{"id":36490,"date":"2013-09-20T00:00:00","date_gmt":"2013-09-20T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/friday-five-5-ways-to-leverage-google-for-your-business\/"},"modified":"2022-12-30T04:44:31","modified_gmt":"2022-12-30T12:44:31","slug":"friday-five-5-ways-to-leverage-google-for-your-business","status":"publish","type":"post","link":"\/us\/en\/blog\/friday-five-5-ways-to-leverage-google-for-your-business\/","title":{"rendered":"Friday Five: 5 Ways to Leverage Google+ for Your Business"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12260\" alt=\"6076488268_92a643b5c8\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/6076488268_92a643b5c8.jpg\" width=\"500\" height=\"267\" \/>Using social platforms for business is becoming more and more common. Do you know how to make your business a success on the social web? Over the past month, I\u2019ve shared advice on leveraging <a href=\"\/blog\/2013\/08\/friday-five-5-ways-to-leverage-twitter-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> and <a href=\"\/blog\/2013\/09\/friday-five-5-ways-to-leverage-linkedin-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>. This week\u2019s Friday Five post explores five practical ways to take advantage of Google+.<\/p>\n<p><b>1) Establish a Presence<\/b><\/p>\n<p>As with any social network, the first step is to claim ownership of your business presence by\u00a0<a href=\"https:\/\/plus.google.com\/pages\/create?ppsrc=bupg4\" target=\"_blank\" rel=\"noopener noreferrer\">creating a Google+ page<\/a>. While the process for creating your page is simple, it\u2019s critical that you take the time to input the most accurate information. If you skip any steps, your Google+ presence will not be optimized, lessening its power. When creating a page, be sure to:<\/p>\n<ul>\n<li>Select the category that best describes your business<\/li>\n<li>Name your page using your company name<\/li>\n<li>List all external websites<\/li>\n<li>Fill out all sections using keywords<\/li>\n<li>Use a captivating image<\/li>\n<\/ul>\n<p><b>2) Build Communities<\/b><\/p>\n<p>Once you&#8217;ve created your Google+ page, it\u2019s time to build the community. It\u2019s impossible to leverage a social platform without an engaged audience, so ask people to join your circles in order for them to see what you post.<\/p>\n<p><a href=\"https:\/\/support.google.com\/plus\/answer\/2872671?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Communities<\/a> allow your business to start and join conversations around topics and interests. The more you involved you become, the larger your exposure and the more likely you\u2019ll be to attract the right audience.<\/p>\n<p><b>3) Increase Engagement<\/b><\/p>\n<p>The more you engage, the larger your impact will be. Be sure to post interesting links to articles, videos, photos and events. Additionally, engage with other Google+ pages by commenting and giving +1&#8217;s. Timing is also key when it comes to building engagement. Posting too often can frustrate your audience, while posting infrequently reduces the likelihood you\u2019ll form meaningful relationships.<img decoding=\"async\" class=\"alignright size-full wp-image-12261\" alt=\"5912403886_dbfebaba90\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/5912403886_dbfebaba90.jpg\" width=\"201\" height=\"301\" \/><\/p>\n<p><b>4) Get Involved<\/b><\/p>\n<p>In addition to posting on your page, sharing content and participating in communities, Google+ offers a unique way to get involved, <a href=\"https:\/\/www.google.com\/hangouts\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hangouts<\/a>. Hangouts are a great way to bring conversations to life, and a feature unique to Google+.\u00a0 They are live conversations with numerous ways to communicate, including live streaming video, chat, photos and voice. Participating in and hosting Hangouts will boost visibility, engagement and influence.<\/p>\n<p><b>5) Gain Influence<\/b><\/p>\n<p>The best way to gain influence on Google+ is to have an optimized page, solid content and an active presence. Be sure to <a href=\"https:\/\/developers.google.com\/search\/blog\/2012\/01\/new-google-badges?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">add a Google+ badge<\/a> to your business website and share that you&#8217;ve joined Google+ on your other social platforms, as well.<\/p>\n<p>Join others&#8217; circles and engage with their pages. Provide relevant feedback by commenting and actively participating in Hangouts and communities. The more you participate, the faster you\u2019ll gain influence. However, you must go beyond simply posting on your page. Seek to become an influencer: someone who takes the time to engage consistently and in a meaningful way.<\/p>\n<p>Does your business have a Google+ page? If so, share it in the comments below. And don&#8217;t miss <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/google-for-small-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">RingCentral&#8217;s own Google+ page<\/a>!<\/p>\n<p><em>Featured image courtesy of Flickr user <a href=\"https:\/\/www.flickr.com\/photos\/vanmarcianoart\/\" target=\"_blank\" rel=\"noopener noreferrer\">Magnet 4 Marketing dot Net<\/a>. Dog image courtesy of Flickr user <a href=\"https:\/\/www.flickr.com\/photos\/cambodia4kidsorg\/\" target=\"_blank\" rel=\"noopener noreferrer\">cambodia4kidsorg<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using social platforms for business is becoming more and more common. Do you know how to make your business a success on the social web? Over the past month, I\u2019ve shared advice on leveraging Twitter and LinkedIn. This week\u2019s Friday Five post explores five practical ways to take advantage of Google+. 1) Establish a Presence &#8230;<\/p>\n","protected":false},"author":29,"featured_media":36491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390],"tags":[1807,403,327,254,121,1805,405],"class_list":["post-36490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration","tag-business-best-practices","tag-engagement","tag-google","tag-marketing","tag-ringcentral-office","tag-social-media","tag-social-networking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Friday Five: 5 Ways to Leverage Google+ for Your Business | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Using social platforms for business is becoming more and more common. Do you know how to make your business a success on the social web? Over the past\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/friday-five-5-ways-to-leverage-google-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Friday Five: 5 Ways to Leverage Google+ for Your Business\" \/>\n<meta property=\"og:description\" content=\"Using social platforms for business is becoming more and more common. Do you know how to make your business a success on the social web? Over the past\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/friday-five-5-ways-to-leverage-google-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-20T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-30T12:44:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/6076488268_92a643b5c8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"RingCentral Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/friday-five-5-ways-to-leverage-google-for-your-business\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/friday-five-5-ways-to-leverage-google-for-your-business\/\"},\"author\":{\"name\":\"RingCentral Team\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\"},\"headline\":\"Friday Five: 5 Ways to Leverage Google+ for Your Business\",\"datePublished\":\"2013-09-20T00:00:00+00:00\",\"dateModified\":\"2022-12-30T12:44:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/friday-five-5-ways-to-leverage-google-for-your-business\/\"},\"wordCount\":517,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/friday-five-5-ways-to-leverage-google-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/6076488268_92a643b5c8.jpg\",\"keywords\":[\"Business Best Practices\",\"engagement\",\"google\",\"marketing\",\"Ringcentral Office\",\"social media\",\"social networking\"],\"articleSection\":[\"Communication &amp; collaboration\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/friday-five-5-ways-to-leverage-google-for-your-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/friday-five-5-ways-to-leverage-google-for-your-business\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/friday-five-5-ways-to-leverage-google-for-your-business\/\",\"name\":\"Friday Five: 5 Ways to Leverage Google+ for Your Business | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/friday-five-5-ways-to-leverage-google-for-your-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/friday-five-5-ways-to-leverage-google-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/6076488268_92a643b5c8.jpg\",\"datePublished\":\"2013-09-20T00:00:00+00:00\",\"dateModified\":\"2022-12-30T12:44:31+00:00\",\"description\":\"Using social platforms for business is becoming more and more common. 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