{"id":35442,"date":"2012-01-19T00:00:00","date_gmt":"2012-01-19T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/rebranding-your-company\/"},"modified":"2025-03-13T08:37:28","modified_gmt":"2025-03-13T15:37:28","slug":"rebranding-your-company","status":"publish","type":"post","link":"\/us\/en\/blog\/rebranding-your-company\/","title":{"rendered":"Rebranding Your Company"},"content":{"rendered":"<p>We\u2019ve all seen different incarnations of rebranding. Sometimes it involves a name change. Other times it entails an update of a company&#8217;s logo and marketing materials. It may even involve changing the look of a firm&#8217;s actual products or the way it interacts with customers.<\/p>\n<p>Rebranding is essentially a change the way a brand is perceived, and it\u2019s an adaptation strategy that can spell the difference between survival and failure.<\/p>\n<p><strong>Why rebrand <em>your<\/em> company?<\/strong><\/p>\n<p>Sometimes, changes to your brand are necessary to keep your company top-of-mind with consumers. Here are some reasons why it might be a good idea for you to rebrand:<\/p>\n<ul>\n<li>Your company found more success in capitalizing on an idea that was NOT the original idea you had for your business.<\/li>\n<li>Your products and services have become far more popular in one market than in your original target market.<\/li>\n<li>Your flagship product or service is no longer as powerfully associated with your brand as your newer offerings.<\/li>\n<\/ul>\n<p>In these cases, you should consider re-launching your brand to better control the direction in which your business is going. If you can\u2019t update your image to reflect the changes in your company, then you may confuse the people who are buying your products.<\/p>\n<p><strong>How to rebrand<\/strong><\/p>\n<p>Rebranding can be a powerful strategy &#8211; but it can be harmful if not handled correctly. This is why <a href=\"https:\/\/www.ringcentral.com\/\">RingCentral<\/a> is offering you a few tips to make your rebranding efforts effective:<\/p>\n<ol>\n<li><strong><span style=\"text-decoration: underline\">Keep it together<\/span><\/strong> \u2013 Use ONE theme for your rebranding efforts. To do this well, you need to make sure that everyone &#8211; including any consultants you might hire to guide the rebranding process &#8211; understands and supports the purpose of reinventing your brand.<\/li>\n<li><strong><span style=\"text-decoration: underline\">Get help<\/span><\/strong> \u2013 Speaking of consultants, you really need expert assistance when embarking on something as momentous as rebranding. Specifically, you need someone to look at your business from an objective point of view to figure out what changes (and how much change) your business needs to be successful.<\/li>\n<li><strong><span style=\"text-decoration: underline\">Keep customers in the loop<\/span><\/strong> \u2013 Rebranding doesn\u2019t mean completely alienating your existing customers. Let your supporters know that your company is moving in a new direction and taking on a new persona. Ask for comments and suggestions. In fact, include customers in the process. Letting your current customers play a role in your company\u2019s transformation can go a long way toward easing them into your new image.<\/li>\n<li><strong><span style=\"text-decoration: underline\">Make consistent changes across the board<\/span><\/strong> \u2013 This may sound easy, but it can prove challenging in practice. Something as simple as making your logo more modern requires the rest of your company to reflect modernity. The language you use when you answer your phones needs to be modern (and you might also need a modern phone system to reflect your new image). Your websites and social media accounts also need to resonate with the brand change in terms of design and content. This serves to solidify your new identity.<\/li>\n<li><strong><span style=\"text-decoration: underline\">Stay in Contact<\/span><\/strong> \u2013 It is essential that you acquire a new vanity 800 phone number and new vanity URLs or handles for your website and social media or email accounts when you change your company name. However, this does not mean that you need to immediately stop using all your old numbers, sites and accounts; they can help guide existing customers to your new company.<\/li>\n<\/ol>\n<p>Are you thinking of rebranding your company this year? RingCentral would like to know more about your company\u2019s rebranding plans!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve all seen different incarnations of rebranding. Sometimes it involves a name change. Other times it entails an update of a company&#8217;s logo and marketing materials. It may even involve changing the look of a firm&#8217;s actual products or the way it interacts with customers. Rebranding is essentially a change the way a brand is &#8230;<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390,43335],"tags":[770,110,111,112,113,260,114,856,254,117,118,119,102,857,858,162,123],"class_list":["post-35442","post","type-post","status-publish","format-standard","hentry","category-communication-and-collaboration","category-marketing","tag-branding","tag-business-phone","tag-business-phone-number","tag-business-phone-service","tag-business-phone-system","tag-business-success","tag-business-telephone","tag-ideas-to-rebrand-your-company","tag-marketing","tag-phone-number-for-business","tag-phone-service","tag-phone-services","tag-phone-system","tag-rebranding","tag-rebranding-companies","tag-small-business","tag-virtual-number"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rebranding Your Company | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"We\u2019ve all seen different incarnations of rebranding. 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