{"id":36403,"date":"2013-08-09T00:00:00","date_gmt":"2013-08-09T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/5-public-relations-best-practices-from-corporate-pr-pros\/"},"modified":"2020-08-07T05:46:35","modified_gmt":"2020-08-07T05:46:35","slug":"5-public-relations-best-practices-from-corporate-pr-pros","status":"publish","type":"post","link":"\/us\/en\/blog\/5-public-relations-best-practices-from-corporate-pr-pros\/","title":{"rendered":"5 Public-Relations Best Practices from Corporate PR Pros"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11913\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/Screen-Shot-2013-08-01-at-11.28.56-AM-e1375905957904.png\" alt=\"Screen Shot 2013-08-01 at 11.28.56 AM\" width=\"600\" height=\"164\" \/>We at RingCentral have been getting lots of press in the past few months &#8211; from <a href=\"https:\/\/www.pcmag.com\/article2\/0,2817,2415347,00.asp\" target=\"_blank\" rel=\"noopener noreferrer\">a PC Magazine Editors&#8217; Choice award<\/a> to <a href=\"https:\/\/blog.laptopmag.com\/10-way-to-slash-your-it-bill\" target=\"_blank\" rel=\"noopener noreferrer\">positive coverage at Laptop.com<\/a>.<\/p>\n<p>But we&#8217;re always looking to step up our public-relations game. That&#8217;s why, in partnership with the social media team, I attended the\u00a0PR Summit conference in San Francisco last week. The annual event, organized for start-up companies, focuses on the impact that powerful creative campaigns can have in burnishing a company&#8217;s image.<\/p>\n<p>Dozens of ideas, suggestions and strategies were presented. Here are the five that impressed me the most!<\/p>\n<p><b>Learn to spin your story<\/b><\/p>\n<p>&#8220;It\u2019s not enough to have a good product: you have to <em>romanticize<\/em> it,\u201d said Noel Lee, the founder of Monster Cable. In other words, how you spin your story &#8211; and educate your target market &#8211; really matters.<\/p>\n<p>&#8220;It\u2019s better to be the big company in a niche market than to try to get everyone\u2019s attention,&#8221; Lee added.<\/p>\n<p><b>Take the Facebook test<\/b><\/p>\n<p>When you are creating new content, run it through a &#8220;Facebook test&#8221;. Would you want to see your content on your own Facebook News Feed? If the answer is no, the content probably isn&#8217;t worth sharing, BuzzFeed&#8217;s Andy Wiedlin emphasized.<\/p>\n<p>To create the best PR content, be strategic in your efforts: Focus on those who will be more likely than the average person to embrace your message.<\/p>\n<p>Consider the relevance and timeliness of what you&#8217;re saying, too. Strive to keep the conversation going and engage your audience &#8211; just as you&#8217;d do on Facebook.<\/p>\n<p><b>Trade in share-able, snack-size bites<\/b><\/p>\n<p>&#8220;In social advertising, you don&#8217;t create one thing and see how it goes,&#8221; BuzzFeed&#8217;s Wiedlin noted. &#8220;You create 12 and see what catches your audience&#8217;s attention.&#8221;<\/p>\n<p>The lesson for PR professionals? Keep your message short and simple. And don&#8217;t be afraid to iterate.<\/p>\n<p><b>Show me! Don&#8217;t tell me!<\/b><\/p>\n<p>In PR, as in art, what is depicted is less important than how it is interpreted.<img decoding=\"async\" class=\"alignright size-full wp-image-11912\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/PR-summit.jpg\" alt=\"PR summit\" width=\"301\" height=\"142\" \/><\/p>\n<p>&#8220;Emotional engagement with your audience is the only thing that is going to drive your product forward, and get people to come back,&#8221; stated Kym McNicholas from PandoDaily.<\/p>\n<p>Your company should come off as transparent and candid so your audience can create their own opinions.<\/p>\n<p><b>Write content for a person, not all people<\/b><\/p>\n<p>&#8220;The ultimate moment of truth is the next person&#8217;s <em>zero<\/em> moment of truth,&#8221; Altimeter&#8217;s Brian Solis observed.<\/p>\n<p>Translation: there is no way to reach multitudes with one message, so you must narrow down your <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/how-to-find-your-target-audience\/\">target audience<\/a>. Once you have reached a single person and established a connection, your message will be able to take root and spread.<\/p>\n<p>Ultimately, PR is about creating stories. Narratives that touch people at a personal level are what separate superb PR campaigns from less-effective ones.<\/p>\n<p>Do you have additional pointers on how to build a strong PR campaign? Let us know!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We at RingCentral have been getting lots of press in the past few months &#8211; from a PC Magazine Editors&#8217; Choice award to positive coverage at Laptop.com. But we&#8217;re always looking to step up our public-relations game. That&#8217;s why, in partnership with the social media team, I attended the\u00a0PR Summit conference in San Francisco last &#8230;<\/p>\n","protected":false},"author":62,"featured_media":36405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390],"tags":[1807,1804,2313,454,1805],"class_list":["post-36403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration","tag-business-best-practices","tag-pr","tag-pr-summit","tag-public-relations","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Public-Relations Best Practices from Corporate PR Pros | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"We at RingCentral have been getting lots of press in the past few months - from a PC Magazine Editors&#039; 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She is responsible for executing corporate events and building a great user experience for our prospects and customers. Prior to joining RingCentral, Evie launched a branch for a foodie start-up in NYC, and did PR and customer relations. Evie holds a degree in global integrated communications from NYU. She is a passionate writer, loves to go skydiving and has lived in 8 cities across 4 countries.","url":"\/us\/en\/blog\/author\/evie-goldstein\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/PR-summit.jpg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/evie-goldstein\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/2a3c96dd18d36f98fc85f21d080d698e507b34a91f719a59fbdcb2b460a13f40?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Evie Goldstein<\/span><\/a>","rc_author_full_name":"Evie Goldstein","rc_author_avatar":"https:\/\/secure.gravatar.com\/avatar\/2a3c96dd18d36f98fc85f21d080d698e507b34a91f719a59fbdcb2b460a13f40?s=480&d=mm&r=g","rc_author_link":"\/us\/en\/blog\/author\/evie-goldstein\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/communication-and-collaboration\/amp\">Communication &amp; collaboration<\/a>","amp_link":"\/us\/en\/blog\/5-public-relations-best-practices-from-corporate-pr-pros\/amp","excerpt_title":"5 Public-Relations Best Practices from Corporate PR Pros","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/36403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=36403"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/36403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/36405"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=36403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=36403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=36403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}