{"id":36878,"date":"2021-03-02T00:00:00","date_gmt":"2021-03-02T08:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/customer-success-tips-5-steps-to-happy-customers\/"},"modified":"2025-04-02T20:20:49","modified_gmt":"2025-04-03T03:20:49","slug":"happy-customer","status":"publish","type":"post","link":"\/us\/en\/blog\/happy-customer\/","title":{"rendered":"5 ways to ensure a happy customer stays loyal to your brand"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What is a brand without a customer? While a woman might need a man like a fish needs a bicycle, a brand needs a customer like a fish needs water.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy customers staying loyal is the core of any good business. A brand without customers has no money and no future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seeing as the profitability of your business lies in your loyal customers\u2019 hands, it\u2019s important to keep customers happy. A happy customer stays loyal to your brand and chooses you over other companies. Sure, it\u2019s impressive when a customer buys your product; but it\u2019s much more impressive when the same customer buys your products time and time again.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensuring a happy customer stays loyal to your brand isn\u2019t easy. Customer satisfaction and retention relies on hard work, research, and longevity. It also relies on a contact center with motivated agents and effective software, like the <\/span><a href=\"https:\/\/www.ringcentral.com\/contact-center\/overview.html\"><span style=\"font-weight: 400;\">contact center solution from RingCentral<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following article looks at the meaning of brand loyalty, provides tips to keep your customers coming back for more, and shows how RingCentral can help:<\/span><\/p>\n<ul>\n<li><a href=\"#what\"><span style=\"font-weight: 400;\">What is brand loyalty?<\/span><\/a>\n<ul>\n<li><a href=\"#one\">Boost response times<\/a><\/li>\n<li><a href=\"#two\">Build relationships on social media<\/a><\/li>\n<li><a href=\"#three\">Map the customer journey<\/a><\/li>\n<li><a href=\"#four\">Keep your employees happy<\/a><\/li>\n<li><a href=\"#five\">Reward loyal customers<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\">\ud83c\udf1f Want more happy customers? Grab our free eBook to find out what your employees need to keep your customers happy.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/ebook\/what-employees-need-to-keep-customers-happy.pdf\" data-id=\"69d2c2e3adb70\" id=\"69d2c2e3adb70\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d2c2e3adb70.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40  Find out how to improve the customer experience<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get the eBook\">Get the eBook<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d2c2e3adb70.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Happy reading! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;\"><a id=\"what\"><\/a><br \/>\nWhat is brand loyalty?\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/www.annexcloud.com\/blog\/21-surprising-customer-retention-statistics-2018\/\"><span style=\"font-weight: 400;\">Businesses lose $1.6 trillion every year<\/span><\/a><span style=\"font-weight: 400;\"> when customers leave them. So, keeping happy customers that stay loyal to your brand is important. But what exactly is brand loyalty?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put simply, brand loyalty is when a customer makes repeated purchases from your brand. Not only does this mean that they\u2019re giving you money, but it also means they\u2019re picking you over your competitors. Losing a customer is a double blow. Not only do you lose, but your competitor gains. It\u2019s likely that your unhappy customer will take their custom to one of your leading rivals, after all.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best customers appreciate the service you give them and want to continue supporting small businesses. The customer relationship becomes like this when you provide an excellent customer experience and go the extra mile for your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, brand loyalty is on <\/span><b>you<\/b><span style=\"font-weight: 400;\">. It\u2019s your responsibility to create a customer service experience for any customer that\u2019s too good to turn down. But how do you do it?\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"one\"><\/a><br \/>\n1. Boost response times\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the best ways to ensure happy customers and customer loyalty is to have great communication. This means creating an efficient customer service team that customers can ask questions to, raise complaints with, or give feedback.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s not enough to simply have a customer service team. Your customer support specialists need to respond to queries quickly and effectively. If a customer is left waiting too long they\u2019ll take their custom elsewhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many companies use contact centers, where customers can easily contact agents and raise any issues. A contact center is a great way to communicate with customers and ensure that cases are resolved quickly and efficiently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s contact center solution helps boost response times. With <a href=\"https:\/\/www.ringcentral.com\/contact-center\/skills-based-routing.html\">skills-based routing<\/a>, CRM integration, and agent management, you can connect the right customers with the right agents and prevent long hold times. This enables you to learn more about your customers and <\/span><a href=\"https:\/\/www.ringcentral.com\/contact-center\/products\/collaborative.html\"><span style=\"font-weight: 400;\">solve their problems the first time<\/span><\/a><span style=\"font-weight: 400;\">. Plus, real-time insights mean that business owners can keep an eye on every agents\u2019 response time.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s contact center solution also allows for omnichannel flexibility, meaning that customers can choose which channels they contact you on. While some prefer to speak directly with an agent over the phone, others will opt for direct messaging or social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer happiness occurs when customers are listened to. Simple.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"two\"><\/a><br \/>\n2. Build relationships on social media\u00a0<\/span><\/h2>\n<figure id=\"attachment_46912\" aria-describedby=\"caption-attachment-46912\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-46912 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/03\/build-relationships-on-social-media.png\" alt=\"build relationships on social media\" width=\"800\" height=\"455\" \/><figcaption id=\"caption-attachment-46912\" class=\"wp-caption-text\">Graph from <a href=\"https:\/\/ourworldindata.org\/rise-of-social-media\">ourworldindata.org<\/a> shows the share of adults in the US who say they use YouTube, Facebook, Instagram, Snapchat and Twitter by age group<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Speaking of social media, another way to ensure customer loyalty is to build relationships on all the popular channels. These include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But, is it enough to have a profile and occasionally post content? Not really. The best businesses use social media to their advantage, regularly connecting with their customers and keeping a conversation going. Here are two ways to beat your competitors in the social media game.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use chatbots<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lots of businesses are also using social media to resolve complaints and answer queries. Customers now expect to be able to communicate with a brand over social media and be sent to the right place as a bare minimum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, chatbots are becoming more popular online. Seeing as <\/span><a href=\"https:\/\/venturebeat.com\/2017\/08\/07\/chatbot-or-human-theres-only-one-thing-that-matters\/\"><span style=\"font-weight: 400;\">40% of consumers \u201cdon\u2019t care\u201d whether they\u2019re talking to a human or a robot<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s not surprising that companies have started to utilize them. But how can a chatbot help customer loyalty?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots mean that customers can be responded to quickly and efficiently. They allow you to have an active 24\/7 customer service channel, regardless of time zones or lunch breaks. And, the best chatbots can translate from another language, respond naturally, and even incorporate humor into their responses, like the <\/span><a href=\"https:\/\/www.facebook.com\/MeetCleo\/\"><span style=\"font-weight: 400;\">A.I at Cleo<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s contact center solution makes A.I integration easy, allowing you to deliver a smarter customer experience. With the ability to set up machine learning, your A.I can automatically understand a message\u2019s intent and route the message, recognizing 72 different languages as well as intent, text semantics, message types (public or private), email metadata, and other information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At RingCentral, we make it easier for your agents. Chatbots and A.I <\/span><a href=\"https:\/\/www.ringcentral.com\/contact-center\/features.html#automation\"><span style=\"font-weight: 400;\">take on the standard queries<\/span><\/a><span style=\"font-weight: 400;\">, giving your skilled agents more time to utilize their skills.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Host webinars<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Happy customers love to be able to engage with you on social media. And that\u2019s not just commenting. It also means learning.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best businesses regularly host webinars on their social media channels to engage customers and boost customer engagement. Webinars are great because they create the space for customers to do the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask questions about products or services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn more about your company\u2019s ethics and values<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Become excited about your products or services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See how the products or services work<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn about the industry your business falls into\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Network<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Considering the results from great webinars can be so positive, it\u2019s important to use the right software. Technical difficulties can make your brand lose credibility, and customers may become frustrated.<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/office\/features\/online-meetings\/webinar.html\"><span style=\"font-weight: 400;\">RingCentral Webinar<\/span><\/a><span style=\"font-weight: 400;\"> makes it easy to host virtual webinar events anytime, anywhere. With the power to host up to 10,000 attendees in live webinar sessions, send personalized email invitations, and hold interactive questions and answers sessions with your attendees, customers will be engaged from beginning to end.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When customers feel included, they will stay loyal to your brand. They will also stay loyal if your brand continues to push them and teach them new things.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"three\"><\/a><br \/>\n3. Map the customer journey<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-43518\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/09\/customer-journey-map-example.png\" alt=\"customer journey map example\" width=\"1051\" height=\"389\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The best business owners know how to guide potential users through the shopping process and influence their decisions. A customer journey is the experience a customer has to go through from beginning to end. And, a good customer journey nudges the potential customer along and results in a sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While mapping the customer journey is a great way to try and attract new customers, it also ensures that your loyal customers come back for more. If a customer knows how easy it is to buy a product from you, they\u2019ll be more tempted to make further quick purchases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you map a customer journey? Mapping a customer journey involves being customer-centric. You need to know what your customers are looking for and make the journey as simple as possible. Here are some tips when mapping a customer journey.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Listen to customer feedback: <span style=\"font-weight: 400;\">it\u2019s always important to listen to your customers and find out what can be done differently. Customer feedback is particularly important when tracking the customer journey, as you can use surveys to determine what they\u2019re looking for and how they found the process. Some companies like to use an <\/span><a href=\"https:\/\/www.netpromoter.com\/know\/\"><span style=\"font-weight: 400;\">NPS survey<\/span><\/a><span style=\"font-weight: 400;\">, which measures customer experience and predicts business growth. Don\u2019t forget to follow up when conducting surveys to see if your changes have made a difference.<\/span><\/b><\/li>\n<li aria-level=\"1\"><b>Think visually: <span style=\"font-weight: 400;\">a journey map is a great tool for all marketers. Thinking visually and using diagrams or illustrations will help to get a better sense of the customer journey and establish your touchpoints. It will also help to find any areas of frustration or inefficiency.\u00a0<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Know your metrics: <\/b><span style=\"font-weight: 400;\">it\u2019s important to know your numbers. These should be used in all levels of business, and are particularly useful when calculating your customer retention rate. For example, customer retention can be tracked by knowing the number of customers at end of period, the number of new customers acquired during period and the number of customers at start of period.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s contact center solution makes tracking the customer journey easier. Our <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/features\/analytics-portal\/overview.html\"><span style=\"font-weight: 400;\">omnichannel analytics<\/span><\/a><span style=\"font-weight: 400;\"> make it easy for you to see the full customer journey across all channels, and gain insight into agent performance on any channel. You can also get an instant snapshot of how your team is performing and what your customers are experiencing.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"four\"><\/a><br \/>\n4. Keep your employees happy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can\u2019t have happy customers if you don\u2019t have happy employees. Your employees are your frontline workers. They\u2019re the people interacting with your customers every day. As such, it\u2019s important to ensure they have top quality tools so they can provide the best possible customer experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.ringcentral.com\/desktop-app.html\"><span style=\"font-weight: 400;\">RingCentral app<\/span><\/a><span style=\"font-weight: 400;\"> helps teams to work together to provide excellent customer support. With team messaging, video meetings, and a <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ringcentral.com\/lp\/small-business-phone-service.html\">business phone<\/a> function, it ensures that all employees can collaborate even when they aren\u2019t working in the same place. This means that employees can communicate seamlessly about customer cases without wires being crossed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great customer service is a team effort and relies on a professional attitude from all employees. The RingCentral app helps to keep teams connected and keeps everyone on the same page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy employees and happy customers are also both created by having an effective onboarding process. When employees are trained to focus on customer satisfaction and customer retention from day one, a better experience is provided all round. RingCentral\u2019s contact center solution helps keep agents happy by providing the following:<\/span><\/p>\n<ul>\n<li><b>Automation: <\/b><span style=\"font-weight: 400;\">so agents aren\u2019t wasting time on admin or responding to repetitive queries<\/span><\/li>\n<li><b>Call blending: <\/b><span style=\"font-weight: 400;\">so agents don\u2019t have to worry about losing a customer on a faulty line\u00a0<\/span><\/li>\n<li><b>Coaching and learning tools: <span style=\"font-weight: 400;\">so agents can continually develop their skills and focus on career development\u00a0<\/span><\/b><\/li>\n<li><b>Scripting: <span style=\"font-weight: 400;\">so agents always know what to say and feel confident responding to a number of different queries\u00a0<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s contact center solution also helps with <\/span><a href=\"https:\/\/www.ringcentral.com\/contact-center\/products\/workforce-optimization.html\"><span style=\"font-weight: 400;\">workforce management and optimization<\/span><\/a><span style=\"font-weight: 400;\">. With the ability to listen to call recordings and watch screen recordings, you can track your agents\u2019 performance and use the best examples for the onboarding process. New agents will see precisely the standard they are expected to meet and understand exactly the kind of customer service they should be providing.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your employees are happy, they enjoy coming to work and want to do a good job. They will be motivated and find the work rewarding. All of these factors will improve their customer support skills and make them better at providing a great customer service experience. When your agents are happy, they ensure your customers are happy, too.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"five\"><\/a><br \/>\n5. Reward loyal customers\u00a0<\/span><\/h2>\n<figure id=\"attachment_46911\" aria-describedby=\"caption-attachment-46911\" style=\"width: 869px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-46911 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/03\/reward-loyal-customers.png\" alt=\"reward loyal customers\" width=\"869\" height=\"443\" \/><figcaption id=\"caption-attachment-46911\" class=\"wp-caption-text\">Graph from <a href=\"https:\/\/technologyadvice.com\/blog\/marketing\/why-customers-participate-loyalty-programs\/\">technologyadvice.com<\/a> shows why customers participate in loyalty programs<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/customer-loyalty-statistics\/#gref\"><span style=\"font-weight: 400;\">75% of consumers say they favor companies that offer rewards<\/span><\/a><span style=\"font-weight: 400;\">. Loyalty points, referrals, and special offers are all great ways to show a customer how much you value them. Let\u2019s dive into them in a little more detail:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Loyalty points: <span style=\"font-weight: 400;\">used most commonly by grocery and department stores, loyalty points are collected when a customer spends a certain amount of money. The points tend to go on a membership card and can then be spent in store, reducing the price of the customer\u2019s next shop. They provide an incentive for a customer to return to your store and become a regular.<\/span><\/b><\/li>\n<li aria-level=\"1\"><b>Customer referrals: <span style=\"font-weight: 400;\">a referral scheme is a smart way to encourage customers to shout about your brand. It\u2019s a form of word of mouth marketing, as you\u2019re asking your loyal customers to recommend you to their friends and connections. Once this has happened, they both receive some kind of reward. Customer referrals are doubly effective, as they provide an incentive to a new customer and to a loyal one.<\/span><\/b><\/li>\n<li aria-level=\"1\"><strong>Special offers<\/strong>: <span style=\"font-weight: 400;\">these don\u2019t necessarily just benefit loyal customers, as special offers tend to apply to any customer. However, special offer schemes like Black Friday or random sales provide an incentive to buy, as they only last a limited amount of time. Therefore, the customer doesn\u2019t hang around deciding whether to make the purchase and does it quickly &#8211; and with less guilt, too.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also make a customer feel special by asking them for a review. Most customers will enjoy knowing that their custom is valued and will want to help the success of a small business or start up. Positive reviews can do wonders for your business. When a customer who\u2019s on the fence about buying your product sees a positive review, they\u2019ll feel more comfortable about buying from you.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/engage\/channels\/email.html\"><span style=\"font-weight: 400;\">RingCentral Engage Digital<\/span><\/a><span style=\"font-weight: 400;\"> makes it easy for employees to ask for reviews after a customer\u2019s case has been resolved. This is because it helps agents organize their inbox and send automated emails. Employees can connect their email management solution to any inbox and increase productivity with the help of structured message replies and contact records that automatically populate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that your agents can easily request reviews from happy customers, and encourage them to spread the word about your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Positive reviews are important for small businesses, as customers can be wary about buying from businesses they\u2019ve never heard of. If they see positive testimonials from other customers, they\u2019ll be more inclined to make the purchase.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/ringcentral.valuestoryapp.com\/cx-maturity\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-48166\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/Contact-Center-tool.png\" alt=\"Contact Center Maturity Quiz\" width=\"1000\" height=\"440\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Wave goodbye to unhappy customers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customer loyalty is all about connecting with your customers. It\u2019s about understanding what they want and providing seamless customer service from beginning to end.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best customers are your biggest promoters. They talk you up, buy your products, and love to see you succeed. So, use RingCentral\u2019s contact center solution and our other great products to focus on speedy response times, seamless customer journeys, and satisfying your employees, and you\u2019ll keep your customers for life.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a brand without a customer? While a woman might need a man like a fish needs a bicycle, a brand needs a customer like a fish needs water.\u00a0 Happy customers staying loyal is the core of any good business. A brand without customers has no money and no future.\u00a0 Seeing as the profitability &#8230;<\/p>\n","protected":false},"author":29,"featured_media":46910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[],"class_list":["post-36878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 ways to ensure a happy customer stays loyal to your brand | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn how to make sure your business&#039; customers are happy and retain more customers over the long term with these tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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