mistakes and, as long as you frame the article in a way that shows what you learned from the catastrophe, you’ll show that you’re always evolving, growing and improving.<\/p>\n

3) Tie\u00a0Unrelated Ideas Together and Drop Names<\/strong><\/p>\n

Everyone who has ever read a tutorial on making content sing (they always want to make it sing, don’t they?) knows that headlines are everything<\/a>. A good headline is an entry point that readers use to gauge whether or not they will read the content and stay on the page.<\/p>\n

\"name<\/a>This is a great opportunity to name drop your way into piquing their interest.<\/p>\n

Research your target demographic<\/a>. What do your metrics and analytics reveal about your audience’s tastes in music, movies, sports or popular culture? Grab someone famous or something relevant to their interests, and inject it into the point you’re trying to make, even though the two topics have nothing to do with each other. Here are some examples:<\/p>\n