{"id":37230,"date":"2020-11-23T00:00:00","date_gmt":"2020-11-23T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/tips-small-business-owners-part-1\/"},"modified":"2025-03-13T06:22:29","modified_gmt":"2025-03-13T13:22:29","slug":"small-business-tips","status":"publish","type":"post","link":"\/us\/en\/blog\/small-business-tips\/","title":{"rendered":"11 actionable small business tips that you can start using today"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Take any small business owner, anywhere in the world, and ask them if they have an easy job. No matter their business\u2014firm, store, product\u2014you won\u2019t get a lot of \u201cyes\u201d responses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where does one even start? Sprawling companies and massive conglomerates abound, and competing with them can be immensely difficult.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we\u2019ve put together this list. As a company that\u2019s helped countless small business owners, we know that it\u2019s tough. And we also know that it\u2019s achievable. This article has 10 solid, actionable tips for you, applicable to all different aspects of running a business. We hope it helps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what we\u2019ll discuss:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ol>\n<li><a href=\"#one\"><span style=\"font-weight: 400;\">Collect customer feedback<\/span><\/a><\/li>\n<li><a href=\"#two\"><span style=\"font-weight: 400;\">Make it easy for your customers to contact you<\/span><\/a><\/li>\n<li><a href=\"#three\"><span style=\"font-weight: 400;\">Manage your projects<\/span><\/a><\/li>\n<li><a href=\"#four\"><span style=\"font-weight: 400;\">Keep it personal<\/span><\/a><\/li>\n<li><a href=\"#five\"><span style=\"font-weight: 400;\">Don\u2019t be afraid of the big guys<\/span><\/a><\/li>\n<li><a href=\"#six\"><span style=\"font-weight: 400;\">Respect your employees<\/span><\/a><\/li>\n<li><a href=\"#seven\"><span style=\"font-weight: 400;\">Create a set of guiding principles<\/span><\/a><\/li>\n<li><a href=\"#eight\"><span style=\"font-weight: 400;\">Implement a loyalty program<\/span><\/a><\/li>\n<li><a href=\"#nine\"><span style=\"font-weight: 400;\">Stay flexible<\/span><\/a><\/li>\n<li><a href=\"#ten\"><span style=\"font-weight: 400;\">Measure, measure, measure!<\/span><\/a><\/li>\n<li><a href=\"#eleven\"><span style=\"font-weight: 400;\">Look at the big picture<\/span><\/a><\/li>\n<\/ol>\n<hr \/>\n<p class=\"p1\">How customer-obsessed is your business? Take the quiz to find out.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/quiz_how_customer_obsessed_your_business.pdf\" data-id=\"69d93b3eedc95\" id=\"69d93b3eedc95\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d93b3eedc95.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83c\udf1f Want to provide better customer service?<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 Ready to see how your business stacks up? <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Take the quiz\">Take the quiz<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d93b3eedc95.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy the quiz! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"one\"><\/a><br \/>\n1. Collect customer feedback<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No business would exist without its customers, so keeping them happy is pretty important. And the best way to keep them happy is to listen to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes large organizations pay consultants mind-boggling sums of money to find out what\u2019s going wrong with their business, when they could have just asked their customers. (Please note: this isn\u2019t a dig at consultants. Lots of consultants are great. It\u2019s just that this does happen a lot.) This may be because companies don\u2019t know how to collect customer feedback or implement it effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re asking your customers in person, sending emails, or setting up listening channels on social media, knowledge of what makes your customers happy can make or break your business. Don\u2019t let it get you down when you receive negative feedback; that\u2019s bound to happen, since nobody\u2014and no business\u2014is perfect. Treat it as a learning experience, and use it to make your product or service better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This point is a big one. Collecting feedback and implementing it may seem like a daunting task, but it\u2019s an essential one. Not sure how to approach it? We\u2019ve got a handy guide on how to build your customer feedback process <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-feedback\/#4%20examples%20of%20brands%20that%20successfully%20implemented%20customer%20feedback\"><span style=\"font-weight: 400;\">right here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udca1 Pro-tip:\u00a0<\/b><\/div>\n<p><a href=\"https:\/\/www.ringcentral.com\/how-to-start-a-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn how to start a new business in this in-depth guide.<\/a><\/p>\n<\/div>\n<h2><span style=\"font-weight: 400;\"><a id=\"two\"><\/a><br \/>\n2. Make it easy for your customers to contact you<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You know what\u2019s worse than getting negative customer feedback? Not getting any customer feedback at all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some companies (we won\u2019t name any names) make their customers jump through hoops just to get some kind of response. Don\u2019t treat your customers like this. At least have a phone number or an email address, prominently displayed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you really want to do this right, then be aware that most customers will be looking for you across different channels\u2014which means an omnichannel tool might be your best bet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By an omnichannel tool, we mean one that helps you connect with your customers regardless of how they\u2019re contacting you\u2014be it by phone, email, SMS, social media, or something else. Instead of having to toggle between all those different apps and windows to check messages from Instagram, live chat, Twitter, and so on&#8230; find a tool that consolidates all these conversations into one easy dashboard. <a href=\"https:\/\/www.ringcentral.com\/digital-customer-engagement.html\" target=\"_blank\" rel=\"noopener noreferrer\">Like this<\/a>:<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/digital-customer-engagement.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-44859\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/engage-digital-all-sources-conversations.png\" alt=\"engage digital all sources conversations\" width=\"900\" height=\"456\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Platforms like<\/span><a href=\"https:\/\/www.ringcentral.com\/contact-center\/overview.html\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">RingCentral Contact Center\u2122<\/span><\/a><span style=\"font-weight: 400;\"> will help you quickly help customers with their requests, keep track of conversations across multiple channels, and just make your life easier if you have a lot of conversations with customers online and over the phone:\u00a0<\/span><\/p>\n<div class=\"rc_custom_video\"><a class=\"rc_custom_video__link\" href=\"https:\/\/www.youtu.be\/PZC3o5YN90E\">\n\t\t            <picture><source srcset=\"https:\/\/i.ytimg.com\/vi_webp\/PZC3o5YN90E\/maxresdefault.webp\" type=\"image\/webp\"><img decoding=\"async\" class=\"rc_custom_video__media\" src=\"https:\/\/i.ytimg.com\/vi\/PZC3o5YN90E\/maxresdefault.jpg\" alt=\"\">\n\t\t            <\/picture>\n\t\t        <\/a><br \/>\n\t\t        <button class=\"rc_custom_video__button\" aria-label=\"Play video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"rc_custom_video__button-shape\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"><\/path><path class=\"rc_custom_video__button-icon\" d=\"M 45,24 27,14 27,34\"><\/path><\/svg><br \/>\n\t\t        <\/button>\n\t\t    <\/div>\n<p>To further enhance your customer communication strategy, consider implementing an <a href=\"https:\/\/www.ringcentral.com\/ai-receptionist\">AI receptionist system<\/a>. This innovative technology can be a game-changer for small businesses looking to provide round-the-clock accessibility without the overhead of a full-time staff. Such a system can handle a variety of tasks, from answering frequently asked questions to routing calls and scheduling appointments.<\/p>\n<p>By leveraging these technologies, small businesses can ensure that every customer interaction is handled promptly and professionally, regardless of the time of day. This not only improves customer satisfaction but also frees up your human staff to focus on more complex inquiries and high-value interactions. The system&#8217;s ability to learn and adapt over time means it becomes increasingly efficient at handling a wide range of customer needs.<\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"three\"><\/a><br \/>\n3. Manage your projects<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instead of trying to keep track of different projects and tasks in your head, have a systematic way to manage them. And use a <\/span><i><span style=\"font-weight: 400;\">good<\/span><\/i><span style=\"font-weight: 400;\"> system. Trying to keep track of a hundred different email chains will only get you so far before you start to feel like you\u2019re losing your marbles\u2014even with small teams, things can quickly get out of hand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you&#8217;re feeling a little overwhelmed by email, there are a ton of <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/email-alternatives\/\" target=\"_blank\" rel=\"noopener noreferrer\">alternatives<\/a>. Who says conversations have to take place over email? There&#8217;s <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/video-conferencing-apps\/\" target=\"_blank\" rel=\"noopener noreferrer\">video conferencing<\/a>, <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/instant-messaging-programs\/\" target=\"_blank\" rel=\"noopener noreferrer\">messaging<\/a>, and other <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/communication-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\">channels<\/a> through which you can get answers (more quickly too).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you are interested in taking a less email-heavy approach, don&#8217;t fall into the trap of buying one tool for video conferencing, another for <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/find-best-phone-service-for-small-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">phone calling<\/a>, and so on. Why? Because it just adds to your cognitive load and time (and money) spent managing more apps than you need. Our tip: Choose more versatile apps so that you can streamline the number of tools you need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.ringcentral.com\/teams\/overview.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RingCentral&#8217;s desktop and mobile app<\/span><\/a><span style=\"font-weight: 400;\"> are built to let you communicate with your colleagues, clients, and partners however you wish:<\/span><\/p>\n<div class=\"rc_custom_video\"><a class=\"rc_custom_video__link\" href=\"https:\/\/www.youtu.be\/9xaL89hYeFs\">\n\t\t            <picture><source srcset=\"https:\/\/i.ytimg.com\/vi_webp\/9xaL89hYeFs\/maxresdefault.webp\" type=\"image\/webp\"><img decoding=\"async\" class=\"rc_custom_video__media\" src=\"https:\/\/i.ytimg.com\/vi\/9xaL89hYeFs\/maxresdefault.jpg\" alt=\"\">\n\t\t            <\/picture>\n\t\t        <\/a><br \/>\n\t\t        <button class=\"rc_custom_video__button\" aria-label=\"Play video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"rc_custom_video__button-shape\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"><\/path><path class=\"rc_custom_video__button-icon\" d=\"M 45,24 27,14 27,34\"><\/path><\/svg><br \/>\n\t\t        <\/button>\n\t\t    <\/div>\n<p><span style=\"font-weight: 400;\">Not only does it have messaging, video conferencing, and a phone service all in one app, it also has other useful features too. Like file sharing&#8230;<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-43590\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/09\/file-sharing-integrations-with-dropbox-and-box.gif\" alt=\"file sharing in RingCentral's cloud collaboration solution\" width=\"800\" height=\"699\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And task management:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-44657\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/insurance-task-in-ringcentral-app-1024x684.png\" alt=\"insurance task in ringcentral app\" width=\"1024\" height=\"684\" \/><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udd79\ufe0f<\/span> Get a hands-on look at how RingCentral works by booking a product tour:<\/p>\n<p class=\"p1\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Choose a time<\/button><\/p>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udcb0<\/span> You can also <a href=\"http:\/\/www.ringcentral.com\/roi-calculator\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\"><b>use this calculator<\/b><\/span><\/a><b> <\/b>to see roughly how much your business could save by using RingCentral to support your team&#8217;s communication with each other\u2014and clients.<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"four\"><\/a><br \/>\n4. Keep it personal<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This point relates to your customer experience. We\u2019ve already touched on the importance of happy customers, which is straightforward enough. But apart from collecting feedback, having a personal touch will help customers feel connected to your brand in a way that few other tactics can achieve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the average consumer, small businesses are already easier to relate to than a huge corporation. This seemingly small advantage could actually turn out to be a pretty big one, especially if you manage to keep that personal touch even when you decide to scale up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making an effort to remember your customers and their preferences is one way to keep it personal, including purchase history or even contact methods (remember when we discussed in point number 2 <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/omnichannel-customer-service\/\" target=\"_blank\" rel=\"noopener noreferrer\">around omnichannel customer service<\/a>? Omnichannel communications are a winner with customers).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRMs and <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/best-customer-service-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer service tools<\/a> like <\/span><a href=\"https:\/\/www.ringcentral.com\/contact-center\/overview.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RingCentral Contact Center<\/span><\/a><span style=\"font-weight: 400;\"> can help you collect important information about customers to build comprehensive profiles for them, which will allow you to then tailor the way you communicate with them and their experience overall.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a great example of a company that prides itself on keeping things personal: Zappos. The Las Vegas\u2013based online retailer is well-known for having a generous return policy, but that\u2019s <a href=\"https:\/\/www.forbes.com\/sites\/micahsolomon\/2018\/09\/15\/the-secret-of-wow-customer-service-is-breathing-space-just-ask-zappos\/?sh=54c546d21b2c\" target=\"_blank\" rel=\"noopener noreferrer\">not the only way they go above and beyond<\/a>. They encourage their support agents to stay on the phone with customers for as long as it takes to make sure the customer\u2019s problem is resolved: they don\u2019t have a quota of calls to resolve each day or strict policies governing exactly when to give a return or refund. Instead, they\u2019re trained to focus on making customers happy, and empowered with the autonomy to do it in the way they choose.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"five\"><\/a><br \/>\n5. Don\u2019t be afraid of the big guys \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Running a small business can feel intimidating or even overwhelming when you\u2019re going up against the likes of Walmart and Amazon. It\u2019s impossible to compete with their resources or their name recognition. But apart from having an easier time with keeping it personal with customers, small businesses will find a number of other advantages in their situations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The big guys are huge. And their immense size makes them slow. Slow to adapt, slow to implement changes, and often weighed down by bureaucracy. In contrast to this, small businesses can make changes pretty easily\u2014it\u2019s much faster to reinvent yourself when high-level changes don\u2019t need to go through multiple rounds of review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a small business, it\u2019s also easier for you to zero in on a specific niche and <\/span><i><span style=\"font-weight: 400;\">really <\/span><\/i><span style=\"font-weight: 400;\">specialize in it. While your massive competitors are selling thousands of other products, discerning customers will be looking for experts in their fields. Connecting with these customers and sharing in their excitement is a great way to build long-lasting, loyal relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great example of this is <a href=\"https:\/\/www.mckinsey.com\/alumni\/news-and-insights\/global-news\/alumni-news\/focus-on-founders-zameer-kassam-and-his-unique-fine-jewelry-business\" target=\"_blank\" rel=\"noopener noreferrer\">Zameer Kassam<\/a>. This jeweler is competing with the likes of Swarovski and Cartier, and yet, his customer\u2019s passion for his designs has vaulted him into the spotlight internationally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kassam\u2019s approach to customers is extremely personal. When clients reach out to him for one of his custom pieces, he begins his three-step process.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">First, he gives his clients an overview of the diamond industry. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Next, he\u2019ll spend an hour\u2014either on the phone or in person\u2014learning about his client\u2019s story, why they want the piece, and what it signifies to them. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Then, he\u2019ll share his design ideas and ask for feedback, continuously improving until he\u2019s personally sure that his clients will be satisfied with the design. From there, the piece is handcrafted.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Zammer Kassam didn\u2019t start out with name recognition or a big marketing budget. He started out with a passion, found a niche, and is now a highly respected individual in an industry dominated by luxury brand names. His story is one of the best we could find of a small business that took on the big players.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"six\"><\/a><br \/>\n6. Respect your employees<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Just as your customers are essential to your business, so, too, are your employees\u2014even if you only have a few of them. Doing everything you can to enable them while staying respectful of their needs is one of the best things you can do for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giving them plenty of warning about hours and schedules while respecting their work-life balance will mean the world to them. Unless it\u2019s explicitly agreed upon beforehand, calling your employees randomly to demand something of them usually doesn\u2019t make them feel great, and it can make you come across as scattered and disorganized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a real correlation between happy employees and business success. Research from <\/span><a href=\"https:\/\/www.gallup.com\/workplace\/238085\/state-american-workplace-report-2017.aspx\"><span style=\"font-weight: 400;\">Gallup<\/span><\/a><span style=\"font-weight: 400;\"> shows that engaged employees are more likely to build and improve customer relationships, resulting in an average 20% increase in sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, there\u2019s the inbound marketing potential.<\/span> <span style=\"font-weight: 400;\">Glassdoor is a popular site where employees can submit anonymous reviews about their workplaces. Companies with high reviews and good feedback tend to attract higher numbers of applicants, for obvious reasons, and therefore it\u2019s more likely that they\u2019ll receive resumes from top talent.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Business Insider<\/span><\/i><span style=\"font-weight: 400;\"> even compiled a list of the top 30 highest-rated small businesses on Glassdoor<\/span><span style=\"font-weight: 400;\">. If you\u2019re unsure of ways to boost company morale, this is a good place to start, since they cover many different types of businesses:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Open, fun atmosphere where work gets done, but able to connect and build strong relationships with coworkers.&#8221; \u2013 Clothing brand employee<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Amazingly flexible company, wonderful people, great benefits, interesting and engaging work, and awesome culture!&#8221; \u2013 Marketing agency employee<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;They treat you like a human being. You\u2019re not just a number. [They] will stick with you and follow up with no hesitation.&#8221; \u2013 Talent solutions firm employee<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019ve got five employees or 50, being respectful of their boundaries and keeping clear and transparent communication is crucial. Want to ensure that communication is as smooth as possible? Then you should be using a team communications platform. Solutions like RingCentral can help to keep everyone in the loop.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"seven\"><\/a><br \/>\n7. Define your guiding principles<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ll face plenty of tough choices as a small business owner. How do you try to ensure that you stay consistent in your decisions, whether you\u2019re dealing with internal or external complications?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do what countless other successful businesses have done: define your guiding principles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies call these different things, such as guiding principles, creeds, core values, etc. They all amount to the same thing. It\u2019s a set of rules, or even a company conscience, if you will, that defines how to think and act in all company-related decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep your principles fairly simple. Bullet points or a numbered list, with each one no more than a couple of sentences. (Ideally, it would just be one sentence, but exceptions abound). Don\u2019t make them <\/span><i><span style=\"font-weight: 400;\">too <\/span><\/i><span style=\"font-weight: 400;\">general, though. A bullet-point list that looks like this&#8230;<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Loyalty<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Passion<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Effort<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Success<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&#8230; Is so vague that it ends up being not-very-useful. Each bullet point should be relatively easy to explain and follow. For example, \u201cwe treat our customers with integrity\u201d doesn\u2019t require much explanation, and it\u2019s easy for you and your employees to apply it to everyday business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at a real-life set of guiding principles. These come from San Francisco-based software and multimedia company <\/span><a href=\"https:\/\/automattic.com\/creed\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Automattic:<\/span><\/a><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">I will never stop learning.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">I won\u2019t just work on things that are assigned to me.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">I know there\u2019s no such thing as a status quo.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">I will build our business sustainably through passionate and loyal customers.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">I will never pass up an opportunity to help out a colleague, and I\u2019ll remember the days before I knew everything.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">I am more motivated by impact than money, and I know that Open Source is one of the most powerful ideas of our generation.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">I will communicate as much as possible, because it\u2019s the oxygen of a distributed company.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">I am in a marathon, not a sprint, and no matter how far away the goal is, the only way to get there is by putting one foot in front of another every day.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Given time, there is no problem that\u2019s insurmountable.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each one of these points is solid and thought out. Each one of them, too, can be applied to any business challenge that an Automattic employee is likely to face. That\u2019s exactly what you want from your guiding principles.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"eight\"><\/a><br \/>\n8. Implement a loyalty program<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Loyalty programs (also called customer rewards are a simple but effective way to incentivize <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/return-customer\/\" target=\"_blank\" rel=\"noopener noreferrer\">customers to return<\/a>. Historically, they\u2019ve been demonstrated through some kind of card, such a stamp or scan card. They can include anything from simple purchase rewards (buy eight, get one free) to cashback credit cards or discounts of purchases over a certain price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Loyalty programs reward customers for repeat visits, and they\u2019re easy to put into place. And the cost of giving out a free item is easily offset by prior purchases. Think about it this way: would you rather sell one milkshake and not give out a free one, or sell eight and give out a free one? The promise of a free one keeps the customer coming back. It\u2019s a win-win situation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the past decade, most major companies have taken the digital route, creating mobile apps that customers can scan. Don\u2019t have the budget for an app? Don\u2019t worry\u2014the nice thing about other companies doing this is that now, most consumers have space for a stamp card or two in their wallet once again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The context of your loyalty program will vary based on your industry. Concepts like buying a certain number to get a free item don\u2019t always work, especially for medical or legal practices. In situations where a rewards program may be ethically questionable, it\u2019s perhaps better to reward loyalty by sending holiday gift baskets or other thank-you gifts after you&#8217;ve provided the service.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"nine\"><\/a><br \/>\n9. Stay flexible<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The concept of staying flexible is a strange one for most office-based companies, especially the bigger ones that have been around for decades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The nine-to-five used to be standard, before laptops and the internet started to chip away at it. Now, many tech companies don\u2019t even need any on-premises installations, leading to more potential freedom than ever before. Don\u2019t need all that office space? Enable remote work for your employees. This gives them more freedom to choose their hours, which, as long as you can trust them to get their work done, isn\u2019t a bad thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The concept of staying flexible isn\u2019t just about work locations and hours, though. It applies to every other point that we\u2019ve already mentioned, from listening to customer feedback (necessitating the flexibility to implement changes when needed) to your company\u2019s principles (which may change over time as your company evolves).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lots of companies have embraced flexibility as a way of working.<\/span> <span style=\"font-weight: 400;\">Tapingo<\/span><span style=\"font-weight: 400;\">, a startup that developed an app for food delivery across college campuses, has integrated flexibility into their operating procedures. They strongly discourage micromanaging, and instead do their best to empower employees to make their own decisions. Founded in 2012, they now serve over 200 different college and university campuses across North America.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"ten\"><\/a><br \/>\n10.\u00a0 Measure, measure, measure!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve touched on this one briefly, but it deserves its own point. Measure what you\u2019re doing, look for trends, and try to understand where you\u2019re succeeding and where you need to improve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This point is difficult to do with brainpower alone, but finding the right tool will make it a breeze. Whether you&#8217;re measuring <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/average-handle-time-call-center\/\" target=\"_blank\" rel=\"noopener noreferrer\">average handle time on calls<\/a>, <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/first-call-resolution-industry-standard\/\" target=\"_blank\" rel=\"noopener noreferrer\">your first call resolution standard<\/a>, or any other <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/call-center-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">contact center metrics<\/a>,<\/span><a href=\"https:\/\/www.ringcentral.com\/digital-customer-engagement.html\/\">\u00a0<span style=\"font-weight: 400;\">RingCentral Engage Digital<\/span><\/a><span style=\"font-weight: 400;\">\u2122 can help you see how your interactions with customers are impacting your business, with tracking analytics and integrations with all the popular CRMs like Salesforce:<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/apps\/ringcentral-salesforce\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-large wp-image-44476\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/salesforce-ringcentral-integration-1024x657.png\" alt=\"salesforce ringcentral integration\" width=\"1024\" height=\"657\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"> In today\u2019s world, <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-interactions\/\" target=\"_blank\" rel=\"noopener noreferrer\">every customer interaction<\/a> is a chance to collect data and learn about how to improve. Take advantage of it!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"eleven\"><\/a><br \/>\n11. Look at the big picture<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">And finally, don\u2019t forget to take a step back every once in a while.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Running a small business can be all-consuming. As small frustrations build up, patience wears down. Taking a small step back and looking at your business overall, instead of getting bogged down with small details, may help you find peace of mind even when everything feels like it\u2019s on fire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Small mistakes by you or your employees won\u2019t mean the end of the world. Learn from them, look at how they fit into the bigger picture, and move on. You started your business to meet a demand, so keep it in mind and approach things holistically.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Keep your small business running smoothly with RingCentral<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">From team messaging to analytics, <\/span><a href=\"https:\/\/www.ringcentral.com\/\"><span style=\"font-weight: 400;\">RingCentral<\/span><\/a><span style=\"font-weight: 400;\"> offers a number of solutions to help you address the challenges of running a small business. We hope this list has helped you find some ways to smooth your operations, empower your employees, or even just find some measure of peace amidst the craziness.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take any small business owner, anywhere in the world, and ask them if they have an easy job. No matter their business\u2014firm, store, product\u2014you won\u2019t get a lot of \u201cyes\u201d responses. Where does one even start? Sprawling companies and massive conglomerates abound, and competing with them can be immensely difficult. That\u2019s why we\u2019ve put together &#8230;<\/p>\n","protected":false},"author":29,"featured_media":45273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[162],"class_list":["post-37230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>11 actionable small business tips that you can start using today | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Here are some small business tips for everyone out there who is wearing 10 different hats and doesn&#039;t have a ton of time (or energy) to get things done.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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