{"id":37586,"date":"2015-05-19T00:00:00","date_gmt":"2015-05-19T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/managing-the-product-development-lifecycle\/"},"modified":"2020-08-27T00:57:35","modified_gmt":"2020-08-27T00:57:35","slug":"managing-the-product-development-lifecycle","status":"publish","type":"post","link":"\/us\/en\/blog\/managing-the-product-development-lifecycle\/","title":{"rendered":"Managing the Product Development Lifecycle"},"content":{"rendered":"<p><a href=\"\/blog\/?attachment_id=16651\" target=\"_blank\" rel=\"attachment wp-att-16651 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-16651 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/product-lifecycle.jpg\" alt=\"product lifecycle\" width=\"640\" height=\"390\" \/><\/a>As seasoned engineers and executives know, developing a technology product doesn&#8217;t begin and end with the product team. Creating a website, app, hardware, or software product involves an intensive effort on the part of multiple departments within an organization, with the project manager or team at the helm. Even with years of experience, executives leading the creation, updates, scale, or management of a technology product can endure dozens of scenarios that can delay the effort, and, in some cases, significantly increase costs.<\/p>\n<p>Below are a few personal lessons learned on the front-lines:<\/p>\n<p><strong>1. Put discovery as the focus first.<\/strong> It can be easy to assume that a project will go as planned, even with the estimate of issues or problems baked into the project timeline. CEOs and executive team members may put the pressure on for hard dates and deliverables during initial discussions and scope of the project. But do not make any conclusions until you&#8217;ve taken a thorough assessment of every element with which you might be faced. This can mean asking questions about priorities and trading off given constraints such as budget, time, and resource availability. Find out all that you can from every corner of the organization. Then, set your course.<\/p>\n<p><strong>2. Be clear on what\u2019s possible.<\/strong> Once you&#8217;ve worked through the variables of the project, it\u2019s time to get clear on what is and what isn&#8217;t possible. This might sound like a \u2018no brainer\u2019 for most executives, but we&#8217;ve all felt pressure to set ambitious goals. There\u2019s nothing wrong with aiming high in product development, providing that you\u2019re honest about what is possible. Set realistic, attainable goals. This goes beyond what you think is possible for your team to what is realistic for every department in the company. This requires clear internal communications between teams. While you can\u2019t speak for the leadership in marketing or business development, asking questions as noted above and factoring them into what is possible in terms of the product\u2019s development is important.<\/p>\n<p><strong>3. Identify and alert teams of anticipated delays immediately.<\/strong> Product development is a bit like a train in that whatever the engine does, the cars will ultimately do as well. Never take potential issues or red flags lightly, and cascade these issues or potential delays to the entire team immediately. It\u2019s a good practice to stay true even when you\u2019re not 100% sure something might go wrong. Measurable and frequent milestones are necessary along the way. Alerting the CEO or other leaders in the company of the potential issue doesn&#8217;t mean the process will be derailed but, rather, that it may need to be adjusted. This will help everyone from all sides of the company to be more <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/agile-project-management-scrum\/\">agile<\/a> and prepared, which keeps things running smoothly and on-budget whether issues and delays arrive or not.<\/p>\n<p>It\u2019s also important to remember that great products come from great teams, and great teams are motivated by good leadership. Be prepared to ready and to support your team. This is demonstrated through small and large gestures, from buying pizzas when everyone\u2019s working late to ensuring that you set the pace, professionalism, and process by example.<\/p>\n<p>Also published on the <strong>Women 2.0<\/strong> <a href=\"https:\/\/women2.com\/2014\/07\/15\/managing-product-development-lifecycle\/\" target=\"_blank\" rel=\"noopener noreferrer\">blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As seasoned engineers and executives know, developing a technology product doesn&#8217;t begin and end with the product team. Creating a website, app, hardware, or software product involves an intensive effort on the part of multiple departments within an organization, with the project manager or team at the helm. Even with years of experience, executives leading &#8230;<\/p>\n","protected":false},"author":120,"featured_media":37587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[6768,1807,6594,1668,2286,6108,125,8241,8242,1898,8243,8244,908,8245,8246,8247,8248,8249,2384,8250,8251,8252,8253,8254,8255,8256,2017,8257,8258,8259,8260,789,8261,8262],"class_list":["post-37586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-app-building","tag-business-best-practices","tag-business-development","tag-business-leadership","tag-business-management","tag-business-organization","tag-business-tips","tag-creating-a-website","tag-engineer","tag-engineering","tag-hardware","tag-internal-communications","tag-leadership","tag-managing-the-product-development-lifecycle","tag-product-creation","tag-product-development","tag-product-development-lifecycle","tag-product-lifecycle","tag-product-management","tag-product-team","tag-project-management","tag-project-manager","tag-project-scope","tag-project-timeline","tag-project-variables","tag-scope-of-the-project","tag-software","tag-team-building","tag-technology-development","tag-technology-management","tag-technology-product","tag-website","tag-women-2-0","tag-women-2-0-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Managing the Product Development Lifecycle | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"As seasoned engineers and executives know, developing a technology product doesn&#039;t begin and end with the product team. 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She has played a key role in RingCentral's growth from pre-IPO to over $2.5 billion in annual revenue. Makagon has led market-leading innovations, including RingEX, the open platform, and RingCX, and has shaped RingSense AI. She holds a computer science degree and an MBA from UC Berkeley and serves on the boards of Calix and the American Technion Society.","sameAs":["https:\/\/www.ringcentral.com"],"url":"\/us\/en\/blog\/author\/kira-makagon\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/product-lifecycle.jpg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/kira-makagon\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Kira Makagon<\/span><\/a>","rc_author_full_name":"Kira Makagon","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2021\/05\/Headshot_Kira-Makagon_190411-1-scaled.jpg","rc_author_link":"\/us\/en\/blog\/author\/kira-makagon\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/customer-experience\/amp\">Customer &amp; employee experience<\/a>","amp_link":"\/us\/en\/blog\/managing-the-product-development-lifecycle\/amp","excerpt_title":"Managing the Product Development Lifecycle","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/37586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/120"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=37586"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/37586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/37587"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=37586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=37586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=37586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}