{"id":36985,"date":"2014-06-25T00:00:00","date_gmt":"2014-06-25T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/tips-social-selling-expert-jill-rowley\/"},"modified":"2021-05-27T20:01:34","modified_gmt":"2021-05-28T03:01:34","slug":"tips-social-selling-expert-jill-rowley","status":"publish","type":"post","link":"\/us\/en\/blog\/tips-social-selling-expert-jill-rowley\/","title":{"rendered":"Jill Rowley Shares Tips on #SocialSelling"},"content":{"rendered":"<p>The San Francisco PR Summit was filled with motivating and inspiring speakers (see our <a title=\"5 Takeaways from the PR Experts at PR Summit\" href=\"\/blog\/2014\/06\/5-take-aways-pr-experts-bay-area\/?BMID=BLOGNEW\" target=\"_blank\" rel=\"noopener noreferrer\">5 main takeaways here<\/a>)\u00a0from the Bay Area\u2019s best public relations representatives and online content creators. <a title=\"jill rowley\" href=\"https:\/\/jillrowley.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jill Rowley<\/a>, one of the keynote speakers, talked extensively about the importance of maintaining an active online presence in order to help build connections. <a href=\"\/blog\/2014\/06\/tips-social-selling-expert-jill-rowley\/jill-rowley1\/\" rel=\"attachment wp-att-14070\"><img decoding=\"async\" class=\"alignright wp-image-14070 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/jill-rowley1.jpg\" alt=\"jill rowley1\" width=\"270\" height=\"300\" \/><\/a><\/p>\n<p>Jill Rowley describes herself as a <a title=\"#socialselling\" href=\"https:\/\/twitter.com\/search?q=%23socialselling&amp;src=typd\" target=\"_blank\" rel=\"noopener noreferrer\">#SocialSelling<\/a>\u00a0evangelist and a social media addict. She explained that she had over <a title=\"jill rowley on linkedin\" href=\"https:\/\/www.linkedin.com\/in\/jillrowley\" target=\"_blank\" rel=\"noopener noreferrer\">11,000 LinkedIn connections<\/a> and close to\u00a0<a title=\"jill rowley on twitter\" href=\"https:\/\/twitter.com\/jill_rowley\" target=\"_blank\" rel=\"noopener noreferrer\">17,000 twitter followers<\/a>. She gained this impressive following by networking and collecting business cards over the years. She reminded listeners that, &#8220;LinkedIn is no longer an online resume. It\u2019s your digital reputation!&#8221; She encourage everyone to start &#8220;build[ing] your professional brand&#8221; today, and reminds us all that, &#8220;you&#8217;re network is your networth&#8221;.<\/p>\n<p>Why is it important to build these online connections? Rowley explains, \u201c78 percent of sales using social media are outperforming\u00a0their peers. Cold calling and unsolicited emails are just not working anymore.\u201d Rowley attributes her success to the strong and lasting connections she\u2019s made online.<\/p>\n<p>Rowley points out that customers not only want but also <em>expect <\/em>companies to feel personal and authentic nowadays. Advertising is not working. Good salesmanship can be attributed to social media. In fact, 82% of the world\u2019s population can be reached via the social network-sphere; that comes out to roughly 5.4 billion people! An even more staggering statistic that Rowley pointed out\u00a0is that 92% of people trust other buyers, that&#8217;s almost 3x the amount of the buyer-to-company trust ratio.<\/p>\n<p>Maintaining a strong social presence, getting back to customers right away on Twitter, and giving potential buyers valuable information on Facebook all add up to higher sales for companies. Rowley says, \u201csocial selling leverages your professional brand to fill your pipeline with the right people, insights, and relationships.\u201d To sum up her speech, Rowley reminds her listeners to provide insight and value for the buyer online. Connect with the buyer and amplify the buyer as well. Sales people should read the articles their buyers find important, the ones they are sharing on Facebook, Twitter, LinkedIn, etc. in order to build a stronger connection with them which in tern will lead to a long-term relationship. The sellers should try to humanize themselves by posting inspirational quotes or motivational TED\u00a0talks to their own social media sites as well. \u201cContent is the currency of the current marketer,\u201d Rowley explains.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The San Francisco PR Summit was filled with motivating and inspiring speakers (see our 5 main takeaways here)\u00a0from the Bay Area\u2019s best public relations representatives and online content creators. Jill Rowley, one of the keynote speakers, talked extensively about the importance of maintaining an active online presence in order to help build connections. Jill Rowley &#8230;<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390],"tags":[3424,3425,3426,3427,343,2657,3377,3428,3378,3429,452,3430,3431,2313,1320,3388,1805,3432,3433,3434,3389,3390,270,3435],"class_list":["post-36985","post","type-post","status-publish","format-standard","hentry","category-communication-and-collaboration","tag-socialselling","tag-advertising-is-not-working","tag-buying","tag-cold-calling","tag-facebook","tag-inspirational-quotes","tag-jill-rowley","tag-jill-rowley-on-linkedin","tag-jill-rowley-on-twitter","tag-keynote-speaker","tag-linkedin","tag-motivational-ted-talks","tag-personal-and-authentic","tag-pr-summit","tag-selling","tag-sf-pr-summit","tag-social-media","tag-social-media-addict","tag-social-media-professional","tag-social-media-sites","tag-social-selling","tag-social-selling-evangelist","tag-twitter","tag-unsolicited-emails"],"acf":[],"yoast_head":"<!-- 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