{"id":35458,"date":"2020-10-30T00:00:00","date_gmt":"2020-10-30T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/5-benefits-of-using-a-social-crm-for-small-business\/"},"modified":"2025-03-13T06:23:09","modified_gmt":"2025-03-13T13:23:09","slug":"social-crm","status":"publish","type":"post","link":"\/us\/en\/blog\/social-crm\/","title":{"rendered":"What is a social CRM\u2014and how should you choose one?"},"content":{"rendered":"

When it comes to consumer behavior on social media these days, it\u2019s no longer just about sharing photos or updates from their day. In fact, social media has become a force that can really influence sales and move the needle for a variety of businesses.<\/span><\/p>\n

From Facebook and Instagram ads to company profiles, reviews, and more, there are a lot of ways to get your brand out there. But the key to creating a social media presence that truly makes a difference for your business? Use it as a listening tool.<\/span><\/p>\n

That\u2019s right\u2014it\u2019s easy to think of <\/span>social media<\/span><\/a> as a space for broadcasting only, but it\u2019s also a valuable place to engage with your target customer.\u00a0<\/span><\/p>\n

More and more, users are expecting quick replies, customer service, and engagement with brands on social media. And the ones that follow through receive <\/span>valuable customer loyalty<\/span> in return.\u00a0<\/span><\/p>\n

Of course, all of that <\/span>engagement <\/span><\/a>is easier said than done. It\u2019s hard enough to stay on top of your customer service requests via emails, phone calls, and <\/span>messaging<\/span><\/a>, without even thinking about social media. That\u2019s where a social customer relationship management tool<\/a> (social CRM) comes in.\u00a0<\/span><\/p>\n

Using the right social CRM software tracks and simplifies the process of connecting with customers on social media.\u00a0<\/span><\/p>\n

By unifying a customer profile not only with their emailing record, but also social media, a social CRM paints a fuller customer picture. Plus, it allows you to flag complaints and quickly address customer service questions. And, with shared access across departments, you can easily assign a follow-up to the right team member from sales, marketing, or support.<\/span><\/p>\n

As a communications company that keeps teams all around the world connected to each other and customers, we know that, with any new technology investment for your business, it can be hard to know if it\u2019s <\/span>really<\/span><\/i> going to make a difference for you.\u00a0<\/span><\/p>\n

That\u2019s why today we\u2019re diving deep into social CRMs. Here\u2019s what we\u2019ll cover:\u00a0<\/span><\/p>\n