{"id":36621,"date":"2020-11-16T00:00:00","date_gmt":"2020-11-16T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/taking-advantage-of-small-business-saturday-friday-five\/"},"modified":"2025-07-03T04:46:54","modified_gmt":"2025-07-03T11:46:54","slug":"small-business-saturday-tips","status":"publish","type":"post","link":"\/us\/en\/blog\/small-business-saturday-tips\/","title":{"rendered":"11 tips to gear you up for Small Business Saturday 2020"},"content":{"rendered":"

If you haven\u2019t already heard, Small Business Saturday is an unforgettable one-day, annual event where shoppers show their love and support for their local businesses. Happening the Saturday after Thanksgiving, this year\u2019s celebration is taking place on November 28, 2020\u2014mark your calendars!<\/span><\/p>\n

Happening between Black Friday and Cyber Monday, customers will have a slew of options when it comes to finding the best deal out there. It\u2019s a busy field to sell in, but definitely one that\u2019s worth the rewards. Last year, consumers spent a massive $20 billion during Small Business Saturday, while only spending $14.6 billion during Black Friday and Cyber Monday <\/span>collectively<\/span><\/i>.<\/span>1<\/span><\/sup> Sheesh.<\/span><\/p>\n

The opportunity for small businesses is enormous this year, but plenty of prep work needs to be done to gear up for the day. <\/span>
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To stand out from the crowd and seize the attention of your future and current customers, we have 11 tips and a range of resources below to help you out.<\/span><\/p>\n

Skip ahead below to read more about the 11 tips to make the most of Small Business Saturday with these online tips:
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  1. Update your website to make sure all the information and products there are accurate<\/a><\/li>\n
  2. Help people connect with your unique story<\/a><\/li>\n
  3. Get the buzz going with social engagement beforehand<\/em><\/a><\/li>\n
  4. Highlight your focus on helping the community<\/a><\/li>\n
  5. Ramp up your customer support<\/a><\/li>\n
  6. Buy online, pick up in-person<\/a><\/li>\n
  7. Play to your strengths instead of competing on steep discounts<\/a><\/li>\n
  8. Create compelling promotions that work to your advantage<\/a><\/li>\n
  9. Personalize the shopping experience<\/a><\/li>\n
  10. Join forces with your neighbors<\/a><\/li>\n
  11. Spread the word with in-person advertising<\/a><\/li>\n<\/ol>\n

    But first and foremost, put yourself on the map<\/span><\/h2>\n

    For those who\u2019re curious what local businesses around them have to offer on November 28, you can bet that the first thing they\u2019re doing to do is browse the <\/span>Shop Small Map<\/span><\/a>.\u00a0<\/span><\/p>\n

    Before the day arrives, make sure you can be found where shoppers are going to look! Whether you run an in-store or online business, <\/span>add or update your listing <\/span><\/a>on the map to make it easier for everyone to identify you as a business that\u2019s taking part in the holiday.<\/span><\/p>\n

    11 ways to make the most of Small Business Saturday<\/span><\/h2>\n

    Online tips to promote your small business\u00a0<\/span><\/h3>\n

    In recent years, <\/span>support for small businesses has gone beyond brick-and-mortar, with one out of three people doing their shopping online during Small Business Saturday.<\/span>2<\/span><\/sup> If you run an online business, check out these next five tips.<\/span><\/p>\n

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    \n1. Update your website to make sure all the information and products there are accurate<\/span><\/h4>\n

    Visitors who land on your site are going to be curious to see whether or not you\u2019re actively participating in the holiday. Pull all relevant information (such as exclusive one-day promotions and deals) to your landing page so shoppers can find exactly what they\u2019re looking for. The decision to continue browsing or abandon your site happens within seconds, so you want to make sure you\u2019re leaving an immediately positive impression.\u00a0\u00a0<\/span><\/p>\n

    A few additional ways to prepare your website:<\/span><\/p>\n