{"id":35297,"date":"2020-11-13T00:00:00","date_gmt":"2020-11-13T00:00:00","guid":{"rendered":"https:\/\/newrcblog.wpengine.com\/facebook-for-small-business-owners\/"},"modified":"2025-07-03T04:50:16","modified_gmt":"2025-07-03T11:50:16","slug":"how-to-use-facebook-for-business","status":"publish","type":"post","link":"\/us\/en\/blog\/how-to-use-facebook-for-business\/","title":{"rendered":"How to use Facebook for business: 6 low-cost + practical ideas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When it comes to doing business in today\u2019s digital marketplace, there\u2019s no denying that Facebook is a force to reckon with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you may have heard of this often-cited hyperbole: if Facebook were a country, it would be the most populous country in the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For perspective, that\u2019s slightly less than the combined population of China and India\u2014countries that account for nearly 37% of the world\u2019s total population.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But even if you leave Facebook\u2019s hulking size in terms of headcount, the social media giant has a formidable influence in today\u2019s world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For better or for worse, Facebook has single-handedly swayed election results,<\/span><sup><span style=\"font-weight: 400;\">1<\/span><\/sup><span style=\"font-weight: 400;\"> upended traditional media,<\/span><sup><span style=\"font-weight: 400;\">2<\/span><\/sup><span style=\"font-weight: 400;\"> and written the new rules of customer engagement.<\/span><sup><span style=\"font-weight: 400;\">3<\/span><\/sup><\/p>\n<p><span style=\"font-weight: 400;\">Small businesses in particular can benefit massively by using Facebook if they can tap into even a fraction of the business potential that the social media platform offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll go over:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#why\"><span style=\"font-weight: 400;\">Why use Facebook for your business?\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">6 ways to use Facebook for your business\u00a0<\/span>\n<ul>\n<li><a href=\"#one\">1. Create a Facebook page to drive traffic<\/a><\/li>\n<li><a href=\"#two\">2. Use Facebook to improve customer support<\/a><\/li>\n<li><a href=\"#three\">3. Run Facebook ads for immediate business returns<\/a><\/li>\n<li><a href=\"#four\">4. Amplify your reach by cross-posting to Instagram<\/a><\/li>\n<li><a href=\"#five\">5. Win back lost customers with retargeting ads<\/a><\/li>\n<li><a href=\"#six\">6. Grow a community of true fans with Facebook groups<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\">How customer-obsessed is your business? Take the quiz to find out.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/quiz_how_customer_obsessed_your_business.pdf\" data-id=\"69e010e55b83b\" id=\"69e010e55b83b\">\n\t\t<button tabindex=\"on\"  on=\"tap:69e010e55b83b.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83c\udf1f Want to provide better customer service?<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 Ready to see how your business stacks up? <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Take the quiz\">Take the quiz<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69e010e55b83b.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy the quiz! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;\"><a id=\"why\"><\/a><br \/>\nWhy use Facebook for your business?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For startups, e-commerce stores, and all kinds of small businesses, there aren\u2019t many platforms that hold as much power as Facebook does for marketing, sales, and customer service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s just say that you run a bootstrapped e-commerce website without a lot of marketing budget to spare. To keep things specific, let\u2019s suppose that the average price of products listed on your website is $20.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By leveraging Facebook\u2019s wide audience reach, you can do a host of things\u2014like joining active Facebook groups to understand your target audience pain points to gather user feedback on your products or service\u2014to increase your business potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you reach out to 2,000 people in the process of your networking and convert 10% of those people into your monthly customers, here\u2019s how much you stand to earn every month using this free method:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">10% of 2,000 = 200<\/span><\/p>\n<p><span style=\"font-weight: 400;\">200 x $20 = $4,000<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a small business, that\u2019s a pretty good reason to start using Facebook. And this is just one example of what you can do by taking advantage of the benefits of Facebook&#8217;s massive reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook is a goldmine of opportunities for other use cases too, like customer support and community building. For instance, you can use a social listening tool or social CRM to monitor your brand\u2019s online reputation or engage with customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, you can create an active fan page or a tightly knit Facebook group to build an audience you can later sell to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your target audience is likely already on Facebook\u2014you just have to find them and start engaging with them.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6 ways to use Facebook for your business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">From creating and managing a free-of-cost business page to luring back lost customers, here are six ways to use Facebook for business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"one\"><\/a><br \/>\n1. Create a Facebook page to drive traffic\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">From a business point of view, Facebook is the biggest real estate provider on the internet. And the great thing about creating your business page on Facebook is that it\u2019s absolutely free of cost to do so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a Facebook page for your business is a great way to drive traffic and convert more people into customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, Facebook is a proxy for many small businesses (e.g., tattoo studio, local car wash shop, craft stores, etc.) who don\u2019t even have their own website. These businesses create their business pages on Facebook to hit on all their business goals like branding, sales, community building, and customer support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your business already has an online presence, that\u2019s even better. You can use your Facebook business page to drive traffic\u2014both to your website as well as your physical store (if you have one).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few ways on how you can tap into Facebook\u2019s massive user base to drive traffic to your website\/storefront.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add important business details like a website link, phone number, street address, and working hours:<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-44591\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/law-firm-facebook-page-example.png\" alt=\"law firm facebook page example\" width=\"998\" height=\"775\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share your best content like blogs, videos, or infographics to get more people to discover your product\/services.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add your WhatsApp and\/or Instagram links to grow your followers count on those platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go live on Facebook or schedule business events and attract more people to engage with your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Roll out new offers and run free marketing campaigns to promote your business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post job ads to hire new talent for your business.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at an example of how Cincinnati-based Pool Supply World uses Facebook to build its brand and grow traffic to its business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the last few years, the admins at Pool Supply World\u2019s Facebook page have followed a very simple strategy to promote their business on Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At least twice every day, they post fab-looking pictures of swimming pools and spas and share interesting tidbits about the upkeep of swimming pools. That\u2019s it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of their consistent brand exercise, they have built authority in their niche and have gained more than 95,000 page followers so far\u2014many of whom are repeat customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They also list most of their products on Facebook Shops, a free-to-use mobile-friendly marketplace for businesses to create an online store on Facebook and Instagram for free.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interested customers click on the products of their choice, which takes them to Pool Supply World\u2019s checkout page, and buy the items directly from there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of one of their Facebook posts:<\/span><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/Poolsupplyworld\/photos\/a.320701587976840\/3430872380293063\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-large wp-image-45124\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2011\/03\/pool-supply-facebook-post-490x1024.png\" alt=\"pool supply facebook post\" width=\"490\" height=\"1024\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"two\"><\/a><br \/>\n2. Use Facebook to improve customer support<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gone are the days when customer support was just a physical department hidden behind corporate desks at the back of a business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, your buyers expect customer service to be as easy as messaging a friend\u2014and to get a response just as quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And what better platform to deliver on that expectation than using Facebook:\u00a0<em>the<\/em> place where users \u201cfriend\u201d each other and \u201clike\u201d or \u201cfollow\u201d their favorite brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook\u2014along with other digital channels\u2014is a powerful medium to manage your customer support online, deliver excellent customer experience in a public forum, and earn social proof for being a great brand to do business with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, the flip side is true, too. If your customer support isn&#8217;t great, you risk it being widely known\u2014quickly\u2014in the social network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t worry, showcasing your quality customer support publicly and appeasing irate customers in private DMs aren\u2019t mutually exclusive. Facebook lets you do both simultaneously.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you can use Messenger to chat with disgruntled customers and fight all kinds of customer support fires in private DMs. On the other hand, you can also encourage your brand\u2019s fans to write a review for your brand\u2014which appears in full public view on your Facebook page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what else you can do\u2014use a customer service software for Facebook like <\/span><a href=\"https:\/\/www.ringcentral.com\/engage\/channels\/facebook.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">RingCentral Engage Digital<\/span><\/a><span style=\"font-weight: 400;\">\u2122 to manage your Facebook, Messenger, Instagram, and WhatsApp interactions through a single omnichannel digital customer engagement platform:<\/span><\/p>\n<div class=\"rc_custom_video\"><a class=\"rc_custom_video__link\" href=\"https:\/\/www.youtu.be\/PZC3o5YN90E\">\n\t\t            <picture><source srcset=\"https:\/\/i.ytimg.com\/vi_webp\/PZC3o5YN90E\/maxresdefault.webp\" type=\"image\/webp\"><img decoding=\"async\" class=\"rc_custom_video__media\" src=\"https:\/\/i.ytimg.com\/vi\/PZC3o5YN90E\/maxresdefault.jpg\" alt=\"\">\n\t\t            <\/picture>\n\t\t        <\/a><br \/>\n\t\t        <button class=\"rc_custom_video__button\" aria-label=\"Play video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"rc_custom_video__button-shape\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"><\/path><path class=\"rc_custom_video__button-icon\" d=\"M 45,24 27,14 27,34\"><\/path><\/svg><br \/>\n\t\t        <\/button>\n\t\t    <\/div>\n<p><span style=\"font-weight: 400;\">RingCentral Engage Digital integrates with Facebook for Business <em>and<\/em> Facebook Messenger and lets you engage with your customers in real time through an easy-to-use unified dashboard:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-44859\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/engage-digital-all-sources-conversations.png\" alt=\"engage digital all sources conversations\" width=\"900\" height=\"456\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re like most businesses and don\u2019t have a ton of bandwidth to manage customer support, RingCentral Engage Digital can be a lifesaver. For example, its intelligent algorithm automatically routes the latest customer interactions from multiple digital channels to the right support agent without them having to jump from one social media platform to another<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral Engage Digital doesn\u2019t just support Facebook, WhatsApp, and Instagram either\u2014it also helps your business <\/span><a href=\"https:\/\/www.ringcentral.com\/engage\/channels\/messaging.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">manage your customer service across other major platforms<\/span><\/a><span style=\"font-weight: 400;\"> like Apple Business Chat, Google searches, live chat, email, and even phone calls:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-44860\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/engage-digital-channels.png\" alt=\"engage digital channels\" width=\"1000\" height=\"506\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Many businesses are already using Facebook to improve their customer support online, whether it&#8217;s a large corporation like <\/span><a href=\"https:\/\/www.ringcentral.com\/whyringcentral\/casestudies\/orange-group.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Orange that&#8217;s providing better customer care online<\/span><\/a><span style=\"font-weight: 400;\"> or a local business like Lincoln Davies Building Supply:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-45131\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2011\/03\/lincoln-davies-facebook-business-page-1024x521.png\" alt=\"lincoln davies facebook business page\" width=\"1024\" height=\"521\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, the team at Lincoln Davies Building Supply has added Facebook Messenger on their website for their customers to reach customer service either through their website or through Facebook directly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They also use a chatbot to handle customer service during offline business hours so that their customers aren\u2019t left hanging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People can either engage with the automated bot to get answers to their basic questions or type in their queries at the dead of the night knowing that the support team will respond when they see the message.<\/span><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udd79\ufe0f<\/span> Get a hands-on look at how RingCentral works by booking a product tour:<\/p>\n<p class=\"p1\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Choose a time<\/button><\/p>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udcb0<\/span> You can also <a href=\"http:\/\/www.ringcentral.com\/roi-calculator\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\"><b>use this calculator<\/b><\/span><\/a><b> <\/b>to see roughly how much your business could save by using RingCentral to support your team&#8217;s communication with each other\u2014and clients.<\/p>\n<hr \/>\n<h3><span style=\"font-weight: 400;\"><a id=\"three\"><\/a><br \/>\n3. Run Facebook ads for immediate business returns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook has been accused of subduing its organic reach in exchange for selling its ads platform to marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it has worked\u2014nearly 78% of all American consumers report that they discover products for the first time on Facebook.<\/span><sup><span style=\"font-weight: 400;\">4<\/span><\/sup><\/p>\n<p><span style=\"font-weight: 400;\">The more immersed Facebook is becoming in our lives, the more Facebook ads are becoming more and more pervasive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a business perspective, there are three good reasons why you should spend on Facebook ads:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">They offer your ultra-specific audience targeting<\/span><\/li>\n<li><span style=\"font-weight: 400;\">They fit your small business marketing budget<\/span><\/li>\n<li><span style=\"font-weight: 400;\">They work like a charm<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Targeting-wise, very few platforms are as specific as Facebook ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to market to vegan, single-parent households in St. Augustine, Florida? Done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or do you want to make your ads reach startup investors in Manhattan? No problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Facebook ads, <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/facebook-audience-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">you can target based<\/span><\/a><span style=\"font-weight: 400;\"> on geography, interests, user behavior, past interactions (with your Facebook page), and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is so much better\u2014and saves you a lot of time and money\u2014in contrast to the old alternative of \u201ccasting a wide net\u201d only to funnel down your marketing to find a few right prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of wasting your time fishing through audiences who aren\u2019t the right fit for you, Facebook\u2019s laser-focused targeting works like magnet that only attracts your ideal customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of budgeting and ease of execution, <\/span><span style=\"font-weight: 400;\">Facebook ads tend to fare much better<\/span><span style=\"font-weight: 400;\"> than advertising on Google, Twitter, or LinkedIn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not just that, Facebook ads just work because they are highly customizable\u2014you can tweak your ad strategy (without wasting a lot of money) until you find the approach that works best for your business. Tools like <a href=\"https:\/\/magicbrief.com\/post\/complete-guide-master-the-facebook-ad-library-in-2023\">FB ads library<\/a> can help you gain fresh ideas for your own campaign. With it you examine active ad content by other brands in your industry to see what works best and integrate that into your own advertisements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, there are various kinds of Facebook ads to choose from:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Photo ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Slideshow ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Carousel ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Canvas ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dynamic product ads<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Phew! That\u2019s a mouthful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And here\u2019s a bonus advantage\u2014you can connect your Facebook ads to Instagram ads in a single campaign, making sure you reach your audience on both platforms simultaneously.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Erika Volk\u2014a fitness coach with polycystic ovary syndrome (PCOS) who runs the PCOS Personal Trainer website\u2014offers an interesting perspective on how Facebook advertising for small business is irresistible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Erika decided to market her business on Facebook, she didn\u2019t have spare change lying around to market her business. So her team decided to run a campaign worth $20\/day\u2014you know, just to test the waters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They created an email course with an aim to use it as an incentive to attract website traffic, get people to join her email list, and convert the interested people as paying customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s one of the ad creatives that they ran on Facebook:<\/span><\/p>\n<p><a href=\"https:\/\/growandconvert.com\/conversion-rate-optimization\/email-list-facebook-ads\/#\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-large wp-image-45125\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2011\/03\/fitness-business-facebook-post-1000x1024.png\" alt=\"fitness business facebook post\" width=\"1000\" height=\"1024\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">By the end of the campaign, Erika\u2019s fitness program had:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1,892 email subscribers (at the cost of $0.26 per subscriber)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">11,850 unique website visitors in just one month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Extremely low cost per visitor (6 cents) to her website page<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Imagine the kind of impact video or carousel ads on Facebook can have on your business when a simple ad with an average-looking stock photo can drive so much value to a small business like Erika\u2019s.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"four\"><\/a><br \/>\n4. Amplify your reach by cross-posting to Instagram<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the challenges that you might face as a small business owner is to manage your time juggling between many responsibilities like marketing, bookkeeping, inventory management, and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And not all businesses have the luxury to have an eager intern to run their social media marketing. Thankfully, Facebook offers a glimmer of hope in the form of cross-posting your content to Instagram in order to bolster your social media campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cross-posting simultaneously on Instagram is hugely beneficial because it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Saves you time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Saves you from manual drudgery<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Saves you money<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gets you a wider coverage<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keeps your messaging consistent on both platforms<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In short, cross-promoting on both platforms at once offers a better return on investment (ROI) for using Facebook marketing for small business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there are a few possible downsides too. For instance, if you don\u2019t take your content\u2019s formatting into account, your posts will come across as amateurish and half-hearted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook and Instagram users are pretty nuanced in what appeals to them, which means you might be forcing the wrong kind of content to at least one platform\u2019s audience. That\u2019s not a great way to run your marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, here are a few ideas to deal with situations like that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t overdo the cross-posting. Only cross-promote the best content pieces that you know the audience from both sides of the aisle will appreciate (e.g., flash sale announcements, contest alerts, value-packed blogs, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, review your posts\u2019 performance on both platforms to base your future decisions. Analyze your post insights on Facebook and Instagram individually to take hints on which posts did well on both platforms and increase the frequency of such posts to make the best out of cross-posting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, visual posts are usually well-received by audiences on both platforms. So make sure your content is aesthetically appealing to look at.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, use a scheduling tool like Meet Edgar or MissingLettr to preview your posts, manage hashtags, and preview images before you push them live.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a busy support team, let RingCentral Engage Digital automatically assign tasks to support agents based on their competencies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stella &amp; Dot\u2014a style and accessories boutique company based out of San Bruno, CA\u2014does Facebook+Instagram cross-posting really well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They do live videos or post promotional content on both platforms to make sure the audiences on both platforms aren\u2019t missing out on important updates from the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at this post, for instance:<\/span><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/stelladot\/videos\/the-wednesday-edit\/971687433336733\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-large wp-image-45126\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2011\/03\/stella-and-dot-facebook-cross-post-472x1024.jpg\" alt=\"stella and dot facebook cross post\" width=\"472\" height=\"1024\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And here&#8217;s the cross-posted version on Instagram:<\/span><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/tv\/CGDdIqZnaXr\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-large wp-image-45127\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2011\/03\/instagram-crossposted-from-facebook-472x1024.jpg\" alt=\"instagram crossposted from facebook\" width=\"472\" height=\"1024\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">One thing to note is that they&#8217;re very careful about cross-posting only the best handpicked posts that they think are relevant to both their Facebook and Instagram followers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"five\"><\/a><br \/>\n5. Win back lost customers with retargeting ads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The conspiracy theorists among us believe that Facebook listens to our conversations\u2014even offline ones. Worse still, some experts suspect that Facebook <\/span><i><span style=\"font-weight: 400;\">reads our minds<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Part of the reason for such theories to float on the internet is because Facebook is darn good with its remarketing ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remarketing is an advertising technique that marketers use to display relevant ads to customers who have previously interacted with your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you had a last-minute change of heart when buying the pair of jeans that you had almost checked out on Amazon. If Amazon used Facebook remarketing ads, the same pair of jeans will follow you on your Facebook news feed morning, noon, and night.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook remarketing ads\u2014which goes by the moniker Customer Audiences on Facebook\u2014helps brands like Amazon widen their ads\u2019 potential and improve their sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how it works. When you install Facebook pixels\u2014short snippets of code\u2014on your website, it enables Facebook to track the behavior of visitors on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pixels will help you remarket your products or services to prospects who slipped out of your website without completing their shopping. The pixels will also help you build audiences for future ad campaigns, track conversions, and tweak your ad strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With good copywriting and strategic placement of such ads, you too can use Facebook remarketing ads to reduce abandoned carts and convert on-the-fence prospects to complete their half-done purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook remarketing isn\u2019t much different from Google Ads remarketing. The only difference is that while Google depends on its partner platforms to distribute remarketing ads, Facebook limits the display of ads on its news feed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook remarketing ads are very popular among e-commerce brands. Here\u2019s how the Canadian bicycle retailer, Myfix Cycle, used the ads to generate $15 for every $1 they spent on Facebook ads.<\/span><sup><span style=\"font-weight: 400;\">5<\/span><\/sup><\/p>\n<p><span style=\"font-weight: 400;\">After Myfix Cycle\u2019s marketing team installed Facebook pixels on their website, they created two \u201ccustomer audience\u201d groups to target their ads to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People who visited their website in the last 14 days<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People who added an item to their shopping cart in the last 14 days<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Then they ran ads to the above-mentioned groups at the frequency of five and seven times per customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how their remarketing ads look like:<\/span><\/p>\n<p><a href=\"https:\/\/cxl.com\/blog\/ppc-retargeting-case-studies\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-45129\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2011\/03\/facebook-remarketing-ad-example.png\" alt=\"facebook remarketing ad example\" width=\"445\" height=\"447\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">By the end of their campaign, Myfix made $3,000 in revenue\u2014increasing their sales potential by a huge margin compared to their traditional price per product that averaged at $300 per item.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"six\"><\/a><br \/>\n6. Grow a community of true fans with Facebook groups<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook is not just great for amplifying your brand presence online, it also offers your brand opportunities to niche down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can discover one of such opportunities by creating a community of fans or followers to further your brand\u2019s mission and assemble a group of like-minded people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviously you can take advantage of this community by actively selling to them\u2014running referral programs, announcing contests, upselling your products, and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But building a community is often beyond such transactional business goals. A community is more about bringing a tribe of people together to achieve a common goal, to provide them a safe place to voice their ideas, and to set them up for success in their respective pursuits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what does your brand stand to gain from it? Nothing immediate or tangible\u2014to be honest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you build a community for the sake of helping people exchange powerful ideas, you will likely end up being a leader\u2014not just a brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building a community of raging fans will invariably help you earn organic brand ambassadors, cut your customer service overheads, and improve your customer retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, faithful community members will take pride in being a member of your tribe and spread the word about your brand to the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They will also interact freely and help each other out\u2014enabling you to deflect a fraction of your customer service traffic to the community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And by helping them discover new ideas, tools, or techniques to succeed in achieving their goals, you will <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-success\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">improve your customer success metrics<\/span><\/a><span style=\"font-weight: 400;\"> and enhance customer loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But here\u2019s the kicker, community building is hard. It takes time and consistent commitment to building a genuinely valuable tribe of people around your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In his book, <\/span><i><span style=\"font-weight: 400;\">Tribes: We Need You to Lead Us<\/span><\/i><span style=\"font-weight: 400;\">, Seth Godin, a world-renowned marketer and author of 18 business books, explains simple steps to build a community.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Gather the niche audience who share the same worldview as you<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Give them opportunities they can participate in<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Tighten the tribe by excluding people who don\u2019t fit into your scheme<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">And here\u2019s the best example from a brand that has created a Facebook group that fits the above description\u2014Instant Pot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Run by the pressure cooker company by the same name, the Instant Pot Facebook group is a big community of 2.5 million users\u2014much bigger than the number of people who follow Instant Pot\u2019s Facebook page (i.e., 267,000 people at the time of writing this post).<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-45130\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2011\/03\/instant-post-facebook-community-1024x683.png\" alt=\"instant post facebook community\" width=\"1024\" height=\"683\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On a typical day, more than 10,000 users post in the Instant Pot group where members exchange food recipes, ask questions, or share their cooking stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The group enjoys an intensive engagement among its group members while the brand moderates the group interactions from a distance to make sure the quality of conversations is in good taste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And oh, the brand also offers customer service to an extent although they are very particular about not promoting their brand to the community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They do run occasional contests and give away their products to the winners to keep the group\u2019s spirits high.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instant Pot is a remarkable example of how to create a community that transcends a brand\u2019s potential and turn it into a movement that uplifts the lives of thousands.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Using Facebook for business holds big promises<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With so many opportunities to grow your brand, Facebook for small business is one of the best digital channels for you to make the most of. While it doesn\u2019t cost much to get started with Facebook, the platform also scales to the level of your brand\u2019s growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go ahead, start leveraging the above-mentioned Facebook strategies for small business to improve your marketing, sales, and customer service.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><sup><span style=\"font-weight: 400;\">1<\/span><\/sup><span style=\"font-weight: 400;\"> washingtonpost.com\/news\/politics\/wp\/2018\/03\/22\/all-the-ways-trumps-campaign-was-aided-by-facebook-ranked-by-importance\/<\/span><\/p>\n<p><sup><span style=\"font-weight: 400;\">2<\/span><\/sup><span style=\"font-weight: 400;\"> edition.cnn.com\/interactive\/2019\/02\/business\/facebook-history-timeline\/index.html<\/span><\/p>\n<p><sup><span style=\"font-weight: 400;\">3<\/span><\/sup><span style=\"font-weight: 400;\"> netstorage.ringcentral.com\/documents\/facebook_miniguide.pdf<\/span><\/p>\n<p><sup><span style=\"font-weight: 400;\">4<\/span><\/sup><span style=\"font-weight: 400;\"> oberlo.com\/blog\/facebook-statistics<\/span><\/p>\n<p><sup><span style=\"font-weight: 400;\">5<\/span><\/sup><span style=\"font-weight: 400;\"> growtraffic.com\/blog\/2019\/06\/case-studies-retargeting-ads#Case_Study_2_Myfix_Cycles<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to doing business in today\u2019s digital marketplace, there\u2019s no denying that Facebook is a force to reckon with. For instance, you may have heard of this often-cited hyperbole: if Facebook were a country, it would be the most populous country in the world. For perspective, that\u2019s slightly less than the combined population &#8230;<\/p>\n","protected":false},"author":29,"featured_media":45132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[343,254,162,585],"class_list":["post-35297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-facebook","tag-marketing","tag-small-business","tag-social-media-101"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to use Facebook for business: 6 low-cost + practical ideas | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn how to use Facebook for business, from targeting your ads to building a thriving community of fans who&#039;ll spread the word online about your company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-use-facebook-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use Facebook for business: 6 low-cost + practical ideas\" \/>\n<meta property=\"og:description\" content=\"Learn how to use Facebook for business, from targeting your ads to building a thriving community of fans who&#039;ll spread the word online about your company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-use-facebook-for-business\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" 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